Strand & style
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How-To
Discover expert hair care advice, popular hairstyles, beauty tips, how-to videos & the best ways to care for your curls.
News, Product Education
5 Ways to Upgrade Your Kids' Curly Hair Routine | Pattern Beauty
By Ebony BomaniWe teach our kids how to walk, speak, share, not to chew with...
Read more
How-To, Styling Sessions
How to Plop Your Hair
Wondering how to plop your hair to enhance your hair's natural waves? Keep reading for...
Read more
Hair Care, How-To
Locs Styling Tutorial & Wash Day Routine
Learn how to wash, style and care for your locs with this step by step...
Read more
Scalp Care
Scalp Exfoliation: Everything You Need to Know
Keeping a clean, healthy and moisturized scalp not only leads to healthy hair, but it...
Read more
Scalp Care
How to Get Rid of Dandruff
Say goodbye to dandruff once and for all! Learning how to get rid of dandruff...
Read more
Hair Care, How-To
Scalp Cleansing 101
You might be familiar with hair cleansing but what about scalp cleansing? It's just as...
Read more
Hair Care, Product Education
How to Moisturize Curly Hair
Love your curls? So do we. If you have curly hair, it can be a...
Read more
Styling Sessions, Product Education
How to Do a Twist Out in 7 Steps
Gather your curls to unlock the magic of a twist out. It's the perfect style...
Read more
Styling Sessions, How-To
How to Get the Best Wash and Go for Coily Hair
Learn how to achieve definition and volume with a wash-n-go for coily (3C-4B) hair with...
Read more
How-To
How to Cocktail Curly Hair Products
Discover dynamic curly hair care products, and master the art of mixing & matching leave-ins,...
Read more
Styling Sessions, How-To, Product Education
How to Do a Perfect Flexi Rod Set
Ebony Bomani shows us how to achieve the perfect Flexi Rod Set on 4a hair...
Read more
lifestyle
Hair Porosity Strand Test
Porosity. Everyone is talking about hair porosity. What is it? Technically it is defined as...
Read more
Secrets
Here's the Secret to a Curly Hair Cut
Everything you need to know about curly hair cut techniques, dry vs. wet curly hair...
Read more
Hair Care, How-To, Product Education
Ask the Expert: Ebony Bomani Answers All Your Hair Care Questions
You asked, we've answered. PATTERN Brand Educator Ebony Bomani has been seeing your questions on...
Read more
Hair Care, How-To, Product Education
How to Know If a Product Works for Your Hair
So, you bought the products & started using them! Now what? How do you know...
Read more
Hair Care, How-To, Product Education
Discovering Your Hair Type
Here's how to uncover your hair type (curly, coily or tight-textured). Learning your hair type...
Read more
How-To, Product Education
How to Care for Your Scalp
Learning what your scalp needs takes a little time, attention & patience. Here's what you...
Read more
Hair Care, How-To, Styling Sessions
Styling Sessions: Alexus Crown's Curly Space Buns
Influencer Alexus Crown shows us how to whip up buns with awe-inspiring volume & faux...
Read more
Hair Care, How-To, Styling Sessions
Styling Sessions: Kia's Holiday Two-In-One Style
Influencer Kia Marie shows us how to achieve the ultimate holiday natural hair styles. From...
Read more
Hair Care, How-To, Product Education
Winter Hair Care 101
The temperatures have dropped & the snow is falling. PATTERN stylists offer the best winter...
Read more
Hair Care, How-To, Styling Sessions
Quarantine Quick Styles
Running late to your next Zoom call? Whip up a natural coil bun in seconds.
Read moreNews
The latest drops, breaking news & hair happenings from PATTERN Beauty. You don’t want to miss out!
News, Product Education
Introducing the Jumbette Stylers | Pattern Beauty
Announcing two more of PATTERN’s hero products—Curl Gel and Styling Cream—are now available in large-and-in-charge...
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Community, Poetry
In Honor of Our Ancestors: Juneteenth
Read “Juneteenth” — a beautiful poem written by PATTERN poet Amena Brown to commemorate the...
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lifestyle
Ultimate Mother’s Day Gift Guide
Can’t decide what to get the mom or mama-figure in your life? You’re not alone....
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Lifestyle
A Mother's Lesson in Love:
Hair Care Is Self-Care
Mother & doula Brandi Sellers-Jackson reflects on hair care being a form of self-care and...
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Celebrate
Celebrate Your Roots Community Contest
We’re kicking off the “Celebrate Your Roots” campaign here at PATTERN. We want you to...
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Nights Out
OUR 1ST YEAR
Thank you to our PATTERN community for an amazing first year! From our CEO/Founder Tracee...
Read moreProduct Education
Inside the ingredients. Behind the formulas. Everything you want to know about our highly-effective products, tools & accessories, plus how we keep your hair juicy & joyful.
