Discover expert hair care advice, popular hairstyles, beauty tips, how-to videos & the best ways to care for your curls.
Understanding Hair Elasticity: How to Assess & Improve The Strength of Your Curls
If you’re looking to enhance the strength & vitality of your curls, there’s a crucial hair element you need to know about hair elasticity. What is hair elasticity? Elasticity for...
How to Detox Your Scalp for Healthier Curls
Discover the essential steps & techniques to effectively detox your scalp for healthier, more vibrant curls with our comprehensive guide. Read on!
How To Apply Leave-In Conditioner To Curly Hair
If you’re looking to breathe new life into your curls, you might be exploring hydration-boosting hair care like leave-in conditioner. But if you’re not actually sure how to use leave-in...
Split Ends 101: How To Protect Your Curls & Coils
Ready to say sayonara to split ends? Read on to learn why split ends occur, how to identify them, & how to protect your curls from split ends in the...
Conditioner Chronicles: The Ultimate Guide To Using Conditioner For Curls & Coils
Ready to unlock the secrets to nourished and defined curls with our ultimate guide to using conditioner for natural textures? Read on to discover more!
How To Do Away With Fairy Knots: 3 Methods
Don't let fairy knots get the best of your luscious curls! Check out our blog to discover how to do away with single-strand knots & keep your curls protected.
Everything you want to know about our highly-effective products, tools & accessories, plus how we keep your hair juicy & joyful.
What Is Pre-Poo for Curly Hair?
Curly hair content has been awash with the term “pre-poo” lately, & for good reasons: pre-pooing is a simple, effective way to nourish & hydrate your hair & take your...
How To Nourish Your Natural Tresses With Hair Milk
Discover the power of hair milk for nourishing your natural tresses. Learn how to incorporate it into your hair care routine for luscious, well-nourished curls.
What Does Leave-In Conditioner Do For Curly Hair?
If you consume any curly hair content online, you’ve likely heard the hype about leave-in conditioners. But what does leave-in conditioner do for your hair? Are there any added benefits...
Hair Mask vs Conditioner: Decoding The Difference For Natural Textures
Uncover the similarities and differences between hair masks and conditioners for natural textures, empowering you to make informed choices for your curl care routine.
Jojoba Oil vs Argan Oil: Which Should I Reach For?
Familiar with the differences between jojoba oil vs argan oil? Read on to discover what makes each formula unique and the reasons to use them.
What is Serum & How Should It Be Applied to Natural Curls?
Ever wondered, what is hair serum and how does it differ from hair oil? Read on to get the full breakdown of hair serum and why it's an integral part...
Focusing on healthy hair & encourages each hair texture to take up as much space as it desires.
How To Care For Your 4C Hair Texture
Our 4C curls are bounteous & tight-textured. They move through space like the most talented breakdancers, always surprising & delightful. But if you have 4C hair, you also know that...
How to Cocktail Curly Hair Products
Master the art of mixing & matching leave-ins, stylers & oils to find the perfect combinations for your hair.
The No Poo Method: Is It Right For My Hair Type?
The no poo method means skipping out on shampoo. If you have a natural hair texture and are interested in alternatives to shampoo, read on about no poo!
Low vs High Porosity Hair: What's The Difference?
Not all curls are the same and can be categorized by level of porosity. What's the difference between low vs high porosity hair, you may ask? Read on here!
4B/4C Curl Patterns: Tips & Tricks for Ultimate Success on Wash Day
Suggestions from the PATTERN team & community as you find your hair’s new favorite products.
The Ultimate 3C Hair Handbook
3C hair is a dream, so if you've got it, you better know how to flaunt it. Check out our all-encompassing blog to learn how to care for your 3C...
Swoop & slay. Define & moisturize. Hydrate & hold. Learn the latest styles & how to care for your crown from experts & naturals just like you.
Micro Braids: How To Achieve & Maintain The Look In 5 Steps
Whether your hair is a short bob or drapes down to the waist, microbraids are a great protective hairstyle. Read on to learn how to do microbraids
8 Benefits of Braiding Hair
Besides the fact that they are beautiful, what are the benefits of braiding hair? Keep reading to learn about all the different benefits of having your hair braided.
How to Do a Twist Out in 7 Steps
Gather your curls to unlock the magic of a twist out. It's the perfect style for transitioning, elongating your hair, and transforming your natural pattern.
Locs Styling Tutorial & Wash Day Routine
Learn how one PATTERN model & mom washes, styles and cares for her locs.
Here's the Secret to a Curly Haircut
Whether the stylist cuts each curl one by one when dry, or straightens before grabbing the shears, curly cuts can be daunting. But they shouldn't be.
