STRAND & STYLE

How to Get the Best Wash and Go for Coily Hair

How to Get the Best Wash and Go for Coily Hair

Watch & learn how to achieve a voluminous, 4A/4B hair texture wash & go using PATTERN's Hydration Shampoo, Intensive Conditioner, Styling Cream & the Strong Hold Gel. 

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How to Do a Perfect Flexi Rod Set

How to Do a Perfect Flexi Rod Set

Ebony Bomani shows us how to achieve the perfect Flexi Rod Set with PATTERN's Strong Hold Gel, Hydration Shampoo, Intensive Conditioner & tools.

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Styling Session: Tracee's 4 Braided Styles to Rock Before Wash Day

Styling Session: Tracee's 4 Braided Styles to Rock Before Wash Day

Dirty hair? Don't care. Tracee whips up four braided styles that can carry you from workout to workday to weekend wash.

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Styling Sessions: Alexus Crown's Curly Space Buns

Styling Sessions: Alexus Crown's Curly Space Buns

Influencer Alexus Crown shows us how to whip up buns with awe-inspiring volume & faux bangs.

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Styling Sessions: Kia's Holiday Two-In-One Style

Styling Sessions: Kia's Holiday Two-In-One Style

Influencer Kia Marie shows us how to achieve the ultimate holiday hair styles. From wash to twist out to a sleek pin-back and a pompadour, here's how to slay this season with PATTERN Beauty.

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Style In Seconds: Tracee's Sleek Slick-Back Bun

Style In Seconds: Tracee's Sleek Slick-Back Bun

PATTERN Founder/CEO Tracee Ellis Ross shows us how she slicks it back and lays it smooth. 

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