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The trio behind defined & bouncy curls!

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CONDITIONER

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NEW! PALO SANTO HAIR MIST

our most coveted fragrance, now captured in a lush, radiant mist. an instant refresh for effortlessly elevated hair between wash days.

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TRENDING NOW: STYLERS FOR EVERY PATTERN

texture loving favorites to hydrate, define & moisturize

  • Leave-In Conditioner 25 FL OZ (740.0 ML)- Jumbo Yellow PATTERN Beauty by Tracee Ellis Ross leave-in conditioner bottle with a black pump and bold black label. Leave-In Conditioner 9.8 FL OZ (289.8 ML)- Hand holding a bright yellow PATTERN Beauty by Tracee Ellis Ross leave-in conditioner tube over an open palm. Leave-In Conditioner - 7x the juicy, double the definition, keep your inches with 2x less breakage. Leave-In Conditioner - A hand holds a small amount of white PATTERN Beauty leave-in conditioner against a neutral background. Leave-In Conditioner 9.8 FL OZ (289.8 ML)- when you hair needs lasting hydration & defintion. Moidture infusion contains a blend of heavenly oils & honey, perfect for sealing in moisture. Soft curl definition formulated to provide additional light hold. Luxurious ingredients contains biotin, coconut oil, tea tree oil, sweet almond oil, aloe extract & avocado oil. Leave-In Conditioner 25 FL OZ (740.0 ML)- Jumbo 2..5x more than full size. refill the mini up to 8x. Leave-In Conditioner 25 FL OZ (740.0 ML)- Jumbo Yellow PATTERN Beauty by Tracee Ellis Ross leave-in conditioner bottle with a black pump and bold black label. Leave-In Conditioner 3 FL OZ (88.7 ML)- Yellow PATTERN Beauty leave-in conditioner tube with bold black wavy stripes and a flip-top cap.
    #1 Bestseller

    Leave-In Conditioner

    Leave-In Conditioner

    7X the moisture, 2X the definition
  • PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) FREE OF PARABENS PROTEIN-FREE FREE OF PHTHALATES COLOR-SAFE SILICONE-FREE CURL GEL When Your Hair Wants Hold PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML.) NOURISHING INGREDIENTS Contains Aloe Vera, Coconut Oil & Cacay Oil CREAMY & SMOOTH FORMULA Provides effortless glide & slip to give coils life TOUCHABLE HOLD & DEFINITION Great for bouncy wash-&-gos, flexible braids & juicy twist-outs "My hair has movement, is soft & easy to maintain." - Tanica C. CURL GEL 4X MORE CURL DEFINITION 6X THE SHINE TOUCHABLE, CRUNCH-FREE HOLD 2.5X MORE THAN FULL SIZE PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) CURL GEL a 4X MORE CURL DEFINITION 6X THE SHINE TOUCHABLE, CRUNCH-FREE HOLD PATTERN. curl gel shine, define & hold 9.8 FL OZ (289.8 ML) CURL GEL 4,700+ FIVE-STAR REVIEWS PATTERN CURL 9 el shine, define & hold 9.8 FL OZ (289.8 ML) PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML) LOVED THIS CURL GEL. MY CURLS WERE DEFINED, PLUMP & LIGHT -CANDICE B. PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) PATTERN curl gel shine, define & hold 3 FL OZ (88.7 ML)
    Bestseller

    Curl Gel

    Curl Gel

    4X the curl definition, 6X the shine
  • PATTERN hydrating mist revive & replenish 12 FL OZ (354.9 ML) PATTERN hydrating mist revive & replenish 12 FL OZ (354.9 ML) Hydrating Mist PATTERN hydrating mist revive & replenish 12 FL OZ (354.9 ML) PATTERN hydrating mist revive & replenish 12 FL OZ (354.9 ML) PATTERN hydrating mist revive & replenish 3 FL OZ (88.7 ML) PATTERN hydrating mist revive & replenish 3 FL OZ (88.7 ML)
    Moisturizing

    Hydrating Mist

    Hydrating Mist

    refreshes & reactivates
  • PATTERN curl mousse volume & healthy hold 236.6 mL e 8 FL OZ CURL MOUSSE When your hair wants weightless hold & definition PATTERN curl mousse volume & healthy hold 236.6 mL e 8 FL OZ MAINTAINS VOLUME & DEFINITION Lightweight hold delivers body, minimizes frizz caused by humidity & holds styles in place. GREAT FOR VERSATILE STYLES Use to create a variety of styles from wash & gos, finger waves, roller sets, flat twists, braids & more... MOISTURIZING FORMULA No drying alcohols & contains Marshmallow Root & Castor Oil to maintain softness. CURL MOUSSE • crunch-free • no drying alcohols • flake-free • never heavy • never sticky MARSHMALLOW ROOT & CASTOR OIL maintains softness & smoothness. PATTERN curl mousse volume & healthy hoid 118.3 mL E 4 FL OZ PATTERN curl mousse volume & healthy held 236.6 mL e 8 FL OZ PATTERN curl mousse volume & healthy hold 118.3 mL E 4FL OZ Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands. Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.
    Bestseller

    Curl Mousse

    Curl Mousse

    weightless volume & touchable hold

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YOUR TEXTURE, YOUR ROUTINE

Products & picks made for every texture & every way you wear it.

Curly

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5 women with natural hair

OUR MISSION

We exceed the beauty needs of our community.​

We are centered around the celebration of Black beauty.

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We are dedicated to juicy & joyful hydration.​​

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We invite you to embrace & love your whole self.​

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