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Shampoo & PrepooConditionersMasks, Oils & SerumsStyling Creams & GelsHeat StylingTools & BrushesAccessories

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CURL TYPES

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Product Education

Styling Sessions

TRACEE'S MUST HAVES

How-To

Discover expert hair care advice, popular hairstyles, beauty tips, how-to videos & the best ways to care for your curls.

  • How To Care For Your Curly Hair: Summer Edition

    How-To, Styling Sessions

    How To Care For Your Curly Hair: Summer Edition

    Say yes to sunshine & juicy curls! Discover new styles, the best products to use & the simple care routine you need to keep your curls looking great all summer!

    Read more
  • Split Ends 101: How To Protect Your Curls & Coils

    How-To, Styling Sessions

    Split Ends 101: How To Protect Your Curls & Coils

    Ready to say sayonara to split ends? Read on to learn why split ends occur, how to identify them, & how to protect your curls from split ends in the...

    Read more
  • How To Do Away With Fairy Knots: 3 Methods

    How-To, Styling Sessions

    How To Do Away With Fairy Knots: 3 Methods

    Don't let fairy knots get the best of your luscious curls! Check out our blog to discover how to do away with single-strand knots & keep your curls protected.

    Read more
  • 5 Curly Hairstyles To Wear To The Gym: Tips and Tricks for a Sweat-Proof Style

    How-To, Styling Sessions

    5 Curly Hairstyles To Wear To The Gym: Tips and Tricks for a Sweat-Proof Style

    Looking for new ways to style your curly hair when exercising? Check out our blog for inspiration & the best tips on how to create looks that fit your unique...

    Read more
  • How To Style Baby Hairs & Promote New Hair Growth

    How-To, Styling Sessions

    How To Style Baby Hairs & Promote New Hair Growth

    Interested in learning how to get rid of baby hairs? Check out our blog to learn our top tips for styling edges.

    Read more
  • How To Make Curly Hair Shiny & Luminous: 3 Expert Tips

    Curl Care, How-To, Styling Sessions

    How To Make Curly Hair Shiny & Luminous: 3 Expert Tips

    Hands up for luminous curls all around! We make learning how to make hair shiny and smooth simple. Check out our blog to discover the route to luminous hair.

    Read more
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Product Education

Everything you want to know about our highly-effective products, tools & accessories, plus how we keep your hair juicy & joyful.

  • Jojoba Oil vs Argan Oil: Which Should I Reach For?

    Product Education

    Jojoba Oil vs Argan Oil: Which Should I Reach For?

    Familiar with the differences between jojoba oil vs argan oil? Read on to discover what makes each formula unique and the reasons to use them.

    Read more
  • 4 Boar Bristle Brush Benefits For Curls & Coils

    Curl Care, Product Education

    4 Boar Bristle Brush Benefits For Curls & Coils

    Psst! Are you in the know of the top boar bristle brush benefits for curly hair? Wait not one minute longer to discover what this brush can do for your...

    Read more
  • The Top 5 Benefits of Using A Satin vs Silk Bonnet

    Curl Care, Product Education

    The Top 5 Benefits of Using A Satin vs Silk Bonnet

    Choosing a fabric that can gently cradle your curls is key for caring for natural hair. Read on to learn the pros & cons of using a satin vs silk...

    Read more
  • The Top 3 Benefits of Clarifying Shampoo

    Curl Care, Product Education

    The Top 3 Benefits of Clarifying Shampoo

    Whether your precious head of hair or scalp is in need of a good refresh, the benefits of clarifying shampoo can help you achieve exactly that. Read on today!

    Read more
  • What is Serum & How Should It Be Applied to Natural Curls?

    Product Education

    What is Serum & How Should It Be Applied to Natural Curls?

    Ever wondered, what is hair serum and how does it differ from hair oil? Read on to get the full breakdown of hair serum and why it's an integral part...

    Read more
  • What Is Edge Control & Do I Need It?

    Product Education

    What Is Edge Control & Do I Need It?

    Wondering, what is edge control & how it can help you achieve ultimate edges that last all day? Read on as we take a deep dive into the world of...

    Read more
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TRACEE'S MUST HAVES

Our CEO/Founder shares her go-to routines, must-have products & the not-so-secret tricks to unleashing the best curls in your own bathroom.

  • Watch Tracee’s Spelman College 2023 Graduation Speech

    Watch Tracee’s Spelman College 2023 Graduation Speech

    “Make space for yourself, for your whole self... In the private moments when you meet yourself, allow all of you to be present without judgment.” ~TRACEE ELLIS ROSS Our CEO &...

    Read more
  • What's In My Shower? Ft. Tracee Ellis Ross

    Tracee's Must Haves

    What's In My Shower? Ft. Tracee Ellis Ross

    A powerful product lineup in the shower can help take your curls to the next level. So read on & step up your shower game with our founder Tracee Ellis...

