3 b ('thrē 'bē), adjective. stretchy curls with bounce to the ounce that doubledutch in the wind
3c ('thrē 'sē), adjective. flexible S-pattern curls that turn, twirl, and twist into a two-step
4a (ˈfȯr ˈā), adjective. supple S-pattern coils that lean and strut their snap-back stuff
4b (ˈfȯr ˈbē), adjective. luscious Z-pattern coils that bend and flare in a zig zag pose
4c (ˈfȯr ˈsē), adjective. velvety coils with tight curves that flow, breakdance and freestyle
B aby hairs (ˈbā-bē ˈhers), noun. small hairs that can be sculpted and designed into an art piece to frame the face
Big chop (ˈbig ˈchäp), noun. when your coils are set free; the beginning of the journey to rocking your pattern; cutting away damaged or chemically-treated strands to promote growth
Big hair (ˈbig ˈher), noun. extravagant curls and coils proudly taking up space; a halo of hair resounding; big hair don’t care; big hair big time; free and rising
Blow Out (ˈblō ˈaut), noun. a curl, coil, and tight texture festival of heat, motion, wind, and movement
Blow Dryer Attachment (ˈblō ˈdrī(ə)r ˈə-ˈtach-mənt), noun. heat tools for the texture-adventurous; where The Brush, The Concentrator Nozzle, The Diffuser, and The Wide Tooth Comb explore the playful possibilities of your pattern
Blow Dryer (ˈblō ˈdrī(ə)r), noun. extravagant heat and air; where your hair texture can be smooth, big, loud, and free
Bone Straight (ˈbōn ˈstrāt), adjective. where coils and curls find vertical alignment; where your tight texture stretches its limbs in whatever direction it chooses
Bounce Back (ˈbaun(t)s), verb. when curls recover the rise in their stride; when coils return to the beat of their own drum; when tight texture finds its way back to the groove of your pattern
Brush (ˈbrəsh), noun. blow dryer attachment. a gentle caress plus warm air that smooths the curve of your hair into its own orbit
Buildup (ˈbild-ˌəp), noun. your scalp’s call for help as your skin’s natural oils, skin cells, and hair products produce flaking or residue; when your strands are unable to shine; when clarifying shampoo and hydrating shampoo can rescue your curls and cleanse your scalp
C hemical damage (ˈke-mi-kəl ˈda-mij), , noun. when color and chemical treatments leave your curls lifeless and longing for intense care, love and deep conditioning
Clumping (ˈkləmp iŋ), verb. when curl strands band together, hold hands and have a reunion; when a sisterhood of curls find their way back to each other
Coily (ˈkȯi(-ə)lˈē), adjective. a revolution of volume; a pirouette of S-pattern and/or Z-pattern coils; a congregation of taut coils overflowing
Community (kə-ˈmyü-nə-tē), noun. a sisterhood, a brotherhood, a siblinghood gathering at the table where all curls and coils are welcome; coil squad; curly crew; where we hold our own equity
Co-wash (ˈcō-ˈwäsh), noun. conditioner that invites your curls to twirl in cleansing hydration; verb. to saturate your coils with water and a lightweight conditioner instead of cleansing with a formal shampoo
Crimp (ˈkrimp), noun. the corner of bend and wave; the intersection of angle, crease and form
Crown and glory (ˈkrau̇n ən(d) ˈglȯr-ē), noun. royalty renown; where the mane is the main thing; the coiff in all its majesty; curls and coils in all their splendor; dignity in every pattern
Concentrator Nozzle (ˈkän(t)-sən- trā-tər), noun. blow dryer attachment. where heat and air connect for a kickback; where your pattern celebrates freedom
Curl Pattern (ˈkərl ˈpa-tərn), noun. where originality is the standard; where you are your own prototype; constellations of coils, curves, curls, waves and ringlets; where every follicle flourishes
Curly (ˈkər-lē), adjective. an array of ringlets; a tango of spiral and S-pattern curls; a throng of waves and crinkles
Damage (ˈda-mij), noun. when curls become vulnerable to dryness and weakness; a warning sign where unhealthy hair can be nourished back to health.
Deep condition (ˈdēp kən-ˈdi-shən), verb. to immerse one’s roots, curls, and coils in heavy or intensive conditioner; when one’s curls and coils have profound revelations
Definition (ˌde-fə-ˈni-shən), noun. when each curl cluster stands and shines on its own; when every coil lives by its own rules
Defy Gravity (ˈgra-və-tē), verb used with object. to make your own hair rules; when coils and curls resist and stand up; when natural hair texture exists and persists in the tension
Dense (ˈden(t)s), adjective. hair that is fortified in abundance; deep in the grooves of curls and coils.
