Explore by Category
Heat
Discover curl-conscious heat with The PATTERN Interchangeable Curling Iron & the rest of our new Heat Collection. Explore new ways to shape, stretch & define curls & coils.
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The Ins & Outs of Heat Training High Porosity Hair
Heat training high porosity hair can be a fabulous way to switch up your style while maintaining your hair’s health & vibrancy. But let’s be real—it’s all about balance. High...
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How to Steam Hair at Home: A Step-by-Step Guide for Natural Textures
If you’re anything like us, an image of your mom reading a glossy magazine underneath a hooded hair steamer comes to mind when you tap into your sweetest memories of...
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The Ultimate Guide to Curling Iron Sizes for Natural Textures
There’s no feeling quite like a great hair day, whether you’re rocking your curly hair au naturel or you’ve crafted a precise look with the help of a styling tool....
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How To Perfect the Iconic 90s Blowout with Natural Curls
From butterfly clips to low-rise jeans, the 90s are back in a big way, & so are the decade’s iconic hairstyles. Whether you’re a sucker for 90s rom coms or...
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Ceramic vs Titanium Curling Irons: Which is Best For Naturals?
Let’s be real: your natural texture is nothing short of eye-catching. Even still, there are several styling tools & techniques you can use to expand your repertoire of looks. With...
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Curling Iron vs Curling Wand: Choosing the Right Tool for Your Curls
If you’re blessed with curly or coily hair, you understand the joy of flaunting luscious locks to the world. But if you’re between wash days, you might desire an additional...
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How To Enhance Your Natural Curls Using a Curling Iron
While there’s nothing quite like the magic of your unique curl pattern, your natural texture’s versatility is its secret superpower. Whether you’re hoping to transform your loose curls into well-defined...
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How-To
Discover expert hair care advice, popular hairstyles, beauty tips, how-to videos & the best ways to care for your curls.
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Vacation Hair Care 101: How to Keep Your Curls Healthy on the Go
You may be soaking up every second of vacation, but your curls might need a little extra care to keep up. Between the dry airplane air, salty ocean breeze &...
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Stitch Braids Are Having a Moment & Here's How to Wear Them Well
Stitch braids are having a moment & we are here for it. Sleek, snatched & serving scalp wellness, this style is blowing up feeds & salons everywhere. Think of stitch...
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Everything You Need to Know About the Braided Bob Trend For Naturals
The ‘90s are calling on a boxy flip phone—& they’re here to tell you that one of the most iconic protective styles is back & bolder than ever. Enter the...
Read more -
101 Guide to Starting & Styling Goddess Braids
Thinking about jumping into the world of goddess braids? Welcome! This 101 guide is your all-in-one ticket to understanding, rocking & totally owning this style. Whether you're new to braiding...
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Scalp Exfoliation 101: A Guide For Naturals
There are many benefits to scalp exfoliation. Dive in and learn how to optimize your scalp health! Read more here.
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From Scalp to Strands: How to Use a Scalp Scrub for Juicier Curls
Healthy, juicy curls start at the root—literally. Your scalp is the foundation of your hair’s journey; giving it the love it deserves can transform how your curls look, feel &...
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A Simplified Guide to Oiling Low Porosity Curls
Low porosity curls have their own unique rhythm when it comes to moisture & care. With their tightly closed cuticles, low porosity strands are structured to retain hydration. The right...
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How to Style Your Short Curly Hair & Embrace Your Natural Hair Texture
It’s not unusual to glow with excitement once you finally trim your curls short. After all, there's something regal about how a crown of short curly hair frames your face...
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How To Create the Fluffy, Airy Curls of Your Dreams
Every curl has the potential to be bouncy, full of life & beautifully defined. Whether you’re a curly hair newbie or a seasoned pro, achieving voluminous curls that are soft,...
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How to Get Your Curls Back: A Step-by-Step Guide to Reviving Your Natural Texture
At one point or another, many of us have put the health of our curls & coils on the back burner in favor of achieving sleek, straight styles or rocking...
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Top Tips to Increase Your Curl Density & Embrace Fuller Curls
If you’ve been blessed by the curly-haired gods, you’ve probably whispered a little "thank you" for those luscious curls & coils every now & then. After all, not everyone can...
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Protein Overload vs. Moisture Overload: How to Balance Your Curls
When it comes to curl care, crafting the right routine for your unique pattern, density & porosity is a must—especially since the wrong formulas can deflate your luscious locks. Depending...
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How to Spot & Stop Hygral Fatigue for Healthier, Happier Curls
Picture this: You've been showering your curls with all the love & moisture they could ever want, but somehow, they're still lacking their signature bounce & definition. What gives? You...
