Shampoos & Conditioners

  • PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML) "PATTERN leave-in conditioner define & moisturize 9.8 FL OZ (289.8 ML)" LEAVE-IN CONDITIONER When Your Hair Needs Lasting Hydration & Definition PATTERN Leave-in conditioner define & moisturize 9.8 FL OZ (289.8 ML) MOISTURE INFUSION Contains a blend of heavenly oils & honey, perfect for sealing in moisture SOFT CURL DEFINITION Formulated to provide additional light hold LUXURIOUS INGREDIENTS Contains Biotin, Coconut Oil, Tea Tree Oil, Sweet Almond Oil, Aloe Extract & Avocado Oil Leave-In Conditioner LEAVE-IN CONDITIONER 7x THE JUICY DOUBLE THE DEFINITION PATTERN leave-in conditioner define & mairterize 9.8 FL OZ (289.8 ML LEAVE-IN CONDITIONER 7X THE JUICY DOUBLE THE DEFINITION KEEP YOUR INCHES WITH 2X LESS BREAKAGE PATTERN leave-in conditioner defne & mainterize 9.8 FL OZ (289.8 ML PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML) 2.5X MORE THAN FULL SIZE PATTERN leave-in conditioner define & moisturize 3 FL OZ (88.7 ML) PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML) PATTERN leave-in conditioner define & moisturize 3 FL OZ (88.7 ML)
    #1 Bestseller

    Leave-In Conditioner

    Leave-In Conditioner

    7X the moisture, 2X the definition
  • PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML) PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) HYDRATION SHAMPOO When Your Hair Needs A Nourishing Cleanse PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) MOISTURE-RICH Contains Aloe Vera Leaf Juice, Coconut Oil & Honey for healthy & hydrated hair GENTLE FORMULA Cleanses your hair & scalp to remove build-up & dirt without stripping away moisture SAFE & CURL-FRIENDLY INGREDIENTS Cruelty-Free • Color-Safe • Free of Parabens, SLS/SLES, Phthalates & Formaldehyde Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 3 FL OZ (88.7 ML) Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML) Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML)
    Hydrating

    Hydration Shampoo

    Hydration Shampoo

    gentle moisture-rich cleanser
  • PATTERN cleansing shampoo shampooing nettoyant nette yer les boucles en profonder 230.7 mL e 7.8 FL OZ Cleansing Shampoo - Woman with wet, curly hair applying foamy PATTERN Beauty cleansing shampoo on scalp and strands. CLEANSING SHAMPOO When You Need a Fresh Start PATTERN clarifying shampoo reset & refresh 7.8 FL OZ (230.7 ML) PROMOTES STRONG HAIR Features antioxidant-rich Matcha Green Tea, Aloe Vera & Panthenol to provide strengthening qualities REMOVES BUILD-UP Revives the scalp & gives hair a fresh start without stripping away healthy oils PREPARES HAIR FOR HYDRATION Can be helpful for low porosity hair types wanting to keep their cuticle open to receiving moisture PATTERN cleansing shampoo shampooing nettoyant Ceep cleag Cyer les boucles en profon 230.7 mL e 7.8 FL OZ Cleansing Shampoo - Person rinsing medium-length blonde hair under a dark showerhead with shampoo foam visible against a warm orange wall. PATTERN cleansing shampoo shampooing nettoyant nette ver les boucles en profondes 230.7 mL e 7.8 FL OZ
    Clarifying

