Skip to content

Your cart is empty

Continue shopping

Have an account?

Log in to check out faster.

Your cart

1. Spend 65 more for free shipping!

Loading...

Estimated total

$0.00 USD

Taxes, discounts and shipping calculated at checkout.
NEW FAVE UNLOCKED: PATTERN BODY!
free us domestic shipping on orders $65+
Rewards
Rewards
PATTERN BEAUTY REWARDS

earn 1 point for every $1 you spend

JOIN NOW
Already a member? Log in
Curl Quiz
Education
Curl Guide Curl Quiz The Blog Conditioner Quiz Curling Iron Our Glossary
About us
Pattern Beauty
  • GIFT GUIDE
  • BESTSELLERS
  • HAIR
    • Category
      • Shop All
      • Heat Styling
      • Shampoos & Pre-Poo
      • Conditioners
      • Masks, Oils & Serums
      • Styling Creams & Gels
      • Tools & Bundles
      • Accessories
    • Texture
      • Curly
      • Tight Texture
      • Coily
      • Protective
    • Education
      • Curl Quiz
      • Curl Guide
      • Blog
    Featured Products Title
    Smoothing
    Moisture Milk Moisture Milk

    Moisture Milk

    Hydrating
    Hydration Shampoo Hydration Shampoo

    Hydration Shampoo

    #1 Bestseller
    Leave-In Conditioner Leave-In Conditioner

    Leave-In Conditioner

    Viral Hit
    The Hair Steamer The Hair Steamer

    The Hair Steamer

  • BODY
  • VALUE SETS
    • Mini Kits
    • Curl Texture Starter Sets
    • Bestselling Sets & Kits
    • All Value Sets
    The Heat Bundle The Heat Bundle

    The Heat Bundle

    $18 Savings
    Steam & Repair Set Steam & Repair Set

    Steam & Repair Set

    $52 Value
    NEW
    Styling Bestsellers Kit Styling Bestsellers Kit

    Styling Bestsellers Kit

    $38 Value
    Palo Santo Mini Stylers Kit Palo Santo Mini Stylers Kit

    Palo Santo Mini Stylers Kit

Log in Cart
  • GIFT GUIDE
  • BESTSELLERS
  • HAIR
    • Category
    • Styling Creams & Gels
    • Conditioners
    • Shampoos & Pre-Poo
    • Masks, Oils & Serums
    • Heat Styling
    • Mens Hair Care
    • Tools & Bundles
    • Accessories
    • Shop All
    • Texture
    • Tight Texture
    • Coily
    • Curly
    • Protective
  • BODY
  • EDUCATION
    • Curl Quiz
    • Curl Guide
    • The Blog

PATTERN BEAUTY REWARDS

Earn 1 point for every $1 you spend

JOIN NOW | Already a member? Log in

Best Sellers
Palo Santo Leave-In Conditioner

Palo Santo Leave-In Conditioner

Hydration Shampoo

Hydration Shampoo

Palo Santo Curl Mousse

Palo Santo Curl Mousse

Detangling Nectar

Detangling Nectar

Log in
Account
Rewards
About Us
  • Facebook
  • Pinterest
  • Instagram
  • TikTok
  • YouTube
GIFT GUIDE Bestsellers Body Styling Creams & Gels Conditioners Shampoo & Prepoo Masks, Oils & Serums Heat Styling Tools & Brushes Accessories
choose size
Curl Type
Product Type
Product Preference
28 items
FILTERS
Curl Type
+
(24)
(23)
(2)
(19)
(14)
(20)
(2)
(20)
Product Type
+
(1)
(5)
(1)
(3)
(1)
(1)
(1)
(1)
(1)
(3)
(3)
(1)
Product Preference
+
(16)
(3)
(14)
(14)
Clear All
28 items

Sort by

  • Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk
    Smoothing

    Moisture Milk

    Moisture Milk

    refreshes & smooths unwanted frizz

  • Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo
    Hydrating

    Hydration Shampoo

    Hydration Shampoo

    gentle moisture-rich cleanser

  • Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner
    #1 Bestseller

    Leave-In Conditioner

    Leave-In Conditioner

    7X the moisture, 2X the definition

  • Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer
    Viral Hit

    The Hair Steamer

    The Hair Steamer

    the hydration power of steam

  • Revitalizing Scalp Scrub Revitalizing Scalp Scrub Revitalizing Scalp Scrub Revitalizing Scalp Scrub Revitalizing Scalp Scrub Revitalizing Scalp Scrub Revitalizing Scalp Scrub Revitalizing Scalp Scrub
    NEW

    Revitalizing Scalp Scrub

    Revitalizing Scalp Scrub

    scrub. rinse. rejoice.

