SHOP NOW
NEW! INDIGO RAIN MINI STYLERS KIT!

The trio behind defined & bouncy curls!

SHOP THE KIT

HAIR SAMPLES

Mix & match to create the perfect hair routine.

BUILD YOUR KIT

ABOUT US

Made with love. Get to know us.

LEARN OUR STORY

The Best of the Best: Buy 2, Get 1 Free 

Our top-rated, most-repurchased products. 

  • Leave-In Conditioner 25 FL OZ (740.0 ML)- Jumbo Yellow PATTERN Beauty by Tracee Ellis Ross leave-in conditioner bottle with a black pump and bold black label. Leave-In Conditioner 9.8 FL OZ (289.8 ML)- Hand holding a bright yellow PATTERN Beauty by Tracee Ellis Ross leave-in conditioner tube over an open palm. Leave-In Conditioner - 7x the juicy, double the definition, keep your inches with 2x less breakage. Leave-In Conditioner - A hand holds a small amount of white PATTERN Beauty leave-in conditioner against a neutral background. Leave-In Conditioner 9.8 FL OZ (289.8 ML)- when you hair needs lasting hydration & defintion. Moidture infusion contains a blend of heavenly oils & honey, perfect for sealing in moisture. Soft curl definition formulated to provide additional light hold. Luxurious ingredients contains biotin, coconut oil, tea tree oil, sweet almond oil, aloe extract & avocado oil. Leave-In Conditioner 25 FL OZ (740.0 ML)- Jumbo 2..5x more than full size. refill the mini up to 8x. Leave-In Conditioner 25 FL OZ (740.0 ML)- Jumbo Yellow PATTERN Beauty by Tracee Ellis Ross leave-in conditioner bottle with a black pump and bold black label. Leave-In Conditioner 3 FL OZ (88.7 ML)- Yellow PATTERN Beauty leave-in conditioner tube with bold black wavy stripes and a flip-top cap.
    #1 Bestseller

    Leave-In Conditioner

    Leave-In Conditioner

    7X the moisture, 2X the definition
  • PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML) HYDRATION SHAMPOO When Your Hair Needs A Nourishing Cleanse PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) MOISTURE-RICH Contains Aloe Vera Leaf Juice, Coconut Oil & Honey for healthy & hydrated hair GENTLE FORMULA Cleanses your hair & scalp to remove build-up & dirt without stripping away moisture SAFE & CURL-FRIENDLY INGREDIENTS Cruelty-Free • Color-Safe • Free of Parabens, SLS/SLES, Phthalates & Formaldehyde Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 3 FL OZ (88.7 ML) Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML) Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML)
    Hydrating

    Hydration Shampoo

    Hydration Shampoo

    gentle moisture-rich cleanser
  • PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) FREE OF PARABENS PROTEIN-FREE FREE OF PHTHALATES COLOR-SAFE SILICONE-FREE CURL GEL When Your Hair Wants Hold PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML.) NOURISHING INGREDIENTS Contains Aloe Vera, Coconut Oil & Cacay Oil CREAMY & SMOOTH FORMULA Provides effortless glide & slip to give coils life TOUCHABLE HOLD & DEFINITION Great for bouncy wash-&-gos, flexible braids & juicy twist-outs "My hair has movement, is soft & easy to maintain." - Tanica C. CURL GEL 4X MORE CURL DEFINITION 6X THE SHINE TOUCHABLE, CRUNCH-FREE HOLD 2.5X MORE THAN FULL SIZE PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) CURL GEL a 4X MORE CURL DEFINITION 6X THE SHINE TOUCHABLE, CRUNCH-FREE HOLD PATTERN. curl gel shine, define & hold 9.8 FL OZ (289.8 ML) CURL GEL 4,700+ FIVE-STAR REVIEWS PATTERN CURL 9 el shine, define & hold 9.8 FL OZ (289.8 ML) PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML) LOVED THIS CURL GEL. MY CURLS WERE DEFINED, PLUMP & LIGHT -CANDICE B. PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) PATTERN curl gel shine, define & hold 3 FL OZ (88.7 ML)
    Bestseller

