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Find the formulas that honor your texture.

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tight texture

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Coily

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Curly

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Protective Styles

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​FOR WASH & GOS THAT LAST?

Add Moisture Milk on Day 1​. Experience super hydration even on Day 3.

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Define, Hydrate, Repeat

Nourishing stylers that enhance definition, boost softness & touchable hold.

  • Moisture Milk Moisture Milk Moisture Milk Moisture Milk MOISTURE MILK When Your Curls Need Long-lasting Moisture PATTERN MOISTURE MILK LAIT HYDRATANT 354.9 mL e 12 FL OZ MOISTURE FOR DAYS Made to provide long-lasting, daily moisture & refresh twist outs & wash-&-gos. LENGTH RETENTION Rich Amla Oil, Irish Moss & Agave Nectar soften curls to reduce breakage. SILKY DEFINITION Finesses unwanted frizz & smooths flyaways. Moisture Milk Moisture Milk Moisture Milk PATTERN MOISTURE MILK LAIT HYDRATANT 88.7 mL C 3 FL. OZ. (US)

    Moisture Milk

    Moisture Milk

    72 hours of moisture & softness*
  • PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) FREE OF PARABENS PROTEIN-FREE FREE OF PHTHALATES COLOR-SAFE SILICONE-FREE CURL GEL When Your Hair Wants Hold PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML.) NOURISHING INGREDIENTS Contains Aloe Vera, Coconut Oil & Cacay Oil CREAMY & SMOOTH FORMULA Provides effortless glide & slip to give coils life TOUCHABLE HOLD & DEFINITION Great for bouncy wash-&-gos, flexible braids & juicy twist-outs "My hair has movement, is soft & easy to maintain." - Tanica C. CURL GEL 4X MORE CURL DEFINITION 6X THE SHINE TOUCHABLE, CRUNCH-FREE HOLD 2.5X MORE THAN FULL SIZE PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) CURL GEL a 4X MORE CURL DEFINITION 6X THE SHINE TOUCHABLE, CRUNCH-FREE HOLD PATTERN. curl gel shine, define & hold 9.8 FL OZ (289.8 ML) CURL GEL 4,700+ FIVE-STAR REVIEWS PATTERN CURL 9 el shine, define & hold 9.8 FL OZ (289.8 ML) PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML) LOVED THIS CURL GEL. MY CURLS WERE DEFINED, PLUMP & LIGHT -CANDICE B. PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) PATTERN curl gel shine, define & hold 3 FL OZ (88.7 ML)

    Curl Gel

    Curl Gel

    4X the curl definition, 6X the shine
  • PATTERN styling cream rich moisture & definition 15 FL OZ (443.6 ML) PATTERN styling cream rich moisture & definition 15 FL OZ (443.6 ML) STYLING CREAM When Your Hair Wants a Juicy HoldSUPERIOR MOISTURE PENETRATION Ideal oil-rich, touchable hold when setting twist outs, braid outs, Bantu knots, wash-&-gos & more NOURISHES WHILE IT HOLDS Promotes hair retention & prevents breakage or damage while defining curls ALL THE OILS Thick & juicy ingredients such as Shea Butter, Cacay Oil, Coconut Oil, Sunflower Oil, Cocoa Butter & Sweet Almond Oil PATTERN styling cream rich moisture & definition 15 FL OZ (443.6 ML) PATTERN styling cream rich moisture & definition 25 FL OZ (740.0 ML) PATTERN styling cream rich moisture & definition 3 FL OZ (88.7 ML) PATTERN styling cream rich moisture & definition 25 FL OZ (740.0 ML)

