Discover more about our patterns by clicking the tiles below
Learn more about key curl topics
Where your originality is the standard; where you are your own prototype.
We like to think of our patterns as constellations of coils, curves, curls, waves & ringlets; where every follicle flourishes.
Distinguishing Features
Tight textures crave as much moisture as they can get; our delicate strands need care & protection to prevent breakage; they easily fluff into an afro with awe-inspiring volume; our hair loves to spend time in protective styles to remain moisturized, to support our delicate ends & to aid in length retention.
4B
luscious Z-pattern coils that bend & flare in a zig zag pose
4C
velvety coils with tight curves that flow, breakdance & freestyle
intensive
conditioner
for tight textures
leave-in
conditioner
for curlies, coilies & tight textures
jojoba oil
hair serum
for curlies, coilies & tight textures
styling
cream
for curlies, coilies & tight textures
Distinguishing Features
Tightly-packed corkscrew curls that scrunch up & give extreme volume; tend to be finer in texture & weight; need extreme moisture to stay soft, defined & to resist tangles; our coils do well with twist-outs & stretched-style techniques.
4A
supple S-pattern coils that lean & strut their snap-back stuff
heavy
conditioner
for coilies
leave-in
conditioner
for curlies, coilies & tight textures
strong hold
gel
for curlies, coilies & tight textures
Distinguishing Features
Frizz is our friend; big, buoyant spirals; our texture tends to be thick & coarse, & our curls often vary in shape around the head; dryness can creep in to tousle up our ringlets, so moisture is key for maintaining definition & shine.
3B
stretchy curls with bounce to the ounce that double dutch in the wind
3C
flexible S-pattern curls that turn, twirl, and twist into a two-step
lightweight
conditioner
for curlies, coilies & tight textures
medium
conditioner
for curlies
leave-in
conditioner
for curlies, coilies & tight textures
hydration
shampoo
for curlies, coilies & tight textures
PATTERN DEFINES AS:
transitioning (tran(t)-ˈsi-shən), verb. a season of growth; an opportunity to embrace the change in your curls; a hair evolution; a welcome home to your pattern.
We Know It’s a Journey…
Curly on the top, straight on the bottom; our texture is adjusting as it moves from the chemical or heat relaxants we put on it back to its natural pattern; hair is often dry, fragile & a little confused as it starts to re-remember how the curls want to grow.
Visit our blog for a transitioning hair story spotlight.
Tips:
- Deep condition with one of our ultra-hydrating conditioners. Our Heavy or Intensive Conditioners seep into strands to help protect against breakage & dryness as you transition.
- Detangle before rinsing with our Wide Tooth Comb or Shower Brush & bring your curls together.
- Find your fave transitioning hair style – put it up! Less manipulation means less breakage.
jojoba oil hair serum
self-heating packs
for curlies, coilies & tight textures
intensive
conditioner
for tight textures
heavy
conditioner
for coilies
PATTERN DEFINES IT AS:
dryness ( ˈdrī nəs), noun. a curl’s cry for hydration; an invitation to give your coils the moisture they deserve; an opportunity for your natural texture to be restored and replenished.
damage (ˈda-mij), noun. when curls become vulnerable to dryness and weakness; a warning sign where unhealthy hair can be nourished back to health.
Tips
- Dryness or damage can come from many factors, but with different approaches to caring for your hair & the regular use of deeply moisturizing products, hair can revive to be healthy & hydrated once again.
- Heat or chemical damage, dry environments, too-infrequent hair trims, product build-up, formulas with harsh ingredients & too much time out of protective styles are some of the factors that can contribute to dry, fragile strands.
- Use heat or steam to help our ultra-moisturizing formulas sink into your hair & receive the nourishment & hydration it craves.
- Pro tip: For dry or brittle hair, leave conditioner on for 10 minutes as a repair treatment mask to help restore & revitalize your curls.
heavy
conditioner
for coilies
leave-in
conditioner
for curlies, coilies & tight textures
jojoba oil hair serum
self-heating packs
for curlies, coilies & tight textures
argan oil
hair serum
for curlies, coilies & tight textures
PATTERN DEFINES AS:
your curl pattern’s native language; how your curls want to love and be loved.
Tips
Hair strands can generally be classified as low porosity, medium porosity or high porosity, & those terms describe how open your hair cuticles are & how easily moisture can go into the hair shaft (leaving you moisturized) or exit (leaving you dried out).
Low Porosity
Hair has a very “closed” hair shaft so it’s difficult for moisture to go in or out. Hair often takes a long time to dry when wet, & products often struggle to be absorbed by the hair. Heat or steam can help to open up the hair cuticle so that moisture can go in, & cold water rinses can be great for “sealing” the hair back up to lock in the hydration. Intensive Conditioner & Lightweight Conditioner can be great for this hair type!
Medium Porosity
Hair relatively has a good balance of accepting moisture into & out of the strands. Water & formulas absorb & dry down without too much trouble. Medium Conditioner & Lightweight Conditioner works well for hair of this porosity.
High Porosity
Hair has a very “open” hair shaft & can suck up water & products with ease, but it can also lose that moisture relatively quickly after a wash. Rich, buttery formulas that impart a ton of moisture are highly favored, & deep conditioning & frequent oiling of the hair & scalp can help to keep moisture sealed into strands. We recommend the Heavy Conditioner for high porosity folks.