    Read more
  • Tracee’s Summer Hair Essentials on the TODAY Show

    News, Product Education, Tracee's Must Haves

    Tracee’s Summer Hair Essentials on the TODAY Show

    Tracee Ellis Ross & The TODAY Show's Jill Martin chat about Tracee’s favorite PATTERN hair care products for healthy & hydrated summer hair.

    Read more
  • Tracee's 4 Braided Styles to Rock Before Wash Day

    Styling Sessions, Tracee's Must Haves

    Tracee's 4 Braided Styles to Rock Before Wash Day

    Dirty hair? Don't care. Tracee whips up four braided styles that can carry you from workout to workday to weekend wash.

    Read more
  • Tracee's Double Braided Buns

    Tracee's Double Braided Buns

    The Look: Double Braided Buns | wind-friendly &  simple You will need hair products for braids such as: Curl Gel Leave-In Conditioner Nylon Hair Ties Detangling Shower Brush

    Read more
  • Style In Seconds: Tracee's Sleek Slicked Back Bun

    Styling Sessions, Tracee's Must Haves

    Style In Seconds: Tracee's Sleek Slicked Back Bun

    PATTERN Founder/CEO Tracee Ellis Ross shows us how she slicks it back and lays it smooth. 

    Read more
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Curl Types

Focusing on healthy hair & encourages each hair texture to take up as much space as it desires.

  • The Ultimate 3A Hair Handbook

    How-To

    The Ultimate 3A Hair Handbook

    Ready to pamper your 3A hair on a daily basis? Check out our blog to discover the ultimate guide to caring for your 3A hair type.

    Read more
  • The Ultimate 3C Hair Handbook

    Curl Types

    The Ultimate 3C Hair Handbook

    3C hair is a dream, so if you've got it, you better know how to flaunt it. Check out our all-encompassing blog to learn how to care for your 3C...

    Read more
  • How To Care For Your 4C Hair Texture

    Curl Types, How-To

    How To Care For Your 4C Hair Texture

    Our 4C curls are bounteous & tight-textured. They move through space like the most talented breakdancers, always surprising & delightful. But if you have 4C hair, you also know that...

    Read more
  • The No Poo Method: Is It Right For My Hair Type?

    Curl Care, Curl Types

    The No Poo Method: Is It Right For My Hair Type?

    The no poo method means skipping out on shampoo. If you have a natural hair texture and are interested in alternatives to shampoo, read on about no poo!  

    Read more
  • Low vs High Porosity Hair: What's The Difference?

    Curl Types

    Low vs High Porosity Hair: What's The Difference?

    Not all curls are the same and can be categorized by level of porosity. What's the difference between low vs high porosity hair, you may ask? Read on here!

    Read more
  • 4B/4C Curl Patterns: Tips & Tricks for Ultimate Success on Wash Day

    Curl Types

    4B/4C Curl Patterns: Tips & Tricks for Ultimate Success on Wash Day

    Suggestions from the PATTERN team & community as you find your hair’s new favorite products.

    Read more
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STYLING SESSIONS

Swoop & slay. Define & moisturize. Hydrate & hold. Learn the latest styles & how to care for your crown from experts & naturals just like you.

  • Micro Braids: How To Achieve & Maintain The Look In 5 Steps

    How-To, Styling Sessions

    Micro Braids: How To Achieve & Maintain The Look In 5 Steps

    Whether your hair is a short bob or drapes down to the waist, microbraids are a great protective hairstyle. Read on to learn how to do microbraids

    Read more
  • 8 Benefits of Braiding Hair | Pattern Beauty

    Styling Sessions

    8 Benefits of Braiding Hair | Pattern Beauty

    Besides the fact that they are beautiful, what are the benefits of braiding hair? Keep reading to learn about all the different benefits of having your hair braided.

    Read more
  • How to Do a Twist Out in 7 Steps

    How-To, Styling Sessions

    How to Do a Twist Out in 7 Steps

    Gather your curls to unlock the magic of a twist out. It's the perfect style for transitioning, elongating your hair, and transforming your natural pattern. 

    Read more
  • Locs Styling Tutorial & Wash Day Routine

    Curl Care, Styling Sessions

    Locs Styling Tutorial & Wash Day Routine

    Learn how one PATTERN model & mom washes, styles and cares for her locs.

    Read more
  • Here's the Secret to a Curly Haircut

    Styling Sessions

    Here's the Secret to a Curly Haircut

    Whether the stylist cuts each curl one by one when dry, or straightens before grabbing the shears, curly cuts can be daunting. But they shouldn't be.

    Read more
  • Knotless Braids vs Knot Braids

    Styling Sessions

    Knotless Braids vs Knot Braids

    Unsure about the difference between knotless and knot braids? We're here to help. Keep reading to learn more about knotless and knot braids.

