Distinguishing Features

Tight textures crave as much moisture as they can get; our delicate strands need care & protection to prevent breakage; they easily fluff into an afro with awe-inspiring volume; our hair loves to spend time in protective styles to remain moisturized, to support our delicate ends & to aid in length retention.

4B
luscious Z-pattern coils that bend & flare in a zig zag pose

4C
velvety coils with tight curves that flow, breakdance & freestyle

Distinguishing Features

Tightly-packed corkscrew curls that scrunch up & give extreme volume; tend to be finer in texture & weight; need extreme moisture to stay soft, defined & to resist tangles; our coils do well with twist-outs & stretched-style techniques.

4A
supple S-pattern coils that lean & strut their snap-back stuff

Distinguishing Features

Frizz is our friend; big, buoyant spirals; our texture tends to be thick & coarse, & our curls often vary in shape around the head; dryness can creep in to tousle up our ringlets, so moisture is key for maintaining definition & shine.

3B
stretchy curls with bounce to the ounce that double dutch in the wind

3C
flexible S-pattern curls that turn, twirl, and twist into a two-step

Distinguishing Features


Locs love to grow tall, long & wide; Locs believe in growth, dimension, magnitude, & evolution; They love to take up space. Growing locs is a beautiful journey of coiling, twisting, palm rolling, braiding, or allowing the hair to organically grow & merge to create fused strands which can range from micro size to larger free form; Locs crave healthy scalp care & tender attention to their roots; they love products that provide moisture & hold without buildup & products that keep the scalp clean & hydrated.

Tips

-To prevent build up on the scalp & roots, add our Clarifying Shampoo to your wash day routine.

-To moisturize & prevent dryness, apply Jojoba Oil Hair Serum or Argan Oil Hair Serum to the scalp.

-To stimulate & soothe the scalp, apply the Scalp Serum & massage in for added relief.

-Try using the Styling Cream to create starter locs with braids, two-strand twists, comb coils & palm rolls.

PATTERN DEFINES IT AS:

dryness ( ˈdrī nəs), noun. a curl’s cry for hydration; an invitation to give your coils the moisture they deserve; an opportunity for your natural texture to be restored and replenished.

damage (ˈda-mij), noun. when curls become vulnerable to dryness and weakness; a warning sign where unhealthy hair can be nourished back to health.

Tips

- Dryness or damage can come from many factors, but with different approaches to caring for your hair & the regular use of deeply moisturizing products, hair can revive to be healthy & hydrated once again.

- Heat or chemical damage, dry environments, too-infrequent hair trims, product build-up, formulas with harsh ingredients & too much time out of protective styles are some of the factors that can contribute to dry, fragile strands.

- Use heat or steam to help our ultra-moisturizing formulas sink into your hair & receive the nourishment & hydration it craves.

- Pro tip: For dry or brittle hair, leave conditioner on for 10 minutes as a repair treatment mask to help restore & revitalize your curls.