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The Top 4 Reasons to Steam Your Curls
There’s no doubt about it: Natural textured hair is a thing of beauty. Whether yours is wavy, coily, tightly curled, or somewhere in between, it’s a gift & one of...
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How To Boost Curl Growth: 7 Secrets to Longer & Stronger Strands
Ready to embark on a journey to longer, stronger & more fabulous curls? You're in the right place: We've got the inside scoop on how to supercharge your curl growth...
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How To Get The Best Out of Your Curls with Hair Masks
If you’ve ever wondered, “What is a hair mask?” or “What do hair masks do for curly hair?” you’re not alone. Hair masks give your strands a deep-conditioning hug, infusing...
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How to Detox Your Scalp for Healthier Curls
Discover the essential steps & techniques to effectively detox your scalp for healthier, more vibrant curls with our comprehensive guide. Read on!
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How to Pineapple Hair
It’s wash day. You’ve completed your curl routine from start to finish & diffused your locks dry. You’re winding down for the evening… & now it’s time to sleep on...
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How To Detangle Your Natural Hair Like a Pro
No one has time to waste detangling hair. If knotted strands have got you down, check out our guide on how to detangle hair and maintain it for good!
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How To Apply Leave-In Conditioner To Curly Hair
If you’re looking to breathe new life into your curls, you might be exploring hydration-boosting hair care like leave-in conditioner. But if you’re not actually sure how to use leave-in...
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Product Education
Everything you want to know about our highly-effective products, tools & accessories, plus how we keep your hair juicy & joyful.
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From Scalp to Strands: How to Use a Scalp Scrub for Juicier Curls
Healthy, juicy curls start at the root—literally. Your scalp is the foundation of your hair’s journey; giving it the love it deserves can transform how your curls look, feel &...
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Scalp Scrub & Clarifying Shampoo: When to Use Each for Your Curls
If you rock natural curls, you know how important it is to keep your hair & scalp in tip-top shape. Two go-to products that benefit both? Scalp scrubs & clarifying...
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Top 6 Ways Scalp Scrubs Can Transform Your Curl Care Routine
When caring for natural curls, most of us put energy into hydration, styling & finding the perfect leave-in. But what about the part of your hair (literally) at the root...
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Top Products to Keep Your Curly Pixie Cut Looking Flawless
Dreaming of channeling your inner Halle Berry & rocking those curls with a pixie cut? It’s a look that never goes out of style—because, let’s face it, Catwoman-level glam is...
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Hair Mask vs Conditioner: Decoding The Difference For Natural Textures
Uncover the similarities and differences between hair masks and conditioners for natural textures, empowering you to make informed choices for your curl care routine.
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What Is Moisture Overload & How Does It Impact Natural Textures?
As a curly-haired icon, you already know how important it is to give your luscious locks a little extra love in the form of moisture. Since curls & coils are...
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How To Compare Curl Mousse & Curl Cream
Finding the products that help you uplift & unleash your natural curl pattern is crucial to nailing your wash day. But with so many to choose from, which options are...
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What Is Pre-Poo for Curly Hair?
Curly hair content has been awash with the term “pre-poo” lately, & for good reasons: pre-pooing is a simple, effective way to nourish & hydrate your hair & take your...
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10 Steps to Curating the Ultimate Curl Care Routine for Men
From Jason Momoa & his wondrous waves to Penn Badgley & his devil-may-care casual curls, men are confidently embracing their natural hair, inspiring others with textured locks to do the...
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How To Nourish Your Natural Tresses With Hair Milk
Discover the power of hair milk for nourishing your natural tresses. Learn how to incorporate it into your hair care routine for luscious, well-nourished curls.
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What Does Leave-In Conditioner Do For Curly Hair?
If you consume any curly hair content online, you’ve likely heard the hype about leave-in conditioners. But what does leave-in conditioner do for your hair? Are there any added benefits...
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Hair Mask vs Conditioner: Decoding The Difference For Natural Textures
Uncover the similarities and differences between hair masks and conditioners for natural textures, empowering you to make informed choices for your curl care routine.
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Jojoba Oil vs Argan Oil: Which Should I Reach For?
Familiar with the differences between jojoba oil vs argan oil? Read on to discover what makes each formula unique and the reasons to use them.
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What is Serum & How Should It Be Applied to Natural Curls?
Ever wondered, what is hair serum and how does it differ from hair oil? Read on to get the full breakdown of hair serum and why it's an integral part...
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Curl Types
Focusing on healthy hair & encourages each hair texture to take up as much space as it desires.
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High Porosity Hair Care 101: A Complete Guide For Natural Textures
Taking care of highly porous hair doesn’t have to feel like a mystery. If your hair tends to soak up moisture faster than you can say “deep conditioner” but loses...