    Curl Gel

    Curl Gel

    4X the curl definition, 6X the shine
  • Moisture Milk - PATTERN Beauty Moisture Milk in a tall yellow pump bottle with bold black wavy patterns and a black dispenser. Moisture Milk - PATTERN Beauty by Tracee Ellis Ross Moisture Milk, with white text listing its frizz-control and hydration benefits. Moisture Milk - White, creamy Moisture Milk swatch labeled with rich amla oil, Irish moss, and agave nectar. Moisture Milk - PATTERN Beauty by Tracee Ellis Ross text over a model refreshing coily hair with a curl product and comb. MOISTURE MILK When Your Curls Need Long-lasting Moisture PATTERN MOISTURE MILK LAIT HYDRATANT 354.9 mL e 12 FL OZ MOISTURE FOR DAYS Made to provide long-lasting, daily moisture & refresh twist outs & wash-&-gos. LENGTH RETENTION Rich Amla Oil, Irish Moss & Agave Nectar soften curls to reduce breakage. SILKY DEFINITION Finesses unwanted frizz & smooths flyaways. Moisture Milk - PATTERN Beauty by Tracee Ellis Ross Moisture Milk in a yellow pump bottle with bold black wavy stripes. Moisture Milk - PATTERN Beauty Moisture Milk bottle with a yellow label, beside a cream review card on yellow packaging. Moisture Milk - PATTERN Beauty Moisture Milk in a yellow pump bottle beside a matching leave-in conditioner tube. PATTERN MOISTURE MILK LAIT HYDRATANT 88.7 mL C 3 FL. OZ. (US)
    Smoothing

    Moisture Milk

    Moisture Milk

    72 hours of moisture & softness*

BUILT FOR STRONGER CURLS

Build your repair routine with 3 picks and pay for 2.

  • PATTERN REPAIR360® LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360KC 165 mL e 5.5 FL. OZ. (US) with REPAIR360® LEAVE-IN FOAM SED STD 7.0 kV 1808 WD 11.0 mm June 06 2025 Std.-PC 30.0 HighVac. 600 Textile Research Institute 20 um without REPAIR360® LEAVE-IN FOAM SED STD 7.0 kV 1799 WD 11.1 mm June 06 2025 Std.-PC 30.0 HighVac. 600 Textile Research Institute 20 pm CLINICALLY PROVEN TO PROVIDE THERMAL PROTECTION FROM HEAT TOOLS UP TO 450°F* Repair360® Leave-in Foam - White whipped foam texture swatch labeled vegan protein and amino acids by PATTERN Beauty.VEGAN PROTEIN & AMINO ACIDS RESTORE ELASTICITY & PROTECT AGAINST DAMAGE REBUILD & PROTECT AGAINST BREAKAGE CHEMICAL DAMAGE HEAT DAMAGE LIMP CURLS The Benefits ee FORMULATED FOR TEXTURED HAIR, WOR REBUILDS & PROTECTS CURLS REDUCES VISIBLE SIGNS OF DAMAGE PROVIDES THERMAL PROTECTION STRENGTHENS HAIR PATTERN REPAIR360" LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR36O* 15 mL e 5.5 FL. OZ. (US) PATTERN REPAIR360* LEAVE-IN FOAM MOUSSE SANS RINÇAR REPAIR360* 75 mL e 25 FL. OZ. (US) REPAIR360® PATTERN MOLECULAR RESTORATIC • BEYOND BREAKAGE: A HEALING JOURNEY "FOR HEALTHIER-LOOKING, MORE RESILIENT HAIR." PATTERN REPAIR360® LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360MC 165 mL e 5.5 FL. OZ. (US) LAYERS SEAMLESSLY with stylers PROTECTS GROWING STRANDS against daily stressors PROVIDES THERMAL PROTECTION up to 450°F to help shield strands from flat irons & blow dryers STRENGTHEN YOUR REGIMEN how to infuse Repair360° Leave-In Foam into your wash day 1. CLEANSE 2. CONDITION 3. REBUILD 4. SEAL 5. DEFINE PATTERN HYDRATION SHAMPOO SHAMPOOING HYDRATANT 289.8mL e 9.8 FL 0Z. (US) PATTERN MEDIUM CONDITIONER APRES-SHAMPOOING MOYEN 384.5mL e 13FL OZ.(US) PATTERN REPAIR3600 LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360KC 75 mL e 2.5 FL. OZ. (US) PATTERN REPAIR3600 LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360 M 165 mL e 5.5 FL. OZ. (US) Full Size 5.5 FL OZ Trial Size 2.5 FL OZ PATTERN REPAIR360® LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360MC 75 mL e 2.5 FL. OZ. (US) Repair360® Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam in white bottle with orange cap, 5.5 fl oz size.
    rebuilds damage

