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How-To

Discover expert hair care advice, popular hairstyles, beauty tips, how-to videos & the best ways to care for your curls.

Hair Care, How-To

Your Guide to Scalp Health

Healthy hair begins with a healthy scalp. While hair strands are made up of dead...

Scalp Care

Scalp Exfoliation: Everything You Need to Know

When you’re having a gorgeous hair day, you deserve to be worry-free about a flaky,...

Scalp Care

How to Get Rid of Dandruff

Dandruff is a common condition that causes the skin on the scalp to flake. While...

Hair Care, How-To

Scalp Cleansing 101

Just like the skin of the rest of your body, the scalp needs to be...

Hair Care, How-To

Everything to Know About The LOC Method

The LOC Method – not to be confused with locs – is a term frequently...

Styling Sessions, Product Education

How to Do a Twist Out in 7 Steps

Gather your curls to unlock the magic of a twist out. It's the perfect style...

Styling Sessions, How-To

How to Get the Best Wash and Go for Coily Hair

Coily hair needs extreme moisture to stay soft, defined & to resist tangles. These tightly-packed corkscrew...

How-To, Product Education

Is Clarifying Shampoo Good for Curly Hair?

By Ebony Bomani Clarifying shampoos have had the reputation for snatching every ounce of oil...

How-To

How to Cocktail Curly Hair Products

Finding one product that can do it all is tough. Enter: product cocktailing. Product cocktailing...

Styling Sessions, How-To, Product Education

How to Do a Perfect Flexi Rod Set

Ah the Flexi Rod Set. A favorite of naturals and transitioners alike because of the...

lifestyle

Hair Porosity Strand Test

By Ebony Bomani Porosity. Everyone is talking about hair porosity. What is it? Technically it...

Secrets

Here's the Secret to a Curly Hair Cut

By Ebony Bomani When it comes to cutting curly hair, there's no such thing as...

Hair Care, How-To, Product Education

Ask the Expert: Ebony Bomani Answers All Your Hair Care Questions

You asked, we've answered! Being a curly, coily or tight-textured queen is not a straight-line...

Hair Care, How-To, Product Education

How to Know If a Product Works for Your Hair

By Ebony Bomani There's no shame in admitting that you get excited about hair products!...

Hair Care, How-To, Product Education

Discovering Your Hair Type

By Ebony Bomani 4C. 3A. 3C. Everyone is talking about hair type. What does "hair...

How-To, Product Education

How to Care for Your Scalp

By Ebony Bomani Joyful hair starts with a joyful scalp. But if you only know when your...

Hair Care, How-To, Styling Sessions

Styling Sessions: Alexus Crown's Curly Space Buns

Tight textures are magic. They can be easily fluffed into an afro with awe-inspiring volume,...

Hair Care, How-To, Styling Sessions

Styling Sessions: Kia's Holiday Two-In-One Style

It's time to sparkle & shine. While 2020 was nothing we could have ever anticipated,...

Hair Care, How-To, Product Education

Winter Hair Care 101

The temperatures have dropped & the snow is falling. Whether you're battling icy temperatures in...

News

The latest drops, breaking news & hair happenings from PATTERN Beauty. You don’t want to miss out!

News, Product Education

Introducing the Jumbette Stylers | Pattern Beauty

We all know that size matters, especially when it comes to curly hair products. The...

Community, Poetry

In Honor of Our Ancestors: Juneteenth

Read “Juneteenth” — a beautiful poem written by PATTERN poet Amena Brown to commemorate the U.S....

Celebrate

Celebrate Your Roots Community Contest

We’re kicking off the “Celebrate Your Roots” campaign here at PATTERN. We want you to...

Nights Out

OUR 1ST YEAR

Thank you to our PATTERN community for an amazing first year! From our CEO/Founder Tracee...

Product Education

Inside the ingredients. Behind the formulas. Everything you want to know about our highly-effective products, tools & accessories, plus how we keep your hair juicy & joyful.

News, Product Education

Introducing the Jumbette Stylers | Pattern Beauty

We all know that size matters, especially when it comes to curly hair products. The...

Hair Care, Product Education

How to Moisturize Curly Hair

Curly hair craves moisture. Dryness can creep in to tousle up our ringlets and make...

Hair Care, Product Education

QUIZ: Which Conditioner Is Right For You?

It's an age-old hair care question: which product is right for me? After all, there's...

How-To, Product Education

Is Clarifying Shampoo Good for Curly Hair?

