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Hair Care

How-To

Discover expert hair care advice, popular hairstyles, beauty tips, how-to videos & the best ways to care for your curls.

How-To, Product Education

Community Class: Lynette Silhouettes

Let’s learn from each other. We teamed up with curl creator Lynette Silhouettes to get...

How-To, Styling Sessions

An Expert Guide to Styling Butterfly Locs

A rotation of go-to protective styles can make haircare that much easier. But, after a...

Hair Care, How-To, Product Education

How To Use Clarifying Shampoo To Refresh & Revive Curls

Is there anything more joyful than a full crown of exquisite coils and curls? As...

How-To, Styling Sessions

How To Revive Curls After Sleeping: Do’s & Dont’s

Who has time for a bad hair day? Not us. Read on to learn how...

Hair Care, How-To

5 Steps To The Best Curly Hair Night Routine

Before you lay your head down on your pillow, make sure you have completed your...

Hair Care, How-To

Sleeping With Curly Hair: 7 Tips For Preserving Curls Overnight

Want to learn how to preserve and protect your curls overnight? Check out our guide...

How-To, Styling Sessions. Transitioning

Top 7 Protective Hairstyles For Transitioning Hair

Looking for new ways to style your natural hair while it transitions? Read on to...

Hair Care, How-To, Transitioning

Your Guide To Transitioning To Natural Hair | Pattern Beauty

Ready to go from relaxed to natural? If you are interested in transitioning to natural...

Hair Care

How Often Should You Wash Your Natural Hair?

Wash day can seem overwhelming as it is, but we want to help ease that...

How-To

How to Do Box Braids On Yourself | Pattern Beauty

There’s just something about a girl in a box braids hairstyle. Box braids are one...

How-To

How To Detangle Hair Before & After Washing

Detangling natural hair is an important part of every natural hair care routine and there...

How-To, Styling Sessions

How to Plop Your Hair

Wondering how to plop your hair to enhance your hair's natural waves? Keep reading for...

Hair Care, How-To

Locs Styling Tutorial & Wash Day Routine

Learn how to wash, style and care for your locs with this step by step...

Scalp Care

Scalp Exfoliation: Everything You Need to Know

Keeping a clean, healthy and moisturized scalp not only leads to healthy hair, but it...

Scalp Care

How to Get Rid of Dandruff

Say goodbye to dandruff once and for all! Learning how to get rid of dandruff...

Hair Care, How-To

Scalp Cleansing 101

You might be familiar with hair cleansing but what about scalp cleansing? It's just as...

Hair Care, Product Education

How to Moisturize Curly Hair

Love your curls? So do we. If you have curly hair, it can be a...

Styling Sessions, Product Education

How to Do a Twist Out in 7 Steps

Gather your curls to unlock the magic of a twist out. It's the perfect style...

Styling Sessions, How-To

How to Get the Best Wash and Go for Coily Hair

Learn how to achieve definition and volume with a wash-n-go for coily (3C-4B) hair with...

How-To

How to Cocktail Curly Hair Products

Discover dynamic curly hair care products, and master the art of mixing & matching leave-ins,...

Styling Sessions, How-To, Product Education

How to Do a Perfect Flexi Rod Set

Ebony Bomani shows us how to achieve the perfect Flexi Rod Set on 4a hair...

Transitioning

Transitioning does not have to be a mystery. Check out our tips & tricks on transitioning from relaxers or chemically-straightened styles to your natural locs.

How-To, Styling Sessions. Transitioning

Top 7 Protective Hairstyles For Transitioning Hair

Looking for new ways to style your natural hair while it transitions? Read on to...

Hair Care, Transitioning

Relaxed Hair vs Natural Hair: How Do They Compare?

Interested in learning how relaxed hair vs natural hair compare? Read on to discover all...

Hair Care, How-To, Transitioning

Your Guide To Transitioning To Natural Hair | Pattern Beauty

Ready to go from relaxed to natural? If you are interested in transitioning to natural...

Hair Care, Styling Sessions, Transitioning

5 Big Chop Mistakes To Avoid When Transitioning To Natural Hair

To grow out natural hair or go for the big chop? If you are opting...

News

The latest drops, breaking news & hair happenings from PATTERN Beauty. You don’t want to miss out!

