STRAND & STYLE

How to Get the Best Wash and Go for Coily Hair

How to Get the Best Wash and Go for Coily Hair

Watch & learn how to achieve a voluminous, 4A/4B hair texture wash & go using PATTERN's Hydration Shampoo, Intensive Conditioner, Styling Cream & the Strong Hold Gel. 

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Is Clarifying Shampoo Good for Curly Hair?

Is Clarifying Shampoo Good for Curly Hair?

Contrary to what’s been said before, curls, coils, and tight textures benefit from clarifying shampoo. Here's what you need to know about clarifying shampoo for curly hair.

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How to Cocktail Curly Hair Products

How to Cocktail Curly Hair Products

Master the art of mixing & matching leave-ins, stylers & oils to find the perfect combinations for your hair.

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Our 1 Year Anniversary

Our 1 Year Anniversary

What a year it's been! Thank you for being apart of our journey. Take a stroll down memory lane with us and see some of our most cherished memories.

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How to Do a Perfect Flexi Rod Set

How to Do a Perfect Flexi Rod Set

Ebony Bomani shows us how to achieve the perfect Flexi Rod Set with PATTERN's Strong Hold Gel, Hydration Shampoo, Intensive Conditioner & tools.

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Mother’s Day Gift Guide

Mother’s Day Gift Guide

We’ve gathered some of the most iconic Black moms as inspiration for this Mother’s Day Gift Guide.

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