Promo Details
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Learn more
Doorbuster ends on Nov 29 at 12:00am PT. Price as marked. Max of 3 doorbusters per order.
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Promo details
Not valid with other offers. Exclusions apply. Click below to see exclusions.
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Contact Us
Due to high demand please allow 2-3 business days for orders to process.
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Got questions? Check out our FAQ page
VIP LIST
Right now, our community is rushing for these bestsellers.
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Deep Scalp Detox
formulated for curlies, coilies, & tight textures
Deep scalp detox
BLACK FRIDAY 25% OFFRegular price $21.75Regular price $29.00 Sale price $21.75Unit price per
Regular price $21.75Regular price $29.00 Sale price $21.75Unit price per -
Detangling Nectar
for curlies, coilies & tight textures
Detangling nectar
BLACK FRIDAY 25% OFFRegular price $21.00Regular price $28.00 Sale price $21.00Unit price per
Regular price $21.00Regular price $28.00 Sale price $21.00Unit price per -
Hydration Shampoo
for curlies, coilies & tight textures
Hydration shampoo 25 fl oz
40% OFFRegular price $27.00Regular price $45.00 Sale price $27.00Unit price per
Regular price $27.00Regular price $45.00 Sale price $27.00Unit price per -
Leave-In Conditioner
for curly hair, coilies & tight textures
Leave-in conditioner 25 fl oz
BLACK FRIDAY 25% OFFRegular price $36.75Regular price $49.00 Sale price $36.75Unit price per
Regular price $36.75Regular price $49.00 Sale price $36.75Unit price per

The PATTERN Blow Dryer
This 5-time award winner is the year's hottest gift. Now on sale for the first time ever.
The pattern blow dryer
Regular price
$151.20
Regular price
$189.00
Sale price
$151.20
Unit price
per
20% OFF















Winter Hit Wonders
Save on these juicy formulas for hydrated & healthy hair this season.
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Treatment Mask
for curlies, coilies & tight textures
Treatment mask
BLACK FRIDAY 25% OFFRegular price $21.00Regular price $28.00 Sale price $21.00Unit price per
Regular price $21.00Regular price $28.00 Sale price $21.00Unit price per -
Transition Mask
for curlies, coilies & tight textures
Transition mask
BLACK FRIDAY 25% OFFRegular price $18.75Regular price $25.00 Sale price $18.75Unit price per
Regular price $18.75Regular price $25.00 Sale price $18.75Unit price per -
Heavy Conditioner
for coilies
Heavy conditioner 29 fl oz
BLACK FRIDAY 25% OFFRegular price $36.75Regular price $49.00 Sale price $36.75Unit price per
Regular price $36.75Regular price $49.00 Sale price $36.75Unit price per -
Palo Santo Leave-In Conditioner
for curly hair, coilies & tight textures
Palo santo leave-in conditioner
BLACK FRIDAY 25% OFFRegular price $21.00Regular price $28.00 Sale price $21.00Unit price per
Regular price $21.00Regular price $28.00 Sale price $21.00Unit price per


It's Time for a Little Adventure
On our next wash day, we’re watching this fun & festive movie starring Tracee Ellis Ross.
December 1, 2023


save on sets by curl type
Simplify your own routine, or gift to a newly natural loved one who is learning to care for their curls.
Gift & Go
Just add a bow to these perfectly curated gift sets!
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Tortoise Tool Kit
for curlies, coilies & tight textures
Tortoise tool kit with Hair Pick
BLACK FRIDAY 25% OFFRegular price $39.75Regular price $53.00 Sale price $39.75Unit price per
Regular price $39.75Regular price $53.00 Sale price $39.75Unit price per -
Curl Cocktail Kit
for curlies, coilies & tight textures
Curl cocktail kit
BLACK FRIDAY 25% OFFRegular price $24.00Regular price $32.00 Sale price $24.00Unit price per
Regular price $24.00Regular price $32.00 Sale price $24.00Unit price per -
Mini Stylers Bundle
for curlies, coilies & tight textures
Mini stylers bundle
BLACK FRIDAY 25% OFFRegular price $25.50Regular price $34.00 Sale price $25.50Unit price per
Regular price $25.50Regular price $34.00 Sale price $25.50Unit price per -
Bestsellers Bundle
for curlies, coilies & tight textures
Bestsellers bundle
BLACK FRIDAY 25% OFFRegular price $63.75Regular price $85.00 Sale price $63.75Unit price per
Regular price $63.75Regular price $85.00 Sale price $63.75Unit price per


OUR MISSION
We are here to fulfill the beauty needs of the
CURLY, COILY & TIGHT TEXTURED
community.
We are centered around the celebration of Black Beauty.
We are an active space for uplifting & loving our authentic beauty.
We are Black-owned & Black-founded.
About Pattern
Natural hair products done right.
Pattern Beauty has everything you need for juicy, joyful, and healthy hair.
We focus on the use of quality ingredients to nourish each strand of hair. By Black hair for Black hair, we have all the hair accessories, styling products, hair treatments, and more that your textured hair didn't have access to. We have something for every curly hair type and if you don't know where to start we have the resources to teach you about your hair. We are here to empower you. Our products are here to empower you. We want you to be empowered by your authentic Black Beauty and our products are how we do that. Say goodbye to damaged hair and be prepared to experience your hair to its fullest potential. At Pattern Beauty, we approach hair health in a holistic way. We have products to meet your hair in whatever stage it's in. We want to be involved in every step of your hair care routine to ensure your hair is getting the nourishment it deserves. Our products include shampoo and conditioner for curly hair, scalp treatments, argan oil, jojoba oil, different cleansing treatments, styling cream, and more.
Get your curls healthy and defined with Pattern Beauty.