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TRACEE'S MUST HAVES

How-To

Discover expert hair care advice, popular hairstyles, beauty tips, how-to videos & the best ways to care for your curls.

  • What is the Diffuser Attachment & How Can It Amplify Your Curl Pattern?

    How-To, Product Education

    What is the Diffuser Attachment & How Can It Amplify Your Curl Pattern?

    Introducing PATTERN's newest product, the Diffuser Attachment. Check out the blog to learn how to style your natural hair using this blow dryer attachment.

    Read more
  • How To Make Hair Shiny & Luminous: 3 Expert Tips

    Curl Care, How-To, Styling Sessions

    How To Make Hair Shiny & Luminous: 3 Expert Tips

    Hands up for luminous curls all around! We make learning how to make hair shiny and smooth simple. Check out our blog to discover the route to luminous hair.

    Read more
  • What is the Brush Attachment & Why is it Great for Curly Hair?

    How-To, Product Education

    What is the Brush Attachment & Why is it Great for Curly Hair?

    Say hello to PATTERN's newest product, the Brush Attachment. Check out the blog to learn how to style your natural curls using this blow dryer attachment.

    Read more
  • How to Moisturize Curly Hair

    Curl Care, How-To

    How to Moisturize Curly Hair

    Love your curls? So do we. If you have curly hair, it can be a challenge to keep those beautiful locks moisturized. Read on for tips on how to moisturize...

    Read more
  • What is the Concentrator Attachment & How Can It Be Used For Heat Styling?

    How-To, Product Education

    What is the Concentrator Attachment & How Can It Be Used For Heat Styling?

    Introducing PATTERN's newest product, the Concentrator Attachment. Check out the blog to learn how to style your curls using this new blow dryer attachment.

    Read more
  • How to Do a Twist Out in 7 Steps

    How-To, Styling Sessions

    How to Do a Twist Out in 7 Steps

    Gather your curls to unlock the magic of a twist out. It's the perfect style for transitioning, elongating your hair, and transforming your natural pattern. 

    Read more
  • How To Style Baby Hairs & Promote New Hair Growth

    How-To, Styling Sessions

    How To Style Baby Hairs & Promote New Hair Growth

    Interested in learning how to get rid of baby hairs? Check out our blog to learn our top tips for styling edges.

    Read more
1 / of 7

Product Education

Everything you want to know about our highly-effective products, tools & accessories, plus how we keep your hair juicy & joyful.

  • What is the Diffuser Attachment & How Can It Amplify Your Curl Pattern?

    How-To, Product Education

    What is the Diffuser Attachment & How Can It Amplify Your Curl Pattern?

    Introducing PATTERN's newest product, the Diffuser Attachment. Check out the blog to learn how to style your natural hair using this blow dryer attachment.

    Read more
  • What is the Brush Attachment & Why is it Great for Curly Hair?

    How-To, Product Education

    What is the Brush Attachment & Why is it Great for Curly Hair?

    Say hello to PATTERN's newest product, the Brush Attachment. Check out the blog to learn how to style your natural curls using this blow dryer attachment.

    Read more
  • What is the Concentrator Attachment & How Can It Be Used For Heat Styling?

    How-To, Product Education

    What is the Concentrator Attachment & How Can It Be Used For Heat Styling?

    Introducing PATTERN's newest product, the Concentrator Attachment. Check out the blog to learn how to style your curls using this new blow dryer attachment.

    Read more
  • What is the Wide Tooth Comb Attachment & How Does It Work?

    How-To, Product Education

    What is the Wide Tooth Comb Attachment & How Does It Work?

    Introducing PATTERN's newest product, the Wide Tooth Comb Attachment. Check out the blog to learn how to style your curls using the blow dryer attachment.

    Read more
  • Relaxed Hair vs Natural Hair: How Do They Compare?

    Curl Care

    Relaxed Hair vs Natural Hair: How Do They Compare?

    Interested in learning how relaxed hair vs natural hair compare? Read on to discover all you need to know about relaxing hair vs keeping your curl pattern.

    Read more
1 / of 5

TRACEE'S MUST HAVES

Our CEO/Founder shares her go-to routines, must-have products & the not-so-secret tricks to unleashing the best curls in your own bathroom.

  • How Tracee Gets Her Fab, Everyday Look

    Tracee's Must Haves

    How Tracee Gets Her Fab, Everyday Look

    Watch & learn as Tracee shares her getting ready routine for Vogue Beauty Secrets.

    Read more
  • What's In My Shower? Ft. Tracee Ellis Ross

    Tracee's Must Haves

    What's In My Shower? Ft. Tracee Ellis Ross

    A powerful product lineup in the shower can help take your curls to the next level. So read on & step up your shower game with our founder Tracee Ellis...

    Read more
  • The Art of the Shower

    Tracee's Must Haves

    The Art of the Shower

    Discover Tracee’s co-wash reverie in this short film & step-by-step of her routine directed by our founder herself.

    Read more
  • Tracee's 4 Braided Styles to Rock Before Wash Day

    Styling Sessions, Tracee's Must Haves

    Tracee's 4 Braided Styles to Rock Before Wash Day

    Dirty hair? Don't care. Tracee whips up four braided styles that can carry you from workout to workday to weekend wash.

    Read more
  • Tracee's Double Braided Buns

    Tracee's Double Braided Buns

    The Look: Double Braided Buns | wind-friendly &  simple What you need:  Curl Gel Leave-In Conditioner Nylon Hair Ties Detangling Shower Brush

    Read more
  • Style In Seconds: Tracee's Sleek Slicked Back Bun

    Styling Sessions, Tracee's Must Haves

    Style In Seconds: Tracee's Sleek Slicked Back Bun

    PATTERN Founder/CEO Tracee Ellis Ross shows us how she slicks it back and lays it smooth. 

