Glossary

3 b ('thrē 'bē), adjective. stretchy curls with bounce to the ounce that doubledutch in the wind

3c ('thrē 'sē), adjective. flexible S-pattern curls that turn, twirl, and twist intoa two-step

4a (ˈfȯr ˈā), adjective. supple S-pattern coils that lean and strut their snap-back stuff

4b (ˈfȯr ˈbē), adjective. luscious Z-pattern coils that bend and flare in a zig zag pose

4c (ˈfȯr ˈsē), adjective. velvety coils with tight curves that flow, breakdance and freestyle

B aby hairs (ˈbā-bē ˈhers), noun. small hairs that can be sculpted and designed into an art piece to frame the face

Big chop (ˈbig ˈchäp), noun. when your coils are set free; the beginning of the journey to rocking your pattern; cutting away damaged or chemically-treated strands to promote growth

Big hair (ˈbig ˈher), noun. extravagant curls and coils proudly taking up space; a halo of hair resounding; big hair don’t care; big hair big time; free and rising

Buildup (ˈbild-ˌəp), noun. your scalp’s call for help as your skin’s natural oils, skin cells, and hair products produce flaking or residue; when your strands are unable to shine; when clarifying shampoo and hydrating shampoo can rescue your curls and cleanse your scalp

C hemical damage (ˈke-mi-kəl ˈda-mij), , noun. when color and chemical treatments leave your curls lifeless and longing for intense care, love and deep conditioning

Clumping (ˈkləmp iŋ), verb. when curl strands band together, hold hands and have a reunion; when a sisterhood of curls find their way back to each other

Coily (ˈkȯi(-ə)lˈē), adjective. a revolution of volume; a pirouette of S-pattern and/or Z-pattern coils; a congregation of taut coils overflowing

Community (kə-ˈmyü-nə-tē), noun. a sisterhood, a brotherhood, a siblinghood gathering at the table where all curls and coils are welcome; coil squad; curly crew; where we hold our own equity

Co-wash (ˈcō-ˈwäsh), noun. conditioner that invites your curls to twirl in cleansing hydration; verb. to saturate your coils with water and a lightweight conditioner instead of cleansing with a formal shampoo

Crown and glory (ˈkrau̇n ən(d) ˈglȯr-ē), noun. royalty renown; where the mane is the main thing; the coiff in all its majesty; curls and coils in all their splendor; dignity in every pattern

Curl Pattern (ˈkərl ˈpa-tərn), noun. where originality is the standard; where you are your own prototype; constellations of coils, curves, curls, waves and ringlets; where every follicle flourishes

Curly (ˈkər-lē), adjective. an array of ringlets; a tango of spiral and S-pattern curls; a throng of waves and crinkles

D amage (ˈda-mij), noun. when curls become vulnerable to dryness and weakness; a warning sign where unhealthy hair can be nourished back to health.

Deep condition (ˈdēp kən-ˈdi-shən), verb. to immerse one’s roots, curls, and coils in heavy or intensive conditioner; when one’s curls and coils have profound revelations

Definition (ˌde-fə-ˈni-shən), noun. when each curl cluster stands and shines on its own; when every coil lives by its own rules

Defy Gravity (ˈgra-və-tē), verb used with object. to make your own hair rules; when coils and curls resist and stand up; when natural hair texture exists and persists in the tension

Dense (ˈden(t)s), adjective. hair that is fortified in abundance; deep in the grooves of curls and coils.

Dryness (ˈdrī nəs), noun. a curl’s cry for hydration; an invitation to give your coils the moisture they deserve; an opportunity for your natural texture to be restored and replenished.

Dusting (ˈdə-stiŋ), verb. to free your curls from lightly damaged ends; to quickly trim the ends of your hair

Elasticity (i-ˌla-ˈsti-sə-tē), noun. your curls unique bounce; the spring in your coils’ step; your pattern’s resilience; flexible and adaptable

F ine Hair (ˈfīn ˈher), noun. exquisite curls with delicate texture and thinner width; wispy, elegant coils that prance and sway to the waltz of their unique pattern.

Flat twist (ˈflat ˈtwist), noun. curls and coils spiral together in two-strand pairs, hugging the scalp and creating a unique curl pattern

Fluff (ˈfləf), verb. using fingers or a hair pick to uncoil curls from a protective style; untwisting, unbraiding, and uncoiling your curls as they breathe, dance and shimmy

Frizz (ˈfriz), noun. the aura of radiance that surrounds curls and coils; hair reverberation of a divine frequency; a ripple of coils and curls that begins at the crown and echoes into the wind

H air Story (ˈher ˈstȯr-ē), noun. a pattern autobiography; a texture adventure; a coil memoir; a curl narrative; a strand song; an epic for edges; a follicle legend

Healthy and hydrated (ˈhel-thē ən(d) ˈhī-ˌdrāt), adjective. where curls and coils are refreshed and thirst no more

Heat damage (ˈhēt ˈda-mij), noun. when heated styling tools permanently alter your natural texture leaving your curls longing for tenderness, love and intensive conditioner

Heavy conditioner (ˈhe-vē kən-ˈdi-sh(ə-)nər), noun. a creamy, luscious, invigorating boost that makes coils sing in celebration

Heritage (ˈher-ə-tij), ,noun. where we find the voice of our ancestors reminding us that our hair is our inheritance; where our curls are our tradition; where freedom is our birthright; where we celebrate our roots.

