• Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard
    Family Fave

    Styling Custard

    Styling Custard

    lightweight hold, hydrating & ultra slippy

  • Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner
    #1 Bestseller

    Leave-In Conditioner

    Leave-In Conditioner

    7X the moisture, 2X the definition
  • Jojoba Oil Jojoba Oil Jojoba Oil Jojoba Oil Jojoba Oil Jojoba Oil

    Jojoba Oil Blend

    Jojoba Oil Blend

    lightweight moisture & reduces breakage

  • Cleansing Shampoo Cleansing Shampoo - Woman with wet, curly hair applying foamy PATTERN Beauty cleansing shampoo on scalp and strands. Cleansing Shampoo - White and yellow cylindrical bottle with bold black wave design labeled "Pattern" Cleansing Shampoo by PATTERN Beauty by. Cleansing Shampoo - White bottle with black abstract patterns and an orange cap, frothy shampoo overflowing from the top. Cleansing Shampoo - Person rinsing medium-length blonde hair under a dark showerhead with shampoo foam visible against a warm orange wall. Cleansing Shampoo - White cylindrical bottle with black abstract face design and orange cap labeled PATTERN Beauty Cleansing Shampoo.

    Cleansing Shampoo

    Cleansing Shampoo

    remove build up & deep clean

  • Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo Palo Santo Hydration Shampoo
    Hydrating

    Palo Santo Hydration Shampoo

    Palo Santo Hydration Shampoo

    gentle moisture-rich cleanser

  • Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner

    Palo Santo Medium Conditioner

    Palo Santo Medium Conditioner

    rich hydration with curl definition

  • Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer Hair Steamer
    Viral Hit

    The Hair Steamer

    The Hair Steamer

    the hydration power of steam

  • Curl Mousse - Tall yellow cylindrical bottle with black zebra stripes and a black cap labeled Pattern Beauty Curl Mousse by Tracee Ellis. Curl Mousse - Hand holding wet, foamy black curly hair with white curl mousse against bright yellow background with product text. Curl Mousse - Tall cylindrical black bottle with yellow and black wavy pattern and pump dispenser, white mousse overflowing on a yellow. Curl Mousse - White foamy curl mousse with soft bubbles on a mustard-colored surface. Curl Mousse - Yellow bottle of PATTERN Beauty Curl Mousse with black tiger stripes and foam on transparent applicator wand against mustard Curl Mousse - Two yellow bottles of PATTERN Beauty Curl Mousse by Tracee Ellis Ross with black pump tops and bold black wavy stripes, foam Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands. Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.
    Bestseller

    Curl Mousse

    Curl Mousse

    weightless volume & touchable hold
  • Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar
    Extra Slip

    Detangling Nectar

    Detangling Nectar

    detangles with extra slip
  • Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner

    Heavy Conditioner

    Heavy Conditioner

    oil-rich hydration & curl definition
  • Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk
    Smoothing

    Moisture Milk

    Moisture Milk

    refreshes & smooths unwanted frizz
  • Curl Gel - Yellow tube of PATTERN Beauty Curl Gel with black abstract face design on front against yellow background. Curl Gel - Brown glass jar of PATTERN Beauty Curl Gel with black lid and yellow label, curl styling for coily hair. Curl Gel - Hand holding white curl gel with text highlighting free of parabens, phthalates, silicone, protein, and color-safe on. Curl Gel - Yellow tube of PATTERN Beauty Curl Gel with black abstract swirl design on the cap and front, placed next to a white. Curl Gel - Yellow and black tube of PATTERN Beauty Curl Gel held by woman with curly hair against yellow background. Curl Gel - Yellow and black pump bottle of PATTERN Beauty Curl Gel featuring a stylized face illustration. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black wavy lines and white text on beige background. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract face design, dispensing clear gel into hand. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract wave design, gel dispensing from nozzle onto open hand. Curl Gel - Yellow plastic bottle of Pattern Beauty Curl Gel with black pump and abstract black face design on label. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract face design on front against yellow background.
    Bestseller

