CURL GUIDE

A guide for distinguishing, learning about & caring for your curls

Discover more about our patterns by clicking the tiles below

Learn more about key curl topics

CURL PATTERN

Where your originality is the standard; where you are your own prototype.

We like to think of our patterns as constellations of coils, curves, curls, waves & ringlets; where every follicle flourishes.

EXPLORE OUR GLOSSARY

TIGHT TEXTURES

OFTEN DESCRIBED AS: dense, kinky, type 4 hair, cloud-like, gravity-defying…

Distinguishing Features

Tight textures crave as much moisture as they can get; our delicate strands need care & protection to prevent breakage; they easily fluff into an afro with awe-inspiring volume; our hair loves to spend time in protective styles to remain moisturized, to support our delicate ends & to aid in length retention.

4B
luscious Z-pattern coils that bend & flare in a zig zag pose

4C
velvety coils with tight curves that flow, breakdance & freestyle

WE RECOMMEND...
Intensive Conditioner

intensive

conditioner

for tight textures

  • $9
  • $25
  • $42
Leave-In Conditioner

leave-in

conditioner

for curlies, coilies & tight textures

  • $9
  • $42
  • $25
Jojoba Oil Hair Serum

jojoba oil

hair serum

for curlies, coilies & tight textures

  • $25
Styling Cream

styling

cream

for curlies, coilies & tight textures

  • $9
  • $25

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COILY

OFTEN DESCRIBED AS: springy, spongy, tight, type 4 hair, type 3 hair…

Distinguishing Features

Tightly-packed corkscrew curls that scrunch up & give extreme volume; tend to be finer in texture & weight; need extreme moisture to stay soft, defined & to resist tangles; our coils do well with twist-outs & stretched-style techniques.

4A
supple S-pattern coils that lean & strut their snap-back stuff

WE RECOMMEND...
Leave-In Conditioner

leave-in

conditioner

for curlies, coilies & tight textures

  • $9
  • $42
  • $25
Strong Hold Gel

strong hold

gel

for curlies, coilies & tight textures

  • $9
  • $25
Shower Brush

shower

brush

for curlies, coilies & tight textures

  • $17

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CURLY

OFTEN DESCRIBED AS: bouncy, ringlets, springy, type 3 hair, frizzy…

Distinguishing Features

Frizz is our friend; big, buoyant spirals; our texture tends to be thick & coarse, & our curls often vary in shape around the head; dryness can creep in to tousle up our ringlets, so moisture is key for maintaining definition & shine.

3B
stretchy curls with bounce to the ounce that double dutch in the wind

3C
flexible S-pattern curls that turn, twirl, and twist into a two-step

WE RECOMMEND...
Lightweight Conditioner

lightweight

conditioner

for curlies, coilies & tight textures

  • $9
  • $25
  • $42
Curl Gel

curl

gel

for curlies, coilies & tight textures

  • $9
  • $25
Leave-In Conditioner

leave-in

conditioner

for curlies, coilies & tight textures

  • $9
  • $42
  • $25
Hydration Shampoo

hydration

shampoo

for curlies, coilies & tight textures

  • $9
  • $38
  • $20

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TRANSITIONING

OFTEN DESCRIBED AS: transformation, changeover, growth, passage

PATTERN DEFINES AS:

transitioning (tran(t)-ˈsi-shən), verb. a season of growth; an opportunity to embrace the change in your curls; a hair evolution; a welcome home to your pattern.

We Know It’s a Journey…

Curly on the top, straight on the bottom; our texture is adjusting as it moves from the chemical or heat relaxants we put on it back to its natural pattern; hair is often dry, fragile & a little confused as it starts to re-remember how the curls want to grow.

Visit our blog for a transitioning hair story spotlight.

Tips:

- Deep condition with one of our ultra-hydrating conditioners. Our Heavy or Intensive Conditioners seep into strands to help protect against breakage & dryness as you transition.

- Detangle before rinsing with our Wide Tooth Comb or Shower Brush & bring your curls together.

- Find your fave transitioning hair style – put it up! Less manipulation means less breakage.

WE RECOMMEND...
Jojoba Oil Hair Serum Self-Heating Packs

jojoba oil hair serum

self-heating packs

for curlies, coilies & tight textures

  • $15
Intensive Conditioner

intensive

conditioner

for tight textures

  • $9
  • $25
  • $42
Wide Tooth Comb

wide tooth

comb

for curlies, coilies & tight textures

  • $15

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DRYNESS / DAMAGE

OFTEN DESCRIBED AS: brittle, dry, damaged, dehydrated, parched, run-down

PATTERN DEFINES IT AS:

dryness ( ˈdrī nəs), noun. a curl’s cry for hydration; an invitation to give your coils the moisture they deserve; an opportunity for your natural texture to be restored and replenished.

damage (ˈda-mij), noun. when curls become vulnerable to dryness and weakness; a warning sign where unhealthy hair can be nourished back to health.

Tips

- Dryness or damage can come from many factors, but with different approaches to caring for your hair & the regular use of deeply moisturizing products, hair can revive to be healthy & hydrated once again.

- Heat or chemical damage, dry environments, too-infrequent hair trims, product build-up, formulas with harsh ingredients & too much time out of protective styles are some of the factors that can contribute to dry, fragile strands.

- Use heat or steam to help our ultra-moisturizing formulas sink into your hair & receive the nourishment & hydration it craves.

- Pro tip: For dry or brittle hair, leave conditioner on for 10 minutes as a repair treatment mask to help restore & revitalize your curls.

WE RECOMMEND...
Leave-In Conditioner

leave-in

conditioner

for curlies, coilies & tight textures

  • $9
  • $42
  • $25
Jojoba Oil Hair Serum Self-Heating Packs

jojoba oil hair serum

self-heating packs

for curlies, coilies & tight textures

  • $15
Argan Oil Hair Serum

argan oil

hair serum

for curlies, coilies & tight textures

  • $25

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POROSITY

OFTEN DESCRIBED AS: the state of being porous & permeable by water

PATTERN DEFINES AS:

your curl pattern’s native language; how your curls want to love and be loved.

Tips

Hair strands can generally be classified as low porosity, medium porosity or high porosity, & those terms describe how open your hair cuticles are & how easily moisture can go into the hair shaft (leaving you moisturized) or exit (leaving you dried out).

Low Porosity

Hair has a very “closed” hair shaft so it’s difficult for moisture to go in or out. Hair often takes a long time to dry when wet, & products often struggle to be absorbed by the hair. Heat or steam can help to open up the hair cuticle so that moisture can go in, & cold water rinses can be great for “sealing” the hair back up to lock in the hydration. Intensive Conditioner & Lightweight Conditioner can be great for this hair type!

Medium Porosity

Hair relatively has a good balance of accepting moisture into & out of the strands. Water & formulas absorb & dry down without too much trouble. Medium Conditioner & Lightweight Conditioner works well for hair of this porosity.

High Porosity

Hair has a very “open” hair shaft & can suck up water & products with ease, but it can also lose that moisture relatively quickly after a wash. Rich, buttery formulas that impart a ton of moisture are highly favored, & deep conditioning & frequent oiling of the hair & scalp can help to keep moisture sealed into strands. We recommend the Heavy Conditioner for high porosity folks.

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