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SAMPLES

Mix & match to create the perfect routine.

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CURL QUIZ

Find the right products for your unique hair pattern.

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ABOUT US

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MEET INDIGO RAIN

7X MORE MOISTURE*
2X THE DEFINITION*
LEAVE-IN CONDITIONER

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11X CURL RETENTION*
EXTRA SLIP FOR YOUR FAVORITE STYLES
STYLING CUSTARD

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LONG-LASTING HOLD
EASILY DISTRIBUTES FOR SLICK STYLING
STRONG HOLD GEL

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Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo
Hydrating

Hydration Shampoo

Hydration Shampoo

gentle moisture-rich cleanser
Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner
Bestseller

Palo Santo Leave-In Conditioner

Palo Santo Leave-In Conditioner

moisture-rich & soft curl definition

Cleansing Shampoo Cleansing Shampoo - Woman with wet, curly hair applying foamy PATTERN Beauty cleansing shampoo on scalp and strands. Cleansing Shampoo - White and yellow cylindrical bottle with bold black wave design labeled "Pattern" Cleansing Shampoo by PATTERN Beauty by. Cleansing Shampoo - White bottle with black abstract patterns and an orange cap, frothy shampoo overflowing from the top. Cleansing Shampoo - Person rinsing medium-length blonde hair under a dark showerhead with shampoo foam visible against a warm orange wall. Cleansing Shampoo - White cylindrical bottle with black abstract face design and orange cap labeled PATTERN Beauty Cleansing Shampoo.

Cleansing Shampoo

Cleansing Shampoo

remove build up & deep clean

Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner
Hydrating

Medium Conditioner

Medium Conditioner

moisture-rich hydration with extra slip
Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo
Hydrating

Hydration Shampoo

Hydration Shampoo

gentle moisture-rich cleanser
Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner
Bestseller

Palo Santo Leave-In Conditioner

Palo Santo Leave-In Conditioner

moisture-rich & soft curl definition

Cleansing Shampoo Cleansing Shampoo - Woman with wet, curly hair applying foamy PATTERN Beauty cleansing shampoo on scalp and strands. Cleansing Shampoo - White and yellow cylindrical bottle with bold black wave design labeled "Pattern" Cleansing Shampoo by PATTERN Beauty by. Cleansing Shampoo - White bottle with black abstract patterns and an orange cap, frothy shampoo overflowing from the top. Cleansing Shampoo - Person rinsing medium-length blonde hair under a dark showerhead with shampoo foam visible against a warm orange wall. Cleansing Shampoo - White cylindrical bottle with black abstract face design and orange cap labeled PATTERN Beauty Cleansing Shampoo.

Cleansing Shampoo

Cleansing Shampoo

remove build up & deep clean

Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner
Hydrating

Medium Conditioner

Medium Conditioner

moisture-rich hydration with extra slip

TRY PATTERN FOR AS LOW AS $12

SHOP SAMPLES

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THE BLOW DRYER

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THE HAIR STEAMER

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Shop by texture

Find the formulas that honor your texture.

tight texture

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Coily

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Curly

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Protective Styles

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CELEBRATING OUR CURL WINS

Award-winning favorites made to nourish, define, & celebrate every curl

  • Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk
    Smoothing

    Moisture Milk

    Moisture Milk

    refreshes & smooths unwanted frizz
  • Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream
    Defining

    Palo Santo Styling Cream

    Palo Santo Styling Cream

    hydrated hold & definition

  • Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar
    Extra Slip

    Detangling Nectar

    Detangling Nectar

    detangles with extra slip
  • Treatment Mask Treatment Mask Treatment Mask Treatment Mask Treatment Mask

    Treatment Mask

    Treatment Mask

    strengthen, soften & curl elongation

Stacked Savings, Elevated Essentials

premium pairings with built-in savings

EXPLORE OUR COLLECTIONS

HOLD & DEFINE
FOR EVERY TEXTURE & STYLE
STYLING

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AWARD-WINNING TOOLS
TEXTURE-FIRST DESIGN
STEAM & HEAT

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MOISTURIZING & HYDRATION FORMULAS
body

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HEALTHY & HYDRATING INGREDIENTS
CLINICALLY PROVEN RESULTS
SHAMPOO & CONDITIONER

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OUR MISSION

We are here to fulfill the beauty needs of our community. We are dedicated to juicy & joyful hydration.

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