• Cleansing Shampoo - White cylindrical bottle with black abstract face design and orange cap labeled PATTERN Beauty Cleansing Shampoo. Cleansing Shampoo - Woman with wet, curly hair applying foamy PATTERN Beauty cleansing shampoo on scalp and strands. Cleansing Shampoo - White and yellow cylindrical bottle with bold black wave design labeled "Pattern" Cleansing Shampoo by PATTERN Beauty by. Cleansing Shampoo - White bottle with black abstract patterns and an orange cap, frothy shampoo overflowing from the top. Cleansing Shampoo - Person rinsing medium-length blonde hair under a dark showerhead with shampoo foam visible against a warm orange wall.

    Cleansing Shampoo

    Cleansing Shampoo

    remove build up & deep clean

  • Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo
    Hydrating

    Hydration Shampoo

    Hydration Shampoo

    gentle moisture-rich cleanser
  • Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner

    Lightweight Conditioner

    Lightweight Conditioner

    weightless moisture & reduces breakage

  • Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner
    #1 Bestseller

    Leave-In Conditioner

    Leave-In Conditioner

    7X the moisture, 2X the definition
  • Curl Mousse - Tall yellow cylindrical bottle with black zebra stripes and a black cap labeled Pattern Beauty Curl Mousse by Tracee Ellis. Curl Mousse - Hand holding wet, foamy black curly hair with white curl mousse against bright yellow background with product text. Curl Mousse - Tall cylindrical black bottle with yellow and black wavy pattern and pump dispenser, white mousse overflowing on a yellow. Curl Mousse - White foamy curl mousse with soft bubbles on a mustard-colored surface. Curl Mousse - Yellow bottle of PATTERN Beauty Curl Mousse with black tiger stripes and foam on transparent applicator wand against mustard Curl Mousse - Two yellow bottles of PATTERN Beauty Curl Mousse by Tracee Ellis Ross with black pump tops and bold black wavy stripes, foam Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands. Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.
    Bestseller

    Curl Mousse

    Curl Mousse

    weightless volume & touchable hold
  • Curl Gel - Yellow tube of PATTERN Beauty Curl Gel with black abstract face design on front against yellow background. Curl Gel - Brown glass jar of PATTERN Beauty Curl Gel with black lid and yellow label, curl styling for coily hair. Curl Gel - Hand holding white curl gel with text highlighting free of parabens, phthalates, silicone, protein, and color-safe on. Curl Gel - Yellow tube of PATTERN Beauty Curl Gel with black abstract swirl design on the cap and front, placed next to a white. Curl Gel - Yellow and black tube of PATTERN Beauty Curl Gel held by woman with curly hair against yellow background. Curl Gel - Yellow and black pump bottle of PATTERN Beauty Curl Gel featuring a stylized face illustration. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black wavy lines and white text on beige background. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract face design, dispensing clear gel into hand. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract wave design, gel dispensing from nozzle onto open hand. Curl Gel - Yellow plastic bottle of Pattern Beauty Curl Gel with black pump and abstract black face design on label. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract face design on front against yellow background.
    Bestseller

    Curl Gel

    Curl Gel

    4X the curl definition, 6X the shine
  • Treatment Mask Treatment Mask Treatment Mask Treatment Mask Treatment Mask Treatment Mask

    Treatment Mask

    Treatment Mask

    strengthen, soften & curl elongation

  • Breakage Barrier Hair Mask - Brown and yellow jar of PATTERN Beauty Breakage Barrier Hair Mask with bold white text on front. Breakage Barrier Hair Mask - Yellow and black jar of PATTERN Beauty Breakage Barrier Hair Mask with bold text on orange background. Breakage Barrier Hair Mask - Amber jar with black lid labeled Breakage Barrier Hair Mask by PATTERN Beauty, light golden hair mask pouring out. Breakage Barrier Hair Mask - PATTERN Beauty by Tracee Ellis Ross Breakage Barrier Hair Mask in amber jar with yellow lid and bold white text. Breakage Barrier Hair Mask - Four strands of shiny, black, tightly coiled hair held between fingers against a neutral background.

    Breakage Barrier Hair Mask

    Breakage Barrier Hair Mask

    formerly known as transition mask

  • Heat Protectant Heat Protectant Heat Protectant Heat Protectant Heat Protectant

    Heat Protectant

    Heat Protectant

    thermal care for hair

  • Bounce Back Pre-Poo - White cylindrical bottle with tan cap, labeled PATTERN Bounce Back Pre-Poo by Tracee Ellis Ross against a yellow background. Bounce Back Pre-Poo - White cylindrical bottle with tan cap, yellow "PATTERN" text, and fine print label on front. Bounce Back Pre-Poo - PATTERN Beauty Bounce Back Pre-Poo bottle held by smiling woman with curly and straight hair on beige background. Bounce Back Pre-Poo - White cylindrical bottle with a beige cap labeled Bounce Back Pre-Poo, next to a white pump bottle with black abstract face. Bounce Back Pre-Poo - Pattern Beauty Bounce Back Pre-Poo white bottle with copper cap and copper lettering held in hand against peach background. Bounce Back Pre-Poo - Bounce Back Pre-Poo in tall white cylindrical bottle with tan cap, and Transition Mask in a short round amber jar with black Bounce Back Pre-Poo - Small amber plastic bottle with black pump dispenser and white label featuring black and yellow leaf design, PATTERN Beauty. Bounce Back Pre-Poo - Hand holding PATTERN Beauty Bounce Back Pre-Poo tube above natural curly hair against beige background.
    Viral Fav

    Bounce Back Pre-Poo

    Bounce Back Pre-Poo

    revive & nourish

  • Shine Spray Shine Spray Shine Spray Shine Spray

    Shine Spray

    Shine Spray

    for curlies, coilies & tight textures

  • Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer
    Viral Hit

    The Hair Steamer

    The Hair Steamer

    the hydration power of steam

  • Shower Brush Shower Brush Shower Brush Shower Brush Shower Brush

    Shower Brush

    Shower Brush

    effortlessly sculpt your curls

  • Paddle Brush Paddle Brush Paddle Brush Paddle Brush Paddle Brush

    Paddle Brush

    Paddle Brush

    multi-purpose ally

  • Palo Santo Curl Gel Palo Santo Curl Gel Palo Santo Curl Gel Palo Santo Curl Gel Palo Santo Curl Gel Palo Santo Curl Gel Palo Santo Curl Gel Palo Santo Curl Gel Palo Santo Curl Gel Palo Santo Curl Gel
    non flaking

    Palo Santo Curl Gel

    Palo Santo Curl Gel

    4X the curl definition, 6X the shine

  • Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo
    Hydrating

    Palo Santo Hydration Shampoo

    Palo Santo Hydration Shampoo

    gentle moisture-rich cleanser