  • Curl Mousse - Tall yellow cylindrical bottle with black zebra stripes and a black cap labeled Pattern Beauty Curl Mousse by Tracee Ellis. Curl Mousse - Hand holding wet, foamy black curly hair with white curl mousse against bright yellow background with product text. Curl Mousse - Tall cylindrical black bottle with yellow and black wavy pattern and pump dispenser, white mousse overflowing on a yellow. Curl Mousse - White foamy curl mousse with soft bubbles on a mustard-colored surface. Curl Mousse - Yellow bottle of PATTERN Beauty Curl Mousse with black tiger stripes and foam on transparent applicator wand against mustard Curl Mousse - Two yellow bottles of PATTERN Beauty Curl Mousse by Tracee Ellis Ross with black pump tops and bold black wavy stripes, foam Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands. Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.
    Bestseller

    Curl Mousse

    Curl Mousse

    weightless volume & touchable hold

  • BODY-TEST GWP variant test - Orange pump bottle of PATTERN Beauty by Tracee Ellis Ross hair care on matching orange background. Nourishing Body Oil - Brown-skinned woman with cornrows poses nude against an orange background with PATTERN Beauty by Tracee Ellis Ross. Nourishing Body Oil - Shiny moisturized skin on model's back and legs against orange background featuring PATTERN Beauty by Tracee Ellis Ross. Nourishing Body Oil - PATTERN Beauty by Tracee Ellis Ross Nourishing Body Oil with jojoba, avocado, coconut, lavender, shea butter, and sunflower. Body Full Collection Bundle - Smiling woman with glowing skin applying PATTERN Beauty by Tracee Ellis Ross body product radiant under warm light. Nourishing Body Oil - Midnite Amber scent notes graphic for PATTERN Beauty by Tracee Ellis Ross showing top, middle, and bottom fragrance notes on . Nourishing Body Oil - Orange pump bottle of PATTERN Beauty by Tracee Ellis Ross Nourishing Body Oil with matching orange box and glowing skin. Nourishing Body Oil - PATTERN Beauty by Tracee Ellis Ross Nourishing Body Oil on bright orange background with cream and oil textures and free of. Nourishing Body Oil - PATTERN Beauty by Tracee Ellis Ross nourishing body oil bottle with orange and red gradient label on vibrant orange.

    Nourishing Body Oil

    Nourishing Body Oil

    nourishing oil for lasting radiance

  • Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo
    Hydrating

    Palo Santo Hydration Shampoo

    Palo Santo Hydration Shampoo

    gentle moisture-rich cleanser

  • Curl Gel - Yellow tube of PATTERN Beauty Curl Gel with black abstract face design on front against yellow background. Curl Gel - Brown glass jar of PATTERN Beauty Curl Gel with black lid and yellow label, curl styling for coily hair. Curl Gel - Hand holding white curl gel with text highlighting free of parabens, phthalates, silicone, protein, and color-safe on. Curl Gel - Yellow tube of PATTERN Beauty Curl Gel with black abstract swirl design on the cap and front, placed next to a white. Curl Gel - Yellow and black tube of PATTERN Beauty Curl Gel held by woman with curly hair against yellow background. Curl Gel - Yellow and black pump bottle of PATTERN Beauty Curl Gel featuring a stylized face illustration. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black wavy lines and white text on beige background. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract face design, dispensing clear gel into hand. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract wave design, gel dispensing from nozzle onto open hand. Curl Gel - Yellow plastic bottle of Pattern Beauty Curl Gel with black pump and abstract black face design on label. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract face design on front against yellow background.
    Bestseller