News, Product Education
5 Ways to Upgrade Your Kids' Curly Hair Routine | Pattern Beauty
By Ebony BomaniWe teach our kids how to walk, speak, share, not to chew with...
Read more
News, Product Education
Introducing the Jumbette Stylers | Pattern Beauty
Announcing two more of PATTERN’s hero products—Curl Gel and Styling Cream—are now available in large-and-in-charge...
Read more
Hair Care, How-To
Your Guide to Scalp Health
Healthy hair begins with a healthy scalp. That being said, in order to have a...
Read more
Hair Care, Product Education
How to Moisturize Curly Hair
Love your curls? So do we. If you have curly hair, it can be a...
Read more
Hair Care, Product Education
QUIZ: Which Conditioner Is Right For You?
Take our quiz to find out which PATTERN conditioner will give you healthy & hydrated...
Read more
How-To, Product Education
Is Clarifying Shampoo Good for Curly Hair?
Contrary to what’s been said before, curls, coils, and tight textures benefit from clarifying shampoo....
Read more
How-To
How to Cocktail Curly Hair Products
Discover dynamic curly hair care products, and master the art of mixing & matching leave-ins,...
Read more
Hair Care, How-To, Product Education
Ask the Expert: Ebony Bomani Answers All Your Hair Care Questions
You asked, we've answered. PATTERN Brand Educator Ebony Bomani has been seeing your questions on...
Read more
Hair Care, How-To, Product Education
How to Know If a Product Works for Your Hair
So, you bought the products & started using them! Now what? How do you know...
Read more
Hair Care, How-To, Product Education
Discovering Your Hair Type
Here's how to uncover your hair type (curly, coily or tight-textured). Learning your hair type...
Read more
How-To, Product Education
How to Care for Your Scalp
Learning what your scalp needs takes a little time, attention & patience. Here's what you...
Read more
Hair Care, How-To, Product Education
Winter Hair Care 101
The temperatures have dropped & the snow is falling. PATTERN stylists offer the best winter...
Read more
Hair Care, Product Education, How-To
STYLING FORMULAS 101
Sharpen your pencils & skim the tutorial on our latest Styling formulas.
Read moreStyling Sessions
Swoop & slay. Define & moisturize. Hydrate & hold. Learn the latest styles & how to care for your crown from experts & naturals just like you.
How-To, Styling Sessions
How to Plop Your Hair
Wondering how to plop your hair to enhance your hair's natural waves? Keep reading for...
Read more
Hair Care, Styling Sessions
Protective Hairstyles 101
Protective Hair Styles are all the rage these days and for good reason. Protective, beautiful...
Read more
Styling Sessions, Product Education
How to Do a Twist Out in 7 Steps
Gather your curls to unlock the magic of a twist out. It's the perfect style...
Read more
Styling Sessions, How-To
How to Get the Best Wash and Go for Coily Hair
Learn how to achieve definition and volume with a wash-n-go for coily (3C-4B) hair with...
Read more
Styling Sessions, How-To, Product Education
How to Do a Perfect Flexi Rod Set
Ebony Bomani shows us how to achieve the perfect Flexi Rod Set on 4a hair...
Read more
Hair Care, Styling Sessions, Tracee's Must-Haves
Tracee's 4 Braided Styles to Rock Before Wash Day
Dirty hair? Don't care. Tracee Ellis Ross whips up four braided styles that can carry...
Read more
Hair Care, How-To, Styling Sessions
Styling Sessions: Alexus Crown's Curly Space Buns
Influencer Alexus Crown shows us how to whip up buns with awe-inspiring volume & faux...
Read more
Hair Care, How-To, Styling Sessions
Styling Sessions: Kia's Holiday Two-In-One Style
Influencer Kia Marie shows us how to achieve the ultimate holiday natural hair styles. From...
Read more
Styling Sessions, Tracee's Must-Haves
Style In Seconds: Tracee's Sleek Slick-Back Bun
A sleek bun is a go-to style for many curlies, but PATTERN founder/CEO Tracee Ellis...
Read more
Hair Care, How-To, Styling Sessions
Quarantine Quick Styles
Running late to your next Zoom call? Whip up a natural coil bun in seconds.
Read more
Hair Care, Styling Sessions
Introducing Styling Sessions
It’s time to play! Styling Sessions is a series of tutorials created to inspire you...
Read moreTracee's Must-Haves
Our CEO/Founder shares her go-to routines, must-have products & the not-so-secret tricks to unleashing the best curls in your own bathroom.
Tracee's Must-Haves, Hair Care
How Tracee Gets Her Fab, Everyday Look
Watch & Learn as Tracee Ellis Ross shares her getting ready routine for Vogue Beauty...
Read more
Hair Care, Tracee's Must-Haves
Tracee’s Summer Hair Essentials on the TODAY Show | PATTERN Beauty
Tracee Ellis Ross & The TODAY Show's Jill Martin chatted about Tracee’s favorite PATTERN hair...