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The Best Low Porosity Hair Routine for Healthy, Hydrated Curls
Low porosity hair is a unique texture that thrives with a little extra attention. Healthy, hydrated curls are within reach—with the right routine. Low porosity hair naturally has tightly packed...
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The Best Curl Care Routine for Effortless 2A Waves
Achieving effortless 2A wavy hair is all about embracing your natural texture with the right care routine. To celebrate all the unique twists, turns & waves that make your hair...
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How to Build a Curl Care Routine That Enhances Your 2B Texture
When it comes to embracing your natural 2B texture, building the right curl care routine is your ticket to a major glow-up—& we’re here to guide you every step of...
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How to Care for 2C Hair: A Guide to Gorgeous, Natural Waves
Growing up, life can sometimes feel like a series of black-and-white choices: chocolate or vanilla, rule follower or rule breaker, straight hair or curly hair. The idea of "in-between" barely...
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What Is Curl Density?
If you hang out with other curly-haired beauties, you start to realize that no two curl patterns are the same. Our coils & curls express themselves in countless ways &...
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5 Necessary Steps For Curating Your Coily Hair Care Routine
It’s no secret that your tight-textured coils turn heads. From the undeniable bounce to the va-va-voom volume, what’s not to love? & with beautiful texture comes great responsibility. Not to...
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Decoding the Differences Between Coily & Curly Hair
Even if you’re a texture expert, it can be tricky to figure out whether you have coily or curly hair. But when you’re ready to rock your natural texture, understanding your...
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How to Cocktail Curly Hair Products
Master the art of mixing & matching leave-ins, stylers & oils to find the perfect combinations for your hair.
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4B/4C Curl Patterns: Tips & Tricks for Ultimate Success on Wash Day
Suggestions from the PATTERN team & community as you find your hair’s new favorite products.
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STYLING SESSIONS
Swoop & slay. Define & moisturize. Hydrate & hold. Learn the latest styles & how to care for your crown from experts & naturals just like you.
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Stitch Braids Are Having a Moment & Here's How to Wear Them Well
Stitch braids are having a moment & we are here for it. Sleek, snatched & serving scalp wellness, this style is blowing up feeds & salons everywhere. Think of stitch...
Read more -
Everything You Need to Know About the Braided Bob Trend For Naturals
The ‘90s are calling on a boxy flip phone—& they’re here to tell you that one of the most iconic protective styles is back & bolder than ever. Enter the...
Read more -
101 Guide to Starting & Styling Goddess Braids
Thinking about jumping into the world of goddess braids? Welcome! This 101 guide is your all-in-one ticket to understanding, rocking & totally owning this style. Whether you're new to braiding...
Read more -
High Porosity Hair Care 101: A Complete Guide For Natural Textures
Taking care of highly porous hair doesn’t have to feel like a mystery. If your hair tends to soak up moisture faster than you can say “deep conditioner” but loses...
Read more -
The Best Low Porosity Hair Routine for Healthy, Hydrated Curls
Low porosity hair is a unique texture that thrives with a little extra attention. Healthy, hydrated curls are within reach—with the right routine. Low porosity hair naturally has tightly packed...
Read more -
Top Products to Keep Your Curly Pixie Cut Looking Flawless
Dreaming of channeling your inner Halle Berry & rocking those curls with a pixie cut? It’s a look that never goes out of style—because, let’s face it, Catwoman-level glam is...
Read more -
How to Style Your Short Curly Hair & Embrace Your Natural Hair Texture
It’s not unusual to glow with excitement once you finally trim your curls short. After all, there's something regal about how a crown of short curly hair frames your face...
Read more -
The Best TWA Hairstyles to Show Off Your Natural Style
When we think of natural hair, we often imagine cloud-like afros with gravity-defying bounce. But there's another way to celebrate our texture—the Teeny Weeny Afro (TWA). Without the weight of...
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How To Create the Fluffy, Airy Curls of Your Dreams
Every curl has the potential to be bouncy, full of life & beautifully defined. Whether you’re a curly hair newbie or a seasoned pro, achieving voluminous curls that are soft,...
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A Natural's Guide to Achieving Glossy Curls
Welcome to the world of glossy curls, where healthy, shiny & bouncy hair is just a few steps away. Whether you're new to your curls or a seasoned pro, you’re...
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How to Get Your Curls Back: A Step-by-Step Guide to Reviving Your Natural Texture
At one point or another, many of us have put the health of our curls & coils on the back burner in favor of achieving sleek, straight styles or rocking...
Read more -
5 Reasons Your Naturally Curly Hair Won’t Curl Like It Used To
You might remember how your curls fell from your head as a kid, a perfect halo of beautiful ringlets framing your face, soft as silk & wonderfully springy. But now...
