How-To

Discover expert hair care advice, popular hairstyles, beauty tips, how-to videos & the best ways to care for your curls.

Read more Read more Read more Read more Read more Read more Read more Read more Read more Read more

News

The latest drops, breaking news & hair happenings from PATTERN Beauty. You don’t want to miss out!

Product Education

Inside the ingredients. Behind the formulas. Everything you want to know about our highly-effective products, tools & accessories, plus how we keep your hair juicy & joyful.

Styling Sessions

Swoop & slay. Define & moisturize. Hydrate & hold. Learn the latest styles & how to care for your crown from experts & naturals just like you.

Read more Read more Read more Read more Read more Read more Read more Read more Read more Read more Read more Read more Read more Read more Read more Read more Read more Read more Read more Read more Read more