How-To

Understanding Hair Elasticity: How to Assess & Improve The Strength of Your Curls

If you’re looking to enhance the strength & vitality of your curls, there’s a crucial hair element you need to know about hair elasticity.  What is hair elasticity? Elasticity refers...

How-To

How to Detox Your Scalp for Healthier Curls

Discover the essential steps & techniques to effectively detox your scalp for healthier, more vibrant curls with our comprehensive guide. Read on!

How-To, Product Education

How To Apply Leave-In Conditioner To Curly Hair

If you’re looking to breathe new life into your curls, you might be exploring hydration-boosting hair care like leave-in conditioner. But if you’re not actually sure how to use leave-in...

How-To, Styling Sessions

Split Ends 101: How To Protect Your Curls & Coils

Ready to say sayonara to split ends? Read on to learn why split ends occur, how to identify them, & how to protect your curls from split ends in the...

How-To, Product Education

Conditioner Chronicles: The Ultimate Guide To Using Conditioner For Curls & Coils

Ready to unlock the secrets to nourished and defined curls with our ultimate guide to using conditioner for natural textures? Read on to discover more!

How-To, Styling Sessions

How To Do Away With Fairy Knots: 3 Methods

Don't let fairy knots get the best of your luscious curls! Check out our blog to discover how to do away with single-strand knots & keep your curls protected.

Product Education

What Is Pre-Poo for Curly Hair?

Curly hair content has been awash with the term “pre-poo” lately, & for good reasons: pre-pooing is a simple, effective way to nourish & hydrate your hair & take your...

Product Education

How To Nourish Your Natural Tresses With Hair Milk

Discover the power of hair milk for nourishing your natural tresses. Learn how to incorporate it into your hair care routine for luscious, well-nourished curls.

Product Education

What Does Leave-In Conditioner Do For Curly Hair?

If you consume any curly hair content online, you’ve likely heard the hype about leave-in conditioners. But what does leave-in conditioner do for your hair? Are there any added benefits...

Product Education

Hair Mask vs Conditioner: Decoding The Difference For Natural Textures

Uncover the similarities and differences between hair masks and conditioners for natural textures, empowering you to make informed choices for your curl care routine.

Product Education

Jojoba Oil vs Argan Oil: Which Should I Reach For?

Familiar with the differences between jojoba oil vs argan oil? Read on to discover what makes each formula unique and the reasons to use them.

Product Education

What is Serum & How Should It Be Applied to Natural Curls?

Ever wondered, what is hair serum and how does it differ from hair oil? Read on to get the full breakdown of hair serum and why it's an integral part...

Curl Types, How-To

How To Care For Your 4C Hair Texture

Our 4C curls are bounteous & tight-textured. They move through space like the most talented breakdancers, always surprising & delightful. But if you have 4C hair, you also know that...

How-To, Product Education

How to Cocktail Curly Hair Products

Master the art of mixing & matching leave-ins, stylers & oils to find the perfect combinations for your hair.

Curl Care, Curl Types

The No Poo Method: Is It Right For My Hair Type?

The no poo method means skipping out on shampoo. If you have a natural hair texture and are interested in alternatives to shampoo, read on about no poo!  

Curl Types

Low vs High Porosity Hair: What's The Difference?

Not all curls are the same and can be categorized by level of porosity. What's the difference between low vs high porosity hair, you may ask? Read on here!

Curl Types

4B/4C Curl Patterns: Tips & Tricks for Ultimate Success on Wash Day

Suggestions from the PATTERN team & community as you find your hair’s new favorite products.

Curl Types

The Ultimate 3C Hair Handbook

3C hair is a dream, so if you've got it, you better know how to flaunt it. Check out our all-encompassing blog to learn how to care for your 3C...

How-To, Styling Sessions

Micro Braids: How To Achieve & Maintain The Look In 5 Steps

Whether your hair is a short bob or drapes down to the waist, microbraids are a great protective hairstyle. Read on to learn how to do microbraids

Styling Sessions

8 Benefits of Braiding Hair

Besides the fact that they are beautiful, what are the benefits of braiding hair? Keep reading to learn about all the different benefits of having your hair braided.

How-To, Styling Sessions

How to Do a Twist Out in 7 Steps

Gather your curls to unlock the magic of a twist out. It's the perfect style for transitioning, elongating your hair, and transforming your natural pattern. 

Curl Care, Styling Sessions

Locs Styling Tutorial & Wash Day Routine

Learn how one PATTERN model & mom washes, styles and cares for her locs.

Styling Sessions

Here's the Secret to a Curly Haircut

Whether the stylist cuts each curl one by one when dry, or straightens before grabbing the shears, curly cuts can be daunting. But they shouldn't be.

