FAQ:
General, Product, Ingredients

Our warehouse team and facility are taking the necessary steps to maintain a safe workplace and to preserve the health of our team.  We are experiencing a 3-7 day delay in processing and shipping orders including orders with expedited shipping. Our shipping partners have shared that currently both international and domestic deliveries are still ongoing. Our top priority is maintaining the health and safety of our team and PATTERN fam. We will continue to share updates as things change.

An email will be sent with a shipping confirmation and tracking information. Still have a question? Email us at hello@patternbeauty.com, and we’ll be more than happy to help!

Sorry to hear you want to cancel your order! Please contact hello@patternbeauty.com. We can only cancel orders that have not yet been processed for shipping.

For online orders, an email will be sent with a shipping confirmation and tracking information. Still have a question? Email us at hello@patternbeauty.com

We are sorry to hear you would like to return your product. Please contact Customer Care at hello@patternbeauty.com within 30 days of purchase, and we’ll be more than happy to assist!

We hate it when that happens, but things move fast! We will contact you and refund you the full price of the item and refund your card or account for the value of the item within 3-5 business days. 

Contact hello@patternbeauty.com immediately. In some cases, we may be able to change the address for you if your order hasn't already been processed.

PATTERN is not responsible for lost or stolen shipments. You will be responsible for filing a claim with the carrier. Once your claim has been filed, please contact us directly at hello@patternbeauty.com with information regarding your situation and your claim number.

Please contact our Customer Care team at hello@patternbeauty.com. Please be prepared to provide photographic evidence of the damage you experienced, and we’ll take it from there!

At this time PATTERN does not offer to cover the international shipping duties and taxes due to the variability of the charges. You will be charged for duties and taxes at the time of delivery. Should you decide to refuse to pay these duties, the order will be returned and a refund for the cost of the items minus any shipping fees will be refunded immediately upon receipt.

Please see here.

Our secure servers protect your information using advanced encryption and firewall technology throughout the ordering process. Most browsers will show a lock icon in the top status bar on secure pages. Look for this icon on any web page that asks for your personal information. To further ensure your security, we use state of the art SSL (secure sockets layer) encryption to protect your personal information from unauthorized use. View the privacy policy here. PATTERN does not store credit card information on our site.

PATTERNbeauty.com accepts all major credit cards – Visa, Mastercard, American Express, PayPal, Amazon Pay, Discover, JCB, Diner’s Club, Shopify Pay, Apple Pay, and Google Pay.

Please see here.

PATTERN was inspired by robust variations of curl patterns in any given mane of hair. In our hair journeys, knowing and embracing our individual and sometimes ever-changing curl patterns is key to rocking hair that is healthy & hydrated, juicy & joyful.

Yes, we do our best to make sure our packaging is as sustainable as possible. All of our tubes and bottles are made of recyclable plastics and resins, so when you finish up your PATTERN products please recycle. 

PATTERN products are proudly made in the USA utilizing domestic and imported components. Our Tool & Accessories are made in China.

PATTERN is proud to partner with the African American Policy Forum (AAPF) - a social justice think tank focused on issues of gender and diversity. 

PATTERN is proud to support AAPF through quarterly financial donations. We are also huge supporters of their policy work, and we hope to bring awareness to the important initiatives they are driving.

Please discontinue use and consult your physician or medical care provider immediately. From there please let us know what product you used and the reaction you had. Contact us at: hello@patternbeauty.com. We always recommend performing a spot test prior to use if you feel you may have a heightened level of sensitivity.

Although our products are not sulfate-free, they are free of SLS & SLES. Our products do not contain any harsh, hair-stripping solvents, and our Hydration Shampoo provides the gentle suds needed to get in there while scrubbing the hair and scalp to give you a good wash day! Our products hydrate, condition, nourish and moisturize the hair even while cleaning.

Yes!

While not all of our items are gluten-free, we do have a selection of products that are. Please use our filters on the PATTERN website to find gluten-free products for your curls & coils.

While our formulas do not contain peanuts, which is the biggest allergen in the nut family, many of our formulas do contain Sweet Almond Oil, which has been used for centuries in curly hair for moisture retention. Please consult your physician prior to use if you are known to have nut allergies.

