3
b
('thrē 'bē),
adjective. stretchy curls with bounce to the ounce that doubledutch in the wind
3c
('thrē 'sē),
adjective. flexible S-pattern curls that turn, twirl, & twist into a two-step
4a
(ˈfȯr ˈā),
adjective. supple S-pattern coils that lean and strut their snap-back stuff
4b
(ˈfȯr ˈbē),
adjective. luscious Z-pattern coils that bend and flare in a zig zag pose
4c
(ˈfȯr ˈsē),
adjective. velvety coils with tight curves that flow, breakdance and freestyle
B
aby hairs
(ˈbā-bē ˈhers),
noun. small hairs that can be sculpted & designed into an art piece to frame the face
Big chop
(ˈbig ˈchäp),
noun. when your coils are set free; the beginning of the journey to rocking your pattern; cutting away damaged or chemically-treated strands to promote growth
Big hair
(ˈbig ˈher),
noun. extravagant curls & coils proudly taking up space; a halo of hair resounding; big hair don’t care; big hair big time; free & rising
Blow Out
(ˈblō ˈaut),
noun. a curl, coil, & tight texture festival of heat, motion, wind, & movement
Blow Dryer Attachment
(ˈblō ˈdrī(ə)r ˈə-ˈtach-mənt),
noun. heat tools for the texture-adventurous; where The Brush, The Concentrator Nozzle, The Diffuser, & The Wide Tooth Comb explore the playful possibilities of your pattern
Blow Dryer
(ˈblō ˈdrī(ə)r),
noun. extravagant heat & air; where your hair texture can be smooth, big, loud, & free
Bone Straight
(ˈbōn ˈstrāt),
adjective. where coils & curls find vertical alignment; where your tight texture stretches its limbs in whatever direction it chooses
Bounce Back
(ˈbaun(t)s),
verb. when curls recover the rise in their stride; when coils return to the beat of their own drum; when tight texture finds its way back to the groove of your pattern
Brush
(ˈbrəsh),
noun. blow dryer attachment. a gentle caress plus warm air that smooths the curve of your hair into its own orbit
Buildup
(ˈbild-ˌəp),
noun. your scalp’s call for help as your skin’s natural oils, skin cells, & hair products produce flaking or residue; when your strands are unable to shine; when clarifying shampoo & hydrating shampoo can rescue your curls & cleanse your scalp
C
hemical damage
(ˈke-mi-kəl ˈda-mij),
, noun. when color & chemical treatments leave your curls lifeless & longing for intense care, love & deep conditioning
Clumping
(ˈkləmp iŋ),
verb. when curl strands band together, hold hands & have a reunion; when a sisterhood of curls find their way back to each other
Coily
(ˈkȯi(-ə)lˈē),
adjective. a revolution of volume; a pirouette of S-pattern &/or Z-pattern coils; a congregation of taut coils overflowing
Community
(kə-ˈmyü-nə-tē),
noun. a sisterhood, a brotherhood, a siblinghood gathering at the table where all curls and coils are welcome; coil squad; curly crew; where we hold our own equity
Co-wash
(ˈcō-ˈwäsh),
noun. conditioner that invites your curls to twirl in cleansing hydration; verb. to saturate your coils with water & a lightweight conditioner instead of cleansing with a formal shampoo
Crimp
(ˈkrimp),
noun. the corner of bend & wave; the intersection of angle, crease & form
Crown and glory
(ˈkrau̇n ən(d) ˈglȯr-ē),
noun. royalty renown; where the mane is the main thing; the coiff in all its majesty; curls & coils in all their splendor; dignity in every pattern
Concentrator Nozzle
(ˈkän(t)-sən- trā-tər),
noun. blow dryer attachment. where heat & air connect for a kickback; where your pattern celebrates freedom
Curl Pattern
(ˈkərl ˈpa-tərn),
noun. where originality is the standard; where you are your own prototype; constellations of coils, curves, curls, waves & ringlets; where every follicle flourishes
Curly
(ˈkər-lē),
adjective. an array of ringlets; a tango of spiral & S-pattern curls; a throng of waves & crinkles
Damage
(ˈda-mij),
noun. when curls become vulnerable to dryness & weakness; a warning sign where unhealthy hair can be nourished back to health.
Deep condition
(ˈdēp kən-ˈdi-shən),
verb. to immerse one’s roots, curls, & coils in heavy or intensive conditioner; when one’s curls & coils have profound revelations
Definition
(ˌde-fə-ˈni-shən),
noun. when each curl cluster stands & shines on its own; when every coil lives by its own rules
Defy Gravity
(ˈgra-və-tē),
verb used with object. to make your own hair rules; when coils & curls resist & stand up; when natural hair texture exists & persists in the tension
Dense
(ˈden(t)s),
adjective. hair that is fortified in abundance; deep in the grooves of curls & coils.