    Curl Gel

    Curl Gel

    4X the curl definition, 6X the shine

  • Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner
    Bestseller

    Palo Santo Leave-In Conditioner

    Palo Santo Leave-In Conditioner

    moisture-rich & soft curl definition

  • Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar
    Extra Slip

    Detangling Nectar

    Detangling Nectar

    detangles with extra slip

  • BODY-TEST GWP variant test - Red jar of PATTERN Beauty by Tracee Ellis Ross styling product with bold blue dot on red background. Radiant Skin Trio - Smiling woman with radiant skin holding PATTERN Beauty by Tracee Ellis Ross Radiant Skin Trio jar against orange background. Moisture Rich Body Cream - Woman with curly hair wearing orange swimsuit applying PATTERN Beauty by Tracee Ellis Ross Moisture Rich Body Cream on arm. Moisture Rich Body Cream - Swatch of white Moisture Rich Body Cream highlighting hyaluronic acid, shea butter, baobab oil, and sunflower seed oil by. Radiant Skin Trio - PATTERN Beauty by Tracee Ellis Ross Radiant Skin Trio with orange jar and cream on hip against vibrant pink background. Radiant Skin Trio - PATTERN Beauty by Tracee Ellis Ross Midnite Amber scent notes with top, middle, and bottom ingredients icons on red. Radiant Skin Trio - Open orange jar of PATTERN Beauty by Tracee Ellis Ross moisture-rich body cream with whipped texture against orange. Moisture Rich Body Cream - PATTERN Beauty by Tracee Ellis Ross Moisture Rich Body Cream swatches and water droplets on orange background with product. Moisture Rich Body Cream - PATTERN Beauty by Tracee Ellis Ross Moisture Rich Body Cream jar with orange and red packaging on orange surface alongside.

    Moisture Rich Body Cream

    Moisture Rich Body Cream

    restores & plumps for supple skin

  • Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream
    Bestseller

    Styling Cream

    Styling Cream

    hydrated hold & definition

  • Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream
    Defining

    Palo Santo Styling Cream

    Palo Santo Styling Cream

    hydrated hold & definition

  • Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam in sleek black and yellow bottle on orange background. Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam bottle held by smiling woman with natural afro hair, text about damage reduction on. Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam microscopic before-and-after hair strand comparison showing smoother cuticle layer. Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam bottle with yellow cap beside curly woman with voluminous hair. Repair360®  Leave-in Foam - White whipped foam texture swatch labeled vegan protein and amino acids by PATTERN Beauty. Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam bottle with text highlighting protection against breakage, chemical damage, heat. Repair360®  Leave-in Foam - PATTERN Beauty Repair360 Leave-in Foam bottles with styling benefits text and yellow sponge on stacked haircare books. Repair360®  Leave-in Foam - Smiling woman with voluminous natural hair wearing a white Repair360® PATTERN Beauty t-shirt. Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam bottle with yellow pump and foam on dark brown packaging. Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam with matching shampoo, conditioner, scalp treatment, and hair butter in black,. Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam bottles in 5.5 fl oz and 2.5 fl oz sizes with yellow caps on spiral notebook. Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam bottle with yellow cap on reflective surface against yellow background. Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam in white bottle with orange cap, 5.5 fl oz size.
    NEW

    Repair360® Leave-in Foam

    Repair360® Leave-in Foam

    rebuild & revive

  • Palo Santo Curl Gel Palo Santo Curl Gel Palo Santo Curl Gel Palo Santo Curl Gel Palo Santo Curl Gel Palo Santo Curl Gel Palo Santo Curl Gel Palo Santo Curl Gel Palo Santo Curl Gel Palo Santo Curl Gel
    non flaking

    Palo Santo Curl Gel

    Palo Santo Curl Gel

    4X the curl definition, 6X the shine

  • The PATTERN Blow Dryer - Matte tan PATTERN Beauty by Tracee Ellis Ross blow dryer with four detachable styling nozzles on brown background. The PATTERN Blow Dryer - Matte peach-colored PATTERN Beauty blow dryers with ergonomic handles around woman with voluminous curly hair on yellow. The PATTERN Blow Dryer - Matte peach-colored PATTERN Beauty blow dryer with rounded edges held near curly hair against a mustard backdrop. The PATTERN Blow Dryer - Beige PATTERN Beauty by Tracee Ellis Ross blow dryer with wide-tooth comb attachment and black wide-tooth comb on tan. The PATTERN Blow Dryer - Beige PATTERN Beauty Blow Dryer by Tracee Ellis Ross with matching hair diffuser and black detangling brush on tan background. The PATTERN Blow Dryer - Copper-colored hair dryer diffuser attachment with wide, evenly spaced prongs and smooth matte finish. The PATTERN Blow Dryer - Brown plastic hair diffuser attachment with multiple prongs and ventilated holes for airflow. The PATTERN Blow Dryer - Matte terracotta wide-tooth comb attachment for PATTERN Beauty blow dryer with four broad, evenly spaced prongs. The PATTERN Blow Dryer - Matte bronze compact nozzle attachment for PATTERN Beauty blow dryer with smooth rounded edges.
    Award Winner

    The PATTERN Blow Dryer

    The PATTERN Blow Dryer

    shape, stretch & define

  • Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner

    Intensive Conditioner

    Intensive Conditioner

    ultra-hydrating & restorative

  • Cleansing Shampoo - White cylindrical bottle with black abstract face design and orange cap labeled PATTERN Beauty Cleansing Shampoo. Cleansing Shampoo - Woman with wet, curly hair applying foamy PATTERN Beauty cleansing shampoo on scalp and strands. Cleansing Shampoo - White and yellow cylindrical bottle with bold black wave design labeled "Pattern" Cleansing Shampoo by PATTERN Beauty by. Cleansing Shampoo - White bottle with black abstract patterns and an orange cap, frothy shampoo overflowing from the top. Cleansing Shampoo - Person rinsing medium-length blonde hair under a dark showerhead with shampoo foam visible against a warm orange wall.