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5 Essential Tips for Curls in Humidity
Imagine this. One day you’re giving vivacious curl energy as you confidently saunter to the brunch bar with your besties. The next, you’re on vacation in a sunny & humid—tropical...
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Microlocs 101: Your Guide to Starting & Styling
If you love the look of locs but prefer a slightly more delicate, lower-maintenance look, microlocs may be for you. Essentially tiny locs (about the width of a shoelace), microlocs offer gorgeous...
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5 Hairstyles That Celebrate Your Natural Coils
From braids to up-dos, there are an endless number of ways to embrace your natural coils with unique, eye-catching styles. Whether you’re searching for a go-to hairstyle that’ll get you...
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Microlocs vs Sisterlocks: What Sets Them Apart & How to Decide
While you might be familiar with styling your luscious coils into fashionable locs, did you know there is more than one type of loc? Talk about versatility. Microlocs (also spelled...
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8 Benefits of Braiding Hair
Besides the fact that they are beautiful, what are the benefits of braiding hair? Keep reading to learn about all the different benefits of having your hair braided.
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Is Your Natural Hair Getting Too Much Protein? How to Spot & Manage Overload
You know your curls best. If you’ve noticed a change in their texture or bounce, it’s natural to wonder what’s up. Typically soft, shiny strands that have lost their sheen...
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How to Do a Twist Out in 7 Steps
Gather your curls to unlock the magic of a twist out. It's the perfect style for transitioning, elongating your hair, and transforming your natural pattern.
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Ingredients
We search the globe for the best ingredients & review thousands of formulas with our chemists until we create the solutions to help you achieve your happiest hair.
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What Is Moisture Overload & How Does It Impact Natural Textures?
As a curly-haired icon, you already know how important it is to give your luscious locks a little extra love in the form of moisture. Since curls & coils are...
Read more -
Protein Overload vs. Moisture Overload: How to Balance Your Curls
When it comes to curl care, crafting the right routine for your unique pattern, density & porosity is a must—especially since the wrong formulas can deflate your luscious locks. Depending...
Read more -
Is Your Natural Hair Getting Too Much Protein? How to Spot & Manage Overload
You know your curls best. If you’ve noticed a change in their texture or bounce, it’s natural to wonder what’s up. Typically soft, shiny strands that have lost their sheen...
Read more -
The Key Roles Of Hair Oil & Leave-In Conditioner In Your Curl Care Routine
If you have gorgeous, bouncy curls, you know that keeping them healthy keeps them at their happiest. But with all the different hair products out there, it can be tricky...
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How To Use Coconut Oil to Enhance Your Natural Pattern
Energize your curls with the nourishing power of Coconut Oil! Read on to learn about the benefits of Coconut Oil from strengthening to smoothing curls & coils.
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A Guide to Unlocking Your Curls with Honey
Are you looking to discover the secret to juicy & luscious curls? Read on to discover all you need to know about incorporating Honey into your curl care routine.
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4 Reasons Shea Butter Is An Essential Ingredient For Natural Textures
Ready to unlock your most luscious, healthy & moisturized curls yet? Get acquainted with shea butter, your new favorite natural hair ingredient.
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The 4 Benefits Of Incorporating Rice Water Into Your Curly Hair Routine
Wondering, what does rice water do for your hair? Read on to learn about the many benefits of incorporating rice water into your curly hair routine today!
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Avocado Oil For Curly Hair: What's All The Buzz?
Did you know avocado oil is packed with minerals, vitamins, & essential fatty acids? Read on to learn about the benefits of avocado for hair, specifically curls!
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TRACEE'S MUST HAVES
Our CEO/Founder shares her go-to routines, must-have products & the not-so-secret tricks to unleashing the best curls in your own bathroom.
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Watch Tracee’s Spelman College 2023 Commencement Speech
“Make space for yourself, for your whole self... In the private moments when you meet yourself, allow all of you to be present without judgment.” ~TRACEE ELLIS ROSS Our CEO &...
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Tracee’s Summer Hair Essentials on the TODAY Show
Tracee Ellis Ross & The TODAY Show's Jill Martin chat about Tracee’s favorite PATTERN hair care products for healthy & hydrated summer hair.
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Tracee's 4 Braided Styles to Rock Before Wash Day
Dirty hair? Don't care. Tracee whips up four braided styles that can carry you from workout to workday to weekend wash.
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Tracee's Two Braided Buns (Space Buns With Braids)
The Look: Double Braided Buns or "space buns with braids" | wind-friendly & a simple style for every hair type For this cute space buns hairstyle you will need hair products...
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Style In Seconds: Tracee's Sleek Slicked Back Bun
PATTERN Founder/CEO Tracee Ellis Ross shows us how she slicks it back and lays it smooth.
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