By Ebony Bomani Clarifying shampoos have had the reputation for snatching every ounce of oil...

How-To

How to Cocktail Curly Hair Products

Finding one product that can do it all is tough. Enter: product cocktailing. Product cocktailing...

Styling Sessions, How-To, Product Education

How to Do a Perfect Flexi Rod Set

Ah the Flexi Rod Set. A favorite of naturals and transitioners alike because of the...

lifestyle

Ultimate Mother’s Day Gift Guide

Can’t decide what to get the mom or mama-figure in your life? You’re not alone....

lifestyle

Hair Porosity Strand Test

By Ebony Bomani Porosity. Everyone is talking about hair porosity. What is it? Technically it...

Hair Care, How-To, Product Education

Ask the Expert: Ebony Bomani Answers All Your Hair Care Questions

You asked, we've answered! Being a curly, coily or tight-textured queen is not a straight-line...

Hair Care, How-To, Product Education

How to Know If a Product Works for Your Hair

By Ebony Bomani There's no shame in admitting that you get excited about hair products!...

Hair Care, How-To, Product Education

Discovering Your Hair Type

By Ebony Bomani 4C. 3A. 3C. Everyone is talking about hair type. What does "hair...

How-To, Product Education

How to Care for Your Scalp

By Ebony Bomani Joyful hair starts with a joyful scalp. But if you only know when your...

Testimonials

Tight-Texture Testimonials

PATTERN Beauty is here to fulfill the needs of the curly, coily & tight-textured community....

Hair Care, How-To, Product Education

Winter Hair Care 101

The temperatures have dropped & the snow is falling. Whether you're battling icy temperatures in...

Styling Sessions

Swoop & slay. Define & moisturize. Hydrate & hold. Learn the latest styles & how to care for your crown from experts & naturals just like you.

Styling Sessions, How-To

How to Get the Best Wash and Go for Coily Hair

Coily hair needs extreme moisture to stay soft, defined & to resist tangles. These tightly-packed corkscrew...

Styling Sessions, How-To, Product Education

How to Do a Perfect Flexi Rod Set

Ah the Flexi Rod Set. A favorite of naturals and transitioners alike because of the...

Hair Care, Styling Sessions, Tracee's Must-Haves

Tracee's 4 Braided Styles to Rock Before Wash Day

Trying to stretch your style through the week? Got workout hair on Wednesday but wash...

Hair Care, How-To, Styling Sessions

Styling Sessions: Alexus Crown's Curly Space Buns

Tight textures are magic. They can be easily fluffed into an afro with awe-inspiring volume,...

Hair Care, How-To, Styling Sessions

Styling Sessions: Kia's Holiday Two-In-One Style

It's time to sparkle & shine. While 2020 was nothing we could have ever anticipated,...

Styling Sessions, Tracee's Must-Haves

Style In Seconds: Tracee's Sleek Slick-Back Bun

A sleek bun is a go-to style for many curlies, but PATTERN founder/CEO Tracee Ellis...

Hair Care, Styling Sessions

Introducing Styling Sessions

It’s time to play! Styling Sessions is a series of tutorials created to inspire you...

Tracee's Must-Haves

Our CEO/Founder shares her go-to routines, must-have products & the not-so-secret tricks to unleashing the best curls in your own bathroom.

Tracee's Must-Haves, Hair Care

How Tracee Gets Her Fab, Everyday Look

By PATTERN Team When Vogue wants to do a Beauty Secrets video to get the...

lifestyle

Ultimate Mother’s Day Gift Guide

Can’t decide what to get the mom or mama-figure in your life? You’re not alone....

Secrets

Here's the Secret to a Curly Hair Cut

By Ebony Bomani When it comes to cutting curly hair, there's no such thing as...

Hair Care, Styling Sessions, Tracee's Must-Haves

Tracee's 4 Braided Styles to Rock Before Wash Day

Trying to stretch your style through the week? Got workout hair on Wednesday but wash...

Celebrate

Celebrate Your Roots Community Contest

We’re kicking off the “Celebrate Your Roots” campaign here at PATTERN. We want you to...

Styling Sessions, Tracee's Must-Haves

Style In Seconds: Tracee's Sleek Slick-Back Bun

A sleek bun is a go-to style for many curlies, but PATTERN founder/CEO Tracee Ellis...

Hair Care

Keep your hair healthy & hydrated, juicy & joyful with beauty insights, transitioning tutorials & routines to give your strands the love they deserve.

