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NEW! INDIGO RAIN MINI STYLERS KIT!

The trio behind defined & bouncy curls!

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HAIR SAMPLES

Mix & match to create the perfect hair routine.

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Treat Your Curls to Excellence

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  • PATTERN PATTERN THE HAIR STEAMER Refresh Curls. Hydrate Locs. Deep Condition Coils EFFICIENT STEAM POWER Steam Temp < 284°F Flow Rate 9g/min. CONVENIENT & COMFORTABLE Maximize your time: 16-minute run time, heats up in 60 seconds & auto shuts off after 30 minutes. Refillable water chamber + built-in stand so you can rest. ATTACHMENT FOR EVERY PATTERN 2 additional attachments to help lift, separate & diffuse unleashing your healthiest hair. PATTERN PATTERN PATTERN PATTERN Hair Steamer PATTERN Hair Steamer Hair Steamer
    Viral Hit

    The Hair Steamer

    The Hair Steamer

    the hydration power of steam

  • PATTERN BREAKAGE BARRIER HAIR MASK MASQUE BARRIÈRE ANTI-CASSURES 325 mL e 11 FL OZ BREAKAGE BARRIER HAIR MASK When your strands crave support NUTRIENT-DENSE Infused with White Tea to help reduce shedding & Manuka Honey to help prevent breakage. MAINTAINS MOISTURE BALANCE Helps protect curls returning from relaxer or heat straigtened styles. NOURISHES STRANDS Perfect for transitioning out of protective styles. GO DEEP WHICH MASK IS RIGHT FOR YOUR HAIR? NEW PATTERN treatment mask definition & curl elongation 15 FL OZ (443.6 ML) PATTERN BREAKAGE BARRIER HAIR MASK MASQUE BARRIÈRE ANTI-CASSURES 325 mL e 11 FL. OZ. (US) SOFTEN & SHINE TREATMENT MASK Use when hair feels limp, mushy & undefined. The results? 61% more curl formation for defined looking locks* REDUCE BREAKAGE BREAKAGE BARRIER HAIR MASK Use when hair feels crunchy or brittle. The results? Soft & flexible tresses plus 2x less breakage Breakage Barrier Hair Mask - Four strands of shiny, black, tightly coiled hair held between fingers against a neutral background.

    Breakage Barrier Hair Mask

    Breakage Barrier Hair Mask

    clinically proven to reduce breakage by 2x*

  • PATTERN intensive conditioner for tight textures extreme moisture & restoration 13 FL OZ (384.5 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 13 FL OZ (384.5 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 3 FL OZ (88.7 ML) PATTERN Intensivel conditioner for tight textures extreme moisture & restoration 29 FL OZ (857.6 ML) 2.2X MORE THAN FULL SIZE PATTERN conditioner for tight textures extreme moisture & restoration 29 FL OZ (857.6 ML) PATTERN incensive conditioner for tight textures treme moisture & restoration 3 FL OZ (88.7 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 29 FL OZ (857.6 ML)

    Intensive Conditioner

    Intensive Conditioner

    ultra-hydrating & restorative

  • PATTERN treatment mask definition & curl elongation 15 FL OZ (443.6 ML) TREATMENT MASK When Your Hair Needs a Spa Day PATTERN treatment mask delinition & curt elongation 15 FL OZ (443.6 ML) FORMULATED TO STRENGTHEN & SOFTEN Contains Rice Water Ferment & Moringa Seed Extract to replenish & pamper curls POWERFUL PERFORMANCE Luxurious ingredients deliver slip, curl elongation & definition to coils SAFE & CURL-FRIENDLY INGREDIENTS Cruelty-Free • Color-Safe • Free of Parabens, SLS/SLES, Silicones, Phthalates & Formaldehyde PATTERN treatment mask definition & curl elongation 15 FL OZ (443.6 ML) GO DEEP WHICH MASK IS RIGHT FOR YOUR HAIR? PATTERN treatment mask definition & curl elongation 15 FL OZ (443.6 ML) PATTERN BREAKAGE BARRIER HAIR MASK MASQUE BARRIÈRE ANTI-CASSURES 325 mL e 11 FL. OZ. (US) SOFTEN & SHINE TREATMENT MASK Use when hair feels limp, mushy & undefined. The results? 61% more curl formation for defined looking locks* REDUCE BREAKAGE BREAKAGE BARRIER HAIR MASK Use when hair feels crunchy or brittle. The results? Soft & flexible tresses plus 2x less breakage Treatment Mask

    Treatment Mask

    Treatment Mask

    strengthen, soften & curl elongation

OFFICIALLY-ALLURE APPROVED

The Palo Santo Curl Gel & Repair360® Leave-In Foam you love just won Allure's Best of Beauty Award.

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for juicy & joyful curls

texture loving favorites to hydrate, define & moisturize your pattern

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STYLING

HOT TOOLS

CONDITIONER

SHAMPOO & PREPOO

NEW! PALO SANTO HAIR MIST

our most coveted fragrance, now captured in a lush, radiant mist. an instant refresh for effortlessly elevated hair between wash days.

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TRENDING NOW: STYLERS FOR EVERY TEXTURE

Trusted across every hair type.

