Discover more about our patterns by clicking the tiles below
Learn more about key curl topics
Where your originality is the standard; where you are your own prototype.
We like to think of our patterns as constellations of coils, curves, curls, waves & ringlets; where every follicle flourishes.
Distinguishing Features
Tight textures crave as much moisture as they can get; our delicate strands need care & protection to prevent breakage; they easily fluff into an afro with awe-inspiring volume; our hair loves to spend time in protective styles to remain moisturized, to support our delicate ends & to aid in length retention.
4B
luscious Z-pattern coils that bend & flare in a zig zag pose
4C
velvety coils with tight curves that flow, breakdance & freestyle
intensive
conditioner
for tight textures
leave-in
conditioner
for curlies, coilies & tight textures
jojoba oil
hair serum
for curlies, coilies & tight textures
styling
cream
for curlies, coilies & tight textures
Distinguishing Features
Tightly-packed corkscrew curls that scrunch up & give extreme volume; tend to be finer in texture & weight; need extreme moisture to stay soft, defined & to resist tangles; our coils do well with twist-outs & stretched-style techniques.
4A
supple S-pattern coils that lean & strut their snap-back stuff
heavy
conditioner
for coilies
leave-in
conditioner
for curlies, coilies & tight textures
strong hold
gel
for curlies, coilies & tight textures
Distinguishing Features
Frizz is our friend; big, buoyant spirals; our texture tends to be thick & coarse, & our curls often vary in shape around the head; dryness can creep in to tousle up our ringlets, so moisture is key for maintaining definition & shine.
3B
stretchy curls with bounce to the ounce that double dutch in the wind
3C
flexible S-pattern curls that turn, twirl, and twist into a two-step
medium
conditioner
for curlies
leave-in
conditioner
for curlies, coilies & tight textures
hydration
shampoo
for curlies, coilies & tight textures
PATTERN DEFINES AS:
transitioning (tran(t)-ˈsi-shən), verb. a season of growth; an opportunity to embrace the change in your curls; a hair evolution; a welcome home to your pattern.
We Know It’s a Journey…
Curly on the top, straight on the bottom; our texture is adjusting as it moves from the chemical or heat relaxants we put on it back to its natural pattern; hair is often dry, fragile & a little confused as it starts to re-remember how the curls want to grow.
Visit our blog for a transitioning hair story spotlight.
Tips:
- Deep condition with one of our ultra-hydrating conditioners. Our Heavy or Intensive Conditioners seep into strands to help protect against breakage & dryness as you transition.
- Detangle before rinsing with our Wide Tooth Comb or Shower Brush & bring your curls together.
- Find your fave transitioning hair style – put it up! Less manipulation means less breakage.
jojoba oil hair serum
self-heating packs
for curlies, coilies & tight textures
intensive
conditioner
for tight textures
heavy
conditioner
for coilies
PATTERN DEFINES IT AS:
dryness ( ˈdrī nəs), noun. a curl’s cry for hydration; an invitation to give your coils the moisture they deserve; an opportunity for your natural texture to be restored and replenished.
damage (ˈda-mij), noun. when curls become vulnerable to dryness and weakness; a warning sign where unhealthy hair can be nourished back to health.
Tips
- Dryness or damage can come from many factors, but with different approaches to caring for your hair & the regular use of deeply moisturizing products, hair can revive to be healthy & hydrated once again.
- Heat or chemical damage, dry environments, too-infrequent hair trims, product build-up, formulas with harsh ingredients & too much time out of protective styles are some of the factors that can contribute to dry, fragile strands.
- Use heat or steam to help our ultra-moisturizing formulas sink into your hair & receive the nourishment & hydration it craves.
- Pro tip: For dry or brittle hair, leave conditioner on for 10 minutes as a repair treatment mask to help restore & revitalize your curls.
heavy
conditioner
for coilies
leave-in
conditioner
for curlies, coilies & tight textures
jojoba oil hair serum
self-heating packs
for curlies, coilies & tight textures
argan oil
hair serum
for curlies, coilies & tight textures
PATTERN DEFINES AS:
your curl pattern’s native language; how your curls want to love and be loved.
Tips
Hair strands can generally be classified as low porosity, medium porosity or high porosity, & those terms describe how open your hair cuticles are & how easily moisture can go into the hair shaft (leaving you moisturized) or exit (leaving you dried out).
Low Porosity
Hair has a very “closed” hair shaft so it’s difficult for moisture to go in or out. Hair often takes a long time to dry when wet, & products often struggle to be absorbed by the hair. Heat or steam can help to open up the hair cuticle so that moisture can go in, & cold water rinses can be great for “sealing” the hair back up to lock in the hydration. Intensive Conditioner can be great for this hair type!
Medium Porosity
Hair relatively has a good balance of accepting moisture into & out of the strands. Water & formulas absorb & dry down without too much trouble. Medium Conditioner works well for hair of this porosity.
High Porosity
Hair has a very “open” hair shaft & can suck up water & products with ease, but it can also lose that moisture relatively quickly after a wash. Rich, buttery formulas that impart a ton of moisture are highly favored, & deep conditioning & frequent oiling of the hair & scalp can help to keep moisture sealed into strands. We recommend the Heavy Conditioner for high porosity folks.
