STRAND & STYLE

Watch & learn how to achieve a voluminous, 4A/4B hair texture wash & go using PATTERN's Hydration Shampoo, Intensive Conditioner, Styling Cream & the Strong Hold Gel. 

Contrary to what’s been said before, curls, coils, and tight textures benefit from clarifying shampoo. Here's what you need to know about clarifying shampoo for curly hair.

Master the art of mixing & matching leave-ins, stylers & oils to find the perfect combinations for your hair.

What a year it's been! Thank you for being apart of our journey. Take a stroll down memory lane with us and see some of our most cherished memories.

Ebony Bomani shows us how to achieve the perfect Flexi Rod Set with PATTERN's Strong Hold Gel, Hydration Shampoo, Intensive Conditioner & tools.

We’ve gathered some of the most iconic Black moms as inspiration for this Mother’s Day Gift Guide.