OUR PROMISE

We will meet your hair where it is & empower your curl pattern.

We will give you access to your best curls in your own bathroom (or someone else’s).

We promise to nourish your hair with affordable and effective products & cherish your health with safe ingredients.

We promise to help keep your hair healthy & hydrated, juicy & joyful.

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PATTERN POSITIVITY

We hope to expand how we communicate, care for & celebrate our hair. We want to reimagine the language we use about our beloved curls & community.

Our texture is natural. It is us. And it is beautiful.

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THE OTHER WORLDLY QUALITIES OF OUR HAIR ARE AWE-INSPIRING

PATTERN focuses on hair health & encourages each hair texture to take up as much space as it desires.

Don’t feel the need to “tame”, “control” or “stifle” your curls & coils. Let them free.

OUR PATTERNS ARE EXPANSIVE.

OUR PATTERNS ARE UNIQUE.

OUR PATTERNS ARE BEAUTIFUL.

OUR VISION

May we support the curliest, coiliest &
tightest of hair textures.

May we embrace, love and celebrate our
community & the gorgeous hair we have.

May we know our hair is strong.
May we know our curls are flexible.
May we know our texture is resilient.
May we know our patterns are magic.

May our hair live its best life.

OUR CAUSE

By purchasing PATTERN products, you’re helping to support organizations & programs that empower women & people of color.