Styling Sessions

Knotless Braids vs Knot Braids

Unsure about the difference between knotless and knot braids? We're here to help. Keep reading to learn more about knotless and knot braids.

How-To, Ingredients

How To Use Coconut Oil to Enhance Your Natural Pattern

Energize your curls with the nourishing power of Coconut Oil! Read on to learn about the benefits of Coconut Oil from strengthening to smoothing curls & coils.

Ingredients

A Guide to Unlocking Your Curls with Honey

Are you looking to discover the secret to juicy & luscious curls? Read on to discover all you need to know about incorporating Honey into your curl care routine.

Ingredients

The Top 4 Benefits Of Peppermint Oil For Natural Textures

Do you know about  the benefits of peppermint oil for curly hair? Read on to discover how to level up your hair care routine using this natural ingredient.

Ingredients

4 Reasons Shea Butter Is An Essential Ingredient For Natural Textures

Ready to unlock your most luscious, healthy & moisturized curls yet? Get acquainted with shea butter, your new favorite natural hair ingredient.

Ingredients

The 4 Benefits Of Incorporating Rice Water Into Your Curly Hair Routine

Wondering, what does rice water do for your hair? Read on to learn about the many benefits of incorporating rice water into your curly hair routine today!

Ingredients

Avocado Oil For Curly Hair: What's All The Buzz?

Did you know avocado oil is packed with minerals, vitamins, & essential fatty acids? Read on to learn about the benefits of avocado for hair, specifically curls!

Watch Tracee’s Spelman College 2023 Commencement Speech

“Make space for yourself, for your whole self... In the private moments when you meet yourself, allow all of you to be present without judgment.” ~TRACEE ELLIS ROSS Our CEO &...

Tracee's Must Haves

What's In My Shower? Ft. Tracee Ellis Ross

A powerful product lineup in the shower can help take your curls to the next level. So read on & step up your shower game with our founder Tracee Ellis...

News, Product Education, Tracee's Must Haves

Tracee’s Summer Hair Essentials on the TODAY Show

Tracee Ellis Ross & The TODAY Show's Jill Martin chat about Tracee’s favorite PATTERN hair care products for healthy & hydrated summer hair.

Styling Sessions, Tracee's Must Haves

Tracee's 4 Braided Styles to Rock Before Wash Day

Dirty hair? Don't care. Tracee whips up four braided styles that can carry you from workout to workday to weekend wash.

Tracee's Two Braided Buns (Space Buns With Braids)

The Look: Double Braided Buns or "space buns with braids" | wind-friendly & a simple style for every hair type For this cute space buns hairstyle you will need hair products...

Styling Sessions, Tracee's Must Haves

Style In Seconds: Tracee's Sleek Slicked Back Bun

PATTERN Founder/CEO Tracee Ellis Ross shows us how she slicks it back and lays it smooth. 

Heat, How-To

How To Heat Train Hair With Natural Texture: 3 Expert Recommendations

Interested in learning how to heat train those luscious locks of yours? Look no further than PATTERN to learn the steps necessary to heat train curls.

Heat, How-To, Product Education

What is the Concentrator Attachment & How Can It Be Used For Heat Styling?

Introducing PATTERN's newest product, the Concentrator Attachment. Check out the blog to learn how to style your curls using this new blow dryer attachment.

Curl Care, Heat, Product Education

Does Heat Protectant Work & Do I Need It?

Does heat protectant work for real? Read on to discover the reasons why using a heat protectant is an absolute must for natural textures.

Heat, How-To, Product Education

What is the Brush Attachment & Why is it Great for Curly Hair?

Say hello to PATTERN's newest product, the Brush Attachment. Check out the blog to learn how to style your natural curls using this blow dryer attachment.

Heat, How-To, Product Education

What is the Wide Tooth Comb Attachment & How Does It Work?

Introducing PATTERN's newest product, the Wide Tooth Comb Attachment. Check out the blog to learn how to style your curls using the blow dryer attachment.

Heat, How-To

How To Repair Heat Damaged Hair: 6 Expert Tips

Heat damage happens but that doesn’t mean your delicate curls can’t be repaired. Check out our blog to learn how to fix heat damaged hair today.

Heat, How-To

Hair Stretching 101: How To Lengthen Your Curls

Interested in learning the necessary steps to safely lengthen your curls? Check out our tell-all blog to learn the ins and outs of hair stretching!

Heat, Styling Sessions

What Does Heat-Damaged Hair Look Like?

Wondering, what does heat damaged hair look like? Look no further than our blog to discover the early signs of heat damaged strands.

Heat, How-To, Styling Sessions

101 Guide To Blow Drying Natural Hair

Interested in learning the necessary steps to blow drying natural hair? Check out our comprehensive guide to heat styling using the blow-dry method today!