Explore by Category
How-To
Discover expert hair care advice, popular hairstyles, beauty tips, how-to videos & the best ways to care for your curls.
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What is the Diffuser Attachment & How Can It Amplify Your Curl Pattern?
Introducing PATTERN's newest product, the Diffuser Attachment. Check out the blog to learn how to style your natural hair using this blow dryer attachment.
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How To Make Hair Shiny & Luminous: 3 Expert Tips
Hands up for luminous curls all around! We make learning how to make hair shiny and smooth simple. Check out our blog to discover the route to luminous hair.
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What is the Brush Attachment & Why is it Great for Curly Hair?
Say hello to PATTERN's newest product, the Brush Attachment. Check out the blog to learn how to style your natural curls using this blow dryer attachment.
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How to Moisturize Curly Hair
Love your curls? So do we. If you have curly hair, it can be a challenge to keep those beautiful locks moisturized. Read on for tips on how to moisturize...
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What is the Concentrator Attachment & How Can It Be Used For Heat Styling?
Introducing PATTERN's newest product, the Concentrator Attachment. Check out the blog to learn how to style your curls using this new blow dryer attachment.
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How to Do a Twist Out in 7 Steps
Gather your curls to unlock the magic of a twist out. It's the perfect style for transitioning, elongating your hair, and transforming your natural pattern.
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How To Style Baby Hairs & Promote New Hair Growth
Interested in learning how to get rid of baby hairs? Check out our blog to learn our top tips for styling edges.
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Product Education
Everything you want to know about our highly-effective products, tools & accessories, plus how we keep your hair juicy & joyful.
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What is the Diffuser Attachment & How Can It Amplify Your Curl Pattern?
Introducing PATTERN's newest product, the Diffuser Attachment. Check out the blog to learn how to style your natural hair using this blow dryer attachment.
Read more -
What is the Brush Attachment & Why is it Great for Curly Hair?
Say hello to PATTERN's newest product, the Brush Attachment. Check out the blog to learn how to style your natural curls using this blow dryer attachment.
Read more -
What is the Concentrator Attachment & How Can It Be Used For Heat Styling?
Introducing PATTERN's newest product, the Concentrator Attachment. Check out the blog to learn how to style your curls using this new blow dryer attachment.
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What is the Wide Tooth Comb Attachment & How Does It Work?
Introducing PATTERN's newest product, the Wide Tooth Comb Attachment. Check out the blog to learn how to style your curls using the blow dryer attachment.
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Relaxed Hair vs Natural Hair: How Do They Compare?
Interested in learning how relaxed hair vs natural hair compare? Read on to discover all you need to know about relaxing hair vs keeping your curl pattern.
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TRACEE'S MUST HAVES
Our CEO/Founder shares her go-to routines, must-have products & the not-so-secret tricks to unleashing the best curls in your own bathroom.
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How Tracee Gets Her Fab, Everyday Look
Watch & learn as Tracee shares her getting ready routine for Vogue Beauty Secrets.
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What's In My Shower? Ft. Tracee Ellis Ross
A powerful product lineup in the shower can help take your curls to the next level. So read on & step up your shower game with our founder Tracee Ellis...
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The Art of the Shower
Discover Tracee’s co-wash reverie in this short film & step-by-step of her routine directed by our founder herself.
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Tracee's 4 Braided Styles to Rock Before Wash Day
Dirty hair? Don't care. Tracee whips up four braided styles that can carry you from workout to workday to weekend wash.
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Tracee's Double Braided Buns
The Look: Double Braided Buns | wind-friendly & simple What you need: Curl Gel Leave-In Conditioner Nylon Hair Ties Detangling Shower Brush
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Style In Seconds: Tracee's Sleek Slicked Back Bun
PATTERN Founder/CEO Tracee Ellis Ross shows us how she slicks it back and lays it smooth.
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Curl Types
Focusing on healthy hair & encourages each hair texture to take up as much space as it desires.
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How to Cocktail Curly Hair Products
Master the art of mixing & matching leave-ins, stylers & oils to find the perfect combinations for your hair.
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The Ultimate 3C Hair Handbook
3C hair is a dream, so if you've got it, you better know how to flaunt it. Check out our all-encompassing blog to learn how to care for your 3C...
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How To Care For Your 4C Hair Texture
Our 4C curls are bounteous & tight-textured. They move through space like the most talented breakdancers, always surprising & delightful. But if you have 4C hair, you also know that...
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The No Poo Method: Is It Right For My Hair Type?
The no poo method means skipping out on shampoo. If you have a natural hair texture and are interested in alternatives to shampoo, read on about no poo!
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Low vs High Porosity Hair: What's The Difference?
Not all curls are the same and can be categorized by level of porosity. What's the difference between low vs high porosity hair, you may ask? Read on here!
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4B/4C Curl Patterns: Tips & Tricks for Ultimate Success on Wash Day
Suggestions from the PATTERN team & community as you find your hair’s new favorite products.
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STYLING SESSIONS
Swoop & slay. Define & moisturize. Hydrate & hold. Learn the latest styles & how to care for your crown from experts & naturals just like you.
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Micro Braids: How To Achieve & Maintain The Look In 5 Steps
Whether your hair is a short bob or drapes down to the waist, microbraids are a great protective hairstyle. Read on to learn how to do microbraids
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COMMUNITY CLASS: Lynette Silhouettes
Let’s learn from each other. We teamed up with curl creator Lynette Silhouettes to get her notes on how she treats & styles her hair. Watch her full routine...
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The Perfect Flat Twist Out using the Curl Mousse with Ebony Bomani
Whether you’re transitioning (a.k.a. curly roots & straight ends), looking for a more defined curls, or just want to change it up, flat twists offer flawless ringletts that last all...
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Locs Styling Tutorial & Wash Day Routine
Learn how one PATTERN model & mom washes, styles and cares for her locs.
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Here's the Secret to a Curly Haircut
Whether the stylist cuts each curl one by one when dry, or straightens before grabbing the shears, curly cuts can be daunting. But they shouldn't be.
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Knotless Braids vs Knot Braids
Unsure about the difference between knotless and knot braids? We're here to help. Keep reading to learn more about knotless and knot braids.
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Ingredients
We search the globe for the best ingredients & review thousands of formulas with our chemists until we create the solutions to help you achieve your happiest hair.
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Let’s break down Silicones
Learn more about silicones from PATTERN’s senior product developer.
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The Top 8 Ingredients To Avoid In Shampoo For Natural Hair
When shopping for shampoo meant for natural hair, do you stop to read the fine print on product labels? Check out these top X ingredients to avoid in shampoo!
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The 4 Benefits Of Incorporating Castor Oil Into Your Hair Care Routine
Did you know that there are many castor oil for hair benefits? Read on as we walk you through the benefits and how you to incorporate it into your hair...
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The 5 Benefits Of Marshmallow Root For Your Hair
Did you know that there are several marshmallow root benefits for hair? Read on to learn about the benefits & which hair care products have marshmallow root
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The Top 4 Benefits of Sea Moss For Curly Hair
Did you know that the benefits of Sea Moss for hair extend much further than increased growth? Read on to get the inside scoop on all things Sea Moss for...
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