Yes! No animals were harmed in the making of these products. We test all of our products on a panel of people with curly, coily and tightly textured hair perfecting on us humans and never on animals. Our brand is PETA-certified.

Some of our items contain Honey which is known for its moisturizing properties, so no—not a fully-vegan line.

Yes, we always try to keep sustainability in mind when bringing new products into the world. Our tubes & caps are both fully-recyclable polypropylene (PP), and you don’t even have to separate the cap from the tube when recycling. Bottles are HDPE or glass (fully recyclable), and we use paper components where possible (paper is fully recyclable). 

PATTERN products are free of cyclic silicones (D4 & D5) complying with EU standards (these 2 types of silicones are believed by certain EU regulators to potentially be bad for the environment). We formulated our products being very conscious of the particular silicones we were choosing and at which levels in order to provide the best curly hair care experience without weighing down the hair. Our Product Development team continues to work with chemists to stay on top of new raw materials and technologies as we move towards silicone-free formulas in the future that don’t compromise on performance.

We used Amodimethicone in our Hydration Shampoo, Medium Conditioner & Leave-in Conditioner for conditioning performance. Commonly used in conditioners, Amodimethicone is a non-cyclic silicone that is super lightweight and offers great conditioning benefits to the hair. Our team is currently working & committed to testing high-performance alternatives for the future.  

Hair is evolving always and you could potentially have different curl patterns in different areas around your head or experience a shift in your hair as time, products and methods change. You may find our Curl Guide (link) to be helpful as you find the right products for your unique, beautiful curls.

Though PATTERN uses plant-based surfactants that are free of harsh surfactants and sodium chloride, we did not formulate these products specifically for children and didn’t test them to be tear free. However, that is always a possibility for the future!

Our formulas were not designed for children, and we recommend products be used only by children 6 and up.

When developing the line, the PATTERN team, led by our boss lady leader Tracee Ellis Ross, was very specific with every detail. Our packaging was developed to provide maximum product usage and to add value to your hair experience. Our conditioners are larger in size because we know how curly, coily and tight textures condition more than shampoo. Each of our products encompasses the “PATTERN slip” which allows all of our conditioners to slide and glide while penetrating the hair strand and promoting great “clumping” and curl definition. 

No one knows your hair better than you, so inevitably the choice is yours. All PATTERN products have been formulated with hydration and conditioning as the key benefits of every product as we know curly heads of hair can experience the most trouble retaining moisture. Our Mini Conditioner Trial Bundle is great for experimenting with our 3 conditioners to learn which is yummiest for your hair, and our Jojoba Oil Hair Serum is especially beloved by dry, itchy scalps.

Check out our product videos to hear from Tracee herself on why she created each item and how she loves to use them.

Please see here

Before using, hand or machine wash in cold water on gentle cycle with like colors.  Do not place accessories on absorbent materials such as fabric or leather.

All PATTERN products are paraben-free, free of SLS/SLES, color-safe, free of cyclic silicones, phthalate-free, and formaldehyde-free.

Our products are sold worldwide. As a global brand, our formulas are regulated by the U.S. Food & Drug Administration (FDA), Health Canada, The European Union Cosmetics Regulations & the European chemicals agency known as REACH (Registration, Evaluation, Authorization & Restriction of Chemicals). We further consult the guidelines of the European Commission Scientific Committee on Cosmetic & Non-Food Products (SCCNFP), which conducts safety evaluations on cosmetic ingredients.

In addition, all of our fragrances are formulated in accordance with the International Fragrance Association (IFRA) guidelines. We support ingredient transparency with our community and provide ingredient disclosures on our product labels and website.

In June 2022, PATTERN expanded across the pond into the UK and Europe. In preparation for this launch, our packaging evolved from strictly US-compliant to also reflect EU/UK global standards, French translations and even more ingredient transparency. 

We are proud that all of our products have been tested to match the performance, high-quality and experience you’re used to from PATTERN. 

PATTERN Products made in 2022 onward do NOT contain Lilial. Butylphenyl Methylpropional (Lilial) is a synthetic fragrance ingredient commonly found in beauty and cleaning products, but, as soon as it categorized as "reprotoxic" by the EU Commission, we immediately began the process to reformulate our fragrance to remove Lilial without compromising our signature PATTERN scent.