    Read more
1 / of 6

Curl Types

Focusing on healthy hair & encourages each hair texture to take up as much space as it desires.

  • How to Cocktail Curly Hair Products

    How-To, Product Education

    How to Cocktail Curly Hair Products

    Master the art of mixing & matching leave-ins, stylers & oils to find the perfect combinations for your hair.

    Read more
  • The Ultimate 3C Hair Handbook

    Curl Types

    The Ultimate 3C Hair Handbook

    3C hair is a dream, so if you've got it, you better know how to flaunt it. Check out our all-encompassing blog to learn how to care for your 3C...

    Read more
  • How To Care For Your 4C Hair Texture

    Curl Types, How-To

    How To Care For Your 4C Hair Texture

    Our 4C curls are bounteous & tight-textured. They move through space like the most talented breakdancers, always surprising & delightful. But if you have 4C hair, you also know that...

    Read more
  • The No Poo Method: Is It Right For My Hair Type?

    Curl Care, Curl Types

    The No Poo Method: Is It Right For My Hair Type?

    The no poo method means skipping out on shampoo. If you have a natural hair texture and are interested in alternatives to shampoo, read on about no poo!  

    Read more
  • Low vs High Porosity Hair: What's The Difference?

    Curl Types

    Low vs High Porosity Hair: What's The Difference?

    Not all curls are the same and can be categorized by level of porosity. What's the difference between low vs high porosity hair, you may ask? Read on here!

    Read more
  • 4B/4C Curl Patterns: Tips & Tricks for Ultimate Success on Wash Day

    Curl Types

    4B/4C Curl Patterns: Tips & Tricks for Ultimate Success on Wash Day

    Suggestions from the PATTERN team & community as you find your hair’s new favorite products.

    Read more
1 / of 6

STYLING SESSIONS

Swoop & slay. Define & moisturize. Hydrate & hold. Learn the latest styles & how to care for your crown from experts & naturals just like you.

  • Micro Braids: How To Achieve & Maintain The Look In 5 Steps

    How-To, Styling Sessions

    Micro Braids: How To Achieve & Maintain The Look In 5 Steps

    Whether your hair is a short bob or drapes down to the waist, microbraids are a great protective hairstyle. Read on to learn how to do microbraids

    Read more
  • COMMUNITY CLASS: Lynette Silhouettes

    Curl Types, Styling Sessions

    COMMUNITY CLASS: Lynette Silhouettes

      Let’s learn from each other. We teamed up with curl creator Lynette Silhouettes to get her notes on how she treats & styles her hair. Watch her full routine...

    Read more
  • The Perfect Flat Twist Out using the Curl Mousse with Ebony Bomani

    Product Education, Styling Sessions

    The Perfect Flat Twist Out using the Curl Mousse with Ebony Bomani

    Whether you’re transitioning (a.k.a. curly roots & straight ends), looking for a more defined curls, or just want to change it up, flat twists offer flawless ringletts that last all...

    Read more
  • Locs Styling Tutorial & Wash Day Routine

    Curl Care, Styling Sessions

    Locs Styling Tutorial & Wash Day Routine

    Learn how one PATTERN model & mom washes, styles and cares for her locs.

    Read more
  • Here's the Secret to a Curly Haircut

    Styling Sessions

    Here's the Secret to a Curly Haircut

    Whether the stylist cuts each curl one by one when dry, or straightens before grabbing the shears, curly cuts can be daunting. But they shouldn't be.

    Read more
  • Knotless Braids vs Knot Braids

    Styling Sessions

    Knotless Braids vs Knot Braids

    Unsure about the difference between knotless and knot braids? We're here to help. Keep reading to learn more about knotless and knot braids.

    Read more
1 / of 6

Ingredients

We search the globe for the best ingredients & review thousands of formulas with our chemists until we create the solutions to help you achieve your happiest hair.

  • Let’s break down Silicones

    Ingredients

    Let’s break down Silicones

    Learn more about silicones from PATTERN’s senior product developer.

    Read more
  • The Top 8 Ingredients To Avoid In Shampoo For Natural Hair

    Curl Care, Ingredients

    The Top 8 Ingredients To Avoid In Shampoo For Natural Hair

    When shopping for shampoo meant for natural hair, do you stop to read the fine print on product labels? Check out these top X ingredients to avoid in shampoo!

    Read more
  • The 4 Benefits Of Incorporating Castor Oil Into Your Hair Care Routine

    Ingredients

    The 4 Benefits Of Incorporating Castor Oil Into Your Hair Care Routine

    Did you know that there are many castor oil for hair benefits? Read on as we walk you through the benefits and how you to incorporate it into your hair...

    Read more
  • The 5 Benefits Of Marshmallow Root For Your Hair

    Ingredients

    The 5 Benefits Of Marshmallow Root For Your Hair

    Did you know that there are several marshmallow root benefits for hair? Read on to learn about the benefits & which hair care products have marshmallow root

    Read more
  • The Top 4 Benefits of Sea Moss For Curly Hair

    Ingredients

    The Top 4 Benefits of Sea Moss For Curly Hair

    Did you know that the benefits of Sea Moss for hair extend much further than increased growth? Read on to get the inside scoop on all things Sea Moss for...

    Read more
1 / of 5

Juicy & Joyful Content

Learn about the PATTERN community; stay up-to-date on offers,
new products, and more-straight to your inbox.


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