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  • Leave-In Conditioner

    7X the juicy, 2X the definition

    BLACK FRIDAY 30% OFF
    Regular price $19.60
    Regular price $28.00 Sale price $19.60
    Size
  • Hydration Shampoo

    gentle moisture-rich cleanser

    BLACK FRIDAY 30% OFF
    Regular price $14.70
    Regular price $21.00 Sale price $14.70
    Size
  • Detangling Nectar

    detangles with extra slip

    BLACK FRIDAY 30% OFF
    Regular price $19.60
    Regular price $28.00 Sale price $19.60
    Add to cart
  • Palo Santo Leave-In Conditioner

    moisture-rich & soft curl definition

    BLACK FRIDAY 30% OFF
    Regular price $19.60
    Regular price $28.00 Sale price $19.60
    Add to cart
  • Moisture Milk

    refreshes & smooths unwanted frizz

    BLACK FRIDAY 30% OFF
    Regular price $19.60
    Regular price $28.00 Sale price $19.60
    Add to cart
  • curl gel
    Bestseller

    Curl Gel

    medium hold & flake-free

    BLACK FRIDAY 30% OFF
    Regular price $34.30
    Regular price $49.00 Sale price $34.30
    Size
  • Curl Mousse
    Bestseller
    Wash&Go Pick

    Curl Mousse

    weightless volume & touchable hold

    BLACK FRIDAY 30% OFF
    Regular price $16.10
    Regular price $23.00 Sale price $16.10
    Size
  • Breakage Barrier Hair Mask

    formerly known as transition mask

    BLACK FRIDAY 30% OFF
    Regular price $17.50
    Regular price $25.00 Sale price $17.50
    Add to cart
  • The PATTERN Blow Dryer

    shape, stretch & define

    BLACK FRIDAY SALE 25% OFF
    Regular price $141.75
    Regular price $189.00 Sale price $141.75
    Add to cart
  • Palo Santo Mini Stylers Kit

    bestselling hair essentials

    BLACK FRIDAY 30% OFF
    Regular price $26.60
    Regular price $38.00 Sale price $26.60
    Add to cart
  • The Hair Steamer

    the hydration power of steam

    Regular price $169.00
    Regular price Sale price $169.00
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  • Palo Santo Styling Cream

    hydrated hold & definition

    BLACK FRIDAY 30% OFF
    Regular price $19.60
    Regular price $28.00 Sale price $19.60
    Add to cart
  • Medium Conditioner

    moisture-rich hydration with extra slip

    BLACK FRIDAY 30% OFF
    Regular price $19.60
    Regular price $28.00 Sale price $19.60
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  • Deep Scalp Detox

    purify, purge & balance

    BLACK FRIDAY 30% OFF
    Regular price $20.30
    Regular price $29.00 Sale price $20.30
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  • Cleansing Shampoo

    remove build up & deep clean

    BLACK FRIDAY 30% OFF
    Regular price $14.70
    Regular price $21.00 Sale price $14.70
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  • Intensive Conditioner

    ultra-hydrating & restorative

    BLACK FRIDAY 30% OFF
    Regular price $19.60
    Regular price $28.00 Sale price $19.60
    Size
  • Treatment Mask

    strengthen, soften & curl elongation

    BLACK FRIDAY 30% OFF
    Regular price $19.60
    Regular price $28.00 Sale price $19.60
    Add to cart
  • Jojoba Oil Blend

    lightweight moisture & reduces breakage

    BLACK FRIDAY 30% OFF
    Regular price $19.60
    Regular price $28.00 Sale price $19.60
    Add to cart
  • Palo Santo Curl Mousse

    weightless volume & touchable hold

    BLACK FRIDAY 30% OFF
    Regular price $16.10
    Regular price $23.00 Sale price $16.10
    Add to cart
  • Hydrating Mist

    refreshes & reactivates

    BLACK FRIDAY 30% OFF
    Regular price $13.30
    Regular price $19.00 Sale price $13.30
    Size

Unleash Your Hair's Potential: Top Hair Care Products for Natural Curls

Dive into our collection of the best products for curly hair, thoughtfully curated to support & enhance your unique curly hair type. As a curly hair brand, our aim is to educate & provide you with the right tools to nurture your natural curl, coil & textured hair.

The heart of a successful curly hair care routine is the right blend of good hair products for curly hair for hydration & nourishment. Our bestseller Hydration Shampoo gently cleanses & promotes scalp health while preserving its natural oil, working in harmony with our Intensive Conditioner to infuse your curls with essential moisture to smooth frizz. To ensure detangling is a breeze, our Detangling Nectar minimizes curly or wavy hair breakage. Styling is made easy with our Curl MousseStyling Cream, and Curl Gel, each designed to enhance your natural curl pattern & provide happily frizzy hair with curl definition, hold & softness. Any transitioning hair journey is complete with our Transition Mask which is an Oprah O-Ward Beauty Award Winner & an absolute community favorite; our Leave-In Conditioner (also see our Limited-Edition Palo Santo Leave-In Conditioner in a special scent) is the perfect deep conditioner to seal in moisture on wash day & promote healthier hair by adding an extra layer of protection to your curls.

To aid you in your hair journey, explore our blog on bestselling curly hair products for additional guidance on key ingredients (Coconut Oil, Shea Butter, Sea Moss & more), curl definition, heat protection, scalp health, hair density, understanding the right product type for you & more. Your journey to your best, natural curls begins with the hydrating, curl enhancing, healthy hair product formulas to support your natural hair care routine. Allow us to help you explore & care for your gorgeous curl type with our collection of hair care bestsellers.

5 Benefits of Good Hair Products for Curly Hair

PATTERN Beauty’s collection of curly hair products is crafted to help nourish & define all curl types, from loose curls to tight curls. Here are five benefits that make our products a must-have for every curly hair routine:

  1. Enhanced Hydration: Our products deeply moisturize to help keep your curls hydrated all day. Our products can help each strand retain moisture, leaving you with soft and bouncy curls.
  2. Frizz Control: Achieve smooth, defined curls with our targeted hair treatments. Our formulas help to seal in moisture, keeping your curls sleek & frizz-free while maintaining their natural texture.
  3. Strengthening: Rebuild damaged hair with nutrient-rich products that have key ingredients such as our Leave-In Conditioner, Intensive Conditioner & more.
  4. Definition for Every Curl Pattern: Whether you have loose spirals or tight coils, you can make your curls pop with products like our Styling Cream or Curl Mousse.
  5. Custom Solutions for Your Curl Needs: Are you looking for moisture, repair, or frizz control? our product range caters to the specific needs of fine, thick & damaged hair.

Unlock the best in curl care with PATTERN Beauty’s hair products for curly hair. Your journey to hydrated & defined, & frizz-free curls starts here.