    Repair360® Leave-in Foam

    Repair360® Leave-in Foam

    rebuild & revive
  • PATTERN intensive conditioner for tight textures extreme moisture & restoration 13 FL OZ (384.5 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 13 FL OZ (384.5 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 3 FL OZ (88.7 ML) PATTERN Intensivel conditioner for tight textures extreme moisture & restoration 29 FL OZ (857.6 ML) 2.2X MORE THAN FULL SIZE PATTERN conditioner for tight textures extreme moisture & restoration 29 FL OZ (857.6 ML) PATTERN incensive conditioner for tight textures treme moisture & restoration 3 FL OZ (88.7 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 29 FL OZ (857.6 ML)

    Intensive Conditioner

    Intensive Conditioner

    ultra-hydrating & restorative

  • PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 mL e 10 FL. OZ. (US) PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 mL e 10 FL. OZ. (US) PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 mL e 10 FL. OZ. (US) PATTERN. DETANGLING NECTAR separate & soften 354.9 mL e 12 FL OZ BOUNCE BACK PRE-POO BRING BACK THE BOUNCE IN YOUR CURLS Packed with elasticity promoting Oat Extract & frizz-smoothing Hibiscus Flower Extract DETANGLING NECTAR EASE COMBING THROUGH KNOTS & TANGLES Crafted from Sea Moss, Aloe Vera & Grapeseed Oil for slip, shine & hydration BOUNCE BACK PRE-POO When your curls crave a comeback PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 ml e 10 FL. OZ. (US) REVITALIZES CURLS Curls get their bounce back after heat styling, stretching & protective styles. PROMOTES ELASTICITY Packed with Oat Extract & frizz-smoothing Hibiscus Flower Extract to help spring coils back into action. ULTRA-MOISTURIZING Contains luxurious Murmuru Seed Butter to provide moisture. Bounce Back Pre-Poo - Bounce Back Pre-Poo in tall white cylindrical bottle with tan cap, and Transition Mask in a short round amber jar with black Bounce Back Pre-Poo - Small amber plastic bottle with black pump dispenser and white label featuring black and yellow leaf design, PATTERN Beauty. PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 mL E 10 FL. OZ. (US)
    Viral Fav

    Bounce Back Pre-Poo

    Bounce Back Pre-Poo

    revive & nourish

  • PATTERN PATTERN THE HAIR STEAMER Refresh Curls. Hydrate Locs. Deep Condition Coils EFFICIENT STEAM POWER Steam Temp < 284°F Flow Rate 9g/min. CONVENIENT & COMFORTABLE Maximize your time: 16-minute run time, heats up in 60 seconds & auto shuts off after 30 minutes. Refillable water chamber + built-in stand so you can rest. ATTACHMENT FOR EVERY PATTERN 2 additional attachments to help lift, separate & diffuse unleashing your healthiest hair. PATTERN PATTERN PATTERN PATTERN Hair Steamer PATTERN Hair Steamer Hair Steamer
    Viral Hit

    The Hair Steamer

    The Hair Steamer

    the hydration power of steam

Shop by collection

STYLING

HOT TOOLS

CONDITIONER

SHAMPOO & PREPOO

NEW! PALO SANTO HAIR MIST

our most coveted fragrance, now captured in a lush, radiant mist. an instant refresh for effortlessly elevated hair between wash days.