    Cleansing Shampoo

    Cleansing Shampoo

    remove build up & deep clean

  • PATTERN INDIGO RAIN LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE INDIGO RAIN 289.8 mL e 9.8 FL. OZ. (US) 7X THE MOISTURE 2X THE DEFINITION* *BASED ON A THIRD PARTY STUDY LEAVE-IN CONDITIONER ALOE VERA + HONEY ATTRACTS HYDRATION JOJOBA OIL SEALS IN MOISTURE BIOTIN HELPS STRENGTHEN STRANDS FOR EASIER DETANGLING INSPIRED BY RAINFALL TOP NOTES BLUE CHAMOMILE ORANGE SPANISH ROCK ROSE HEART NOTES YLANG-YLANG GERANIUM FRENCH LAVENDER BASE NOTES AMBER ARMOISE INDONESIAN PATCHOULI PATTERN leave-in conditioner près-shampooing sans rinçage définir et hydrater 289.8 mL e 9.8 FL OZ PATTERN INDIGO RAIN LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE INDIGO RAIN 289,8 mL e 9.8 FL. OZ. (US) LEAVE-IN CONDITIONER JUICY RESULTS PROVIDES 7X THE MOISTURE DOUBLE DEFINITION PROVIDES 2X THE DEFINITION* BESTSELLING FORMULA CONTAINS BIOTIN, COCONUT OIL, TEA TREE OIL, SWEET ALMOND OIL, ALOE EXTRACT + AVOCADO OIL *BASED ON A THIRD PARTY STUDY PATTERN LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE INDIGO RAIN 289.8 ml e 9.8 FL. OZ (US) "THIS LEAVE-IN CONDITIONER IS A STAPLE IN MY ROUTINE! I LOVE HOW LIGHTWEIGHT YET MOISTURIZED IT LEAVES MY CURLS." HOW TO > APPLY EVENLY TO WET HAIR. ALSO WORKS WELL ON DRY HAIR TO TAME FLYAWAYS + OFFER A LIGHT HOLD. PATTERN V INDIGO RAIN LEAVE-IN CONDITIONER APRÉS-SHAMPOOING SANS RINÇAGE INDIGO RAIN 289.8 mL e 9,8 FL. OZ, (US) LEAVE IN CONDITIONER
    NEW

    Indigo Rain Leave-In Conditioner

    Indigo Rain Leave-In Conditioner

    7X the moisture, 2X the definition

  • PATTERN intensive conditioner for tight textures extreme moisture & restoration 13 FL OZ (384.5 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 13 FL OZ (384.5 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 13 FL OZ (384.5 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 3 FL OZ (88.7 ML) PATTERN Intensivel conditioner for tight textures extreme moisture & restoration 29 FL OZ (857.6 ML) 2.2X MORE THAN FULL SIZE PATTERN conditioner for tight textures extreme moisture & restoration 29 FL OZ (857.6 ML) PATTERN incensive conditioner for tight textures treme moisture & restoration 3 FL OZ (88.7 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 29 FL OZ (857.6 ML)

    Intensive Conditioner

    Intensive Conditioner

    ultra-hydrating & restorative

  • PATTERN heavy conditioner for coilies amplified hydration & nourishment 29 FL OZ (857.6 ML) Heavy Conditioner INTENSIVE CONDITIONER The richest of PATTERN's ultra-hydrating conditioner formulas, ideal for tighter textures (Can also be used as a Deep Conditioner) HEAVY CONDITIONER Hydrating formula provides with heavy conditioning ingredients like Shea Butter & Avocado Oil to clump curls MEDIUM CONDITIONER Blend of provides low - normal porosity hair with hydration without weighing down curls LIGHTWEIGHT CONDITIONER Serves as a great co-wash or daily conditioner that won't weigh down curls PATTERN heavy conditiol après-shampooing riche staliser et nourrit en profondes 384.5 mL e 15 FL OZ MOISTURE IDEAL FOR KEY INGREDIENTS USE FREQUENCY INTENSIVE CONDITIONER TIGHT TEXTURE AVOCADO OIL SAFFLOWER SEED OIL JOJOBA SEED OIL 1X WEEK CONDITIONER TIGHT TEXTURE SAFFLOWER SEED OIL JOJOBA SEED OIL EVERY WASH DAY BIOTIN MEDIUM CONDITIONER CURLY COILY ALOE JOJOBA SEED OIL EVERY WASH DAY LIGHTWEIGHT CONDITIONER CURLY BIOTIN ALOE EVERY WASH DAY ROSEMARY LEAF EXTRACT OR DAILY COWASH TERN. heavy conditioner for coilies amplified hydration & nourishaes 3 FL OZ (88.7 ML) HEAVY CONDITIONER When Your Hair Needs To Absorb All The Moisture PATTERN conditioner for coilies implifed hydration & nourishment 13 FL OZ (384.5 ML) EXTRA RICH & NOURISHING Boosted with ingredients like Avocado Oil, Shea Butter & Safflower Oil GREAT FOR CURL CLUMPING Hydrating formula provides serious conditioning & defined curls SAFE & CURL-FRIENDLY INGREDIENTS Cruelty-Free • Color-Safe • Free of Parabens, SLS/SLES, Phthalates & Formaldehyde PATTERN conditioner for coilies amplified hydration & nourishment 13 FL OZ (384.5 ML) 2.2X MORE THAN FULL SIZE PATTERN conditioner for coilies amplified hydration & nourishment 29 FL OZ (857.6 ML) PATTERN. conditioner for coilies amplified hydration & nourishment 29 FL OZ (857.6 ML) PATTERN heavy conditioner for coilies amplified hydration & nourishment 29 FL OZ (857.6 ML) Heavy Conditioner

