GALLERY & BLOG

Show us in a one-minute video or photos how you and your family style your beautiful natural hair.

Take our quiz to find out which PATTERN conditioner you should stock up on for healthy & hydrated curls, coils & tight textures.

Coilies & tight-texture customers share their honest reviews of PATTERN products.

Influencer Kia Marie shows us how to achieve the ultimate holiday hair styles. From wash to twist out to a sleek pin-back and a pompadour, here's how to slay this season with PATTERN Beauty.

The temperatures have dropped & the snow is falling. PATTERN stylists offer the best advice for winter hair care.

Whether you're shopping for an afro-wearing auntie or the cousin with tightly-packed corkscrew curls, we've got it all. Shower must-haves, super st...