Salon Quality Styling at Home
"Pattern products are the correct way to maintain my hair between salon visits. In just two wash sessions I’m able to create bounce, silky coils and manageable hair on the daily."
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gentle moisture-rich cleanser
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A gentle Hydration Shampoo with Shea Butter, Aloe, Honey & Coconut Oil that cleanses without stripping—leaving curls soft & hydrated.
Description
Add this hydrating shampoo for curly hair to your natural hair care routine. Creamy, luxurious & boosted with a blend of glorious oils, our Hydration Shampoo helps curls & coils dance in a wash of liquid sunshine. This gentle, moisturizing formula can softly lather to cleanse your hair & scalp removing build-up & dirt without stripping away moisture. With our hydrating shampoo we skipped harsh surfactants such as SLS or SLES & bathe your hair in a moisture-rich formula with key ingredients like Aloe Vera Leaf Juice, Coconut Oil & Honey. Thick hair, fine hair, curly hair & damaged hair is left healthy & hydrated & ready to be pampered by your favorite PATTERN hydrating conditioner products such as our leave-in conditioner.,
Fragrance: Tracee picked this to be clean & not over-powering. Notes are an exotic floral scent mélange of Jasmine, Bergamot & Sweet Sandalwood.
2022 InStyle Best Beauty Buy Winner
2020 Glamour Beauty Award Winner for Best Pro Shampoo for Curls
2020 NewBeauty Award Winner for Best Shampoo for Curls
2020 Woman's Health, Healthy Hair Award Winner
2019 Very Good Light, Lightening Award Winner
2019 Gloss Angeles’ Best Hair Launches
Ingredients

delivers lightweight hydration while helping lock in moisture, helping strands feel smoother & hydrated

moisturize & soften
Usage
Massage vigorously into scalp & wet hair. Add more water as needed to work product through the hair.
Rinse thoroughly. Wash a second time as desired.
Pro tip: Follow with your preferred PATTERN conditioner.

Palo Santo Hydration Shampoo
Massage vigorously into scalp & wet hair for essential hydration. Add more water as needed to work the moisturizing shampoo for natural hair through any hair type. Rinse thoroughly. Wash a second time as desired. Follow with your preferred PATTERN matching conditioner & styling hair products. Avoid contact with eyes. If contact occurs, rinse well with water.
Palo Santo Hydration Shampoo
Moisture Level
Ideal For
removing build-up without stripping moisture
Use Frequency
every wash day or to tame fly aways
Cleansing Shampoo
Moisture Level
Ideal For
removing build-up & reviving the scalp
Use Frequency
every wash day
Bounce Back Pre-Poo
Moisture Level
Ideal For
reverting curls after heat styling
Use Frequency
after heat styling
Detangling Nectar
Moisture Level
Ideal For
loosening stubborn knots & tangles
Use Frequency
every detangling session
Overall rating: 4.7391305 / 5 from 138 reviews.
The Palo Santo Hydration Shampoo leaves hair feeling soft and hydrated, with a pleasant and light scent. It is particularly effective for curls, leaving them refreshed and full of moisture. The recommended usage size is small, around the size of 3 peas.
Review topics: ["size","look","pattern","feels","difference","results","smells","shampoo","hair","curls","line","palo santo","conditioner","lather","formula","works","bottle","cleans","suds","moisture","hydration"].
"Pattern products are the correct way to maintain my hair between salon visits. In just two wash sessions I’m able to create bounce, silky coils and manageable hair on the daily."
— Sydney H. (5/5)
"I’ve used this product twice now and both times it ends up EXTREMELY tangling my hair, and that’s both times right after using the detangling nectar which works wonders. I had switched to this from a more clarifying shampoo to use with the steamer, and thought maybe it was the steamer causing the tangling somehow but it wasn’t. I absolutely love the smell and it does clean the hair, but just cannot continue to use this with how badly it tangles my hair."
— Sabreena C. (1/5)
"First time using this product, I find it to be just the right amount of lather and scent."
— Marilyn H. (4/5)
"The size is interesting since shampoo sometimes last longer than conditioner. Love the texture of the product and it's a great smell."
— Ashley D. (5/5)
"This scent is so amazing on all their products. The shampoo is delightful. I carry the palo santo gel and leave-in minis with me and touch up late in day. Everyone tells me I smell so good -after ."
— Sheri W. (5/5)
"By that title I mean she’s cute but should def be sold in the bigger bottles atp."
— Ryan W. (5/5)
"This shampoo (the first I've tried from Pattern) pours much like milk or cream. It's VERY loose so be careful to use VERY little or you'll be wasting money. If you need more (I have very short hair), you can add it. As a shampoo, it's great! It lathers well and when massaged in, it doesn't lose its body. I find it extremely effective and does not leave my hair feeling coated with any chemicals. Yay!"
— Joanne N. (5/5)
"Love it! Clean and moisturized every time we use this shampoo on my daughter's hair. (And mine!)"
— Abigail G. (5/5)
"This is the only shampoo I've found that reliably nourishes both my mixed (Middle Eastern and Scandinavian) 2b range hair hair and sensitive scalp year round. It doesn't weigh down my loose pattern and actually improves its structure."
— M. D. (5/5)
"I like the smell of this shampoo. The shampoo made my hair feel hydrated and soft."
— Tonya B. (5/5)
Palo Santo Hydration Shampoo shares the same gentle, moisture-rich formula as PATTERN's original Hydration Shampoo — Aloe Vera Leaf Juice, Coconut Oil, and Honey — finished in the brand's Palo Santo scent.
Yes, like the original Hydration Shampoo, it's formulated without SLS or SLES, along with being free of parabens, phthalates, and formaldehyde.
It's available in a 6.76 fl oz size priced at $20.
Yes, since the formula is the same as the original Hydration Shampoo, it layers well with any PATTERN conditioner or styler regardless of scent line.
Palo Santo is PATTERN's signature woody, earthy fragrance line, offered across shampoo, leave-in conditioner, and styling products for those who prefer a warmer scent profile.
It's a good fit for anyone who already likes PATTERN's Hydration Shampoo formula but prefers a different fragrance, or for fans of the brand's Palo Santo scent looking to build a full matching routine.