Knotless Braids vs Knot Braids
Unsure about the difference between knotless and knot braids? We're here to help. Keep reading to learn more about knotless and knot braids.
We search the globe for the best ingredients & review thousands of formulas with our chemists until we create the solutions to help you achieve your happiest hair.
How To Use Coconut Oil to Enhance Your Natural Pattern
Energize your curls with the nourishing power of Coconut Oil! Read on to learn about the benefits of Coconut Oil from strengthening to smoothing curls & coils.
A Guide to Unlocking Your Curls with Honey
Are you looking to discover the secret to juicy & luscious curls? Read on to discover all you need to know about incorporating Honey into your curl care routine.
The Top 4 Benefits Of Peppermint Oil For Natural Textures
Do you know about the benefits of peppermint oil for curly hair? Read on to discover how to level up your hair care routine using this natural ingredient.
4 Reasons Shea Butter Is An Essential Ingredient For Natural Textures
Ready to unlock your most luscious, healthy & moisturized curls yet? Get acquainted with shea butter, your new favorite natural hair ingredient.
The 4 Benefits Of Incorporating Rice Water Into Your Curly Hair Routine
Wondering, what does rice water do for your hair? Read on to learn about the many benefits of incorporating rice water into your curly hair routine today!
Avocado Oil For Curly Hair: What's All The Buzz?
Did you know avocado oil is packed with minerals, vitamins, & essential fatty acids? Read on to learn about the benefits of avocado for hair, specifically curls!
TRACEE'S MUST HAVES
Our CEO/Founder shares her go-to routines, must-have products & the not-so-secret tricks to unleashing the best curls in your own bathroom.
Watch Tracee’s Spelman College 2023 Commencement Speech
“Make space for yourself, for your whole self... In the private moments when you meet yourself, allow all of you to be present without judgment.” ~TRACEE ELLIS ROSS Our CEO &...
What's In My Shower? Ft. Tracee Ellis Ross
A powerful product lineup in the shower can help take your curls to the next level. So read on & step up your shower game with our founder Tracee Ellis...
Tracee’s Summer Hair Essentials on the TODAY Show
Tracee Ellis Ross & The TODAY Show's Jill Martin chat about Tracee’s favorite PATTERN hair care products for healthy & hydrated summer hair.
Tracee's 4 Braided Styles to Rock Before Wash Day
Dirty hair? Don't care. Tracee whips up four braided styles that can carry you from workout to workday to weekend wash.
Tracee's Two Braided Buns (Space Buns With Braids)
The Look: Double Braided Buns or "space buns with braids" | wind-friendly & a simple style for every hair type For this cute space buns hairstyle you will need hair products...
Style In Seconds: Tracee's Sleek Slicked Back Bun
PATTERN Founder/CEO Tracee Ellis Ross shows us how she slicks it back and lays it smooth.
Discover curl-conscious heat with The PATTERN Blow Dryer & the rest of our new Heat Collection. Explore new ways to shape, stretch & define curls & coils.
How To Heat Train Hair With Natural Texture: 3 Expert Recommendations
Interested in learning how to heat train those luscious locks of yours? Look no further than PATTERN to learn the steps necessary to heat train curls.
What is the Concentrator Attachment & How Can It Be Used For Heat Styling?
Introducing PATTERN's newest product, the Concentrator Attachment. Check out the blog to learn how to style your curls using this new blow dryer attachment.
Does Heat Protectant Work & Do I Need It?
Does heat protectant work for real? Read on to discover the reasons why using a heat protectant is an absolute must for natural textures.
What is the Brush Attachment & Why is it Great for Curly Hair?
Say hello to PATTERN's newest product, the Brush Attachment. Check out the blog to learn how to style your natural curls using this blow dryer attachment.
What is the Wide Tooth Comb Attachment & How Does It Work?
Introducing PATTERN's newest product, the Wide Tooth Comb Attachment. Check out the blog to learn how to style your curls using the blow dryer attachment.
How To Repair Heat Damaged Hair: 6 Expert Tips
Heat damage happens but that doesn’t mean your delicate curls can’t be repaired. Check out our blog to learn how to fix heat damaged hair today.
Hair Stretching 101: How To Lengthen Your Curls
Interested in learning the necessary steps to safely lengthen your curls? Check out our tell-all blog to learn the ins and outs of hair stretching!
What Does Heat Damaged Hair Look Like?
Wondering, what does heat damaged hair look like? Look no further than our blog to discover the early signs of heat damaged strands.
How To Blow Out Natural Hair: A Complete Guide
Interested in learning the necessary steps to blow drying natural hair? Check out our comprehensive guide to heat styling using the blow-dry method today!