adjective. stretchy curls with bounce to the ounce that doubledutch in the wind
adjective. flexible S-pattern curls that turn, twirl, and twist intoa two-step
adjective. supple S-pattern coils that lean and strut their snap-back stuff
adjective. luscious Z-pattern coils that bend and flare in a zig zag pose
adjective. velvety coils with tight curves that flow, breakdance and freestyle
noun. small hairs that can be sculpted and designed into an art piece to frame the face
noun. extravagant curls and coils proudly taking up space; a halo of hair resounding; big hair don’t care; big hair big time; free and rising
verb. when curl strands band together, hold hands and have a reunion; when a sisterhood of curls find their way back to each other
adjective. a revolution of volume; a pirouette of S-pattern and/or Z-pattern coils; a congregation of taut coils overflowing
noun. a sisterhood, a brotherhood, a siblinghood gathering at the table where all curls and coils are welcome; coil squad; curly crew; where we hold our own equity
Crown and glory
(ˈkrau̇n ən(d) ˈglȯr-ē),
noun. royalty renown; where the mane is the main thing; the coiff in all its majesty; curls and coils in all their splendor; dignity in every pattern
noun. where originality is the standard; where you are your own prototype; constellations of coils, curves, curls, waves and ringlets; where every follicle flourishes
adjective. an array of ringlets; a tango of spiral and S-pattern curls; a throng of waves and crinkles
noun. when curls become vulnerable to dryness and weakness; a warning sign where unhealthy hair can be nourished back to health.
verb. to immerse one’s roots, curls, and coils in heavy or intensive conditioner; when one’s curls and coils have profound revelations
verb used with object. to make your own hair rules; when coils and curls resist and stand up; when natural hair texture exists and persists in the tension
adjective. hair that is fortified in abundance; deep in the grooves of curls and coils.
noun. a curl’s cry for hydration; an invitation to give your coils the moisture they deserve; an opportunity for your natural texture to be restored and replenished.
noun. the aura of radiance that surrounds curls and coils; hair reverberation of a divine frequency; a ripple of coils and curls that begins at the crown and echoes into the wind
ealthy and hydrated
(ˈhel-thē ən(d) ˈhī-ˌdrāt),
adjective. where curls and coils are refreshed and thirst no more
noun. a creamy, luscious, invigorating boost that makes coils sing in celebration
noun. hair with wide open cuticles that consumes moisture but can quickly lose it; where indulging your hair in products that help lock in moisture will help you continue to rock your pattern
noun. where curls and coils dance in a cleansing, liquid sunshine
noun. where coils indulge in thorough and concentrated quality time
uicy and joyful
(ˈjü-sē ən(d) ˈjȯi-fəl),
adjective. when curls are poppin’; when coils rejoice; succulent bliss in every PATTERN.
noun. a pattern autobiography; a texture adventure; a coil memoir; a curl narrative; a strand song; an epic for edges; a follicle legend
adjective. an elaborate mosaic of coils and curls; a spark of curl electricity
noun. the place at the nape of the neck where curls and coils gather to lean their elbows on the countertop and party
noun. moisture lotion that lingers to make itself at home with your freshly washed curls and coils; a refreshing and restorative hair pick-me-up; treat your curls, treat yourself.
noun. hair with tight cuticles that needs high amounts of water and moisture; where indulging your hair in plentiful water, steam and proper conditioning can help your hair live its most juicy and joyful life.
noun. a poetic PATTERN statement of purpose; a lyrical affirmation to celebrate the legacy of our history, our hair, our beauty, and our joy.
noun. a soft, smooth, strengthening boost that makes curls dance to their own unique rhythm
noun. the authentic, individual, bend, curve, and angle of your hair’s shape, feel and pattern
noun. your curl pattern’s native language; how your curls want to love and be loved
ock your pattern
(ˈräk yər ˈpa-tərn),
verb. the world is your hair’s runway; you are royalty and you always wear our crown; let your curls and coils shine their own sparkle
noun. a sacred space for your scalp; a mantra of meditation for your hair
noun. a moment of peace, a moment with yourself, a place to restore and replenish; a place to reset while you cleanse, condition and hydrate your tresses so you can emerge refreshed.
noun. when your hair talks slick and walks smooth
noun. where our curls dance and pose, strut and play; where your coils and tight texture are always in fashion; where our hair walks a runway we built ourselves.
noun. your curl birthright; your coil legacy; a wealth of history written in every strand
verb. a season of growth; an opportunity to embrace the change in your curls; a hair evolution; a welcome home to your pattern.