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THE AUTHORITY ON CURL-CONSCIOUS HEAT

VIBRATION TECHNOLOGY
EFFORTLESS GLIDE & FEWER PASSES

VIBRATING FLAT IRON

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PROTECTS UP TO 425° F
SHIELDS AGAINST HUMIDITY

BLOW OUT PRIMER

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Heat styling essentials

BESTSELLERS, BECAUSE THEY WORK

The most-loved formulas for your texture — tested, trusted, repurchased.

  • PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML) LEAVE-IN CONDITIONER When Your Hair Needs Lasting Hydration & Definition PATTERN Leave-in conditioner define & moisturize 9.8 FL OZ (289.8 ML) MOISTURE INFUSION Contains a blend of heavenly oils & honey, perfect for sealing in moisture SOFT CURL DEFINITION Formulated to provide additional light hold LUXURIOUS INGREDIENTS Contains Biotin, Coconut Oil, Tea Tree Oil, Sweet Almond Oil, Aloe Extract & Avocado Oil Leave-In Conditioner LEAVE-IN CONDITIONER 7x THE JUICY DOUBLE THE DEFINITION PATTERN leave-in conditioner define & mairterize 9.8 FL OZ (289.8 ML LEAVE-IN CONDITIONER 7X THE JUICY DOUBLE THE DEFINITION KEEP YOUR INCHES WITH 2X LESS BREAKAGE PATTERN leave-in conditioner defne & mainterize 9.8 FL OZ (289.8 ML PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML) 2.5X MORE THAN FULL SIZE PATTERN leave-in conditioner define & moisturize 3 FL OZ (88.7 ML) PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML) PATTERN leave-in conditioner define & moisturize 3 FL OZ (88.7 ML)
    #1 Bestseller

    Leave-In Conditioner

    Leave-In Conditioner

    7X the moisture, 2X the definition
  • PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML) HYDRATION SHAMPOO When Your Hair Needs A Nourishing Cleanse PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) MOISTURE-RICH Contains Aloe Vera Leaf Juice, Coconut Oil & Honey for healthy & hydrated hair GENTLE FORMULA Cleanses your hair & scalp to remove build-up & dirt without stripping away moisture SAFE & CURL-FRIENDLY INGREDIENTS Cruelty-Free • Color-Safe • Free of Parabens, SLS/SLES, Phthalates & Formaldehyde Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 3 FL OZ (88.7 ML) Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML) Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML)
    Hydrating

    Hydration Shampoo

    Hydration Shampoo

    gentle moisture-rich cleanser
  • PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) FREE OF PARABENS PROTEIN-FREE FREE OF PHTHALATES COLOR-SAFE SILICONE-FREE CURL GEL When Your Hair Wants Hold PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML.) NOURISHING INGREDIENTS Contains Aloe Vera, Coconut Oil & Cacay Oil CREAMY & SMOOTH FORMULA Provides effortless glide & slip to give coils life TOUCHABLE HOLD & DEFINITION Great for bouncy wash-&-gos, flexible braids & juicy twist-outs "My hair has movement, is soft & easy to maintain." - Tanica C. CURL GEL 4X MORE CURL DEFINITION 6X THE SHINE TOUCHABLE, CRUNCH-FREE HOLD 2.5X MORE THAN FULL SIZE PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) CURL GEL a 4X MORE CURL DEFINITION 6X THE SHINE TOUCHABLE, CRUNCH-FREE HOLD PATTERN. curl gel shine, define & hold 9.8 FL OZ (289.8 ML) CURL GEL 4,700+ FIVE-STAR REVIEWS PATTERN CURL 9 el shine, define & hold 9.8 FL OZ (289.8 ML) PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML) LOVED THIS CURL GEL. MY CURLS WERE DEFINED, PLUMP & LIGHT -CANDICE B. PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) PATTERN curl gel shine, define & hold 3 FL OZ (88.7 ML)
    Bestseller

    Curl Gel

    Curl Gel

    4X the curl definition, 6X the shine
  • PATTERN MOISTURE MILK LAIT HYDRATANT 88.7 mL C 3 FL. OZ. (US) Moisture Milk Moisture Milk Moisture Milk MOISTURE MILK When Your Curls Need Long-lasting Moisture PATTERN MOISTURE MILK LAIT HYDRATANT 354.9 mL e 12 FL OZ MOISTURE FOR DAYS Made to provide long-lasting, daily moisture & refresh twist outs & wash-&-gos. LENGTH RETENTION Rich Amla Oil, Irish Moss & Agave Nectar soften curls to reduce breakage. SILKY DEFINITION Finesses unwanted frizz & smooths flyaways. Moisture Milk Moisture Milk Moisture Milk PATTERN MOISTURE MILK LAIT HYDRATANT 88.7 mL C 3 FL. OZ. (US)
    Smoothing

