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How-To

Discover expert hair care advice, popular hairstyles, beauty tips, how-to videos & the best ways to care for your curls.

How-To, Styling Sessions

How To Style Baby Hairs & Promote New Hair Growth

Many of us have them—they’re short & thin & we’re always looking for new ways...

How-To, Styling Sessions

5 Edge Hairstyles To Level Up Your Look

Swooped, scalloped or soft—we love edges of all kinds. While edge styling may not always...

How-To, Styling Sessions

How To Care For Your 4C Hair Texture

Our 4C curls are bounteous & tight-textured. They move through space like the most talented...

How-To, Styling Sessions

The Ultimate 3C Hair Handbook

It’s twisty, turny, unpredictable & attention-grabbing in all the best ways. Are we talking about...

How-To

How To Achieve Voluminous Curls That'll Last: 6 Simple Hacks

Bold, bouncy & oh-so-beautiful, voluminous curls always make a statement (and that statement is, I...

Product Education, Styling Sessions, Hair Care

What Does Hair Mousse Do For Natural Curl Types?

You know what’s empowering? Rocking the beautiful, natural curls you’ve been blessed with. And on...

How-To

How to Use Hair Mousse for Curls & Coilies: A Step by Step Guide

Much like makeup, hair care products can help you embrace & celebrate your natural beauty...

How-To, Styling Sessions

How To Define Curls & Smooth The Frizz: 5 Tips

Sinking into a warm bubble bath, lounging on the couch with a soothing sheet mask,...

Hair Care, How-To

How To Prevent Natural Hair Breakage: 6 Tips For Stronger Strands

Celebrating your curly hair means you can embrace all the bounce, body & texture that...

Product Education, Hair Care

The Top 5 Benefits of Using A Satin vs Silk Bonnet

When you’re winding down for bedtime & it’s time for a night cap, what’s the...

How-To, Styling Sessions

The Hair Wrapping Handbook: How To Preserve Your Curls For Days

If you have curly, coily or tight-textured hair, you might already know that your hair...

Hair Care

Is Natural Hair Shedding Simply That - Natural?

Just like flowers bloom in the spring & leaves turn scarlet in autumn, your natural...

How-To, Styling Sessions

An Expert Guide to Styling Butterfly Locs

A rotation of go-to protective styles can make haircare that much easier. But, after a...

Hair Care, How-To, Product Education

How To Use Clarifying Shampoo To Refresh & Revive Curls

Is there anything more joyful than a full crown of exquisite coils and curls? As...

Hair Care, Styling Sessions

Soft Locs vs Faux Locs: How Do They Compare?

We all love the look of locs. They are one of our favorites among the...

Hair Care, Product Education

The Top 3 Benefits of Clarifying Shampoo

Every now and then your natural curls need a fresh start. Things like oils, styling...

How-To, Styling Sessions

How To Revive Curls After Sleeping: Do’s & Dont’s

Who has time for a bad hair day? Not us. Read on to learn how...

How-To

5 Steps To The Best Curly Hair Night Routine

Before you lay your head down on your pillow, make sure you have completed your...

How-To

Sleeping With Curly Hair: 7 Tips For Preserving Curls Overnight

Want to learn how to preserve and protect your curls overnight? Check out our guide...

How-To

How To Style Curly Hair + What Products You’ll Need

When it comes to styling your natural hair, knowing which hair product you can lean...

How-To, Styling Sessions. Transitioning

Top 7 Protective Hairstyles For Transitioning Hair

Looking for new ways to style your natural hair while it transitions? Read on to...

How-To

How To Brush Curly Hair: 3 Expert Tips

Brushing hair often feels instinctual—you start on dry hair and brush downward from the roots...

Hair Care, Transitioning

Relaxed Hair vs Natural Hair: How Do They Compare?

Interested in learning how relaxed hair vs natural hair compare? Read on to discover all...

Transitioning, How-To

Your Guide To Transitioning To Natural Hair | Pattern Beauty

Ready to go from relaxed to natural? If you are interested in transitioning to natural...

Hair Care, Styling Sessions, Transitioning

5 Big Chop Mistakes To Avoid When Transitioning To Natural Hair

To grow out natural hair or go for the big chop? If you are opting...

Hair Care

How Often Should You Wash Your Natural Hair?

Wash day can seem overwhelming as it is, but we want to help ease that...

How-To

How to Do Box Braids On Yourself | Pattern Beauty

There’s just something about a girl in a box braids hairstyle. Box braids are one...

Transitioning

Transitioning does not have to be a mystery. Check out our tips & tricks on transitioning from relaxers or chemically-straightened styles to your natural locs.

How-To, Styling Sessions. Transitioning

Top 7 Protective Hairstyles For Transitioning Hair

Looking for new ways to style your natural hair while it transitions? Read on to...

Hair Care, Transitioning

Relaxed Hair vs Natural Hair: How Do They Compare?

Interested in learning how relaxed hair vs natural hair compare? Read on to discover all...

Transitioning, How-To

Your Guide To Transitioning To Natural Hair | Pattern Beauty

Ready to go from relaxed to natural? If you are interested in transitioning to natural...

Hair Care, Styling Sessions, Transitioning

5 Big Chop Mistakes To Avoid When Transitioning To Natural Hair

To grow out natural hair or go for the big chop? If you are opting...

News

The latest drops, breaking news & hair happenings from PATTERN Beauty. You don’t want to miss out!

News

Spotlight on Intersxtn Surf

Meet Jessa Williams of Intersxtn Surf as she talks curls & saying goodbye to summer…

News

Expand Your PATTERN: PATTERN Arrives in the UK

View this post on Instagram A post shared by Tracee Ellis Ross (@traceeellisross) We’ve...

