CURL GUIDE
A guide for distinguishing, learning about & caring for your curl types
Discover more about our patterns by clicking the tiles below
Learn more about key curl type topics
CURL PATTERN
Where your originality is the standard; where you are your own prototype.
We like to think of our curly hair types and wavy hair patterns as constellations of coils, curves, curls, waves & the ringlet; where every follicle flourishes. We all have different curl types - we're here to help you define which type your hair is and find the best hair products and hair routine to promote your healthiest and most vibrant hair.

TIGHT TEXTURES
Distinguishing Features
Tight textures and tight curls crave as much moisture as they can get; our delicate strands need care & protection to prevent breakage; they easily fluff into an afro with awe-inspiring volume; our hair loves to spend time in protective styles to remain moisturized, to support our delicate ends & to aid in length retention.
4B hair
4B hair and curls are luscious Z-pattern coils that bend & flare in a zig zag pose
4C hair
velvety coils with a tight curl that flows, breakdances & freestyles
the tight texture
bundle
for tight textures
- $135.00 $121.50
intensive
conditioner
for tight textures
- $25.00
- $9.00
- $42.00
leave-in
conditioner
for curlies, coilies & tight textures
- $25.00
- $9.00
- $42.00
jojoba oil
blend
for curlies, coilies & tight textures
- $25.00
styling
cream
curly hair cream for curlies, coilies & tight textures
- $9.00
- $25.00
- $42.00

COILY
Distinguishing Features
Coily hair is tightly-packed corkscrew curls that scrunch up and give extreme volume; tend to be finer in texture & weight; need extreme moisture to stay soft, defined and resist tangles; our coils do well with twist-outs & stretched-style techniques.
4A hair
Type 4A hair has a supple S-pattern coil that leans and struts snap-back stuff
the coily starter
bundle
for coilies
- $135.00 $121.50
heavy
conditioner
for coilies
- $25.00
- $9.00
- $42.00
leave-in
conditioner
for curlies, coilies & tight textures
- $25.00
- $9.00
- $42.00
strong hold
gel
for curlies, coilies & tight textures
- $25.00
- $9.00

CURLY
Distinguishing Features
Frizz is our friend; big, buoyant spirals; our texture tends to be thick & coarse hair, & our curls often vary in shape around the head; dryness can creep in to tousle up our ringlet curl, so moisture is key for maintaining curl definition and shine.
3B hair
3B curls and type 3b hair are stretchy curls with a bounce to the ounce that double dutch in the wind
3C hair
Type 3C curls hair is flexible S-pattern curls that turn, twirl, and twist into a two-step
lightweight
conditioner
for curlies, coilies & tight textures
- $9.00
- $25.00
- $42.00
medium
conditioner
for curlies
- $25.00
- $42.00
- $9.00
curl
gel
for curlies, coilies & tight textures
- $25.00
- $42.00
- $9.00
leave-in
conditioner
for curlies, coilies & tight textures
- $25.00
- $9.00
- $42.00
hydration
shampoo
for curlies, coilies & tight textures
- $20.00
- $9.00
- $38.00

LOCS
Distinguishing Features
Locs love to grow tall, long & wide; Locs believe in growth, dimension, magnitude, & evolution; They love to take up space. Growing locs is a beautiful journey of coiling, twisting, palm rolling, braiding, or allowing the hair to organically grow & merge to create a fused hair strand which can range from micro size to larger free form; Locs curl types crave healthy scalp care & tender attention to their roots; they love products that provide moisture & hold such as our Hydrating Shampoo for curly hair without buildup & products that keep the scalp clean & hydrated.
Tips
-To prevent build up on the scalp & roots, add our Clarifying Shampoo to your wash day routine.
-To moisturize & prevent dryness, apply Jojoba Oil Hair Serum or Argan Oil Hair Serum to the scalp.
-To stimulate & soothe the scalp, apply the Scalp Serum & massage in for added relief.
-Try using the Styling Cream for curly hair to create starter locs with braids, two-strand twists, comb coils & palm rolls.