Diffuser (ˈdi-ˈfyü-zər), noun. blow dryer attachment. a heat vortex of gentle
Dryness (ˈdrī nəs), noun. a curl’s cry for hydration; an invitation to give your coils the moisture they deserve; an opportunity for your natural texture to be restored and replenished.
Dusting (ˈdə-stiŋ), verb. to free your curls from lightly damaged ends; to quickly trim the ends of your hair
Elasticity (i-ˌla-ˈsti-sə-tē), noun. your curls unique bounce; the spring in your coils’ step; your pattern’s resilience; flexible and adaptable
Expand Your Pattern (ik-ˈspand ˈyor ˈpa-tərn), verb used with object. a curl and coil legacy; where our hair texture reminds us we are a global village; how and where we make room for our hair and ourselves
Explore Your Pattern (ik-ˈsplor ˈyor ˈpa-tərn), verb used with object. bask in the possibility of your pattern; define your own definition; discover your own altitude; behold your own brilliance; cherish your texture
F ine Hair (ˈfīn ˈher), noun. exquisite curls with delicate texture and thinner width; wispy, elegant coils that prance and sway to the waltz of their unique pattern.
Flat twist (ˈflat ˈtwist), noun. curls and coils spiral together in two-strand pairs, hugging the scalp and creating a unique curl pattern
Fluff (ˈfləf), verb. using fingers or a hair pick to uncoil curls from a protective style; untwisting, unbraiding, and uncoiling your curls as they breathe, dance and shimmy
Fringe (ˈfrinj), noun. a curl compilation gathered as the jewel at the forefront of your crown
Frizz (ˈfriz), noun. the aura of radiance that surrounds curls and coils; hair reverberation of a divine frequency; a ripple of coils and curls that begins at the crown and echoes into the wind
H air Story (ˈher ˈstȯr-ē), noun. a pattern autobiography; a texture adventure; a coil memoir; a curl narrative; a strand song; an epic for edges; a follicle legend
Healthy and hydrated (ˈhel-thē ən(d) ˈhī-ˌdrāt), adjective. where curls and coils are refreshed and thirst no more
Heat damage (ˈhēt ˈda-mij), noun. when heated styling tools permanently alter your natural texture leaving your curls longing for tenderness, love and intensive conditioner
Heat (ˈhēt), verb. where warm wind and gentle volume duet with your pattern; where we energize the possibilities of our curls and coils
Heavy conditioner (ˈhe-vē kən-ˈdi-sh(ə-)nər), noun. a creamy, luscious, invigorating boost that makes coils sing in celebration
Heritage (ˈher-ə-tij), ,noun. where we find the voice of our ancestors reminding us that our hair is our inheritance; where our curls are our tradition; where freedom is our birthright; where we celebrate our roots.
Hydration Shampoo (ˈhī-ˌdrā-shən sham-ˈpü), noun. where curls and coils dance in a cleansing, liquid sunshine
High porosity (ˈhī pə-ˈrä-sə-tē), noun. hair with wide open cuticles that consumes moisture but can quickly lose it; where indulging your hair in products that help lock in moisture will help you continue to rock your pattern
Honor (ˈä-nər,), verb. to speak to your curls the language of esteem; to bestow upon your pattern reverence and admiration; to recognize the worthiness of your roots; to return to the ceremony of caring for your curls
Honor Your Pattern (ˈä-nər ˈyor ˈpa-tərn), verb used with object. where hair care and self-care gather in the living room; how we celebrate the ceremony of our curls
I ntensive Conditioner (in-ˈten(t)-siv kən-ˈdi-sh(ə-)nər), noun. where coils indulge in thorough and concentrated quality time
J uicy and joyful (ˈjü-sē ən(d) ˈjȯi-fəl), when curls are poppin’; when coils rejoice; succulent bliss in every PATTERN
Jumbette (ˈjəmb-ˈret), noun. extravagant care for your hair; large sizes of our formulas that lavish your curls with PATTERN; style, treat and wash in abundance
K inky (ˈkiŋ-kē), adjective. an elaborate mosaic of coils and curls; a spark of curl electricity
Kitchen (ˈki-chən), noun. the place at the nape of the neck where curls and coils gather to lean their elbows on the countertop and party