  • Indigo Rain Mini Stylers Kit - PATTERN Beauty by Tracee Ellis Ross Indigo Rain Mini Stylers Kit with turquoise tubes and tins in teal packaging. Indigo Rain Mini Stylers Kit - PATTERN Beauty by Tracee Ellis Ross Indigo Rain mini stylers kit with three teal product illustrations and ingredient labels INSPIRED BY RAINFALL TOP NOTES BLUE CHAMOMILE ORANGE SPANISH ROCK ROSE HEART NOTES YLANG-YLANG GERANIUM FRENCH LAVENDER BASE NOTES AMBER ARMOISE INDONESIAN PATCHOULI WHICH HOLD IS RIGHT FOR YOUR STYLE? SHAPE VS SET DEFINE + SLIP STYLING CUSTARD HEALTHY HOLD STRONG HOLD GEL RESULTS > 11X THE CURL RETENTION. * RESULTS > LONG-LASTING HOLD WITHOUT DAMAGING OR DRYING THE HAIR. *BASED ON A THIRD PARTY STUDY LEAVE-IN CONDITIONER JUICY RESULTS PROVIDES 7X THE MOISTURE DOUBLE DEFINITION PROVIDES 2X THE DEFINITION* BESTSELLING FORMULA CONTAINS BIOTIN, COCONUT OIL, TEA TREE OIL, SWEET ALMOND OIL, ALOE EXTRACT + AVOCADO OIL *BASED ON A THIRD PARTY STUDY PATTERN LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE INDIGO RAIN 289.8 ml e 9.8 FL. OZ (US) Indigo Rain Mini Stylers Kit - PATTERN Beauty Indigo Rain mini stylers kit with teal leave-in conditioner, styling custard, and strong hold gel, plus. 11X THE CURL RETENTION: *BASED ON A THIRD PARTY STUDY
    $36 Value

    Indigo Rain Mini Stylers Kit

    Indigo Rain Mini Stylers Kit

    discover your perfect trio

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  • PATTERN curl mousse volume & healthy hold 236.6 mL e 8 FL OZ CURL MOUSSE When your hair wants weightless hold & definition PATTERN curl mousse volume & healthy hold 236.6 mL e 8 FL OZ MAINTAINS VOLUME & DEFINITION Lightweight hold delivers body, minimizes frizz caused by humidity & holds styles in place. GREAT FOR VERSATILE STYLES Use to create a variety of styles from wash & gos, finger waves, roller sets, flat twists, braids & more... MOISTURIZING FORMULA No drying alcohols & contains Marshmallow Root & Castor Oil to maintain softness. CURL MOUSSE • crunch-free • no drying alcohols • flake-free • never heavy • never sticky MARSHMALLOW ROOT & CASTOR OIL maintains softness & smoothness. PATTERN curl mousse volume & healthy hoid 118.3 mL E 4 FL OZ PATTERN curl mousse volume & healthy held 236.6 mL e 8 FL OZ PATTERN curl mousse volume & healthy hold 118.3 mL E 4FL OZ Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands. Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.
    Bestseller

    Curl Mousse

    Curl Mousse

    weightless volume & touchable hold
  • PATTERN PALO SANTO STYLING CREAM CRÈME COIFFANTE : PALO SANTO 443.6 mL e 15 FL OZ STYLING CREAM When Your Hair Wants a Juicy Hold SUPERIOR MOISTURE PENETRATION Ideal oil-rich, touchable hold when setting twist outs, braid outs, Bantu knots, wash-&-gos & more NOURISHES WHILE IT HOLDS Promotes hair retention & prevents breakage or damage while defining curls ALL THE OILS Thick & juicy ingredients such as Shea Butter, Cacay Oil, Coconut Oil, Sunflower Oil, Cocoa Butter & Sweet Almond Oil PATTERN PALO SANTO STYLING CREAM CRÈME COIFFANTE : PALO SANTO 443.6 mL e 15 FL OZ PATTERN PALO SANTO STYLING CREAM CRÈME COIFFANTE: PALO SANTO 443.6 mL e 15 FL OZ TEP ng cream crème coiffante hydrater en profondeur et définir 443.6 mL e 15 FL OZ Shea Butter Cacay Oil Sweet Almond Oil PATTERN PALO SANTO STYLING CREAN CRÈME COIFFANTE: PALO SANTO 443.6 mL e 15 FL. 02. 1 PATTERN PALO SANTO STYLING CREAM CRÈME COIFFANTE : PALO SANTO 88.7 mL E 3 FL. OZ. (US)
    Defining

    Palo Santo Styling Cream

    Palo Santo Styling Cream

    hydrated hold & definition

  • PATTERN hydrating mist revive & replenish 12 FL OZ (354.9 ML) PATTERN hydrating mist revive & replenish 12 FL OZ (354.9 ML) Hydrating Mist PATTERN hydrating mist revive & replenish 12 FL OZ (354.9 ML) PATTERN hydrating mist revive & replenish 12 FL OZ (354.9 ML) PATTERN hydrating mist revive & replenish 3 FL OZ (88.7 ML) PATTERN hydrating mist revive & replenish 3 FL OZ (88.7 ML)
    Moisturizing

    Hydrating Mist

    Hydrating Mist

    refreshes & reactivates

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YOUR TEXTURE, YOUR ROUTINE

Products & picks made for every texture & every way you wear it.

Curly

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Coily

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tight texture

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Protective Styles

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5 women with natural hair

OUR MISSION

We exceed the beauty needs of our community.​

We are centered around the celebration of Black beauty.

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We are dedicated to juicy & joyful hydration.​​

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We invite you to embrace & love your whole self.​

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recycling program

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Every order supports women of color