    Curl Gel

    Curl Gel

    4X the curl definition, 6X the shine
  • Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream
    Defining

    Palo Santo Styling Cream

    Palo Santo Styling Cream

    hydrated hold & definition

  • Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist

    Hydrating Mist

    Hydrating Mist

    refreshes & reactivates
  • Argan Oil Blend - Amber glass spray bottle with black pump, yellow label featuring stylized black hair waves, PATTERN Beauty by Tracee Ellis. Argan Oil Blend - Amber glass bottle with black pump labeled PATTERN Beauty Argan Oil Hair Serum, next to clear gel applicator spoon on white. Argan Oil Blend - Clear golden argan oil droplets on a soft beige background, highlighting smooth texture and fluidity. Argan Oil Blend - Amber glass bottle with black pump dispenser labeled PATTERN Beauty Argan Oil Blend held over a pair of open hands against a

    Argan Oil Blend

    Argan Oil Blend

    promotes curl health & strength

  • Shine Spray Shine Spray Shine Spray Shine Spray

    Shine Spray

    Shine Spray

    for curlies, coilies & tight textures

  • Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner
    Ultra-Hydrating

    Intensive Conditioner

    Intensive Conditioner

    ultra-hydrating & restorative

  • Wide Tooth Comb Wide Tooth Comb Wide Tooth Comb Wide Tooth Comb Wide Tooth Comb

    Wide Tooth Comb

    Wide Tooth Comb

    detangle & style with ease

  • Mini wide tooth comb Mini Wide Tooth Comb - Hand holding black PATTERN Beauty by Tracee Ellis Ross mini wide tooth comb with bold teeth. Mini Wide Tooth Comb - Black mini wide tooth comb with yellow "PATTERN" logo and matching black velvet pouch by PATTERN Beauty by Tracee Ellis Ross .

    Mini Wide Tooth Comb

    Mini Wide Tooth Comb

    for curlies, coilies & tight textures

  • Double-Sided Bristle Brush - Black double-sided bristle hairbrush with soft and firm bristles, sleek handle with PATTERN Beauty logo, designed for curly. Double-Sided Bristle Brush - PATTERN Beauty by Tracee Ellis Ross double-sided black bristle brush with ergonomic handle against warm gradient background. Double-Sided Bristle Brush - Hand holding PATTERN Beauty by Tracee Ellis Ross double-sided bristle brush with black bristles and dark handle. Double-Sided Bristle Brush - Set of three black hair brushes with gold PATTERN Beauty by Tracee Ellis Ross logo, featuring paddle, vent, and oval cushion . Double-Sided Bristle Brush - Black rectangular double-sided bristle brush with a black handle in yellow and white PATTERN Beauty box.

    Double-Sided Bristle Brush

    Double-Sided Bristle Brush

    smooths & polishes

  • Hair Pick Hair Pick Hair Pick Hair Pick

    Hair Pick

    Hair Pick

    for curlies, coilies & tight textures

  • Indigo Rain Styling Custard Indigo Rain Styling Custard Indigo Rain Styling Custard Indigo Rain Styling Custard Indigo Rain Styling Custard Indigo Rain Styling Custard Indigo Rain Styling Custard Indigo Rain Styling Custard Indigo Rain Styling Custard Indigo Rain Styling Custard
    COMING SOON

    Indigo Rain Styling Custard

    Indigo Rain Styling Custard

    lightweight hold, hydrating & ultra slippy

    Sold out
  • Indigo Rain Leave-In Conditioner Indigo Rain Leave-In Conditioner Indigo Rain Leave-In Conditioner Indigo Rain Leave-In Conditioner Indigo Rain Leave-In Conditioner Indigo Rain Leave-In Conditioner Indigo Rain Leave-In Conditioner Indigo Rain Leave-In Conditioner Indigo Rain Leave-In Conditioner
    COMING SOON

    Indigo Rain Leave-In Conditioner

    Indigo Rain Leave-In Conditioner

    7X the moisture, 2X the definition

    Sold out