"Pattern Products are my total go to. Nothingbut Pattern touches my hair. From the creamy sumptuous Cowash Cleansing Shampoo to my Palo Alto Leave In Conditioner and now with my 360Repair Foam my beautiful hair now Locs has never looked better. YAY!!!"
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1 / of 7Cleansing Shampoo
Cleansing Shampoo
remove build up & deep clean
$22.00Shipping calculated at checkout.Couldn't load pickup availability
A clarifying shampoo with Matcha Green Tea, Aloe & Panthenol that removes buildup, strengthens hair & revitalizes the scalp without stripping natural oils.
Buildup Removal
Scalp Revival
Clarifying Benefits
Deep Cleansing
REVIEWS
Read MoreLove it!!!!The cleansing shampoo has worked wonders with my hair since I started using PATTERN & it has always produced the best results when it comes to removing product & build up. This is definitely one of the best shampoos I have ever used.Selecia B.Verified BuyerDescription
When it's time for a deep clean, our Cleansing Shampoo cleanses your natural hair to remove product buildup & residue, revives the scalp & gives hair a fresh start without stripping away the healthy, natural oils of your tresses. Our formula features antioxidant-rich Matcha Green Tea, Aloe Vera & Vitamin B5 (Panthenol) to promote strong hair. A deep clean can be especially helpful for low porosity hair types wanting to keep their cuticle open to receive moisture to prevent dry, dull hair & promote healthy hair care. Our Cleansing Shampoo is specifically formulated for curly hair types who have type 3 & type 4 curls to clear residue from the hair shaft while maintaining moisture.
2023 Real Simple Beauty Award Winner
Ingredients

Matcha Green Tea
rich in antioxidants & helps strengthen hair roots

Panthenol
hydrates & helps prevents dryness, breakage & frizz
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Polysorbate 20, Aloe Barbadensis Leaf Extract, Butyrospermum Parkii (Shea) Butter, Caryodendron Orinocense Seed Oil, Cocos Nucifera (Coconut) Fruit Extract, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Camellia Sinensis Leaf Extract, Panthenol, Caprylyl Glycol, Ethylhexylglycerin, Citric Acid, Cocamidopropyl Dimethylamine, PEG-60 Hydrogenated Castor Oil, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Decyl Glucoside, Polyquaternium-10, C12-18 Acid Triglyceride, Sodium Glycolate, Potassium Sorbate, Sodium Sulfite, Phenoxyethanol, Sodium Benzoate, Phenethyl Alcohol, Fragrance/ParfumView all ingredients Hide all ingredientsUsage
- step 1
Massage vigorously into scalp and wet hair to remove build-up and residue. Add more water as needed to work the product through the hair.
- step 2
Rinse thoroughly. If desired wash a second time with PATTERN Hydration Shampoo.
- step 3
Pro Tip: Use every 3rd wash or so to keep hair and scalp residue-free.

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step 1APPLICATION: CLEANSING SHAMPOO
Massage vigorously into scalp & wet hair to remove build-up & residue. Add more water as needed to work the product through each curl. Rinse thoroughly. If desired wash a second time with PATTERN Cleansing Shampoo for curly hair. Follow with your preferred PATTERN conditioner or PATTERN hair products.
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Cleansing Shampoo$22.00
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SHAMPOOS
Hydration Shampoo
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Moisture Level
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Ideal For
removing build-up without stripping moisture
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Use Frequency
every wash day
Cleansing Shampoo
-
Moisture Level
-
Ideal For
removing build-up & reviving the scalp
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Use Frequency
every wash day
Bounce Back Pre-Poo
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Moisture Level
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Ideal For
reverting curls after heat styling
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Use Frequency
after heat styling
Overall rating: 4.7887096 / 5 from 620 reviews.
AI Generated Review Summary
This cleansing shampoo with Matcha Green Tea, Aloe, and Panthenol is praised for its ability to thoroughly clean the scalp and hair without stripping natural oils. Customers appreciate its moisturizing properties, delightful smell, and the clean, soft feeling it leaves on hair. The lather is consistent and not overwhelming, though some wish for a larger bottle size.
Summary topics
- Moisture Retention (4%): Customers keep praising the moisturizing and debrided shampoo for its ability to leave its natural moisture.
- Scalp and Hair Cleansing (8%): Customers appreciated that this shampoo thoroughly cleans their scalp and hair without stripping it or drying it out.
- Aroma (20%): A significant number of customers loved the smell, describing it as great, delightful, and heavenly.
- Hair Feel (30%): Many customers remarked that their hair feels clean and soft after using the product. (Common opinion)
- Scalp Cleansing (9%): Customers keep praising the scalp clarifying shampoo for its ability to clean the scalp.
Review topics: ["size","look","pattern","line","texture","difference","packaging","problem","results","build","finish","price","feels","addition","shipping","shampoo","hair","smells","scalp","curls","cleans","lather","conditioner","works","moisture","bottle","fragrance","oil","use","wash"].
Review highlights
- "After that treatment my hair is clean, my curls are bouncy and shiny and my scalp feels great (no itching)." — Dawn P.
- "I have never had a shampoo make my scalp feel so good :) Smells wonderful!" — Leslie R.
- "My curls become smooth, hydrated, and my scalp feels fresh." — Lisa D.
Reviews
Great clarififying/ cleansing shampoo
"I used this clarifying shampoo to give me a hair a good clean and it didn’t disappoint. There was no strong smell. Despite this being a clarifying shampoo, my hair did not feel stripped after use, it felt moisturized. Shampoo really cleansed my hair of product build up after just 1 use"
— Keyera J. (4/5)
A must have in your curly hair routine
"The new shampoo gifted by PatternBeauty is a must-have addition to your curly hair care routine. It makes my curls more visible and reduces any visible frizz. I’m in love with their shampoo because it doesn’t dry out my hair, and the smell is absolutely divine."
— suman b. (5/5)
Love!
"I love this Shampoo. It cleanses beautifully all while leaving my hair soft and not stripped. Curls are healthy and popping."
— Cortney B. (5/5)
Cleansing shampoo
"complimentary from patternbeauty This new shampoo by pattern beauty is one for the books in terms of cleansing and keeping my hair hydrated at the same time. I recommend to my friends because the scent is super nice and I love the effects on my hair."
— Muji b. (5/5)
Yes for me
"This i absolutely love …does what it says and still leaves hair feeling clean and not dried out . . also great for removing hair dye if caught early"
— Linda P. (5/5)
Cleans well
"I needed a good cleansing shampoo because my hair gets dirty often with the amount of products I use. This gets the job done."
— Arlette D. (5/5)
Great shampoo
"This shampoo cleanse my scalp well without stripping it of oil. Love it so much! It has a nice lather but it’s not too much."
— Jamie P. (5/5)
This is AMAZING
"Purchased this specifically for my protective hairstyle and lemme tell you, it's so refreshing, light and leaves your hair moisturized."
— Janelle M. (5/5)
Works after the first use
"It works good (understatement) and smells good."
— Durriyyah A. (5/5)
Q&A
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