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    Featured Products Title
    Smoothing
    Moisture Milk Moisture Milk

    Moisture Milk

    Hydrating
    Hydration Shampoo Hydration Shampoo

    Hydration Shampoo

    #1 Bestseller
    Leave-In Conditioner Leave-In Conditioner

    Leave-In Conditioner

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    The Hair Steamer The Hair Steamer

    The Hair Steamer

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    The Heat Bundle The Heat Bundle

    The Heat Bundle

    $18 Savings
    Steam & Repair Set Steam & Repair Set

    Steam & Repair Set

    $52 Value
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    Styling Bestsellers Kit Styling Bestsellers Kit

    Styling Bestsellers Kit

    $38 Value
    Palo Santo Mini Stylers Kit Palo Santo Mini Stylers Kit

    Palo Santo Mini Stylers Kit

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Palo Santo Leave-In Conditioner

Palo Santo Leave-In Conditioner

Hydration Shampoo

Hydration Shampoo

Palo Santo Curl Mousse

Palo Santo Curl Mousse

Detangling Nectar

Detangling Nectar

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GIFT GUIDE Bestsellers Body Styling Creams & Gels Conditioners Shampoo & Prepoo Masks, Oils & Serums Heat Styling Tools & Brushes Accessories
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  • Cleansing Shampoo - White cylindrical bottle with black abstract face design and orange cap labeled PATTERN Beauty Cleansing Shampoo. Cleansing Shampoo - Woman with wet, curly hair applying foamy PATTERN Beauty cleansing shampoo on scalp and strands. Cleansing Shampoo - White and yellow cylindrical bottle with bold black wave design labeled "Pattern" Cleansing Shampoo by PATTERN Beauty by. Cleansing Shampoo - White bottle with black abstract patterns and an orange cap, frothy shampoo overflowing from the top. Cleansing Shampoo - Person rinsing medium-length blonde hair under a dark showerhead with shampoo foam visible against a warm orange wall.

    Cleansing Shampoo

    Cleansing Shampoo

    remove build up & deep clean

  • Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox
    Viral Hit

    Deep Scalp Detox

    Deep Scalp Detox

    purify, purge & balance

  • Revitalizing Scalp Scrub Revitalizing Scalp Scrub Revitalizing Scalp Scrub Revitalizing Scalp Scrub Revitalizing Scalp Scrub Revitalizing Scalp Scrub Revitalizing Scalp Scrub Revitalizing Scalp Scrub
    NEW

    Revitalizing Scalp Scrub

    Revitalizing Scalp Scrub

    scrub. rinse. rejoice.

  • Breakage Barrier Hair Mask - Brown and yellow jar of PATTERN Beauty Breakage Barrier Hair Mask with bold white text on front. Breakage Barrier Hair Mask - Yellow and black jar of PATTERN Beauty Breakage Barrier Hair Mask with bold text on orange background. Breakage Barrier Hair Mask - Amber jar with black lid labeled Breakage Barrier Hair Mask by PATTERN Beauty, light golden hair mask pouring out. Breakage Barrier Hair Mask - PATTERN Beauty by Tracee Ellis Ross Breakage Barrier Hair Mask in amber jar with yellow lid and bold white text. Breakage Barrier Hair Mask - Four strands of shiny, black, tightly coiled hair held between fingers against a neutral background.

    Breakage Barrier Hair Mask

    Breakage Barrier Hair Mask

    formerly known as transition mask

  • Treatment Mask Treatment Mask Treatment Mask Treatment Mask Treatment Mask Treatment Mask