    Heavy Conditioner

    Heavy Conditioner

    oil-rich hydration & curl definition
  • PATTERN PALO SANTO LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 740.0 mL e 25 FL. OZ. (US) PATTERN PALO SANTO LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 289.8 mL e 9.8 FL OZ Palo Santo Leave-In Conditioner PALO SANTO LEAVE-IN CONDITIONER When Your Hair Needs Lasting Hydration & Definition MOISTURE INFUSION Contains a blend of heavenly oils & honey, perfect for sealing in moisture SOFT CURL DEFINITION Formulated to provide additional light hold LUXURIOUS INGREDIENTS Contains Biotin, Coconut Oil, Tea Tree Oil, Sweet Almond Oil, Aloe Extract & Avocado Oil PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) PATTERN PALO SANTO LEAVE•IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 289.8 mL e 9.8 FL. OZ 2.5X MORE THAN FULL SIZE Palo Santo Leave-In Conditioner PATTERN PALO SANTO LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 289.8 mL e 9.8 FL OZ PATTERN PALO SANTO LEAVE•IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 289.8 mL e 9.8 FL. OZ PATTERN PALO SANTO LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 88.7 mL e 3 FL. OZ. (US)
    Bestseller

    Palo Santo Leave-In Conditioner

    Palo Santo Leave-In Conditioner

    moisture-rich & soft curl definition

  • PATTERN lightweight conditioner daily detangle & moisturize 13 FL OZ (384.5 ML) PATTERN lightweight conditioner daily detangle & moisturize 13 FL OZ (384.5 ML) LIGHTWEIGHT CONDITIONER When Your Hair Needs Hydration PATTERN lightweight conditioner daily detangle & moisturice 13 FL OZ (384.5 ML) SOFTEN & STRENGTHEN Infused with Coconut Oil, Irish Moss & Biotin to fortify while providing slippage SAFE & CURL-FRIENDLY INGREDIENTS Cruelty-Free • Color-Safe • Free of Parabens, SLS/SLES, Silicones, Phthalates & Formaldehyde Lightweight Conditioner PATTERN lightweight conditioner daily detangle & moisturize 29 FL OZ (857.6 ML) 2.2X MORE THAN FULL SIZE PATTERN lightweight conditioner daily detangle & moisturize 29 FL OZ (857.6 ML) PATTERN lightweig conditioner daily detangle & meistulte 3 FL OZ (88.7 MD) PATTERN lightweight conditioner daily detangle & moisturize 29 FL OZ (857.6 ML) PATTERN lightweight conditioner daily detangle & moisturize 3 FL OZ (88.7 ML)