Our formulas are US, UK & EU compliant and have undergone strict regulatory testing including dermatology testing.  The EU Commission ruled that all EU cosmetics containing lilial must be reformulated by March 1, 2022 – and we did just that.

Yes. Preservatives are used to prevent the growth of harmful bacteria and mold during formulation, storage and consumer use. For example, preservatives such as Phenoxyethanolis, may appear in some of our products – this is a commonly used preservative across cosmetics and personal care products. Preservatives help ensure that your favorite Styling Cream or Strong Hold Gel won’t grow unhealthy bacteria. 

All of our products undergo the following testing:

- Stability testing: To ensure our formulas do change in consistency or appearance

- Compatibility testing: To ensure our formulas do not react to the packaging

- Preservative Efficacy: We ensure the preservatives in our formulas can stand up against certain bacteria, mold and yeast.

- pH: We monitor the pH range of every batch of each formula

- Viscosity: We monitor the viscosity of every batch to ensure products remain within an acceptable range 

- Freeze/Thaw Testing: We test our formulas in various temperatures to conditions 

And more, depending on the product.

We develop our fragrances with stringent regulatory standards, performance, stability, and brand ethos top of mind. From consumer testing to our own team using PATTERN in and out of the shower, we work hard to develop the best fragrances for you.

In addition, all of our fragrances are formulated in accordance with the International Fragrance Association (IFRA) guidelines. We support ingredient transparency with our community and provide ingredient disclosures on our product labels and website.

PATTERN products are proudly made in the USA utilizing domestic and imported packaging. Our Tools & Accessories are made in China.

Although our products are not sulfate-free, they are free of SLS & SLES. Our products do not contain any harsh, hair-stripping solvents, and our Hydration Shampoo provides the gentle suds needed to get in there while scrubbing the hair and scalp to give you a good wash day! Our products hydrate, condition, nourish and moisturize the hair even while cleaning.

Yes, each PATTERN product is developed a lab-tested to be color safe.

While not all of our items are gluten-free, we do have a selection of products that are. Please use our filters on the PATTERN website to find gluten-free products for your curls & coils.

While our formulas do not contain peanuts, which is the biggest allergen in the nut family, many of our formulas do contain Sweet Almond Oil, which has been used for centuries in curly hair for moisture retention. Please consult your physician prior to use if you are known to have nut allergies.

Yes! No animals were harmed in the making of these products. We test all of our products on a panel of people with curly, coily and tightly textured hair perfecting on us humans and never on animals. Our brand is PETA-certified.

Not completely. Some of our items contain Honey which is known for its moisturizing properties. Please use our filters on the PATTERN website to find certified vegan products for your curls & coils.

Yes, we always try to keep sustainability in mind when bringing new products into the world. All of our packaging is recyclable. Our tubes & caps are both fully-recyclable polypropylene (PP), and you don’t even have to separate the cap from the tube when recycling. Bottles are HDPE or glass (fully recyclable), and we use paper components where possible (paper is fully recyclable). Please contact your local recycling company to learn how to recycle in your area. 

PATTERN products are free of cyclic silicones (D4, D5 & D6) and comply with EU/UK standards. We formulated our products very conscious of the particular silicones we chose and at which levels in order to provide the best curly hair care experience without weighing down the hair. Learn more HERE.

We used Amodimethicone in our Hydration Shampoo, Medium Conditioner & Leave-in Conditioner for conditioning performance. Commonly used in conditioners, Amodimethicone is a non-cyclic silicone that is super lightweight and offers great conditioning benefits to the hair. Our team is currently working & committed to testing high-performance alternatives for the future.  

PATTERN uses plant-based surfactants that are free of harsh surfactants, but we did not formulate these products specifically for children and didn’t test them to be tear-free. However, that is always a possibility for the future!

Our formulas are recommended to be used only by children 6 and up.

All PATTERN products have been formulated with hydration and conditioning as the key benefits of every product as we know curly heads of hair can experience the most trouble retaining moisture. Our Jojoba Oil Hair Serum helps to create a sacred space for your scalp. It’s a super lightweight, residue-free blend of beautiful oils like Safflower Oil, Jojoba Oil, Rosehip Oil, Olive Oil & Lavender Oil to boost hydration. Our Scalp Serum will invigorate and calm your itchy scalp regardless of hair type or hair density. 