Diffuser
(ˈdi-ˈfyü-zər),
noun. blow dryer attachment. a heat vortex of gentle
Dryness
(ˈdrī nəs),
noun. a curl’s cry for hydration; an invitation to give your coils the moisture they deserve; an opportunity for your natural texture to be restored & replenished.
Dusting
(ˈdə-stiŋ),
verb. to free your curls from lightly damaged ends; to quickly trim the ends of your hair
Elasticity
(i-ˌla-ˈsti-sə-tē),
noun. your curls unique bounce; the spring in your coils’ step; your pattern’s resilience; flexible & adaptable
Expand Your Pattern
(ik-ˈspand ˈyor ˈpa-tərn),
verb used with object. a curl & coil legacy; where our hair texture reminds us we are a global village; how & where we make room for our hair & ourselves
Explore Your Pattern
(ik-ˈsplor ˈyor ˈpa-tərn),
verb used with object. bask in the possibility of your pattern; define your own definition; discover your own altitude; behold your own brilliance; cherish your texture
F
ine Hair
(ˈfīn ˈher),
noun. exquisite curls with delicate texture & thinner width; wispy, elegant coils that prance & sway to the waltz of their unique pattern.
Flat twist
(ˈflat ˈtwist),
noun. curls & coils spiral together in two-strand pairs, hugging the scalp & creating a unique curl pattern
Fluff
(ˈfləf),
verb. using fingers or a hair pick to uncoil curls from a protective style; untwisting, unbraiding, & uncoiling your curls as they breathe, dance & shimmy
Fringe
(ˈfrinj),
noun. a curl compilation gathered as the jewel at the forefront of your crown
Frizz
(ˈfriz),
noun. the aura of radiance that surrounds curls & coils; hair reverberation of a divine frequency; a ripple of coils & curls that begins at the crown & echoes into the wind
H
air Story
(ˈher ˈstȯr-ē),
noun. a pattern autobiography; a texture adventure; a coil memoir; a curl narrative; a strand song; an epic for edges; a follicle legend
Healthy and hydrated
(ˈhel-thē ən(d) ˈhī-ˌdrāt),
adjective. where curls & coils are refreshed & thirst no more
Heat damage
(ˈhēt ˈda-mij),
noun. when heated styling tools permanently alter your natural texture leaving your curls longing for tenderness, love & intensive conditioner
Heat
(ˈhēt),
verb. where warm wind & gentle volume duet with your pattern; where we energize the possibilities of our curls & coils
Heavy conditioner
(ˈhe-vē kən-ˈdi-sh(ə-)nər),
noun. a creamy, luscious, invigorating boost that makes coils sing in celebration
Heritage
(ˈher-ə-tij),
,noun. where we find the voice of our ancestors reminding us that our hair is our inheritance; where our curls are our tradition; where freedom is our birthright; where we celebrate our roots.
Hydration Shampoo
(ˈhī-ˌdrā-shən sham-ˈpü),
noun. where curls & coils dance in a cleansing, liquid sunshine
High porosity
(ˈhī pə-ˈrä-sə-tē),
noun. hair with wide open cuticles that consumes moisture but can quickly lose it; where indulging your hair in products that help lock in moisture will help you continue to rock your pattern
Honor
(ˈä-nər,),
verb. to speak to your curls the language of esteem; to bestow upon your pattern reverence and admiration; to recognize the worthiness of your roots; to return to the ceremony of caring for your curls
Honor Your Pattern
(ˈä-nər ˈyor ˈpa-tərn),
verb used with object. where hair care & self-care gather in the living room; how we celebrate the ceremony of our curls
I
ntensive Conditioner
(in-ˈten(t)-siv kən-ˈdi-sh(ə-)nər),
noun. where coils indulge in thorough & concentrated quality time
J
uicy and joyful
(ˈjü-sē ən(d) ˈjȯi-fəl),
when curls are poppin’; when coils rejoice; succulent bliss in every PATTERN
Jumbette
(ˈjəmb-ˈret),
noun. extravagant care for your hair; large sizes of our formulas that lavish your curls with PATTERN; style, treat & wash in abundance
K
inky
(ˈkiŋ-kē),
adjective. an elaborate mosaic of coils & curls; a spark of curl electricity
Kitchen
(ˈki-chən),
noun. the place at the nape of the neck where curls & coils gather to lean their elbows on the countertop & party
L
eave-in conditioner
(ˈlēv-ˈin kən-ˈdi-sh(ə-)nər),