    Lightweight Conditioner

    Lightweight Conditioner

    weightless moisture & reduces breakage

  • PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 mL e 10 FL. OZ. (US) PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 mL e 10 FL. OZ. (US) PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 mL e 10 FL. OZ. (US) PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 mL e 10 FL. OZ. (US) PATTERN. DETANGLING NECTAR separate & soften 354.9 mL e 12 FL OZ BOUNCE BACK PRE-POO BRING BACK THE BOUNCE IN YOUR CURLS Packed with elasticity promoting Oat Extract & frizz-smoothing Hibiscus Flower Extract DETANGLING NECTAR EASE COMBING THROUGH KNOTS & TANGLES Crafted from Sea Moss, Aloe Vera & Grapeseed Oil for slip, shine & hydration BOUNCE BACK PRE-POO When your curls crave a comeback PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 ml e 10 FL. OZ. (US) REVITALIZES CURLS Curls get their bounce back after heat styling, stretching & protective styles. PROMOTES ELASTICITY Packed with Oat Extract & frizz-smoothing Hibiscus Flower Extract to help spring coils back into action. ULTRA-MOISTURIZING Contains luxurious Murmuru Seed Butter to provide moisture. Bounce Back Pre-Poo - Bounce Back Pre-Poo in tall white cylindrical bottle with tan cap, and Transition Mask in a short round amber jar with black Bounce Back Pre-Poo - Small amber plastic bottle with black pump dispenser and white label featuring black and yellow leaf design, PATTERN Beauty. PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 mL E 10 FL. OZ. (US)
    Viral Fav

    Bounce Back Pre-Poo

    Bounce Back Pre-Poo

    revive & nourish

  • PATTERN PALO SANTO HYDRATION SHAMPOO SHAMPOOING HYDRATANT PALO SANTO 200 mL e 6.76 FL. OZ. (US) ALOE & HONEY natural humectant that attracts hydration COCONUT OIL- seals in hydration PALO SANTO HYDRATION SHAMPOO same formula, new scent LOVE HOW HYDRATING THIS SHAMPOO IS — MAKES THE HAIR FEEL SOFT. IT HAS GREAT SLIP, TOO. I BOUGHT THIS FOR MY GRANDDAUGHTERS' HAIR; THEY ALL HAVE DIFFERENT TEXTURES &IT'S THE ONLY SHAMPOO THAT HYDRATES EACH ONE. -MEKA G. HYDRATION SHAMPOO When Your Hair Needs A Nourishing Cleanse PATTERN PALO SANTO HYDRATION SHAMPOO SHAMPOOING HYDRATANT PALO SANTO 200 mL e 6.76 FL. OZ. (US) MOISTURE-RICH Contains Aloe Vera Leaf Juice, Coconut Oil & Honey for healthy & hydrated hair GENTLE FORMULA Cleanses your hair & scalp to remove build-up & dirt without stripping away moisture SAFE & CURL-FRIENDLY INGREDIENTS Cruelty-Free • Color-Safe • Free of Parabens, SLS/SLES, Phthalates & Formaldehyde GLUTEN-FREE FREE OF SLS/SLES PARABEN-FREE - PHTHALATE-FREE COLOR-SAFE Palo Santo Hydration Shampoo LOCKS IN 30% MORE HYDRATION PATTERN PALO SANTO HYDRATION SHAMPOO SHAMPOOING HYDRATANT PALO SANTO 200 mL e 6.76 FL. OZ. (US)
    Hydrating

