Blow Dryer

Interchangeable Curling Iron

Hair Steamer

Please discontinue use and
consult your physician or medical care provider immediately. From there please
let us know what product you used and the reaction you had. Contact us at:
hello@patternbeauty.com. We always recommend performing a spot test prior to
use if you feel you may have a heightened level of sensitivity.

Although our products are
not sulfate-free, they are free of SLS & SLES. Our products do not contain
any harsh, hair-stripping solvents, and our Hydration Shampoo provides the gentle
suds needed to get in there while scrubbing the hair and scalp to give you a
good wash day! Our products hydrate, condition, nourish and moisturize the hair
even while cleaning.

Yes

While not all of our items
are gluten-free, we do have a selection of products that are. Please use our
filters on the PATTERN website to find gluten-free products for your curls
& coils.

While our formulas do not
contain peanuts, which is the biggest allergen in the nut family, many of our
formulas do contain Sweet Almond Oil, which has been used for centuries in
curly hair for moisture retention. Please consult your physician prior to use
if you are known to have nut allergies.

Yes! No animals were harmed
in the making of these products. We test all of our products on a panel of
people with curly, coily and tightly textured hair perfecting on us humans and
never on animals. Our brand is PETA-certified.

Some of our items contain
Honey which is known for its moisturizing properties, so no--not a fully-vegan
line.

Yes, we always try to keep
sustainability in mind when bringing new products into the world. Our tubes
& caps are both fully-recyclable polypropylene (PP), and you don’t even
have to separate the cap from the tube when recycling. Bottles are HDPE or
glass (fully recyclable), and we use paper components where possible (paper is
fully recyclable). 

PATTERN products are free
of cyclic silicones (D4 & D5) complying with EU standards (these 2 types of
silicones are believed by certain EU regulators to potentially be bad for the
environment). We formulated our products being very conscious of the particular
silicones we were choosing and at which levels in order to provide the best
curly hair care experience without weighing down the hair. Our Product
Development team continues to work with chemists to stay on top of new raw
materials and technologies as we move towards silicone-free formulas in the
future that don’t compromise on performance.

We used Amodimethicone in
our Hydration Shampoo, Medium Conditioner & Leave-in Conditioner for
conditioning performance. Commonly used in conditioners, Amodimethicone is a
non-cyclic silicone that is super lightweight and offers great conditioning
benefits to the hair. Our team is currently working & committed to testing
high-performance alternatives for the future.  

Hair is evolving always and
you could potentially have different curl patterns in different areas around
your head or experience a shift in your hair as time, products and methods change.
You may find our Curl Guide to be helpful as you find the right products for your unique,
beautiful curls.

Though PATTERN uses
plant-based surfactants that are free of harsh surfactants and sodium chloride,
we did not formulate these products specifically for children and didn’t test
them to be tear free. However, that is always a possibility for the future!

Our formulas were not
designed for children, and we recommend products be used only by children 6 and
up.

When developing the line,
the PATTERN team, led by our boss lady leader Tracee Ellis Ross, was very
specific with every detail. Our packaging was developed to provide maximum
product usage and to add value to your hair experience. Our conditioners are
larger in size because we know how curly, coily and tight textures condition
more than shampoo. Each of our products encompasses the “PATTERN slip” which
allows all of our conditioners to slide and glide while penetrating the hair
strand and promoting great “clumping” and curl definition. 

No one knows your hair
better than you, so inevitably the choice is yours. All PATTERN products have
been formulated with hydration and conditioning as the key benefits of every
product as we know curly heads of hair can experience the most trouble
retaining moisture. Our Mini Conditioner Trial Bundle is great for
experimenting with our 3 conditioners to learn which is yummiest for your hair,
and our Jojoba Oil Hair Serum is especially beloved by dry, itchy scalps. 

Check out our product
videos to hear from Tracee herself on why she created each item and how she
loves to use them.