noun. moisture lotion that lingers to make itself at home with your freshly washed curls & coils; a refreshing and restorative hair pick-me-up; treat your curls, treat yourself
Legacy
(ˈle-gə-sē),
noun. the gift of our history; how our curls & the texture of our hair tell the story of our people; the culture, language, & love passed down to us
Low porosity
(‘lō pə-ˈrä-sə-tē),
noun. hair with tight cuticles that needs high amounts of water & moisture; where indulging your hair in plentiful water, steam & proper conditioning can help your hair live its most juicy & joyful life
M
anifesta
(ˌma-nə-ˈfe-(ˌ)stō),
noun. a poetic PATTERN statement of purpose; a lyrical affirmation to celebrate the legacy of our history, our hair, our beauty, and our joy
Medium conditioner
(ˈmē-dē-əm kən-ˈdi-sh(ə-)nər),
noun. a soft, smooth, strengthening boost that makes curls dance to their own unique rhythm
N
atural texture
(ˈna-chə-rəl ˈteks-chər),
noun. the authentic, individual, bend, curve, & angle of your hair’s shape, feel & pattern
Pineapple
(ˈpī-ˌna-pəl),
noun. congregate your curls on the top of your head with a satin or silk scrunchie or scarf; give your curls a chance to rest, recover & prepare for style & inspiration
Porosity
(pə-ˈrä-sə-tē),
noun. your curl pattern’s native language; how your curls want to love & be loved
R
etention
(ri-ˈten(t)-shən),
noun. curls that have found their health & voice; textured hair that maintain length & moisture with gentleness, love & intention
Rock your pattern
(ˈräk yər ˈpa-tərn),
verb. the world is your hair’s runway; you are royalty & you always wear our crown; let your curls & coils shine their own sparkle
S
calp Care
(ˈskalp ˈker),
noun. steep your scalp in gentleness; stay in touch with your skin & your roots; a healthy scalp is your foundation
Sealing
(ˈsēl-iŋ),
verb. massage your curls with serum or styling cream; finishing a style by sealing your strands with the gift of moisture & shine
Serum
(ˈsir-əm),
noun. a sacred space for your scalp; a mantra of meditation for your hair
Shape Shift
(ˈshāp ˈshift),
verb. a tight texture mythology; a coil legend; a curl saga; our identity is an attitude of originality
Shower
(ˈshau̇(-ə)r),
noun. a moment of peace, a moment with yourself, a place to restore & replenish; a place to reset while you cleanse, condition & hydrate your tresses so you can emerge refreshed
Shrinkage
(ˈshriŋ-kij),
noun. when your curls gather close, arm in arm, curl in curl, & whisper to each other
Silk Press
(ˈsilk ˈpres),
noun. a smooth texture symphony
Slippage
(ˈsli-pij),
noun. when your hair talks slick & walks smooth
Stretching
(ˈstrech-iŋ),
verb. coils extending their limbs & reaching for the sun; taking up every inch of space they deserve
Stripping
(ˈstrip-iŋ),
verb. the act of removing moisture from your strands; curls deprived of moisture & hydration; thirsty coils in need of intense treatment
Styling
(ˈstī-liŋ),
noun. where our curls dance & pose, strut & play; where your coils & tight texture are always in fashion; where our hair walks a runway we built ourselves
Style Your Pattern
(ˈstī(-ə)l ˈyor ˈpa-tərn),
verb used with object. be a moment & a movement; be brilliant, be playful; be curly, be coily, be free
T
ight texture
(ˈtīt ˈteks-chər),
noun. your curl birthright; your coil legacy; a wealth of history written in every strand
Transitioning
(tran(t)-ˈsi-shən),
verb. a season of growth; an opportunity to embrace the change in your curls; a hair evolution; a welcome home to your pattern
Treatment
(ˈtrēt-mənt),
noun. where curls, coils, & tight textures experience the rhythms of repair & restoration; a meeting place for curls & coils to renew & rebuild
Tresses
(ˈtres-ez),
noun. curls unbound; opulent tight texture; coils always ready for an adventure
Virgin hair
(ˈvər-jən ˈher),
noun. curls, coils & textured hair relishing in their natural state; a return to the DNA of your pattern
W
ide Tooth Comb
(ˈwīd tüth kōm),
noun. blow dryer attachment. how your curls can boost, lift, & raise their voice