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Discover expert hair care advice, popular hairstyles, beauty tips, how-to videos & the best ways to care for your curls.
How To Care For Your Curly Hair: Summer Edition
Say yes to sunshine & juicy curls! Discover new styles, the best products to use & the simple care routine you need to keep your curls looking great all summer!Read more
Split Ends 101: How To Protect Your Curls & Coils
Ready to say sayonara to split ends? Read on to learn why split ends occur, how to identify them, & how to protect your curls from split ends in the...Read more
How To Do Away With Fairy Knots: 3 Methods
Don't let fairy knots get the best of your luscious curls! Check out our blog to discover how to do away with single-strand knots & keep your curls protected.Read more
5 Curly Hairstyles To Wear To The Gym: Tips and Tricks for a Sweat-Proof Style
Looking for new ways to style your curly hair when exercising? Check out our blog for inspiration & the best tips on how to create looks that fit your unique...Read more
How To Style Baby Hairs & Promote New Hair Growth
Interested in learning how to get rid of baby hairs? Check out our blog to learn our top tips for styling edges.Read more
How To Make Curly Hair Shiny & Luminous: 3 Expert Tips
Hands up for luminous curls all around! We make learning how to make hair shiny and smooth simple. Check out our blog to discover the route to luminous hair.Read more
Everything you want to know about our highly-effective products, tools & accessories, plus how we keep your hair juicy & joyful.
Jojoba Oil vs Argan Oil: Which Should I Reach For?
Familiar with the differences between jojoba oil vs argan oil? Read on to discover what makes each formula unique and the reasons to use them.Read more
4 Boar Bristle Brush Benefits For Curls & Coils
Psst! Are you in the know of the top boar bristle brush benefits for curly hair? Wait not one minute longer to discover what this brush can do for your...Read more
The Top 5 Benefits of Using A Satin vs Silk Bonnet
Choosing a fabric that can gently cradle your curls is key for caring for natural hair. Read on to learn the pros & cons of using a satin vs silk...Read more
The Top 3 Benefits of Clarifying Shampoo
Whether your precious head of hair or scalp is in need of a good refresh, the benefits of clarifying shampoo can help you achieve exactly that. Read on today!Read more
What is Serum & How Should It Be Applied to Natural Curls?
Ever wondered, what is hair serum and how does it differ from hair oil? Read on to get the full breakdown of hair serum and why it's an integral part...Read more
What Is Edge Control & Do I Need It?
Wondering, what is edge control & how it can help you achieve ultimate edges that last all day? Read on as we take a deep dive into the world of...Read more
TRACEE'S MUST HAVES
Our CEO/Founder shares her go-to routines, must-have products & the not-so-secret tricks to unleashing the best curls in your own bathroom.
Watch Tracee’s Spelman College 2023 Graduation Speech
“Make space for yourself, for your whole self... In the private moments when you meet yourself, allow all of you to be present without judgment.” ~TRACEE ELLIS ROSS Our CEO &...Read more
What's In My Shower? Ft. Tracee Ellis Ross
A powerful product lineup in the shower can help take your curls to the next level. So read on & step up your shower game with our founder Tracee Ellis...Read more
Tracee’s Summer Hair Essentials on the TODAY Show
Tracee Ellis Ross & The TODAY Show's Jill Martin chat about Tracee’s favorite PATTERN hair care products for healthy & hydrated summer hair.Read more
Tracee's 4 Braided Styles to Rock Before Wash Day
Dirty hair? Don't care. Tracee whips up four braided styles that can carry you from workout to workday to weekend wash.Read more
Tracee's Double Braided Buns
The Look: Double Braided Buns | wind-friendly & simple You will need hair products for braids such as: Curl Gel Leave-In Conditioner Nylon Hair Ties Detangling Shower BrushRead more
Style In Seconds: Tracee's Sleek Slicked Back Bun
PATTERN Founder/CEO Tracee Ellis Ross shows us how she slicks it back and lays it smooth.Read more
Focusing on healthy hair & encourages each hair texture to take up as much space as it desires.
The Ultimate 3A Hair Handbook
Ready to pamper your 3A hair on a daily basis? Check out our blog to discover the ultimate guide to caring for your 3A hair type.Read more
The Ultimate 3C Hair Handbook
3C hair is a dream, so if you've got it, you better know how to flaunt it. Check out our all-encompassing blog to learn how to care for your 3C...Read more
How To Care For Your 4C Hair Texture
Our 4C curls are bounteous & tight-textured. They move through space like the most talented breakdancers, always surprising & delightful. But if you have 4C hair, you also know that...Read more
The No Poo Method: Is It Right For My Hair Type?
The no poo method means skipping out on shampoo. If you have a natural hair texture and are interested in alternatives to shampoo, read on about no poo!Read more
Low vs High Porosity Hair: What's The Difference?