L eave-in conditioner (ˈlēv-ˈin kən-ˈdi-sh(ə-)nər), noun. moisture lotion that lingers to make itself at home with your freshly washed curls and coils; a refreshing and restorative hair pick-me-up; treat your curls, treat yourself
Legacy (ˈle-gə-sē), noun. the gift of our history; how our curls and the texture of our hair tell the story of our people; the culture, language, and love passed down to us
Low porosity (‘lō pə-ˈrä-sə-tē), noun. hair with tight cuticles that needs high amounts of water and moisture; where indulging your hair in plentiful water, steam and proper conditioning can help your hair live its most juicy and joyful life
M anifesta (ˌma-nə-ˈfe-(ˌ)stō), noun. a poetic PATTERN statement of purpose; a lyrical affirmation to celebrate the legacy of our history, our hair, our beauty, and our joy
Medium conditioner (ˈmē-dē-əm kən-ˈdi-sh(ə-)nər), noun. a soft, smooth, strengthening boost that makes curls dance to their own unique rhythm
N atural texture (ˈna-chə-rəl ˈteks-chər), noun. the authentic, individual, bend, curve, and angle of your hair’s shape, feel and pattern
Pineapple (ˈpī-ˌna-pəl), noun. congregate your curls on the top of your head with a satin or silk scrunchie or scarf; give your curls a chance to rest, recover and prepare for style and inspiration
Porosity (pə-ˈrä-sə-tē), noun. your curl pattern’s native language; how your curls want to love and be loved
R etention (ri-ˈten(t)-shən), noun. curls that have found their health and voice; textured hair that maintain length and moisture with gentleness, love and intention
Rock your pattern (ˈräk yər ˈpa-tərn), verb. the world is your hair’s runway; you are royalty and you always wear our crown; let your curls and coils shine their own sparkle
S calp Care (ˈskalp ˈker), noun. steep your scalp in gentleness; stay in touch with your skin and your roots; a healthy scalp is your foundation
Sealing (ˈsēl-iŋ), verb. massage your curls with serum or styling cream; finishing a style by sealing your strands with the gift of moisture and shine
Serum (ˈsir-əm), noun. a sacred space for your scalp; a mantra of meditation for your hair
Shape Shift (ˈshāp ˈshift), verb. a tight texture mythology; a coil legend; a curl saga; our identity is an attitude of originality
Shower (ˈshau̇(-ə)r), noun. a moment of peace, a moment with yourself, a place to restore and replenish; a place to reset while you cleanse, condition and hydrate your tresses so you can emerge refreshed
Shrinkage (ˈshriŋ-kij), noun. when your curls gather close, arm in arm, curl in curl, and whisper to each other
Silk Press (ˈsilk ˈpres), noun. a smooth texture symphony
Slippage (ˈsli-pij), noun. when your hair talks slick and walks smooth
Stretching (ˈstrech-iŋ), verb. coils extending their limbs and reaching for the sun; taking up every inch of space they deserve
Stripping (ˈstrip-iŋ), verb. the act of removing moisture from your strands; curls deprived of moisture and hydration; thirsty coils in need of intense treatment
Styling (ˈstī-liŋ), noun. where our curls dance and pose, strut and play; where your coils and tight texture are always in fashion; where our hair walks a runway we built ourselves
Style Your Pattern (ˈstī(-ə)l ˈyor ˈpa-tərn), verb used with object. be a moment and a movement; be brilliant, be playful; be curly, be coily, be free
T ight texture (ˈtīt ˈteks-chər), noun. your curl birthright; your coil legacy; a wealth of history written in every strand
Transitioning (tran(t)-ˈsi-shən), verb. a season of growth; an opportunity to embrace the change in your curls; a hair evolution; a welcome home to your pattern
Treatment (ˈtrēt-mənt), noun. where curls, coils, and tight textures experience the rhythms of repair and restoration; a meeting place for curls and coils to renew and rebuild
Tresses (ˈtres-ez), noun. curls unbound; opulent tight texture; coils always ready for an adventure
Virgin hair (ˈvər-jən ˈher), noun. curls, coils and textured hair relishing in their natural state; a return to the DNA of your pattern
W ide Tooth Comb (ˈwīd tüth kōm), noun. blow dryer attachment. how your curls can boost, lift, and raise their voice