Join the PATTERN Creator Squad!

Earn rewards, discounts, or exclusive gifts just by joining our program & tagging @patternbeauty on social!

How It Works

Apply to Join

Apply with your email & Instagram handle on this page.

Post on Instagram or TikTok

Create content enjoying PATTERN & post on social. Don’t forget to tag us in every post @patternbeauty.

Get Rewarded

Receive exclusive rewards when you participate in challenges.


Post Rules

  • Posts must be made from accounts that are public
  • Posts must visibly display @patternbeauty
  • Post may only include 5 tags (not including people)
  • Posts must not be made from accounts with no previous posts
  • Posts must be inclusive & non-discriminatory

Terms and Conditions

  • To be eligible for rewards, you must sign up on this page & follow the post rules above.
  • PATTERN may use rewards member content for marketing purposes.
  • PATTERN may update the rewards program at any time.
  • PATTERN reserves the right to accept, reject & approve all posts.

What We Like to See


Ensure you are posting high-resolution photos & videos for both in-feed and story Instagram posts. Good lighting is key!


We like to see clean simple backgrounds. Avoid any distracting jewelry or makeup please.


Show off PATTERN by making sure it is clearly visible. Don't forget to tag @patternbeauty for your post to be seen. Pro Tip: Reverse your camera so that the logo reads correctly.


We invited you to the program because we believe you represent PATTERN’S values.

We are here to fulfill the beauty needs of the Curly, Coily & Tight-Textured community. We are centered around the celebration of Black Beauty. We are an active space for uplifting & loving our authentic beauty. We are Black-owned & Black-founded.


Frequently Asked Questions

How do I get rewarded?

Complete your monthly challenge, follow the post guidelines, and make sure you tag @patternbeauty. If you complete all the guidelines, you'll be rewarded at the end of the month.

When should I expect rewards?

Rewards are sent at the end of the month if you've completed the challenge.

What is my reward eligible towards?

You will receive a unique, one-time use code that cannot be combined with other offers. If there are limitations, those will be denoted on this page and/or in the reward email you receive.

Can I get rewarded on any other social platforms?

While we encourage you to share on other platforms, we are only offering rewards for Instagram and TikTok at the moment.

How do I ensure my post is valid?

Ensure you are posting from a public account, tagging the correct brand, following the post guidelines listed, and upholding the Terms & Conditions. Approved posts will be visible in your Ambassador Hub (accessible from your Account Page).

I would like a PATTERN storefront. How can I get one?

At this time, our storefronts are in beta-testing. Creators & partners are hand-selected by our team for testing & monitoring purposes. Once your have applied to the Creator Program, you will be considedered for a storefront.

Who do I contact if I haven’t received my reward or have questions about the program?

Please email with any questions!