    Read more
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Ingredients

We search the globe for the best ingredients & review thousands of formulas with our chemists until we create the solutions to help you achieve your happiest hair.

  • How To Use Coconut Oil to Enhance Your Natural Pattern

    How-To, Ingredients

    How To Use Coconut Oil to Enhance Your Natural Pattern

    Energize your curls with the nourishing power of Coconut Oil! Read on to learn about the benefits of Coconut Oil from strengthening to smoothing curls & coils.

    Read more
  • A Guide to Unlocking Your Curls with Honey

    Ingredients

    A Guide to Unlocking Your Curls with Honey

    Are you looking to discover the secret to juicy & luscious curls? Read on to discover all you need to know about incorporating Honey into your curl care routine.

    Read more
  • The Top 4 Benefits Of Peppermint Oil For Natural Textures

    Ingredients

    The Top 4 Benefits Of Peppermint Oil For Natural Textures

    Do you know about  the benefits of peppermint oil for curly hair? Read on to discover how to level up your hair care routine using this natural ingredient.

    Read more
  • 4 Reasons Shea Butter Is An Essential Ingredient For Natural Textures

    Ingredients

    4 Reasons Shea Butter Is An Essential Ingredient For Natural Textures

    Ready to unlock your most luscious, healthy & moisturized curls yet? Get acquainted with shea butter, your new favorite natural hair ingredient.

    Read more
  • The 4 Benefits Of Incorporating Rice Water Into Your Curly Hair Routine

    Ingredients

    The 4 Benefits Of Incorporating Rice Water Into Your Curly Hair Routine

    Wondering, what does rice water do for your hair? Read on to learn about the many benefits of incorporating rice water into your curly hair routine today!

    Read more
  • Avocado Oil For Curly Hair: What's All The Buzz?

    Ingredients

    Avocado Oil For Curly Hair: What's All The Buzz?

    Did you know avocado oil is packed with minerals, vitamins, & essential fatty acids? Read on to learn about the benefits of avocado for hair, specifically curls!

    Read more
1 / of 6

Heat

Discover curl-conscious heat with The PATTERN Blow Dryer & the rest of our new Heat Collection. Explore new ways to shape, stretch & define curls & coils.

  • How To Heat Train Hair With Natural Texture: 3 Expert Recommendations

    Heat, How-To

    How To Heat Train Hair With Natural Texture: 3 Expert Recommendations

    Interested in learning how to heat train those luscious locks of yours? Look no further than PATTERN to learn the steps necessary to heat train curls.

    Read more
  • What is the Concentrator Attachment & How Can It Be Used For Heat Styling?

    Heat, How-To, Product Education

    What is the Concentrator Attachment & How Can It Be Used For Heat Styling?

    Introducing PATTERN's newest product, the Concentrator Attachment. Check out the blog to learn how to style your curls using this new blow dryer attachment.

    Read more
  • Does Heat Protectant Work & Do I Need It?

    Curl Care, Heat, Product Education

    Does Heat Protectant Work & Do I Need It?

    Does heat protectant work for real? Read on to discover the reasons why using a heat protectant is an absolute must for natural textures.

    Read more
  • What is the Brush Attachment & Why is it Great for Curly Hair?

    Heat, How-To, Product Education

    What is the Brush Attachment & Why is it Great for Curly Hair?

    Say hello to PATTERN's newest product, the Brush Attachment. Check out the blog to learn how to style your natural curls using this blow dryer attachment.

    Read more
  • What is the Wide Tooth Comb Attachment & How Does It Work?

    Heat, How-To, Product Education

    What is the Wide Tooth Comb Attachment & How Does It Work?

    Introducing PATTERN's newest product, the Wide Tooth Comb Attachment. Check out the blog to learn how to style your curls using the blow dryer attachment.

    Read more
  • How To Repair Heat Damaged Hair: 6 Expert Tips

    Heat, How-To

    How To Repair Heat Damaged Hair: 6 Expert Tips

    Heat damage happens but that doesn’t mean your delicate curls can’t be repaired. Check out our blog to learn how to fix heat damaged hair today.

    Read more
  • Hair Stretching 101: How To Lengthen Your Curls

    Heat, How-To

    Hair Stretching 101: How To Lengthen Your Curls

    Interested in learning the necessary steps to safely lengthen your curls? Check out our tell-all blog to learn the ins and outs of hair stretching!

    Read more
  • What Does Heat-Damaged Hair Look Like?

    Heat, Styling Sessions

    What Does Heat-Damaged Hair Look Like?

    Wondering, what does heat damaged hair look like? Look no further than our blog to discover the early signs of heat damaged strands.

    Read more
  • 101 Guide To Blow Drying Natural Hair

    Heat, How-To, Styling Sessions

    101 Guide To Blow Drying Natural Hair

    Interested in learning the necessary steps to blow drying natural hair? Check out our comprehensive guide to heat styling using the blow-dry method today!

    Read more
1 / of 9

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