CURL GUIDE

A guide for distinguishing, learning about & caring for your curls

CURL PATTERN

Where your originality is the standard; where you are your own prototype.

We like to think of our patterns as constellations of coils, curves, curls, waves & ringlets; where every follicle flourishes.

EXPLORE OUR GLOSSARY

TIGHT TEXTURES

OFTEN DESCRIBED AS: dense, kinky, type 4 hair, cloud-like, gravity-defying…

Distinguishing Features

tight textures crave as much moisture as they can get; our delicate strands need care & protection to prevent breakage; they easily fluff into an afro with awe-inspiring volume; our hair loves to spend time in protective styles to remain moisturized, to support our delicate ends & to aid in length retention.

4B
luscious Z-pattern coils that bend & flare in a zig zag pose

4C
velvety coils with tight curves that flow, breakdance & freestyle

WE RECOMMEND...
Leave-In Conditioner

leave-in

conditioner

for curlies, coilies & tight textures

  • $9
  • $25
Jojoba Oil Hair Serum

jojoba oil

hair serum

for curlies, coilies & tight textures

  • $25
Microfiber Towel

microfiber

towel

for curlies, coilies & tight textures

  • $19

COILY

OFTEN DESCRIBED AS: springy, spongy, tight, type 4 hair, type 3 hair…

Distinguishing Features

tightly-packed corkscrew curls that scrunch up & give extreme volume; tend to be finer in texture & weight; need extreme moisture to stay soft, defined & to resist tangles; our coils do well with twist-outs & stretched-style techniques.

4A
supple S-pattern coils that lean & strut their snap-back stuff

WE RECOMMEND...
Leave-In Conditioner

leave-in

conditioner

for curlies, coilies & tight textures

  • $9
  • $25
Jojoba Oil Hair Serum

jojoba oil

hair serum

for curlies, coilies & tight textures

  • $25
Shower Brush

shower

brush

for curlies, coilies & tight textures

  • $17

CURLY

OFTEN DESCRIBED AS: bouncy, ringlets, springy, type 3 hair, frizzy…

Distinguishing Features

frizz is our friend; big, buoyant spirals; our texture tends to be thick & coarse, & our curls often vary in shape around the head; dryness can creep in to tousle up our ringlets, so moisture is key for maintaining definition & shine.

3B
stretchy curls with bounce to the ounce that double dutch in the wind

3C
flexible S-pattern curls that turn, twirl, and twist into a two-step

WE RECOMMEND...
Argan Oil Hair Serum

argan oil

hair serum

for curlies, coilies & tight textures

  • $25
Leave-In Conditioner

leave-in

conditioner

for curlies, coilies & tight textures

  • $9
  • $25
Hydration Shampoo

hydration

shampoo

for curlies, coilies & tight textures

  • $9
  • $20