    Cleansing Shampoo

    Cleansing Shampoo

    remove build up & deep clean

  • Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner
    Hydrating

    Medium Conditioner

    Medium Conditioner

    moisture-rich hydration with extra slip

  • Breakage Barrier Hair Mask - Brown and yellow jar of PATTERN Beauty Breakage Barrier Hair Mask with bold white text on front. Breakage Barrier Hair Mask - Yellow and black jar of PATTERN Beauty Breakage Barrier Hair Mask with bold text on orange background. Breakage Barrier Hair Mask - Amber jar with black lid labeled Breakage Barrier Hair Mask by PATTERN Beauty, light golden hair mask pouring out. Breakage Barrier Hair Mask - PATTERN Beauty by Tracee Ellis Ross Breakage Barrier Hair Mask in amber jar with yellow lid and bold white text. Breakage Barrier Hair Mask - Four strands of shiny, black, tightly coiled hair held between fingers against a neutral background.

    Breakage Barrier Hair Mask

    Breakage Barrier Hair Mask

    formerly known as transition mask

  • Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner

    Palo Santo Medium Conditioner

    Palo Santo Medium Conditioner

    rich hydration with curl definition

  • Palo Santo Mini Stylers Kit - PATTERN Beauty by Tracee Ellis Ross Palo Santo Mini Stylers Kit with peach and coral patterned bottles and box on yellow. Palo Santo Mini Stylers Kit - PATTERN Beauty by Tracee Ellis Ross Palo Santo Mini Stylers Kit with curl mousse, styling cream, and leave-in conditioner in . Palo Santo Mini Stylers Kit - PATTERN Beauty by Tracee Ellis Ross Palo Santo Mini Stylers Kit with leave-in conditioner, curl mousse, and styling cream in . Palo Santo Mini Stylers Kit - PATTERN Beauty by Tracee Ellis Ross Palo Santo Mini Stylers Kit with peach-pink swirled packaging including leave-in. Palo Santo Mini Stylers Kit - Pattern Beauty by Tracee Ellis Ross Curl Mousse tube with peach and gold design and product benefits text. Palo Santo Mini Stylers Kit - PATTERN Beauty by Tracee Ellis Ross Palo Santo Leave-In Conditioner tube with product texture and moisture infusion benefits . Palo Santo Mini Stylers Kit - PATTERN Beauty by Tracee Ellis Ross Palo Santo Mini Stylers Kit with orange styling cream jar on beige silk fabric background. Palo Santo Mini Stylers Kit - PATTERN Beauty by Tracee Ellis Ross Palo Santo Mini Stylers Kit with peach-colored tubes and jars on matching background.
    $38 Value

    Palo Santo Mini Stylers Kit

    Palo Santo Mini Stylers Kit

    pamper your sacred strands

    Sale
  • Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard
    Family Fave

    Styling Custard

    Styling Custard

    lightweight hold, hydrating & ultra slippy

  • 1
  • 2

SIGN UP FOR EMAIL & GET 10% OFF

  • Facebook
  • Pinterest
  • Instagram
  • TikTok
  • YouTube
ABOUT
  • Our Story
  • FAQ
  • Gift Cards
  • Creator Squad
  • Store Locator
  • SMS Sign Up
CUSTOMER SERVICE
  • My Account
  • Refer a Friend
  • Subscriptions
  • Shipping
  • Returns
  • Contact
OUR COMMITMENTS
PETA Cruelty-free and Vegan PETA Cruelty-free and Vegan 1% To Support Our Community 1% To Support Our Community Recyclable Packaging Recyclable Packaging
  • Privacy Policy
  • Cookie Policy
  • Terms
  • Accessibility
© 2025 Pattern Beauty LLC
  • Choosing a selection results in a full page refresh.
  • Opens in a new window.

choose your free gift

Argan Oil Blend

Argan Oil Blend

Body Full Collection Bundle

Body Full Collection Bundle