CURL GUIDE

A guide for distinguishing, learning about & caring for your curls

Discover more about our patterns by clicking the tiles below

Learn more about key curl type topics

CURL PATTERN

Where your originality is the standard; where you are your own prototype.

We like to think of our curly hair types and wavy hair patterns as constellations of coils, curves, curls, waves & the ringlet; where every follicle flourishes.

EXPLORE OUR GLOSSARY

TIGHT TEXTURES

OFTEN DESCRIBED AS: dense, kinky, type 4 hair, cloud-like, gravity-defying…

Distinguishing Features

Tight textures and tight curls crave as much moisture as they can get; our delicate strands need care & protection to prevent breakage; they easily fluff into an afro with awe-inspiring volume; our hair loves to spend time in protective styles to remain moisturized, to support our delicate ends & to aid in length retention.

4B
4B hair and curls are luscious Z-pattern coils that bend & flare in a zig zag pose

4C
velvety coils with a tight curl that flows, breakdances & freestyles

WE RECOMMEND...
The Tight Texture Starter Bundle

the tight texture

bundle

for tight textures

  • $135.00 $121.50
Intensive Conditioner

intensive

conditioner

for tight textures

  • $25.00
  • $9.00
  • $42.00
Leave-In Conditioner

leave-in

conditioner

for curlies, coilies & tight textures

  • $9.00
  • $42.00
  • $25.00
Jojoba Oil Blend

jojoba oil

blend

for curlies, coilies & tight textures

  • $25.00
Styling Cream

styling

cream

for curlies, coilies & tight textures

  • $9.00
  • $25.00
  • $42.00

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COILY

OFTEN DESCRIBED AS: springy, spongy, tight, type 4 hair, type 3 hair…

Distinguishing Features

Coily hair is tightly-packed corkscrew curls that scrunch up and give extreme volume; tend to be finer in texture & weight; need extreme moisture to stay soft, defined and resist tangles; our coils do well with twist-outs & stretched-style techniques.

4A
4A hair has a supple S-pattern coil that leans and struts snap-back stuff

WE RECOMMEND...
The Coily Starter Bundle

the coily starter

bundle

for coilies

  • $135.00 $121.50
Leave-In Conditioner

leave-in

conditioner

for curlies, coilies & tight textures

  • $9.00
  • $42.00
  • $25.00
Strong Hold Gel

strong hold

gel

for curlies, coilies & tight textures

  • $9.00
  • $25.00
Shower Brush

shower

brush

for curlies, coilies & tight textures

  • $17.00

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CURLY

OFTEN DESCRIBED AS: bouncy, ringlets, springy, type 3 hair, frizzy…

Distinguishing Features

Frizz is our friend; big, buoyant spirals; our texture tends to be thick & coarse hair, & our curls often vary in shape around the head; dryness can creep in to tousle up our ringlet curl, so moisture is key for maintaining curl definition and shine.

3B
3B curls and type 3b hair are stretchy curls with a bounce to the ounce that double dutch in the wind

3C
Type 3C curls hair is flexible S-pattern curls that turn, twirl, and twist into a two-step

WE RECOMMEND...
The Curly Starter Bundle

the curly starter

bundle

for curlies

  • $135.00 $121.50
Lightweight Conditioner

lightweight

conditioner

for curlies, coilies & tight textures

  • $9.00
  • $25.00
  • $42.00
Curl Gel

curl

gel

for curlies, coilies & tight textures

  • $25.00
  • $9.00
  • $42.00
Leave-In Conditioner

leave-in

conditioner

for curlies, coilies & tight textures

  • $9.00
  • $42.00
  • $25.00
Hydration Shampoo

hydration

shampoo

for curlies, coilies & tight textures

  • $9.00
  • $20.00
  • $38.00

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LOCS

OFTEN DESCRIBED AS: sisterlocks, traditional locs, free form locs


Distinguishing Features


Locs love to grow tall, long & wide; Locs believe in growth, dimension, magnitude, & evolution; They love to take up space. Growing locs is a beautiful journey of coiling, twisting, palm rolling, braiding, or allowing the hair to organically grow & merge to create fused strands which can range from micro size to larger free form; Locs crave healthy scalp care & tender attention to their roots; they love products that provide moisture & hold such as our Hydrating Shampoo for curly hair without buildup & products that keep the scalp clean & hydrated.

Tips

-To prevent build up on the scalp & roots, add our Clarifying Shampoo to your wash day routine.

-To moisturize & prevent dryness, apply Jojoba Oil Hair Serum or Argan Oil Hair Serum to the scalp.

-To stimulate & soothe the scalp, apply the Scalp Serum & massage in for added relief.

-Try using the Styling Cream for curly hair to create starter locs with braids, two-strand twists, comb coils & palm rolls.

WE RECOMMEND...
Scalp Serum

scalp

serum

for curlies, coilies & tight textures

  • $25.00
Lightweight Conditioner

lightweight

conditioner

for curlies, coilies & tight textures

  • $9.00
  • $25.00
  • $42.00
Clarifying Shampoo

clarifying

shampoo

for curlies, coilies & tight textures

  • $20.00
Jojoba Oil Blend

jojoba oil

blend

for curlies, coilies & tight textures

  • $25.00
Argan Oil Blend

argan oil

blend

for curlies, coilies & tight textures

  • $25.00
Hydrating Mist

hydrating

mist

for curlies, coilies & tight textures

  • $7.00
  • $18.00

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DRYNESS / DAMAGE

OFTEN DESCRIBED AS: brittle, dry, damaged, dehydrated, parched, run-down

PATTERN DEFINES IT AS:

dryness ( ˈdrī nəs), noun. a curl’s cry for hydration; an invitation to give your coils the moisture and hair treatment for curls they deserve; an opportunity for your natural texture to be restored and replenished.

damage (ˈda-mij), noun. when curls become vulnerable to dryness and weakness; a warning sign where unhealthy hair can be nourished back to health.

Tips

- Dryness or damage can come from many factors, but with different approaches to caring for your hair & the regular use of deeply moisturizing products, hair can revive to be healthy & hydrated once again.

- Heat or chemical damage, dry environments, too-infrequent hair trims, hair product build-up, formulas with harsh ingredients & too much time out of protective styles are some of the factors that can contribute to dry, fragile strands.

- Use heat or steam to help our ultra-moisturizing formulas sink into your hair & receive the nourishment & hydration it craves.

- Pro tip: For dry or brittle hair, keep your leave-in conditioner on for 10 minutes as a repair treatment mask to help restore & revitalize your curls.

WE RECOMMEND...
Heavy conditioner