    Styling Cream

    Styling Cream

    hydrated hold & definition
  • PATTERN INDIGO RAIN STYLING CUSTARD POMMADE COIFFANTE INDIGO RAIN 443.6 mL e 15 FL. OZ. (US) STYLING CUSTARD FLAXSEED OIL, AGAVE, IRISH MOSS + CHAMOMILE SLIP. SHINE. DEFINITION. INSPIRED BY RAINFALL TOP NOTES BLUE CHAMOMILE ORANGE SPANISH ROCK ROSE TOP NOTES BLUE CHAMOMILE ORANGE SPANISH ROCK ROSE HEART NOTES YLANG-YLANG GERANIUM FRENCH LAVENDER BASE NOTES AMBER ARMOISE INDONESIAN PATCHOULI NEW SCENT! PATTERN STYLING CUSTARD POMMADE COIFFANTE 443.6 mL e 15 FL OZ. PATTERN INDIGO RAIN STYLING CUSTARD POMMADE COIFFANTE INDIGO RAIN 443.6 mL e 15 FL. OZ. (US) STYLING CUSTARD ALL- DAY DEFINITION CLINICALLY PROVEN TO PROVIDE 11X CURL DEFINITION® LIGHTWEIGHT FORMULA JUICY + HYDRATING DEFINITION EXTRA SLIP TO SUPPORT YOUR FAVORITE STYLES "IT HAS SO MUCH SLIP. MAKES STYLING EASIER. PERFECT BALANCE BETWEEN MOISTURE + HOLD, I'VE USED IT EVERY WASH DAY!" WHICH HOLD IS RIGHT FOR YOUR STYLE? SHAPE VS SET DEFINE + SLIP HEALTHY HOLD STYLING CUSTARD STRONG HOLD GEL PATTERN INDIGO RAIN STYLING CUSTARD POMMADE COIFFANTE INDIGO RAIN 4434-・ INDIGO RAIN STRONG HOLD GEL GEL À TENUE FERME INDIGO RAIN 425 g e NET WT. 15 OZ. (US) RESULTS > 11X THE CURL RETENTION. * RESULTS > LONG-LASTING HOLD WITHOUT DAMAGING OR * DRYING THE HAIR. *BASED ON A THIRD PARTY STUDY HOW TO > ON DAMP HAIR APPLY TO SMALL SECTIONS + SMOOTH FROM ROOT TO TIP STYLING CUSTARD
    NEW

    Indigo Rain Styling Custard

    Indigo Rain Styling Custard

    lightweight hold, hydrating & ultra slippy

TRY PATTERN FOR AS LOW AS $12

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For Sunny Days & Hydrated Curls

Hydration heroes to keep curls nourished, refreshed & ready for summer.

  • PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML) LEAVE-IN CONDITIONER When Your Hair Needs Lasting Hydration & Definition PATTERN Leave-in conditioner define & moisturize 9.8 FL OZ (289.8 ML) MOISTURE INFUSION Contains a blend of heavenly oils & honey, perfect for sealing in moisture SOFT CURL DEFINITION Formulated to provide additional light hold LUXURIOUS INGREDIENTS Contains Biotin, Coconut Oil, Tea Tree Oil, Sweet Almond Oil, Aloe Extract & Avocado Oil Leave-In Conditioner LEAVE-IN CONDITIONER 7x THE JUICY DOUBLE THE DEFINITION PATTERN leave-in conditioner define & mairterize 9.8 FL OZ (289.8 ML LEAVE-IN CONDITIONER 7X THE JUICY DOUBLE THE DEFINITION KEEP YOUR INCHES WITH 2X LESS BREAKAGE PATTERN leave-in conditioner defne & mainterize 9.8 FL OZ (289.8 ML PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML) 2.5X MORE THAN FULL SIZE PATTERN leave-in conditioner define & moisturize 3 FL OZ (88.7 ML) PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML) PATTERN leave-in conditioner define & moisturize 3 FL OZ (88.7 ML)

