Heat, How-To

How to Steam Hair at Home: A Step-by-Step Guide for Natural Textures

If you’re anything like us, an image of your mom reading a glossy magazine underneath a hooded hair steamer comes to mind when you tap into your sweetest memories of...

Heat, Product Education

The Ultimate Guide to Curling Iron Sizes for Natural Textures

There’s no feeling quite like a great hair day, whether you’re rocking your curly hair au naturel or you’ve crafted a precise look with the help of a styling tool....

Heat, How-To, Styling Sessions

How To Perfect the Iconic 90s Blowout with Natural Curls

From butterfly clips to low-rise jeans, the 90s are back in a big way, & so are the decade’s iconic hairstyles. Whether you’re a sucker for 90s rom coms or...

Heat, Product Education

Ceramic vs Titanium Curling Irons: Which is Best For Naturals?

Let’s be real: your natural texture is nothing short of eye-catching. Even still, there are several styling tools & techniques you can use to expand your repertoire of looks.  With...

Heat, Product Education

Curling Iron vs Curling Wand: Choosing the Right Tool for Your Curls

If you’re blessed with curly or coily hair, you understand the joy of flaunting luscious locks to the world. But if you’re between wash days, you might desire an additional...

Heat, Styling Sessions

How To Enhance Your Natural Curls Using a Curling Iron

While there’s nothing quite like the magic of your unique curl pattern, your natural texture’s versatility is its secret superpower. Whether you’re hoping to transform your loose curls into well-defined...

Product Education

The Top 4 Reasons to Steam Your Curls

There’s no doubt about it: Natural textured hair is a thing of beauty. Whether yours is wavy, coily, tightly curled, or somewhere in between, it’s a gift & one of...

How-To

How To Boost Curl Growth: 7 Secrets to Longer & Stronger Strands

Ready to embark on a journey to longer, stronger & more fabulous curls? You're in the right place: We've got the inside scoop on how to supercharge your curl growth...

How-To, Product Education

How To Get The Best Out of Your Curls with Hair Masks

If you’ve ever wondered, “What is a hair mask?” or “What do hair masks do for curly hair?” you’re not alone. Hair masks give your strands a deep-conditioning hug, infusing...

How-To

How to Detox Your Scalp for Healthier Curls

Discover the essential steps & techniques to effectively detox your scalp for healthier, more vibrant curls with our comprehensive guide. Read on!

How-To, Styling Sessions

How to Pineapple Hair

It’s wash day. You’ve completed your curl routine from start to finish & diffused your locks dry. You’re winding down for the evening… & now it’s time to sleep on...

How-To

How To Detangle Your Natural Hair Like a Pro

No one has time to waste detangling hair. If knotted strands have got you down, check out our guide on how to detangle hair and maintain it for good!

How-To, Product Education

How To Apply Leave-In Conditioner To Curly Hair

If you’re looking to breathe new life into your curls, you might be exploring hydration-boosting hair care like leave-in conditioner. But if you’re not actually sure how to use leave-in...

Product Education, Styling Sessions

How To Compare Curl Mousse & Curl Cream

Finding the products that help you uplift & unleash your natural curl pattern is crucial to nailing your wash day. But with so many to choose from, which options are...

Product Education

What Is Pre-Poo for Curly Hair?

Curly hair content has been awash with the term “pre-poo” lately, & for good reasons: pre-pooing is a simple, effective way to nourish & hydrate your hair & take your...

How-To, Product Education

10 Steps to Curating the Ultimate Curl Care Routine for Men

From Jason Momoa & his wondrous waves to Penn Badgley & his devil-may-care casual curls, men are confidently embracing their natural hair, inspiring others with textured locks to do the...

Product Education

How To Nourish Your Natural Tresses With Hair Milk

Discover the power of hair milk for nourishing your natural tresses. Learn how to incorporate it into your hair care routine for luscious, well-nourished curls.

Product Education

What Does Leave-In Conditioner Do For Curly Hair?

If you consume any curly hair content online, you’ve likely heard the hype about leave-in conditioners. But what does leave-in conditioner do for your hair? Are there any added benefits...

Product Education

Hair Mask vs Conditioner: Decoding The Difference For Natural Textures

Uncover the similarities and differences between hair masks and conditioners for natural textures, empowering you to make informed choices for your curl care routine.

Product Education

Jojoba Oil vs Argan Oil: Which Should I Reach For?

Familiar with the differences between jojoba oil vs argan oil? Read on to discover what makes each formula unique and the reasons to use them.

Product Education

What is Serum & How Should It Be Applied to Natural Curls?

Ever wondered, what is hair serum and how does it differ from hair oil? Read on to get the full breakdown of hair serum and why it's an integral part...