News

Introducing the Jumbette Stylers | Pattern Beauty

Announcing two more of PATTERN’s hero products—Curl Gel and Styling Cream—are now available in large-and-in-charge...

Community, Poetry

In Honor of Our Ancestors: Juneteenth

Read “Juneteenth” — a beautiful poem written by PATTERN poet Amena Brown to commemorate the...

Product Education

Inside the ingredients. Behind the formulas. Everything you want to know about our highly-effective products, tools & accessories, plus how we keep your hair juicy & joyful.

How-To, Product Education

Community Class: Lynette Silhouettes

Let’s learn from each other. We teamed up with curl creator Lynette Silhouettes to get...

Hair Care, How-To, Product Education

How To Use Clarifying Shampoo To Refresh & Revive Curls

Is there anything more joyful than a full crown of exquisite coils and curls? As...

Hair Care, Product Education

The Top 3 Benefits of Clarifying Shampoo

Every now and then your natural curls need a fresh start. Things like oils, styling...

Product Education

The Top 8 Ingredients To Avoid In Shampoo For Natural Hair

When it comes to finding the right hair product for your natural hair, it can...

Hair Care, How-To

Your Guide to Scalp Health

Healthy hair begins with a healthy scalp. That being said, in order to have a...

Hair Care, Product Education

How to Moisturize Curly Hair

Love your curls? So do we. If you have curly hair, it can be a...

Hair Care, Product Education

QUIZ: Which Conditioner Is Right For You?

Take our quiz to find out which PATTERN conditioner will give you healthy & hydrated...

How-To, Product Education

Is Clarifying Shampoo Good for Curly Hair?

Contrary to what’s been said before, curls, coils, and tight textures benefit from clarifying shampoo....

How-To

How to Cocktail Curly Hair Products

Discover dynamic curly hair care products, and master the art of mixing & matching leave-ins,...

Styling Sessions

Swoop & slay. Define & moisturize. Hydrate & hold. Learn the latest styles & how to care for your crown from experts & naturals just like you.

How-To, Styling Sessions

An Expert Guide to Styling Butterfly Locs

A rotation of go-to protective styles can make haircare that much easier. But, after a...

Hair Care, Styling Sessions

Soft Locs vs Faux Locs: How Do They Compare?

We all love the look of locs. They are one of our favorites among the...

How-To, Styling Sessions

How To Revive Curls After Sleeping: Do’s & Dont’s

Who has time for a bad hair day? Not us. Read on to learn how...

Styling Sessions

4 Of The Best Protective Hairstyles For Sleeping: The Ultimate Guide

Wondering how you can protect your gorgeous curls not only during the day but throughout...

How-To, Styling Sessions. Transitioning

Top 7 Protective Hairstyles For Transitioning Hair

Looking for new ways to style your natural hair while it transitions? Read on to...

Hair Care, Styling Sessions, Transitioning

5 Big Chop Mistakes To Avoid When Transitioning To Natural Hair

To grow out natural hair or go for the big chop? If you are opting...

Styling Sessions

Different Types of Braid Styles for Curly Hair | Pattern Beauty

Braided hair is known for being a go-to look, perfect for protecting your hair year-round....

Styling Sessions

Knotless Braids vs Knot Braids | Pattern Beauty

There are so many types of braid styles, so it can be confusing to understand...

How-To, Styling Sessions

How to Plop Your Hair

Wondering how to plop your hair to enhance your hair's natural waves? Keep reading for...

Hair Care, Styling Sessions

Protective Hairstyles 101

Protective Hair Styles are all the rage these days and for good reason. Protective, beautiful...

Styling Sessions, Product Education

How to Do a Twist Out in 7 Steps

Gather your curls to unlock the magic of a twist out. It's the perfect style...

Styling Sessions, How-To

How to Get the Best Wash and Go for Coily Hair

Learn how to achieve definition and volume with a wash-n-go for coily (3C-4B) hair with...

Styling Sessions, How-To, Product Education

How to Do a Perfect Flexi Rod Set

Ebony Bomani shows us how to achieve the perfect Flexi Rod Set on 4a hair...