    Leave-In Conditioner

    Leave-In Conditioner

    7X the moisture, 2X the definition
  • BEAUTY & WELLNESS GLAMOUR AWARD • 2023 PATTERN detangling nectar separate & soften 354.9 mL e 12 FL. OZ Detangling Nectar DETANGLING NECTAR When your strands want ease & definition PATTERN detangling nectar separate & soften 354.9 ml e 12 FL OZ INTENSE SLIP Works well as a pre-poo to detangle stubborn knots HYDRATION Contains Sea Moss, Aloe Vera & Grapeseed Oil to hydrate & leave hair shiny SAVES TIME Helps reduce styling time for both adults & children DETANGLING NECTAR GREAT SLIP 4x LESS BREAKAGE PATTERN DETANGLING NECTAR great on wet or dry hair SEA MOSS ALOE VERA & GRAPESEED OIL adds shine & hydration PATTERN DETANGLING NECTAR NECTAR DÉMÊLANT 88.7 mL E 3 FL. OZ. (US)

    Detangling Nectar

    Detangling Nectar

    detangles with extra slip
  • PATTERN cleansing shampoo shampooing nettoyant nette yer les boucles en profonder 230.7 mL e 7.8 FL OZ CLEANSING SHAMPOO When You Need a Fresh Start PATTERN clarifying shampoo reset & refresh 7.8 FL OZ (230.7 ML) PROMOTES STRONG HAIR Features antioxidant-rich Matcha Green Tea, Aloe Vera & Panthenol to provide strengthening qualities REMOVES BUILD-UP Revives the scalp & gives hair a fresh start without stripping away healthy oils PREPARES HAIR FOR HYDRATION Can be helpful for low porosity hair types wanting to keep their cuticle open to receiving moisture PATTERN cleansing shampoo shampooing nettoyant Ceep cleag Cyer les boucles en profon 230.7 mL e 7.8 FL OZ Cleansing Shampoo - Person rinsing medium-length blonde hair under a dark showerhead with shampoo foam visible against a warm orange wall. PATTERN cleansing shampoo shampooing nettoyant nette ver les boucles en profondes 230.7 mL e 7.8 FL OZ

    Cleansing Shampoo

    Cleansing Shampoo

    remove build up & deep clean

  • PATTERN conditioner for curlies Hydrate & meria 29 FL OZ (857.6 ML) ATTER medium conditioner for curlies hydrate & nourish 3 FL OZ (88.7 MU) MEDIUM CONDITIONER When Your Hair Needs A Hit of Hydration PATTERN medium conditioner for curlies hydrate & nourish 13 FL OZ (384.5 ML) NOURISHING & DEFINING Blend of Jojoba Oil & Olive Oil provides low - normal porosity hair with hydration without weighing down curls AWARD-WINNING 2020 Woman's Health, Healthy Hair Award Winner SAFE & CURL-FRIENDLY INGREDIENTS Cruelty-Free • Color-Safe • Free of Parabens, SLS/SLES, Phthalates & Formaldehyde Medium Conditioner 2.2X MORE THAN FULL SIZE PATTERN medium conditioner for curlies hydrate & nourish 29 FL OZ (857.6 ML) PATTERN conditioner for curlies Hydrate & meria 29 FL OZ (857.6 ML) PATTERN medium conditioner for curlies hydrate & nourish 3 FL OZ (88,7 ML)

    Medium Conditioner

    Medium Conditioner

    moisture-rich hydration with extra slip

for juicy & joyful curls

texture loving favorites to hydrate, define, moisturize your pattern

HOLD & DEFINE
FOR EVERY TEXTURE & STYLE
STYLING

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AWARD-WINNING TOOLS
TEXTURE-FIRST DESIGN
STEAM & HEAT

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HEALTHY & HYDRATING INGREDIENTS
CLINICALLY PROVEN RESULTS
SHAMPOO & CONDITIONER

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OUR NEWEST DROP: INDIGO RAIN

7X MORE MOISTURE*
2X THE DEFINITION*
LEAVE-IN CONDITIONER

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11X CURL RETENTION*
EXTRA SLIP FOR YOUR FAVORITE STYLES
STYLING CUSTARD

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LONG-LASTING HOLD
EASILY DISTRIBUTES FOR SLICK STYLING
STRONG HOLD GEL

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5 women with natural hair

OUR MISSION

We exceed the beauty needs of our community.​

We are centered around the celebration of Black beauty.

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We are dedicated to juicy & joyful hydration.​​

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We invite you to embrace & love your whole self.​

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