Product Education

Hair Mask vs Conditioner: Decoding The Difference For Natural Textures

Uncover the similarities and differences between hair masks and conditioners for natural textures, empowering you to make informed choices for your curl care routine.

Curl Types

5 Necessary Steps For Curating Your Coily Hair Care Routine

It’s no secret that your tight-textured coils turn heads. From the undeniable bounce to the va-va-voom volume, what’s not to love? & with beautiful texture comes great responsibility.  Not to...

Curl Types

Decoding the Differences Between Coily & Curly Hair

Even if you’re a texture expert, it can be tricky to figure out whether you have coily or curly hair. But when you’re ready to rock your natural texture, understanding your...

How-To, Product Education

How to Cocktail Curly Hair Products

Master the art of mixing & matching leave-ins, stylers & oils to find the perfect combinations for your hair.

Curl Types

4B/4C Curl Patterns: Tips & Tricks for Ultimate Success on Wash Day

Suggestions from the PATTERN team & community as you find your hair’s new favorite products.

Styling Sessions

5 Essential Tips for Curls in Humidity

Imagine this. One day you’re giving vivacious curl energy as you confidently saunter to the brunch bar with your besties. The next, you’re on vacation in a sunny & humid—tropical...

How-To, Styling Sessions

Microlocs 101: Your Guide to Starting & Styling

If you love the look of locs but prefer a slightly more delicate, lower-maintenance look, microlocs may be for you. Essentially tiny locs (about the width of a shoelace), microlocs offer gorgeous...

Curl Types, Styling Sessions

5 Hairstyles That Celebrate Your Natural Coils

From braids to up-dos, there are an endless number of ways to embrace your natural coils with unique, eye-catching styles. Whether you’re searching for a go-to hairstyle that’ll get you...

Styling Sessions

Microlocs vs Sisterlocks: What Sets Them Apart & How to Decide

While you might be familiar with styling your luscious coils into fashionable locs, did you know there is more than one type of loc? Talk about versatility. Microlocs (also spelled...

Styling Sessions

8 Benefits of Braiding Hair

Besides the fact that they are beautiful, what are the benefits of braiding hair? Keep reading to learn about all the different benefits of having your hair braided.

How-To, Styling Sessions

How to Do a Twist Out in 7 Steps

Gather your curls to unlock the magic of a twist out. It's the perfect style for transitioning, elongating your hair, and transforming your natural pattern. 

Ingredients

The Key Roles Of Hair Oil & Leave-In Conditioner In Your Curl Care Routine

If you have gorgeous, bouncy curls, you know that keeping them healthy keeps them at their happiest. But with all the different hair products out there, it can be tricky...

How-To, Ingredients

How To Use Coconut Oil to Enhance Your Natural Pattern

Energize your curls with the nourishing power of Coconut Oil! Read on to learn about the benefits of Coconut Oil from strengthening to smoothing curls & coils.

Ingredients

A Guide to Unlocking Your Curls with Honey

Are you looking to discover the secret to juicy & luscious curls? Read on to discover all you need to know about incorporating Honey into your curl care routine.

Ingredients

4 Reasons Shea Butter Is An Essential Ingredient For Natural Textures

Ready to unlock your most luscious, healthy & moisturized curls yet? Get acquainted with shea butter, your new favorite natural hair ingredient.

Ingredients

The 4 Benefits Of Incorporating Rice Water Into Your Curly Hair Routine

Wondering, what does rice water do for your hair? Read on to learn about the many benefits of incorporating rice water into your curly hair routine today!

Ingredients

Avocado Oil For Curly Hair: What's All The Buzz?

Did you know avocado oil is packed with minerals, vitamins, & essential fatty acids? Read on to learn about the benefits of avocado for hair, specifically curls!

Watch Tracee’s Spelman College 2023 Commencement Speech

“Make space for yourself, for your whole self... In the private moments when you meet yourself, allow all of you to be present without judgment.” ~TRACEE ELLIS ROSS Our CEO &...

News, Product Education, Tracee's Must Haves

Tracee’s Summer Hair Essentials on the TODAY Show

Tracee Ellis Ross & The TODAY Show's Jill Martin chat about Tracee’s favorite PATTERN hair care products for healthy & hydrated summer hair.

Styling Sessions, Tracee's Must Haves

Tracee's 4 Braided Styles to Rock Before Wash Day

Dirty hair? Don't care. Tracee whips up four braided styles that can carry you from workout to workday to weekend wash.

Tracee's Two Braided Buns (Space Buns With Braids)

The Look: Double Braided Buns or "space buns with braids" | wind-friendly & a simple style for every hair type For this cute space buns hairstyle you will need hair products...

Styling Sessions, Tracee's Must Haves

Style In Seconds: Tracee's Sleek Slicked Back Bun

PATTERN Founder/CEO Tracee Ellis Ross shows us how she slicks it back and lays it smooth.