    Treatment Mask

    Treatment Mask

    strengthen, soften & curl elongation

  • Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo
    Hydrating

    Hydration Shampoo

    Hydration Shampoo

    gentle moisture-rich cleanser

  • Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner
    Hydrating

    Medium Conditioner

    Medium Conditioner

    moisture-rich hydration with extra slip

  • Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo
    Hydrating

    Palo Santo Hydration Shampoo

    Palo Santo Hydration Shampoo

    gentle moisture-rich cleanser

  • Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner

    Palo Santo Medium Conditioner

    Palo Santo Medium Conditioner

    rich hydration with curl definition

  • Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner

    Intensive Conditioner

    Intensive Conditioner

    ultra-hydrating & restorative

  • Spray Bottle Spray Bottle Spray Bottle Spray Bottle

    Juicy & Joyful Mist Spray Bottle

    Juicy & Joyful Mist Spray Bottle

    for curlies, coilies & tight textures

  • Bounce Back Pre-Poo - White cylindrical bottle with tan cap, labeled PATTERN Bounce Back Pre-Poo by Tracee Ellis Ross against a yellow background. Bounce Back Pre-Poo - White cylindrical bottle with tan cap, yellow "PATTERN" text, and fine print label on front. Bounce Back Pre-Poo - PATTERN Beauty Bounce Back Pre-Poo bottle held by smiling woman with curly and straight hair on beige background. Bounce Back Pre-Poo - White cylindrical bottle with a beige cap labeled Bounce Back Pre-Poo, next to a white pump bottle with black abstract face. Bounce Back Pre-Poo - Pattern Beauty Bounce Back Pre-Poo white bottle with copper cap and copper lettering held in hand against peach background. Bounce Back Pre-Poo - Bounce Back Pre-Poo in tall white cylindrical bottle with tan cap, and Transition Mask in a short round amber jar with black Bounce Back Pre-Poo - Small amber plastic bottle with black pump dispenser and white label featuring black and yellow leaf design, PATTERN Beauty. Bounce Back Pre-Poo - Hand holding PATTERN Beauty Bounce Back Pre-Poo tube above natural curly hair against beige background.
    Viral Fav

    Bounce Back Pre-Poo

    Bounce Back Pre-Poo

    revive & nourish

  • Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner

    Heavy Conditioner

    Heavy Conditioner

    oil-rich hydration & curl definition

  • Scalp Serum Scalp Serum Scalp Serum Scalp Serum
    Great for Braids

    Scalp Serum

    Scalp Serum

    calm, moisturize & soothe your scalp

  • Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner

    Lightweight Conditioner

    Lightweight Conditioner

    weightless moisture & reduces breakage

  • Microfiber Towel Microfiber Towel

    Microfiber Towel

    Microfiber Towel

    premium microfiber material that won't disrupt curls

    Sold out
  • Shower Brush Shower Brush Shower Brush Shower Brush Shower Brush

    Shower Brush

    Shower Brush

    effortlessly sculpt your curls

  • Wide Tooth Comb Wide Tooth Comb Wide Tooth Comb Wide Tooth Comb Wide Tooth Comb

    Wide Tooth Comb

    Wide Tooth Comb

    detangle & style with ease

  • Mini wide tooth comb Mini Wide Tooth Comb - Hand holding black PATTERN Beauty by Tracee Ellis Ross mini wide tooth comb with bold teeth. Mini Wide Tooth Comb - Black mini wide tooth comb with yellow "PATTERN" logo and matching black velvet pouch by PATTERN Beauty by Tracee Ellis Ross .

    Mini Wide Tooth Comb

    Mini Wide Tooth Comb

    for curlies, coilies & tight textures

  • Mini Shower Brush - Black mini shower brush with short teeth and curved edges, PATTERN Beauty by Tracee Ellis Ross logo on handle. Mini Shower Brush - Black Mini Shower Brush with fine teeth and ergonomic handle held in hand, PATTERN Beauty by Tracee Ellis Ross branding. Mini Shower Brush - Black mini shower brush with short, dense bristles and PATTERN Beauty by Tracee Ellis Ross logo on handle. Mini Shower Brush - Mini black paddle brush with firm bristles and PATTERN Beauty by Tracee Ellis Ross logo on handle against yellow background.

    Mini Shower Brush

    Mini Shower Brush

    for curlies, coilies & tight textures

  • Spoontula Spoontula Spoontula Spoontula Spoontula

    Spoontula

    Spoontula

    for curlies, coilies & tight textures

  • Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar
    Extra Slip

    Detangling Nectar

    Detangling Nectar

    detangles with extra slip

  • Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam in sleek black and yellow bottle on orange background. Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam bottle held by smiling woman with natural afro hair, text about damage reduction on. Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam microscopic before-and-after hair strand comparison showing smoother cuticle layer. Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam bottle with yellow cap beside curly woman with voluminous hair. Repair360®  Leave-in Foam - White whipped foam texture swatch labeled vegan protein and amino acids by PATTERN Beauty. Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam bottle with text highlighting protection against breakage, chemical damage, heat. Repair360®  Leave-in Foam - PATTERN Beauty Repair360 Leave-in Foam bottles with styling benefits text and yellow sponge on stacked haircare books. Repair360®  Leave-in Foam - Smiling woman with voluminous natural hair wearing a white Repair360® PATTERN Beauty t-shirt. Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam bottle with yellow pump and foam on dark brown packaging. Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam with matching shampoo, conditioner, scalp treatment, and hair butter in black,. Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam bottles in 5.5 fl oz and 2.5 fl oz sizes with yellow caps on spiral notebook. Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam bottle with yellow cap on reflective surface against yellow background. Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam in white bottle with orange cap, 5.5 fl oz size.
    NEW

    Repair360® Leave-in Foam

    Repair360® Leave-in Foam

    rebuild & revive

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