When developing the line, the PATTERN team, led by our boss lady leader Tracee Ellis Ross, was very specific with every detail. Each of our products has the “PATTERN slip” which allows easy slide & glide, promotes great “clumping” & gives gorgeous curl definition. Our packaging was developed to provide maximum product usage & to add value to your hair experience. Our conditioners are larger in size because we know how curly, coily & tight-textures condition more than shampoo. 

Yes. All consumer goods that are sold in Europe and the United Kingdom are required to pass regulatory testing and meet stringent compliance standards. All PATTERN products have passed US, EU/UK regulatory compliance, including Dermatology testing and safety assessments. We are dedicated to annual reviews and ongoing evaluations.

We try to use as many sustainably–sourced raw materials as possible in our formulas.

We believe in sourcing ingredients that cause no harm to the environment & strive to incorporate ingredients that can biodegrade as nature intended.

Finished products & raw materials are never tested on animals. All products must comply with PETA Cruelty-Free requirements.

The raw materials used are not to be sourced from endangered plant species.

The raw materials used cannot have a negative effect on the ecosystems from which they are sourced.

The raw materials are sourced with respect for sustainability.

Palm-derived ingredients should only come from RSPO suppliers.

Every time you make a purchase on our site you will earn 1 point per $1 spent. Please see above to view other ways to earn points.

You can check your points balance by clicking the account icon at the top right of the website or by going to patternbeauty.com/pages/loyalty and clicking "Sign In."

No, unfortunately points are not retroactive to past purchases.

Yes, they expire after 1 year of inactivity.

What does "inactivity" mean?
In this context, inactivity refers to customers who have not earned or redeemed any points within the selected time frame.
Customers who exceed 1 year without earning or redeeming points will lose their accrued point balance.

Yes, your tier status will reset each rolling year. A twelve month timer is activated once a customer enters a tier.

For example, a customer who crossed the tier entry threshold on March 3rd, 2019 will retain that tier until March 3rd, 2020 (assuming all other requirements are met).

No, you can redeem your points in increments of $10, $15, $20, $25 & $30 off.

No minimum purchase amount is required.

Yes, you need to spend a minimum amount of $75 on the website in order to use your referral discount.

Once you are referred by a friend, you will receive an email containing a link that will bring you back to patternbeauty.com. Once you are directed to the site, you will receive a pop up with your coupon code. You must make a minimum purchase of $75 to receive your discount. Please copy the code & apply it at checkout to receive your discount. If you have more questions, please contact customer service at hello@patternbeauty.com.

When you make 3 purchases totaling $50 or more throughout a 12-month period, you'll be awarded 50 Bonus Points.

No, you can redeem your points in increments of 100, 150, 200, 250 & 300 at one time.

Yes, you cannot claim a birthday reward until after 30 days after joining the program.

Points earned within each tier are eligible for the tier multiplier. Points earned in previous tiers are subject to the point multiplier of that tier.

Once a refund is successfully processed, the customer's tier eligibility is automatically recalculated. In the event that the customer is no longer eligible for their tier status as a result, they will be downgraded according to Tier Downgrade settings.

You must leave a review through the automated review request sent to you via email. You can only receive points for one review per order. Reviews left via the on site widget will not be awarded points. Multiple reviews left for a single order will only be given points once per purchase. Points will be awarded to photos and videos selected to be published to the website. When uploading your photos and videos to your reviews, points will only be awarded to actual customer photos that reflect the results upon use of the products under review. Any photos/videos that do not meet this criteria will not be eligible for rewards points. The photos/videos we choose to publish on the site is entirely under PATTERN's discretion.

Your friend must use their valid referral link, self-referrals are not allowed (the IP address/User agent must not be mismatched), your friend must make a minimum purchase of $75, this must be the friend's first purchase & on-site pop ups must be enabled in browser.

Yes, customers can be rewarded up to 100 times through the referral program.

You can only redeem points for available products. If an item you would like to redeem points for is sold out, you would need to wait until that item is back in stock to redeem it for points. We cannot guarantee when or if an item will be back in stock.

No, points are only redeemable on Patternbeauty.com

Please view here.