CURL GUIDE

A guide for distinguishing, learning about & caring for your curls

Discover more about our patterns by clicking the tiles below

Learn more about key curl topics

CURL PATTERN

Where your originality is the standard; where you are your own prototype.

We like to think of our patterns as constellations of coils, curves, curls, waves & ringlets; where every follicle flourishes.

EXPLORE OUR GLOSSARY

TIGHT TEXTURES

OFTEN DESCRIBED AS: dense, kinky, type 4 hair, cloud-like, gravity-defying…

Distinguishing Features

Tight textures crave as much moisture as they can get; our delicate strands need care & protection to prevent breakage; they easily fluff into an afro with awe-inspiring volume; our hair loves to spend time in protective styles to remain moisturized, to support our delicate ends & to aid in length retention.

4B
luscious Z-pattern coils that bend & flare in a zig zag pose

4C
velvety coils with tight curves that flow, breakdance & freestyle

WE RECOMMEND...
Leave-In Conditioner

leave-in

conditioner

for curlies, coilies & tight textures

  • $9
  • $25
  • $42
Jojoba Oil Blend

jojoba oil

blend

for curlies, coilies & tight textures

  • $25
Styling Cream

styling

cream

for curlies, coilies & tight textures

  • $9
  • $25

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COILY

OFTEN DESCRIBED AS: springy, spongy, tight, type 4 hair, type 3 hair…

Distinguishing Features

Tightly-packed corkscrew curls that scrunch up & give extreme volume; tend to be finer in texture & weight; need extreme moisture to stay soft, defined & to resist tangles; our coils do well with twist-outs & stretched-style techniques.

4A
supple S-pattern coils that lean & strut their snap-back stuff

WE RECOMMEND...
Leave-In Conditioner

leave-in

conditioner

for curlies, coilies & tight textures

  • $9
  • $25
  • $42
Strong Hold Gel

strong hold

gel

for curlies, coilies & tight textures

  • $9
  • $25
Shower Brush

shower

brush

for curlies, coilies & tight textures

  • $17

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CURLY

OFTEN DESCRIBED AS: bouncy, ringlets, springy, type 3 hair, frizzy…

Distinguishing Features

Frizz is our friend; big, buoyant spirals; our texture tends to be thick & coarse, & our curls often vary in shape around the head; dryness can creep in to tousle up our ringlets, so moisture is key for maintaining definition & shine.

3B
stretchy curls with bounce to the ounce that double dutch in the wind

3C
flexible S-pattern curls that turn, twirl, and twist into a two-step

WE RECOMMEND...
Lightweight Conditioner

lightweight

conditioner

for curlies, coilies & tight textures

  • $9
  • $25
  • $42
Curl Gel

curl

gel

for curlies, coilies & tight textures

  • $9
  • $25
Leave-In Conditioner

leave-in

conditioner

for curlies, coilies & tight textures

  • $9
  • $25
  • $42
Hydration Shampoo

hydration

shampoo

for curlies, coilies & tight textures

  • $9
  • $20
  • $38

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LOCS

OFTEN DESCRIBED AS: sisterlocks, traditional locs, free form locs


Distinguishing Features


Locs love to grow tall, long & wide; Locs believe in growth, dimension, magnitude, & evolution; They love to take up space. Growing locs is a beautiful journey of coiling, twisting, palm rolling, braiding, or allowing the hair to organically grow & merge to create fused strands which can range from micro size to larger free form; Locs crave healthy scalp care & tender attention to their roots; they love products that provide moisture & hold without buildup & products that keep the scalp clean & hydrated.

Tips

-To prevent build up on the scalp & roots, add our Clarifying Shampoo to your wash day routine.

-To moisturize & prevent dryness, apply Jojoba Oil Hair Serum or Argan Oil Hair Serum to the scalp.

-To stimulate & soothe the scalp, apply the Scalp Serum & massage in for added relief.

-Try using the Styling Cream to create starter locs with braids, two-strand twists, comb coils & palm rolls.

WE RECOMMEND...
Scalp Serum

scalp

serum

for curlies, coilies & tight textures

  • $25
Lightweight Conditioner

lightweight

conditioner

for curlies, coilies & tight textures

  • $9
  • $25
  • $42
Clarifying Shampoo

clarifying

shampoo

for curlies, coilies & tight textures

  • $20
Jojoba Oil Blend

jojoba oil

blend

for curlies, coilies & tight textures

  • $25
Argan Oil Blend

argan oil

blend

for curlies, coilies & tight textures

  • $25
Hydrating Mist

hydrating

mist

for curlies, coilies & tight textures

  • $7
  • $18

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DRYNESS / DAMAGE

OFTEN DESCRIBED AS: brittle, dry, damaged, dehydrated, parched, run-down

PATTERN DEFINES IT AS:

dryness ( ˈdrī nəs), noun. a curl’s cry for hydration; an invitation to give your coils the moisture they deserve; an opportunity for your natural texture to be restored and replenished.

damage (ˈda-mij), noun. when curls become vulnerable to dryness and weakness; a warning sign where unhealthy hair can be nourished back to health.

Tips

- Dryness or damage can come from many factors, but with different approaches to caring for your hair & the regular use of deeply moisturizing products, hair can revive to be healthy & hydrated once again.

- Heat or chemical damage, dry environments, too-infrequent hair trims, product build-up, formulas with harsh ingredients & too much time out of protective styles are some of the factors that can contribute to dry, fragile strands.

- Use heat or steam to help our ultra-moisturizing formulas sink into your hair & receive the nourishment & hydration it craves.

- Pro tip: For dry or brittle hair, leave conditioner on for 10 minutes as a repair treatment mask to help restore & revitalize your curls.

WE RECOMMEND...