    Moisture Milk

    Moisture Milk

    72 hours of moisture & softness*

featured in

for juicy & joyful curls

texture loving favorites to hydrate, define & moisturize your pattern

HOLD & DEFINE
FOR EVERY TEXTURE & STYLE
STYLING

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AWARD-WINNING TOOLS
TEXTURE-FIRST DESIGN
STEAM & HEAT

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HEALTHY & HYDRATING INGREDIENTS
CLINICALLY PROVEN RESULTS
SHAMPOO & CONDITIONER

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PATTERN THE HAIR STEAMER MICROFIBER TOWEL FOR CLEANING FLUSH KIT DUAL LOCKING MECHANISM PRONG ATTACHMENT REFILLABLE WATER CHAMBER DIFFUSER ATTACHMENT BUILT-IN STAND 6 FT 90° CORD PATTERN THE HAIR STEAMER Refresh Curls. Hydrate Locs. Deep Condition Coils EFFICIENT STEAM POWER Steam Temp < 284°F Flow Rate 9g/min. CONVENIENT & COMFORTABLE Maximize your time: 16-minute run time, heats up in 60 seconds & auto shuts off after 30 minutes. Refillable water chamber + built-in stand so you can rest. ATTACHMENT FOR EVERY PATTERN 2 additional attachments to help lift, separate & diffuse unleashing your healthiest hair. PATTERN PATTERN PATTERN PATTERN Hair Steamer PATTERN Hair Steamer Hair Steamer
Viral Hit

The Hair Steamer

The Hair Steamer

the hydration power of steam

PATTERN BREAKAGE BARRIER HAIR MASK MASQUE BARRIÈRE ANTI-CASSURES 325 mL e 11 FL OZ BREAKAGE BARRIER MASK 2 X LESS BREAKAGE PATTERN BREAKAGE BARRIER HAIR MASK MASQUE BARRIÈRE ANTI-CASSURES 325 mL e 11 FL. OZ. (US) BREAKAGE BARRIER HAIR MASK When your strands crave support NUTRIENT-DENSE Infused with White Tea to help reduce shedding & Manuka Honey to help prevent breakage. MAINTAINS MOISTURE BALANCE Helps protect curls returning from relaxer or heat straigtened styles. NOURISHES STRANDS Perfect for transitioning out of protective styles. GO DEEP WHICH MASK IS RIGHT FOR YOUR HAIR? NEW PATTERN treatment mask definition & curl elongation 15 FL OZ (443.6 ML) PATTERN BREAKAGE BARRIER HAIR MASK MASQUE BARRIÈRE ANTI-CASSURES 325 mL e 11 FL. OZ. (US) SOFTEN & SHINE TREATMENT MASK Use when hair feels limp, mushy & undefined. The results? 61% more curl formation for defined looking locks* REDUCE BREAKAGE BREAKAGE BARRIER HAIR MASK Use when hair feels crunchy or brittle. The results? Soft & flexible tresses plus 2x less breakage Breakage Barrier Hair Mask - Four strands of shiny, black, tightly coiled hair held between fingers against a neutral background.

Breakage Barrier Hair Mask

Breakage Barrier Hair Mask

clinically proven to reduce breakage by 2x*

PATTERN intensive conditioner for tight textures extreme moisture & restoration 13 FL OZ (384.5 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 13 FL OZ (384.5 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 13 FL OZ (384.5 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 3 FL OZ (88.7 ML) PATTERN Intensivel conditioner for tight textures extreme moisture & restoration 29 FL OZ (857.6 ML) 2.2X MORE THAN FULL SIZE PATTERN conditioner for tight textures extreme moisture & restoration 29 FL OZ (857.6 ML) PATTERN incensive conditioner for tight textures treme moisture & restoration 3 FL OZ (88.7 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 29 FL OZ (857.6 ML)

