At PATTERN, we believe in the power of protective styling for curly hair to promote healthy hair growth, retain moisture & shield your strands from external factors.

Our range features a variety of protective hair products that provide essential care & support for your protective styles. From our scalp serums to our cleansing shampoos & styling creams, our formulas are crafted to be gentle & effective for your hair and scalp. When it comes to braiding hair, we are known for our hydrating & nourishing ingredients.

Experience the benefits of our nourishing oils, including jojoba oil& argan oil, which work to moisturize & strengthen your strands. These natural oils provide vital nutrients & hydration, promoting hair health & supporting the overall condition of your protective style.

Prioritize the health of your textured hair with our Heat Protectant Spray, designed to shield your strands from the damaging effects of heat styling tools. Additionally, our products offer sun protection, helping to minimize potential sun damage during outdoor activities while wearing your protective style.

Enhance your braiding & general styling experience with our Strong Hold Gel & Edge Control Duo (included edge control & our sleek edge tool), providing long-lasting hold & definition to your edges and overall style. Our double-sided bristle brush is specifically designed to help you achieve a flawless finish, ensuring your protective style looks polished and well-maintained. For additional longevity & hydration when maintaining your style, try our Hydrating Mist, Curl Mousse or Shine Spray.

For valuable insights and tips on caring for your braided hair & other protective styles for your hair type, visit our blog. Our articles provide guidance on selecting the right hair products for braids, maintaining moisture & optimizing the health of your natural hair. Embrace the transformative power of protective styling with our nurturing collection & let your hair thrive.