PATTERN DEFINES IT AS:
dryness ( ˈdrī nəs), noun. a curl’s cry for hydration; an invitation to give your coils the moisture they deserve; an opportunity for your natural texture to be restored and replenished.
damage (ˈda-mij), noun. when curls become vulnerable to dryness and weakness; a warning sign where unhealthy hair can be nourished back to health.
- Dryness or damage can come from many factors, but with different approaches to caring for your hair & the regular use of deeply moisturizing products, hair can revive to be healthy & hydrated once again.
- Heat or chemical damage, dry environments, too-infrequent hair trims, product build-up, formulas with harsh ingredients & too much time out of protective styles are some of the factors that can contribute to dry, fragile strands.
- Use heat or steam to help our ultra-moisturizing formulas sink into your hair & receive the nourishment & hydration it craves.
- Pro tip: For dry or brittle hair, leave conditioner on for 10 minutes as a repair treatment mask to help restore & revitalize your curls.