Intensive Conditioner

Intensive Conditioner

ultra-hydrating & restorative

PATTERN REPAIR360® LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360KC 165 mL e 5.5 FL. OZ. (US) CLINICALLY PROVEN TO REDUCE VISIBLE SIGNS OF DAMAGE AFTER THE FIRST USE* with REPAIR360® LEAVE-IN FOAM SED STD 7.0 kV 1808 WD 11.0 mm June 06 2025 Std.-PC 30.0 HighVac. 600 Textile Research Institute 20 um without REPAIR360® LEAVE-IN FOAM SED STD 7.0 kV 1799 WD 11.1 mm June 06 2025 Std.-PC 30.0 HighVac. 600 Textile Research Institute 20 pm CLINICALLY PROVEN TO PROVIDE THERMAL PROTECTION FROM HEAT TOOLS UP TO 450°F* Repair360® Leave-in Foam - White whipped foam texture swatch labeled vegan protein and amino acids by PATTERN Beauty.VEGAN PROTEIN & AMINO ACIDS RESTORE ELASTICITY & PROTECT AGAINST DAMAGE REBUILD & PROTECT AGAINST BREAKAGE CHEMICAL DAMAGE HEAT DAMAGE LIMP CURLS The Benefits ee FORMULATED FOR TEXTURED HAIR, WOR REBUILDS & PROTECTS CURLS REDUCES VISIBLE SIGNS OF DAMAGE PROVIDES THERMAL PROTECTION STRENGTHENS HAIR PATTERN REPAIR360" LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR36O* 15 mL e 5.5 FL. OZ. (US) PATTERN REPAIR360* LEAVE-IN FOAM MOUSSE SANS RINÇAR REPAIR360* 75 mL e 25 FL. OZ. (US) REPAIR360® PATTERN MOLECULAR RESTORATIC • BEYOND BREAKAGE: A HEALING JOURNEY "FOR HEALTHIER-LOOKING, MORE RESILIENT HAIR." PATTERN REPAIR360® LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360MC 165 mL e 5.5 FL. OZ. (US) LAYERS SEAMLESSLY with stylers PROTECTS GROWING STRANDS against daily stressors PROVIDES THERMAL PROTECTION up to 450°F to help shield strands from flat irons & blow dryers STRENGTHEN YOUR REGIMEN how to infuse Repair360° Leave-In Foam into your wash day 1. CLEANSE 2. CONDITION 3. REBUILD 4. SEAL 5. DEFINE PATTERN HYDRATION SHAMPOO SHAMPOOING HYDRATANT 289.8mL e 9.8 FL 0Z. (US) PATTERN MEDIUM CONDITIONER APRES-SHAMPOOING MOYEN 384.5mL e 13FL OZ.(US) PATTERN REPAIR3600 LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360KC 75 mL e 2.5 FL. OZ. (US) PATTERN REPAIR3600 LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360 M 165 mL e 5.5 FL. OZ. (US) Full Size 5.5 FL OZ Trial Size 2.5 FL OZ PATTERN REPAIR360® LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360MC 75 mL e 2.5 FL. OZ. (US) Repair360® Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam in white bottle with orange cap, 5.5 fl oz size.
rebuilds damage

Repair360® Leave-in Foam

Repair360® Leave-in Foam

rebuild & revive
PATTERN THE HAIR STEAMER MICROFIBER TOWEL FOR CLEANING FLUSH KIT DUAL LOCKING MECHANISM PRONG ATTACHMENT REFILLABLE WATER CHAMBER DIFFUSER ATTACHMENT BUILT-IN STAND 6 FT 90° CORD PATTERN THE HAIR STEAMER Refresh Curls. Hydrate Locs. Deep Condition Coils EFFICIENT STEAM POWER Steam Temp < 284°F Flow Rate 9g/min. CONVENIENT & COMFORTABLE Maximize your time: 16-minute run time, heats up in 60 seconds & auto shuts off after 30 minutes. Refillable water chamber + built-in stand so you can rest. ATTACHMENT FOR EVERY PATTERN 2 additional attachments to help lift, separate & diffuse unleashing your healthiest hair. PATTERN PATTERN PATTERN PATTERN Hair Steamer PATTERN Hair Steamer Hair Steamer
Viral Hit

The Hair Steamer

The Hair Steamer

the hydration power of steam

PATTERN BREAKAGE BARRIER HAIR MASK MASQUE BARRIÈRE ANTI-CASSURES 325 mL e 11 FL OZ BREAKAGE BARRIER MASK 2 X LESS BREAKAGE PATTERN BREAKAGE BARRIER HAIR MASK MASQUE BARRIÈRE ANTI-CASSURES 325 mL e 11 FL. OZ. (US) BREAKAGE BARRIER HAIR MASK When your strands crave support NUTRIENT-DENSE Infused with White Tea to help reduce shedding & Manuka Honey to help prevent breakage. MAINTAINS MOISTURE BALANCE Helps protect curls returning from relaxer or heat straigtened styles. NOURISHES STRANDS Perfect for transitioning out of protective styles. GO DEEP WHICH MASK IS RIGHT FOR YOUR HAIR? NEW PATTERN treatment mask definition & curl elongation 15 FL OZ (443.6 ML) PATTERN BREAKAGE BARRIER HAIR MASK MASQUE BARRIÈRE ANTI-CASSURES 325 mL e 11 FL. OZ. (US) SOFTEN & SHINE TREATMENT MASK Use when hair feels limp, mushy & undefined. The results? 61% more curl formation for defined looking locks* REDUCE BREAKAGE BREAKAGE BARRIER HAIR MASK Use when hair feels crunchy or brittle. The results? Soft & flexible tresses plus 2x less breakage Breakage Barrier Hair Mask - Four strands of shiny, black, tightly coiled hair held between fingers against a neutral background.