    Palo Santo Hydration Shampoo

    Palo Santo Hydration Shampoo

    gentle moisture-rich cleanser

  • A single can of Pattern Detox Shampoo stands upright on a warm beige surface against a dark brown studio background. The bottle is off-white with a black cap and black graphic line art, with the brand name 'PATTERN' printed in gold/yellow across the front. Detox Shampoo Detox Shampoo Detox Shampoo A woman with a short brown bob hairstyle holds a bottle of hair product while posing on a brown leather couch against a warm brown background. A glossy brown translucent cosmetic smear on a brown gradient background with white text reading 'PINK CLAY' and 'APPLE EXTRACT' plus descriptive claims about scalp and hair buildup. A close-up portrait of a woman with long dark hair wearing a black beaded spaghetti-strap top against a warm brown textured background. A promotional graphic for Pattern brand hair care products on a warm brown background. It shows a tan Pattern hair straightener in the foreground, with two Pattern bottles behind it labeled Prep and Wash, plus large text explaining the use of detox shampoo in blowouts and silk presses. A woman with styled curly hair holds a bottle of Pattern Curly Curling Shampoo against a peach background, with a testimonial quote at the top. Pattern brand Detox Shampoo bottle on a dark background with text listing free ingredients and stating the formula is color-safe. Three Pattern brand shampoo bottles and tubes on a beige background under the heading 'WHAT'S THE DIFFERENCE?'. The products include Detox Shampoo with a black cap and white/yellow label, Cleansing Shampoo with a yellow cap and white/yellow label, and Hydration Shampoo in a white tube with black abstract face graphics and yellow text.
    NEW

    Detox Shampoo

    Detox Shampoo

    detox & cleanse

  • A bottle of Pattern Blow Out Primer & Fin Polish spray, featuring a white bottle with a brown spray nozzle and brown wavy graphic on the label, set against a dark brown background. Blow Out Primer Video of the blow out primer A woman with a sleek, straight brown bob hairstyle holds a bottle of Pattern Hair Oil & Serum against a warm brown studio background. A close-up of a white creamy product smear on a warm brown gradient background, with text reading 'MUSHROOM EXTRACT' and 'POTATO PULP EXTRACT' plus descriptive copy about hydration and preservation. Promotional graphic for Pattern Blowout Primer and Wash, showing a tan Pattern hair straightener, a white bottle of Primer with a gold cap, and a white can of Wash with a black cap on a warm brown background. Text explains the benefits of using the blowout primer. Blow Out Primer Two bottles of Pattern Blowout Spray with color-safe heat protectant, displayed diagonally on a dark gradient background with text highlighting key ingredients and claims. A smiling woman with voluminous dark hair is shown against a warm brown background, with promotional text reading '93% WITH TEXTURED HAIR AGREED' and 'Blow Out Primer helps reduce blow drying time.'. Pattern Heat Styling Essentials set featuring a hair dryer, shampoo, conditioner, and styling cream arranged on a dark gradient background with labeled steps: Wash, Condition, Prep, and Blow Dry.
    NEW

    Blow Out Primer

    Blow Out Primer

    prime & prep

FAQ's

Should I use a matching shampoo and conditioner together?

Using a matching shampoo and conditioner, like Hydration Shampoo paired with a PATTERN conditioner, ensures the formulas are designed to work together, layering moisture without conflicting ingredients.

What's the difference between Hydration Shampoo and Cleansing Shampoo?

Hydration Shampoo is a gentle, moisture-rich everyday cleanser with Aloe Vera, Coconut Oil, and Honey. Cleansing Shampoo is a clarifying formula with Matcha Green Tea and Panthenol meant for periodic deep cleans, used about every third wash.

How do I choose between PATTERN's conditioners?

PATTERN's conditioner range spans from lightweight daily conditioners to Intensive Conditioner for extra dry or damaged hair — the right pick depends on how much moisture and slip your curl pattern typically needs.

Can I skip conditioner if I use a leave-in?

A rinse-out conditioner and a leave-in serve different purposes — the rinse-out conditioner detangles and seals the cuticle right after cleansing, while the leave-in provides ongoing hydration and styling prep, so most curl types benefit from using both.

Are PATTERN shampoos sulfate-free?

Yes, PATTERN's Hydration Shampoo is formulated without harsh sulfates like SLS or SLES, using gentler cleansing agents that clean without stripping the hair's natural moisture.

How often should I wash and condition curly hair?

Most curl types do well washing and conditioning every 4–7 days, though low porosity or protective-style wearers may stretch that further, using a light cleanser like Hydration Shampoo to avoid over-washing.