SHOP THE MIST

THE SCENT EVERYONE’S ASKING ABOUT

palo santo favs that hydrate, define & leave hair smelling unforgettable

  • PATTERN PALO SANTO STYLING CREAM CRÈME COIFFANTE : PALO SANTO 443.6 mL e 15 FL OZ STYLING CREAM When Your Hair Wants a Juicy Hold SUPERIOR MOISTURE PENETRATION Ideal oil-rich, touchable hold when setting twist outs, braid outs, Bantu knots, wash-&-gos & more NOURISHES WHILE IT HOLDS Promotes hair retention & prevents breakage or damage while defining curls ALL THE OILS Thick & juicy ingredients such as Shea Butter, Cacay Oil, Coconut Oil, Sunflower Oil, Cocoa Butter & Sweet Almond Oil PATTERN PALO SANTO STYLING CREAM CRÈME COIFFANTE : PALO SANTO 443.6 mL e 15 FL OZ PATTERN PALO SANTO STYLING CREAM CRÈME COIFFANTE: PALO SANTO 443.6 mL e 15 FL OZ TEP ng cream crème coiffante hydrater en profondeur et définir 443.6 mL e 15 FL OZ Shea Butter Cacay Oil Sweet Almond Oil PATTERN PALO SANTO STYLING CREAN CRÈME COIFFANTE: PALO SANTO 443.6 mL e 15 FL. 02. 1 PATTERN PALO SANTO STYLING CREAM CRÈME COIFFANTE : PALO SANTO 88.7 mL E 3 FL. OZ. (US)
    Defining

    Palo Santo Styling Cream

    Palo Santo Styling Cream

    hydrated hold & definition

  • HAIR AWARDS BAZAAR 2024 WINNER PATTERN PALO SANTO MEDIUM CONDITIONER APRÈS-SHAMPOOING MOYEN : PALO SANTO 289.8 mL e 9.8 FL. OZ. (US) INTENSIVE CONDITIONER The richest of PATTERN's ultra-hydrating conditioner formulas, ideal for tighter textures (Can also be used as a Deep Conditioner) HEAVY CONDITIONER Hydrating formula provides with heavy conditioning ingredients like Shea Butter & Avocado Oil to clump curls MEDIUM CONDITIONER Blend of provides low - normal porosity hair with hydration without weighing down curls LIGHTWEIGHT CONDITIONER Serves as a great co-wash or daily conditioner that won't weigh down curls KEY MOISTURE IDEAL FOR INGREDIENTS USE FREQUENCY INTENSIVE CONDITIONER TIGHT TEXTURE AVOCADO OIL SAFFLOWER SEED OIL JOJOBA SEED OIL 1X WEEK HEAVY CONDITIONER COILY TIGHT TEXTURE SHEA BUTTER SAFFLOWER SEED OIL JOJOBA SEED OIL EVERY WASH DAY MEDIUM CONDITIONER CURLY COILY BIOTIN ALOE JOJOBA SEED OIL EVERY WASH DAY LIGHTWEIGHT CONDITIONER CURLY BIOTIN ALOE ROSEMARY LEAF EXTRACT EVERY WASH DAY OR DAILY COWASH MEDIUM CONDITIONER When Your Hair Needs A Hit of Hydration PATTERN PALO SANTO MEDIUM CONDITIONER APRÈS-SHAMPOOING MOYEN : PALO SANTO 289.8 mL e 9.8 FL. OZ. (US) NOURISHING & DEFINING Blend of Jojoba Oil & Olive Oil provides low - normal porosity hair with hydration without weighing down curls AWARD-WINNING 2020 Woman's Health, Healthy Hair Award Winner SAFE & CURL-FRIENDLY INGREDIENTS Cruelty-Free • Color-Safe • Free of Parabens, SLS/SLES, Phthalates & Formaldehyde PATTERN PALO SANTO MEDIUM CONDITIONER APRÈS-SHAMPOOING MOYEN : PALO SANTO 289.8 mL e 9.8 FL. OZ. (US) Jojoba Oil Aloe Biotin SAME FORMULAS NEW SCENT PATTERN PALO SANTO MEDIUM CONDITIONER APRES-SHAMPOOINO MOYEN: PALO SANTO 289.8 mL e 9.8 FL. OZ. (US) PATTERN après-shampooing moyes WSmLeBAO PATTERN PALO SANTO MEDIUM CONDITIONER APRÈS-SHAMPOOING MOYEN: PALO SANTO 289.8 mL e 9.8 FL. OZ. (US) PATTERN PALO SANTO CURL MOUSSE MOUSSE POUR CHEVEUX BOUCLÉS: PALO SANTO 236.6 mL e 8 FL. OZ. (US) PATTERN PALO SANTO MEDIUM CONDITIONER APRÈS-SHAMPOOING MOYEN : PALO SANTO 239.8 mL e 9.8 FL. OZ (US) PATTERN PALO SANTO CONDITIONER APRES-SHAMPOOING SANS RINÇAGE: PALO SANTO 289.8 mL e 9.8 FL 02 PATTERN PALO SANTO STYLING CREAM CRÈME COIFFANTE: PALO SANTO 443.6 mL e 15 FL OZ Palo Santo Medium Conditioner