Tracee's Must-Haves, Hair Care

How Tracee Gets Her Fab, Everyday Look

By PATTERN Team When Vogue wants to do a Beauty Secrets video to get the...

Hair Care, How-To

Your Guide to Scalp Health

Healthy hair begins with a healthy scalp. While hair strands are made up of dead...

Scalp Care

Scalp Exfoliation: Everything You Need to Know

When you’re having a gorgeous hair day, you deserve to be worry-free about a flaky,...

Scalp Care

How to Get Rid of Dandruff

Dandruff is a common condition that causes the skin on the scalp to flake. While...

Hair Care, How-To

Scalp Cleansing 101

Just like the skin of the rest of your body, the scalp needs to be...

Styling Tips

Why Is My Curly Hair So Frizzy?

Contrary to popular belief, PATTERN insists that for curly hair "frizz is our friend." The...

Hair Care, How-To

Everything to Know About The LOC Method

The LOC Method – not to be confused with locs – is a term frequently...

Hair Care, Product Education

How to Moisturize Curly Hair

Curly hair craves moisture. Dryness can creep in to tousle up our ringlets and make...

Hair Care, Product Education

QUIZ: Which Conditioner Is Right For You?

It's an age-old hair care question: which product is right for me? After all, there's...

How-To

How to Cocktail Curly Hair Products

Finding one product that can do it all is tough. Enter: product cocktailing. Product cocktailing...

A Mother's Lesson in Love:<br>Hair Care Is Self-Care

Lifestyle

A Mother's Lesson in Love:
Hair Care Is Self-Care

Mother & doula Brandi Sellers-Jackson reflects on hair care being a form of self-care and...

lifestyle

Hair Porosity Strand Test

By Ebony Bomani Porosity. Everyone is talking about hair porosity. What is it? Technically it...

Secrets

Here's the Secret to a Curly Hair Cut

By Ebony Bomani When it comes to cutting curly hair, there's no such thing as...

Hair Care, How-To, Product Education

Ask the Expert: Ebony Bomani Answers All Your Hair Care Questions

You asked, we've answered! Being a curly, coily or tight-textured queen is not a straight-line...

Hair Care, How-To, Product Education

How to Know If a Product Works for Your Hair

By Ebony Bomani There's no shame in admitting that you get excited about hair products!...

Hair Care, Styling Sessions, Tracee's Must-Haves

Tracee's 4 Braided Styles to Rock Before Wash Day

Trying to stretch your style through the week? Got workout hair on Wednesday but wash...

Hair Care, How-To, Product Education

Discovering Your Hair Type

By Ebony Bomani 4C. 3A. 3C. Everyone is talking about hair type. What does "hair...

Hair Care, How-To, Styling Sessions

Styling Sessions: Alexus Crown's Curly Space Buns

Tight textures are magic. They can be easily fluffed into an afro with awe-inspiring volume,...

Celebrate

Celebrate Your Roots Community Contest

We’re kicking off the “Celebrate Your Roots” campaign here at PATTERN. We want you to...

Testimonials

Tight-Texture Testimonials

PATTERN Beauty is here to fulfill the needs of the curly, coily & tight-textured community....

Hair Care, How-To, Styling Sessions

Styling Sessions: Kia's Holiday Two-In-One Style

It's time to sparkle & shine. While 2020 was nothing we could have ever anticipated,...

Hair Care, How-To, Product Education

Winter Hair Care 101

The temperatures have dropped & the snow is falling. Whether you're battling icy temperatures in...

Hair Care, Styling Sessions

Introducing Styling Sessions

It’s time to play! Styling Sessions is a series of tutorials created to inspire you...

Hair Care, Product Education, How-To

STYLING FORMULAS 101

By PATTERN Product Development Team Overwhelmed with excitement about the new formulas but unsure...

Hair Care

HAIR STORY SPOTLIGHT: PATTERN SOCIAL TEAM ADRIANE JAMISON| Pattern Beauty

By Adriane Jamison What a predicament we find ourselves in. (FYI, if you’re reading this...

Hair Care

4B/4C Curl Patterns: Tips & Tricks for Ultimate Success on Wash Day

By PATTERN Team 4B & 4C friends—we’ve heard your call for a broader discussion on...

Hair Care

The Teeny Weens: Tracee’s Trial & Travel Products

By PATTERN Team All curlies can relate to the frustration of dropping coins on...