Read more
lifestyle
Ultimate Mother’s Day Gift Guide
Can’t decide what to get the mom or mama-figure in your life? You’re not alone....
Read more
Hair Care, Styling Sessions, Tracee's Must-Haves
Tracee's 4 Braided Styles to Rock Before Wash Day
Dirty hair? Don't care. Tracee Ellis Ross whips up four braided styles that can carry...
Read more
Styling Sessions, Tracee's Must-Haves
Style In Seconds: Tracee's Sleek Slick-Back Bun
A sleek bun is a go-to style for many curlies, but PATTERN founder/CEO Tracee Ellis...
Read moreHair Care
Keep your hair healthy & hydrated, juicy & joyful with beauty insights, transitioning tutorials & routines to give your strands the love they deserve.
News, Product Education
5 Ways to Upgrade Your Kids' Curly Hair Routine | Pattern Beauty
By Ebony BomaniWe teach our kids how to walk, speak, share, not to chew with...
Read more
Hair Care, How-To
Locs Styling Tutorial & Wash Day Routine
Learn how to wash, style and care for your locs with this step by step...
Read more
Tracee's Must-Haves, Hair Care
How Tracee Gets Her Fab, Everyday Look
Watch & Learn as Tracee Ellis Ross shares her getting ready routine for Vogue Beauty...
Read more
Hair Care, Tracee's Must-Haves
Tracee’s Summer Hair Essentials on the TODAY Show | PATTERN Beauty
Tracee Ellis Ross & The TODAY Show's Jill Martin chatted about Tracee’s favorite PATTERN hair...
Read more
Hair Care, How-To
Your Guide to Scalp Health
Healthy hair begins with a healthy scalp. That being said, in order to have a...
Read more
Scalp Care
Scalp Exfoliation: Everything You Need to Know
Keeping a clean, healthy and moisturized scalp not only leads to healthy hair, but it...
Read more
Scalp Care
How to Get Rid of Dandruff
Say goodbye to dandruff once and for all! Learning how to get rid of dandruff...
Read more
Hair Care, How-To
Scalp Cleansing 101
You might be familiar with hair cleansing but what about scalp cleansing? It's just as...
Read more
Styling Tips
Why Is My Curly Hair So Frizzy?
If you have curly hair, chances are you've experienced your fair share of frizz! Learn...
Read more
Hair Care, How-To
Everything to Know About The LOC Method
The LOC method is a lovely way to transform your curls! Ready to dive in?...
Read more
Hair Care, Product Education
How to Moisturize Curly Hair
Love your curls? So do we. If you have curly hair, it can be a...
Read more
Hair Care, Product Education
QUIZ: Which Conditioner Is Right For You?
Take our quiz to find out which PATTERN conditioner will give you healthy & hydrated...
Read more
How-To, Product Education
Is Clarifying Shampoo Good for Curly Hair?
Contrary to what’s been said before, curls, coils, and tight textures benefit from clarifying shampoo....
Read more
How-To
How to Cocktail Curly Hair Products
Discover dynamic curly hair care products, and master the art of mixing & matching leave-ins,...
Read more
lifestyle
Hair Porosity Strand Test
Porosity. Everyone is talking about hair porosity. What is it? Technically it is defined as...
Read more
Secrets
Here's the Secret to a Curly Hair Cut
Everything you need to know about curly hair cut techniques, dry vs. wet curly hair...
Read more
Hair Care, How-To, Product Education
Ask the Expert: Ebony Bomani Answers All Your Hair Care Questions
You asked, we've answered. PATTERN Brand Educator Ebony Bomani has been seeing your questions on...
Read more
Hair Care, How-To, Product Education
How to Know If a Product Works for Your Hair
So, you bought the products & started using them! Now what? How do you know...
Read more
Hair Care, Styling Sessions, Tracee's Must-Haves
Tracee's 4 Braided Styles to Rock Before Wash Day
Dirty hair? Don't care. Tracee Ellis Ross whips up four braided styles that can carry...
Read more
Hair Care, How-To, Product Education
Discovering Your Hair Type
Here's how to uncover your hair type (curly, coily or tight-textured). Learning your hair type...
Read more
How-To, Product Education
How to Care for Your Scalp
Learning what your scalp needs takes a little time, attention & patience. Here's what you...
Read more
Testimonials
Tight-Texture Testimonials
Natural hair shoppers, coilies & tight-texture customers share their honest reviews of PATTERN products.
Read more
Hair Care, How-To, Product Education
Winter Hair Care 101
The temperatures have dropped & the snow is falling. PATTERN stylists offer the best winter...
Read more
Hair Care, Product Education, How-To
STYLING FORMULAS 101
Sharpen your pencils & skim the tutorial on our latest Styling formulas.
Read more