    Palo Santo Medium Conditioner

    Palo Santo Medium Conditioner

    rich hydration with curl definition

  • PATTERN PALO SANTO LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 740.0 mL e 25 FL. OZ. (US) Palo Santo Leave-In Conditioner PALO SANTO LEAVE-IN CONDITIONER When Your Hair Needs Lasting Hydration & Definition MOISTURE INFUSION Contains a blend of heavenly oils & honey, perfect for sealing in moisture SOFT CURL DEFINITION Formulated to provide additional light hold LUXURIOUS INGREDIENTS Contains Biotin, Coconut Oil, Tea Tree Oil, Sweet Almond Oil, Aloe Extract & Avocado Oil PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) PATTERN PALO SANTO LEAVE•IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 289.8 mL e 9.8 FL. OZ 2.5X MORE THAN FULL SIZE Palo Santo Leave-In Conditioner PATTERN PALO SANTO LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 289.8 mL e 9.8 FL OZ PATTERN PALO SANTO LEAVE•IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 289.8 mL e 9.8 FL. OZ PATTERN PALO SANTO LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 88.7 mL e 3 FL. OZ. (US)
    Bestseller

    Palo Santo Leave-In Conditioner

    Palo Santo Leave-In Conditioner

    moisture-rich & soft curl definition

  • PATTERN PALO SANTO CURL MOUSSE MOUSSE POUR CHEVEUX BOUCLÉS: PALO SANTO 236.6 mL e 8 FL. OZ. (US) PATTERN PALO SANTO CURL MOUSSE MOUSSE POUR CHEVEUX BOUCLÉS: PALO SANTO 236.6 mL e 8 FL. OZ. (US) Marshmallow Root Castor Oil CURL MOUSSE When your hair wants weightless hold & definition PATTERN curl mousse volume & healthy hold 236.6 mL e 8 FL OZ MAINTAINS VOLUME & DEFINITION Lightweight hold delivers body, minimizes frizz caused by humidity & holds styles in place. GREAT FOR VERSATILE STYLES Use to create a variety of styles from wash & gos, finger waves, roller sets, flat twists, braids & more... MOISTURIZING FORMULA No drying alcohols & contains Marshmallow Root & Castor Oil to maintain softness. CURL MOUSSE • crunch-free • no drying alcohols • flake-free • never heavy • never sticky MARSHMALLOW ROOT & CASTOR OIL maintains softness & smoothness. PATTERN PALO SANTO CURL MOUSSE MOUSSE POUR CHEVEUX BOUCLÉS: PALO SANTO 236.6 mL e 8 FL. OZ. (US) PATTERN PALO SANTO CURL MOUSSE MOUSSE POUR CHEVEUX BOUCLEs: PALO SANTO 236.6 mL e 8 FL. OZ. (US) PATTERN PALO SANTO CURL MOUSSE MOUSSE POUR CHEVEUT SOUCLÉS: PALO SANTO 236.6 mL e 8FL. OZ. (US) ATTERN mousse solute & healthy hold 236.6 mL e 8FL. OZ.(US) PATTERN PALO SANTO CURL MOUSSE MOUSSE POUR CHEVEUX BOUCLÉS: PALO SANTO 118.3 mL E 4 FL. OZ. (US)
    Crunch-Free

    Palo Santo Curl Mousse

    Palo Santo Curl Mousse

    weightless volume & touchable hold

featured in

YOUR TEXTURE, YOUR ROUTINE

Products & picks made for every texture & every way you wear it.

Curly

SHOP NOW

Coily

SHOP NOW

tight texture

SHOP NOW

Protective Styles

SHOP NOW
5 women with natural hair

OUR MISSION

We exceed the beauty needs of our community.​

We are centered around the celebration of Black beauty.

​

We are dedicated to juicy & joyful hydration.​​

​

We invite you to embrace & love your whole self.​

GET TO KNOW US
Pattern Rewards
pattern rewards

Earn 1 point for every $1 you spend

subscribe & save

Enjoy 10% off when you subscribe

recycling program

Our packaging is 100% recyclable

our cause

Every order supports women of color