CURL GUIDE

A guide for distinguishing, learning about & caring for your curls

Discover more about our patterns by clicking the tiles below

Learn more about key curl topics

CURL PATTERN

Where your originality is the standard; where you are your own prototype.

We like to think of our patterns as constellations of coils, curves, curls, waves & ringlets; where every follicle flourishes.

EXPLORE OUR GLOSSARY

TIGHT TEXTURES

OFTEN DESCRIBED AS: dense, kinky, type 4 hair, cloud-like, gravity-defying…

Distinguishing Features

Tight textures crave as much moisture as they can get; our delicate strands need care & protection to prevent breakage; they easily fluff into an afro with awe-inspiring volume; our hair loves to spend time in protective styles to remain moisturized, to support our delicate ends & to aid in length retention.

4B
luscious Z-pattern coils that bend & flare in a zig zag pose

4C
velvety coils with tight curves that flow, breakdance & freestyle

WE RECOMMEND...
Intensive Conditioner

intensive

conditioner

for tight textures

  • $9
  • $25
  • $42
Leave-In Conditioner

leave-in

conditioner

for curlies, coilies & tight textures

  • $9
  • $42
  • $25
Jojoba Oil Hair Serum

jojoba oil

hair serum

for curlies, coilies & tight textures

  • $25
Styling Cream

styling

cream

for curlies, coilies & tight textures

  • $9
  • $25

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COILY

OFTEN DESCRIBED AS: springy, spongy, tight, type 4 hair, type 3 hair…

Distinguishing Features

Tightly-packed corkscrew curls that scrunch up & give extreme volume; tend to be finer in texture & weight; need extreme moisture to stay soft, defined & to resist tangles; our coils do well with twist-outs & stretched-style techniques.

4A
supple S-pattern coils that lean & strut their snap-back stuff

WE RECOMMEND...
Leave-In Conditioner

leave-in

conditioner

for curlies, coilies & tight textures

  • $9
  • $42
  • $25
Strong Hold Gel

strong hold

gel

for curlies, coilies & tight textures

  • $9
  • $25
Shower Brush

shower

brush

for curlies, coilies & tight textures

  • $17

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CURLY

OFTEN DESCRIBED AS: bouncy, ringlets, springy, type 3 hair, frizzy…

Distinguishing Features

Frizz is our friend; big, buoyant spirals; our texture tends to be thick & coarse, & our curls often vary in shape around the head; dryness can creep in to tousle up our ringlets, so moisture is key for maintaining definition & shine.

3B
stretchy curls with bounce to the ounce that double dutch in the wind

3C
flexible S-pattern curls that turn, twirl, and twist into a two-step

WE RECOMMEND...
Curl Gel

curl

gel

for curlies, coilies & tight textures

  • $9
  • $25
Leave-In Conditioner

leave-in

conditioner

for curlies, coilies & tight textures

  • $9
  • $42
  • $25
Hydration Shampoo

hydration

shampoo

for curlies, coilies & tight textures

  • $9
  • $38
  • $20

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TRANSITIONING

OFTEN DESCRIBED AS: transformation, changeover, growth, passage

PATTERN DEFINES AS:

transitioning (tran(t)-ˈsi-shən), verb. a season of growth; an opportunity to embrace the change in your curls; a hair evolution; a welcome home to your pattern.

We Know It’s a Journey…

Curly on the top, straight on the bottom; our texture is adjusting as it moves from the chemical or heat relaxants we put on it back to its natural pattern; hair is often dry, fragile & a little confused as it starts to re-remember how the curls want to grow.

Visit our blog for a transitioning hair story spotlight.

Tips:

- Deep condition with one of our ultra-hydrating conditioners. Our Heavy or Intensive Conditioners seep into strands to help protect against breakage & dryness as you transition.

- Detangle before rinsing with our Wide Tooth Comb or Shower Brush & bring your curls together.

- Find your fave transitioning hair style – put it up! Less manipulation means less breakage.

WE RECOMMEND...
Jojoba Oil Hair Serum Self-Heating Packs

jojoba oil hair serum

self-heating packs

for curlies, coilies & tight textures

  • $15
Intensive Conditioner

intensive

conditioner

for tight textures

  • $9
  • $25
  • $42
Wide Tooth Comb

wide tooth

comb

for curlies, coilies & tight textures

  • $15

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DRYNESS / DAMAGE

OFTEN DESCRIBED AS: brittle, dry, damaged, dehydrated, parched, run-down

PATTERN DEFINES IT AS:

dryness ( ˈdrī nəs), noun. a curl’s cry for hydration; an invitation to give your coils the moisture they deserve; an opportunity for your natural texture to be restored and replenished.

damage (ˈda-mij), noun. when curls become vulnerable to dryness and weakness; a warning sign where unhealthy hair can be nourished back to health.

Tips

- Dryness or damage can come from many factors, but with different approaches to caring for your hair & the regular use of deeply moisturizing products, hair can revive to be healthy & hydrated once again.

- Heat or chemical damage, dry environments, too-infrequent hair trims, product build-up, formulas with harsh ingredients & too much time out of protective styles are some of the factors that can contribute to dry, fragile strands.

- Use heat or steam to help our ultra-moisturizing formulas sink into your hair & receive the nourishment & hydration it craves.

- Pro tip: For dry or brittle hair, leave conditioner on for 10 minutes as a repair treatment mask to help restore & revitalize your curls.

WE RECOMMEND...
Leave-In Conditioner

leave-in

conditioner

for curlies, coilies & tight textures

  • $9
  • $42
  • $25
Jojoba Oil Hair Serum Self-Heating Packs

jojoba oil hair serum

self-heating packs

for curlies, coilies & tight textures

  • $15
Argan Oil Hair Serum

argan oil

hair serum

for curlies, coilies & tight textures

  • $25

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POROSITY

OFTEN DESCRIBED AS: the state of being porous & permeable by water

PATTERN DEFINES AS:

your curl pattern’s native language; how your curls want to love and be loved.

Tips

Hair strands can generally be classified as low porosity, medium porosity or high porosity, & those terms describe how open your hair cuticles are & how easily moisture can go into the hair shaft (leaving you moisturized) or exit (leaving you dried out).

Low Porosity

Hair has a very “closed” hair shaft so it’s difficult for moisture to go in or out. Hair often takes a long time to dry when wet, & products often struggle to be absorbed by the hair. Heat or steam can help to open up the hair cuticle so that moisture can go in, & cold water rinses can be great for “sealing” the hair back up to lock in the hydration. Intensive Conditioner can be great for this hair type!

Medium Porosity

Hair relatively has a good balance of accepting moisture into & out of the strands. Water & formulas absorb & dry down without too much trouble. Medium Conditioner works well for hair of this porosity.

High Porosity

Hair has a very “open” hair shaft & can suck up water & products with ease, but it can also lose that moisture relatively quickly after a wash. Rich, buttery formulas that impart a ton of moisture are highly favored, & deep conditioning & frequent oiling of the hair & scalp can help to keep moisture sealed into strands. We recommend the Heavy Conditioner for high porosity folks.

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