Breakage Barrier Hair Mask

Breakage Barrier Hair Mask

clinically proven to reduce breakage by 2x*

PATTERN intensive conditioner for tight textures extreme moisture & restoration 13 FL OZ (384.5 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 13 FL OZ (384.5 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 13 FL OZ (384.5 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 3 FL OZ (88.7 ML) PATTERN Intensivel conditioner for tight textures extreme moisture & restoration 29 FL OZ (857.6 ML) 2.2X MORE THAN FULL SIZE PATTERN conditioner for tight textures extreme moisture & restoration 29 FL OZ (857.6 ML) PATTERN incensive conditioner for tight textures treme moisture & restoration 3 FL OZ (88.7 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 29 FL OZ (857.6 ML)

Intensive Conditioner

Intensive Conditioner

ultra-hydrating & restorative

PATTERN REPAIR360® LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360KC 165 mL e 5.5 FL. OZ. (US) CLINICALLY PROVEN TO REDUCE VISIBLE SIGNS OF DAMAGE AFTER THE FIRST USE* with REPAIR360® LEAVE-IN FOAM SED STD 7.0 kV 1808 WD 11.0 mm June 06 2025 Std.-PC 30.0 HighVac. 600 Textile Research Institute 20 um without REPAIR360® LEAVE-IN FOAM SED STD 7.0 kV 1799 WD 11.1 mm June 06 2025 Std.-PC 30.0 HighVac. 600 Textile Research Institute 20 pm CLINICALLY PROVEN TO PROVIDE THERMAL PROTECTION FROM HEAT TOOLS UP TO 450°F* Repair360® Leave-in Foam - White whipped foam texture swatch labeled vegan protein and amino acids by PATTERN Beauty.VEGAN PROTEIN & AMINO ACIDS RESTORE ELASTICITY & PROTECT AGAINST DAMAGE REBUILD & PROTECT AGAINST BREAKAGE CHEMICAL DAMAGE HEAT DAMAGE LIMP CURLS The Benefits ee FORMULATED FOR TEXTURED HAIR, WOR REBUILDS & PROTECTS CURLS REDUCES VISIBLE SIGNS OF DAMAGE PROVIDES THERMAL PROTECTION STRENGTHENS HAIR PATTERN REPAIR360" LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR36O* 15 mL e 5.5 FL. OZ. (US) PATTERN REPAIR360* LEAVE-IN FOAM MOUSSE SANS RINÇAR REPAIR360* 75 mL e 25 FL. OZ. (US) REPAIR360® PATTERN MOLECULAR RESTORATIC • BEYOND BREAKAGE: A HEALING JOURNEY "FOR HEALTHIER-LOOKING, MORE RESILIENT HAIR." PATTERN REPAIR360® LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360MC 165 mL e 5.5 FL. OZ. (US) LAYERS SEAMLESSLY with stylers PROTECTS GROWING STRANDS against daily stressors PROVIDES THERMAL PROTECTION up to 450°F to help shield strands from flat irons & blow dryers STRENGTHEN YOUR REGIMEN how to infuse Repair360° Leave-In Foam into your wash day 1. CLEANSE 2. CONDITION 3. REBUILD 4. SEAL 5. DEFINE PATTERN HYDRATION SHAMPOO SHAMPOOING HYDRATANT 289.8mL e 9.8 FL 0Z. (US) PATTERN MEDIUM CONDITIONER APRES-SHAMPOOING MOYEN 384.5mL e 13FL OZ.(US) PATTERN REPAIR3600 LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360KC 75 mL e 2.5 FL. OZ. (US) PATTERN REPAIR3600 LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360 M 165 mL e 5.5 FL. OZ. (US) Full Size 5.5 FL OZ Trial Size 2.5 FL OZ PATTERN REPAIR360® LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360MC 75 mL e 2.5 FL. OZ. (US) Repair360® Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam in white bottle with orange cap, 5.5 fl oz size.
rebuilds damage

Repair360® Leave-in Foam

Repair360® Leave-in Foam

rebuild & revive

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Products & picks made for every texture & every way you wear it.

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5 women with natural hair

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We exceed the beauty needs of our community.​

We are centered around the celebration of Black beauty.

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We are dedicated to juicy & joyful hydration.​​

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