Hydration Shampoo (ˈhī-ˌdrā-shən sham-ˈpü), noun. where curls and coils dance in a cleansing, liquid sunshine

High porosity (ˈhī pə-ˈrä-sə-tē), noun. hair with wide open cuticles that consumes moisture but can quickly lose it; where indulging your hair in products that help lock in moisture will help you continue to rock your pattern

Honor (ˈä-nər,), verb. to speak to your curls the language of esteem; to bestow upon your pattern reverence and admiration; to recognize the worthiness of your roots; to return to the ceremony of caring for your curls

I ntensive Conditioner (in-ˈten(t)-siv kən-ˈdi-sh(ə-)nər), noun. where coils indulge in thorough and concentrated quality time

J uicy and joyful (ˈjü-sē ən(d) ˈjȯi-fəl), adjective. when curls are poppin’; when coils rejoice; succulent bliss in every PATTERN.

Jumbette (ˈjəmb-ˈret), noun. extravagant care for your hair; large sizes of our formulas that lavish your curls with PATTERN; style, treat and wash in abundance

K inky (ˈkiŋ-kē), adjective. an elaborate mosaic of coils and curls; a spark of curl electricity

L eave-in conditioner (ˈlēv-ˈin kən-ˈdi-sh(ə-)nər), noun. moisture lotion that lingers to make itself at home with your freshly washed curls and coils; a refreshing and restorative hair pick-me-up; treat your curls, treat yourself.

Legacy (ˈle-gə-sē), noun. the gift of our history; how our curls and the texture of our hair tell the story of our people; the culture, language, and love passed down to us.

Low porosity (‘lō pə-ˈrä-sə-tē), noun. hair with tight cuticles that needs high amounts of water and moisture; where indulging your hair in plentiful water, steam and proper conditioning can help your hair live its most juicy and joyful life.

M anifesta (ˌma-nə-ˈfe-(ˌ)stō), noun. a poetic PATTERN statement of purpose; a lyrical affirmation to celebrate the legacy of our history, our hair, our beauty, and our joy.

Medium conditioner (ˈmē-dē-əm kən-ˈdi-sh(ə-)nər), noun. a soft, smooth, strengthening boost that makes curls dance to their own unique rhythm

N atural texture (ˈna-chə-rəl ˈteks-chər), noun. the authentic, individual, bend, curve, and angle of your hair’s shape, feel and pattern

P ineapple (ˈpī-ˌna-pəl), noun. congregate your curls on the top of your head with a satin or silk scrunchie or scarf; give your curls a chance to rest, recover and prepare for style and inspiration

Porosity (pə-ˈrä-sə-tē), noun. your curl pattern’s native language; how your curls want to love and be loved

R etention (ri-ˈten(t)-shən), noun. curls that have found their health and voice; textured hair that maintain length and moisture with gentleness, love and intention

Rock your pattern (ˈräk yər ˈpa-tərn), verb. the world is your hair’s runway; you are royalty and you always wear our crown; let your curls and coils shine their own sparkle

S calp Care (ˈskalp ˈker), noun. steep your scalp in gentleness; stay in touch with your skin and your roots; a healthy scalp is your foundation

Sealing (ˈsēl-iŋ), verb. massage your curls with serum or styling cream; finishing a style by sealing your strands with the gift of moisture and shine

Serum (ˈsir-əm), noun. a sacred space for your scalp; a mantra of meditation for your hair

Shower (ˈshau̇(-ə)r), noun. a moment of peace, a moment with yourself, a place to restore and replenish; a place to reset while you cleanse, condition and hydrate your tresses so you can emerge refreshed.

Shrinkage (ˈshriŋ-kij), noun. when your curls gather close, arm in arm, curl in curl, and whisper to each other

Slippage (ˈsli-pij), noun. when your hair talks slick and walks smooth

Stretching (ˈstrech-iŋ), verb. coils extending their limbs and reaching for the sun; taking up every inch of space they deserve

Stripping (ˈstrip-iŋ), verb. the act of removing moisture from your strands; curls deprived of moisture and hydration; thirsty coils in need of intense treatment

Styling (ˈstī-liŋ), noun. where our curls dance and pose, strut and play; where your coils and tight texture are always in fashion; where our hair walks a runway we built ourselves.

T ight texture (ˈtīt ˈteks-chər), noun. your curl birthright; your coil legacy; a wealth of history written in every strand

Kitchen (ˈki-chən), noun. the place at the nape of the neck where curls and coils gather to lean their elbows on the countertop and party

Transitioning (tran(t)-ˈsi-shən), verb. a season of growth; an opportunity to embrace the change in your curls; a hair evolution; a welcome home to your pattern.

Treatment (ˈtrēt-mənt), noun. where curls, coils, and tight textures experience the rhythms of repair and restoration; a meeting place for curls and coils to renew and rebuild

V irgin hair (ˈvər-jən ˈher), noun. curls, coils and textured hair relishing in their natural state; a return to the DNA of your pattern

PATTERN GLOSSARY