Not all curls are the same and can be categorized by level of porosity. What's the difference between low vs high porosity hair, you may ask? Read on here!Read more
4B/4C Curl Patterns: Tips & Tricks for Ultimate Success on Wash Day
Suggestions from the PATTERN team & community as you find your hair’s new favorite products.Read more
Swoop & slay. Define & moisturize. Hydrate & hold. Learn the latest styles & how to care for your crown from experts & naturals just like you.
Micro Braids: How To Achieve & Maintain The Look In 5 Steps
Whether your hair is a short bob or drapes down to the waist, microbraids are a great protective hairstyle. Read on to learn how to do microbraidsRead more
8 Benefits of Braiding Hair | Pattern Beauty
Besides the fact that they are beautiful, what are the benefits of braiding hair? Keep reading to learn about all the different benefits of having your hair braided.Read more
How to Do a Twist Out in 7 Steps
Gather your curls to unlock the magic of a twist out. It's the perfect style for transitioning, elongating your hair, and transforming your natural pattern.Read more
Locs Styling Tutorial & Wash Day Routine
Learn how one PATTERN model & mom washes, styles and cares for her locs.Read more
Here's the Secret to a Curly Haircut
Whether the stylist cuts each curl one by one when dry, or straightens before grabbing the shears, curly cuts can be daunting. But they shouldn't be.Read more
Knotless Braids vs Knot Braids
Unsure about the difference between knotless and knot braids? We're here to help. Keep reading to learn more about knotless and knot braids.Read more
We search the globe for the best ingredients & review thousands of formulas with our chemists until we create the solutions to help you achieve your happiest hair.
How To Use Coconut Oil to Enhance Your Natural Pattern
Energize your curls with the nourishing power of Coconut Oil! Read on to learn about the benefits of Coconut Oil from strengthening to smoothing curls & coils.Read more
A Guide to Unlocking Your Curls with Honey
Are you looking to discover the secret to juicy & luscious curls? Read on to discover all you need to know about incorporating Honey into your curl care routine.Read more
The Top 4 Benefits Of Peppermint Oil For Natural Textures
Do you know about the benefits of peppermint oil for curly hair? Read on to discover how to level up your hair care routine using this natural ingredient.Read more
4 Reasons Shea Butter Is An Essential Ingredient For Natural Textures
Ready to unlock your most luscious, healthy & moisturized curls yet? Get acquainted with shea butter, your new favorite natural hair ingredient.Read more
The 4 Benefits Of Incorporating Rice Water Into Your Curly Hair Routine
Wondering, what does rice water do for your hair? Read on to learn about the many benefits of incorporating rice water into your curly hair routine today!Read more
Avocado Oil For Curly Hair: What's All The Buzz?
Did you know avocado oil is packed with minerals, vitamins, & essential fatty acids? Read on to learn about the benefits of avocado for hair, specifically curls!Read more
Discover curl-conscious heat with The PATTERN Blow Dryer & the rest of our new Heat Collection. Explore new ways to shape, stretch & define curls & coils.
How To Heat Train Hair With Natural Texture: 3 Expert Recommendations
Interested in learning how to heat train those luscious locks of yours? Look no further than PATTERN to learn the steps necessary to heat train curls.Read more
What is the Concentrator Attachment & How Can It Be Used For Heat Styling?
Introducing PATTERN's newest product, the Concentrator Attachment. Check out the blog to learn how to style your curls using this new blow dryer attachment.Read more
Does Heat Protectant Work & Do I Need It?
Does heat protectant work for real? Read on to discover the reasons why using a heat protectant is an absolute must for natural textures.Read more
What is the Brush Attachment & Why is it Great for Curly Hair?
Say hello to PATTERN's newest product, the Brush Attachment. Check out the blog to learn how to style your natural curls using this blow dryer attachment.Read more
What is the Wide Tooth Comb Attachment & How Does It Work?
Introducing PATTERN's newest product, the Wide Tooth Comb Attachment. Check out the blog to learn how to style your curls using the blow dryer attachment.Read more
How To Repair Heat Damaged Hair: 6 Expert Tips
Heat damage happens but that doesn’t mean your delicate curls can’t be repaired. Check out our blog to learn how to fix heat damaged hair today.Read more
Hair Stretching 101: How To Lengthen Your Curls
Interested in learning the necessary steps to safely lengthen your curls? Check out our tell-all blog to learn the ins and outs of hair stretching!Read more
What Does Heat-Damaged Hair Look Like?
Wondering, what does heat damaged hair look like? Look no further than our blog to discover the early signs of heat damaged strands.Read more
101 Guide To Blow Drying Natural Hair
Interested in learning the necessary steps to blow drying natural hair? Check out our comprehensive guide to heat styling using the blow-dry method today!Read more