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  • leave-in conditioner leave-in conditioner
    #1 Bestseller
    Tracee's Favorite

    Leave-In Conditioner

    moisture-rich & soft curl definition

    Regular price $28.00
    Regular price $28.00 Sale price $28.00
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  • Hydration Shampoo

    gentle moisture-rich cleanser

    Regular price $21.00
    Regular price $21.00 Sale price $21.00
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  • Detangling Nectar

    detangles with extra slip

    Regular price $28.00
    Regular price $28.00 Sale price $28.00
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  • Palo Santo Leave-In Conditioner

    moisture-rich & soft curl definition

    Regular price $28.00
    Regular price $28.00 Sale price $28.00
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  • Moisture Milk

    refreshes & smooths frizz

    Regular price $28.00
    Regular price $28.00 Sale price $28.00
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  • Medium Conditioner

    moisture-rich hydration with extra slip

    Regular price $28.00
    Regular price $28.00 Sale price $28.00
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  • Palo Santo Styling Cream

    hydrated hold & definition

    Regular price $28.00
    Regular price $28.00 Sale price $28.00
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  • Deep Scalp Detox

    purify, purge & balance

    Regular price $29.00
    Regular price $29.00 Sale price $29.00
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  • curl gel hair gel for curls
    Bestseller

    Curl Gel

    medium hold & flake-free

    Regular price $49.00
    Regular price $49.00 Sale price $49.00
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  • Palo Santo Curl Mousse

    weightless volume & touchable hold

    Regular price $23.00
    Regular price $23.00 Sale price $23.00
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  • The PATTERN Blow Dryer

    shape, stretch & define

    Regular price $189.00
    Regular price $189.00 Sale price $189.00
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  • The Interchangeable Curling Iron

    1 tool, 3 barrels, endless possibilities

    Regular price $249.00
    Regular price Sale price $249.00
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  • Hydrating Mist

    refreshes & reactivates

    Regular price $19.00
    Regular price $19.00 Sale price $19.00
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  • Intensive Conditioner

    ultra-hydrating & restorative

    Regular price $28.00
    Regular price $28.00 Sale price $28.00
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  • Transition Mask

    revitalizing & prevents breakage

    Regular price $25.00
    Regular price $25.00 Sale price $25.00
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  • styling cream curly hair lotion
    4C Fav
    Bestseller

    Styling Cream

    hydrated hold & definition

    Regular price $28.00
    Regular price $28.00 Sale price $28.00
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  • Heavy Conditioner

    oil-rich hydration & curl definition

    Regular price $28.00
    Regular price $28.00 Sale price $28.00
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  • curl mousse curl mousse
    Bestseller
    Wash&Go Pick

    Curl Mousse

    weightless volume & touchable hold

    Regular price $23.00
    Regular price $23.00 Sale price $23.00
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  • Lightweight Conditioner

    weightless moisture & reduces breakage

    Regular price $28.00
    Regular price $28.00 Sale price $28.00
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  • Palo Santo Medium Conditioner

    rich hydration with curl definition

    Regular price $26.00
    Regular price $26.00 Sale price $26.00
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  • The Curly Starter Bundle

    for curlies

    Regular price $135.00
    Regular price $150.00 Sale price $135.00
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  • The Coily Starter Bundle

    for coilies

    Regular price $129.00
    Regular price $143.00 Sale price $129.00

Unleash Your Hair's Potential: Top Hair Care Products for Natural Curls

Dive into our collection of best selling curly hair products, thoughtfully curated to support & enhance your unique hair type. As a curly hair brand, our aim is to educate & provide you with the right tools to nurture your curls, coils & textured hair.

The heart of a successful curly hair care routine is the right blend of hydration & nourishment. Our bestselling Hydration Shampoo gently cleanses the scalp while preserving natural oils, working in harmony with our Intensive Conditioner to infuse your curls with essential moisture. To ensure detangling is a breeze, our Detangling Nectar minimizes hair breakage. Styling is made easy with our Curl MousseStyling Cream, and Curl Gel, each designed to enhance your natural curl pattern & provide happily frizzy hair with curl definition, hold & softness. Any transitioning hair journey is complete with our Transition Mask which is an Oprah O-Ward Beauty Award Winner & an absolute community favorite; our Leave-In Conditioner (also see our Limited-Edition Palo Santo Leave-In Conditioner in a special scent) is the perfect touch to seal in moisture on wash day & promote healthier hair by adding an extra layer of protection to your curls.

To aid you in your hair journey, explore our blog on bestselling curly hair products for additional guidance on ingredients (Coconut Oil, Shea Butter, Sea Moss & more), curl definition, heat protection, hair density, understanding the right product type for you & more. Your journey to your best, natural curls begins with the hydrating, healthy formulas to support your natural hair care routine. Allow us to help you explore & care for your gorgeous curl type with our bestselling hair care collection.