Product Education

Inside the ingredients. Behind the formulas. Everything you want to know about our highly-effective products, tools & accessories, plus how we keep your hair juicy & joyful.

Product Education, Tracee's Must Haves

What Is Edge Control & Do I Need It?

Do you know what feels fabulous? Completing your slicked back hairstyle by laying perfectly smooth...

Product Education

The Top 4 Benefits of Sea Moss For Curly Hair

Sea Moss has been the talk of the health & beauty world recently, touted for...

Product Education

4 Grapeseed Oil Benefits For Curls & Coils

When you imagine a bunch of vibrant red or green grapes, you might picture the...

Product Education, Tracee's Must-Haves

What's In My Shower? Ft. Tracee Ellis Ross

Anyone who thinks a shower can’t be the best part of your day doesn’t know...

Product Education, Styling Sessions, Hair Care

What Does Hair Mousse Do For Natural Curl Types?

You know what’s empowering? Rocking the beautiful, natural curls you’ve been blessed with. And on...

How-To

How to Use Hair Mousse for Curls & Coilies: A Step by Step Guide

Much like makeup, hair care products can help you embrace & celebrate your natural beauty...

Product Education, Hair Care

The Top 5 Benefits of Using A Satin vs Silk Bonnet

When you’re winding down for bedtime & it’s time for a night cap, what’s the...

Hair Care, How-To, Product Education

How To Use Clarifying Shampoo To Refresh & Revive Curls

Is there anything more joyful than a full crown of exquisite coils and curls? As...

Hair Care, Product Education

The Top 3 Benefits of Clarifying Shampoo

Every now and then your natural curls need a fresh start. Things like oils, styling...

Product Education

The Top 8 Ingredients To Avoid In Shampoo For Natural Hair

When it comes to finding the right hair product for your natural hair, it can...

Styling Sessions

Swoop & slay. Define & moisturize. Hydrate & hold. Learn the latest styles & how to care for your crown from experts & naturals just like you.

How-To, Styling Sessions

How To Style Baby Hairs & Promote New Hair Growth

Many of us have them—they’re short & thin & we’re always looking for new ways...

How-To, Styling Sessions

5 Edge Hairstyles To Level Up Your Look

Swooped, scalloped or soft—we love edges of all kinds. While edge styling may not always...

How-To, Styling Sessions

How To Care For Your 4C Hair Texture

Our 4C curls are bounteous & tight-textured. They move through space like the most talented...

How-To, Styling Sessions

The Ultimate 3C Hair Handbook

It’s twisty, turny, unpredictable & attention-grabbing in all the best ways. Are we talking about...

How-To

How To Achieve Voluminous Curls That'll Last: 6 Simple Hacks

Bold, bouncy & oh-so-beautiful, voluminous curls always make a statement (and that statement is, I...

Product Education, Styling Sessions, Hair Care

What Does Hair Mousse Do For Natural Curl Types?

You know what’s empowering? Rocking the beautiful, natural curls you’ve been blessed with. And on...

How-To

How to Use Hair Mousse for Curls & Coilies: A Step by Step Guide

Much like makeup, hair care products can help you embrace & celebrate your natural beauty...

How-To, Styling Sessions

How To Define Curls & Smooth The Frizz: 5 Tips

Sinking into a warm bubble bath, lounging on the couch with a soothing sheet mask,...

Styling Sessions

Community Class: Lynette Silhouettes

Let’s learn from each other. We teamed up with curl creator Lynette Silhouettes to get...

How-To, Styling Sessions

The Hair Wrapping Handbook: How To Preserve Your Curls For Days

If you have curly, coily or tight-textured hair, you might already know that your hair...

How-To, Styling Sessions

An Expert Guide to Styling Butterfly Locs

A rotation of go-to protective styles can make haircare that much easier. But, after a...

Hair Care, Styling Sessions

Soft Locs vs Faux Locs: How Do They Compare?

We all love the look of locs. They are one of our favorites among the...

How-To, Styling Sessions

How To Revive Curls After Sleeping: Do’s & Dont’s

Who has time for a bad hair day? Not us. Read on to learn how...

Styling Sessions

4 Of The Best Protective Hairstyles For Sleeping: The Ultimate Guide

Wondering how you can protect your gorgeous curls not only during the day but throughout...

How-To

How To Style Curly Hair + What Products You’ll Need

When it comes to styling your natural hair, knowing which hair product you can lean...

How-To, Styling Sessions. Transitioning

Top 7 Protective Hairstyles For Transitioning Hair

Looking for new ways to style your natural hair while it transitions? Read on to...

Hair Care, Styling Sessions, Transitioning

5 Big Chop Mistakes To Avoid When Transitioning To Natural Hair

To grow out natural hair or go for the big chop? If you are opting...

Styling Sessions

Different Types of Braid Styles for Curly Hair | Pattern Beauty

Braided hair is known for being a go-to look, perfect for protecting your hair year-round....

Tracee's Must-Haves

Our CEO/Founder shares her go-to routines, must-have products & the not-so-secret tricks to unleashing the best curls in your own bathroom.

Product Education, Tracee's Must Haves

What Is Edge Control & Do I Need It?

Do you know what feels fabulous? Completing your slicked back hairstyle by laying perfectly smooth...

Product Education, Tracee's Must-Haves

What's In My Shower? Ft. Tracee Ellis Ross

Anyone who thinks a shower can’t be the best part of your day doesn’t know...