Tracee's Must-Haves

Our CEO/Founder shares her go-to routines, must-have products & the not-so-secret tricks to unleashing the best curls in your own bathroom.

Tracee's Must-Haves, Hair Care

How Tracee Gets Her Fab, Everyday Look

Watch & Learn as Tracee Ellis Ross shares her getting ready routine for Vogue Beauty...

Hair Care, Tracee's Must-Haves

Tracee’s Summer Hair Essentials on the TODAY Show | PATTERN Beauty

Tracee Ellis Ross & The TODAY Show's Jill Martin chatted about Tracee’s favorite PATTERN hair...

Hair Care

Keep your hair healthy & hydrated, juicy & joyful with beauty insights, transitioning tutorials & routines to give your strands the love they deserve.

Hair Care, How-To, Product Education

How To Use Clarifying Shampoo To Refresh & Revive Curls

Is there anything more joyful than a full crown of exquisite coils and curls? As...

Hair Care, Styling Sessions

Soft Locs vs Faux Locs: How Do They Compare?

We all love the look of locs. They are one of our favorites among the...

Hair Care, Product Education

The Top 3 Benefits of Clarifying Shampoo

Every now and then your natural curls need a fresh start. Things like oils, styling...

Hair Care, How-To

5 Steps To The Best Curly Hair Night Routine

Before you lay your head down on your pillow, make sure you have completed your...

Hair Care, How-To

Sleeping With Curly Hair: 7 Tips For Preserving Curls Overnight

Want to learn how to preserve and protect your curls overnight? Check out our guide...

Hair Care, Transitioning

Relaxed Hair vs Natural Hair: How Do They Compare?

Interested in learning how relaxed hair vs natural hair compare? Read on to discover all...

Hair Care, How-To, Transitioning

Your Guide To Transitioning To Natural Hair | Pattern Beauty

Ready to go from relaxed to natural? If you are interested in transitioning to natural...

Hair Care, Styling Sessions, Transitioning

5 Big Chop Mistakes To Avoid When Transitioning To Natural Hair

To grow out natural hair or go for the big chop? If you are opting...

Hair Care

5 Ways to Upgrade Your Kids' Curly Hair Routine | Pattern Beauty

By Ebony BomaniWe teach our kids how to walk, speak, share, not to chew with...

Hair Care, How-To

Locs Styling Tutorial & Wash Day Routine

Learn how to wash, style and care for your locs with this step by step...

Tracee's Must-Haves, Hair Care

How Tracee Gets Her Fab, Everyday Look

Watch & Learn as Tracee Ellis Ross shares her getting ready routine for Vogue Beauty...

Hair Care, Tracee's Must-Haves

Tracee’s Summer Hair Essentials on the TODAY Show | PATTERN Beauty

Tracee Ellis Ross & The TODAY Show's Jill Martin chatted about Tracee’s favorite PATTERN hair...

Hair Care, How-To

Your Guide to Scalp Health

Healthy hair begins with a healthy scalp. That being said, in order to have a...

Scalp Care

Scalp Exfoliation: Everything You Need to Know

Keeping a clean, healthy and moisturized scalp not only leads to healthy hair, but it...

Scalp Care

How to Get Rid of Dandruff

Say goodbye to dandruff once and for all! Learning how to get rid of dandruff...

Hair Care, How-To

Scalp Cleansing 101

You might be familiar with hair cleansing but what about scalp cleansing? It's just as...

Styling Tips

Why Is My Curly Hair So Frizzy?

If you have curly hair, chances are you've experienced your fair share of frizz! Learn...

Hair Care, How-To

Everything to Know About The LOC Method

The LOC method is a lovely way to transform your curls! Ready to dive in?...

Hair Care, Product Education

How to Moisturize Curly Hair

Love your curls? So do we. If you have curly hair, it can be a...

Hair Care, Product Education

QUIZ: Which Conditioner Is Right For You?

Take our quiz to find out which PATTERN conditioner will give you healthy & hydrated...

How-To, Product Education

Is Clarifying Shampoo Good for Curly Hair?

Contrary to what’s been said before, curls, coils, and tight textures benefit from clarifying shampoo....

How-To

How to Cocktail Curly Hair Products

Discover dynamic curly hair care products, and master the art of mixing & matching leave-ins,...