Skip to content

Your cart is empty

Continue shopping

Have an account?

Log in to check out faster.

Your cart

1. Spend 65 more for free shipping!

Loading...

Estimated total

$0.00 USD

Taxes, discounts and shipping calculated at checkout.
NEW FAVE UNLOCKED: PATTERN BODY!
free us domestic shipping on orders $65+
Rewards
Rewards
PATTERN BEAUTY REWARDS

earn 1 point for every $1 you spend

JOIN NOW
Already a member? Log in
Curl Quiz
Education
Curl Guide Curl Quiz The Blog Conditioner Quiz Curling Iron Our Glossary
About us
Pattern Beauty
  • GIFT GUIDE
  • BESTSELLERS
  • HAIR
    • Category
      • Shop All
      • Heat Styling
      • Shampoos & Pre-Poo
      • Conditioners
      • Masks, Oils & Serums
      • Styling Creams & Gels
      • Brushes & Tools
      • Accessories
    • Texture
      • Curly
      • Tight Texture
      • Coily
      • Protective
    • Education
      • Curl Quiz
      • Curl Guide
      • Blog
    Featured Products Title
    Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner

    Palo Santo Leave-In Conditioner

    Curl Gel Curl Gel

    Curl Gel

    The Interchangeable Curling Iron The Interchangeable Curling Iron

    The Interchangeable Curling Iron

    Hydration Shampoo Hydration Shampoo

    Hydration Shampoo

  • BODY
  • VALUE SETS
    • Mini Kits
    • Curl Texture Starter Sets
    • Bestselling Sets & Kits
    • All Value Sets
    The Heat Bundle The Heat Bundle

    The Heat Bundle

    Steam & Repair Set Steam & Repair Set

    Steam & Repair Set

    Styling Bestsellers Kit Styling Bestsellers Kit

    Styling Bestsellers Kit

    Palo Santo Mini Stylers Kit Palo Santo Mini Stylers Kit

    Palo Santo Mini Stylers Kit

Log in Cart
  • GIFT GUIDE
  • BESTSELLERS
  • HAIR
    • Category
    • Styling Creams & Gels
    • Conditioners
    • Shampoos & Pre-Poo
    • Masks, Oils & Serums
    • Heat Styling
    • Mens Hair Care
    • Brushes & Tools
    • Accessories
    • Shop All
    • Texture
    • Tight Texture
    • Coily
    • Curly
    • Protective
  • BODY
  • EDUCATION
    • Curl Quiz
    • Curl Guide
    • The Blog

PATTERN BEAUTY REWARDS

Earn 1 point for every $1 you spend

JOIN NOW | Already a member? Log in

Best Sellers
Palo Santo Leave-In Conditioner

Palo Santo Leave-In Conditioner

Hydration Shampoo

Hydration Shampoo

Palo Santo Curl Mousse

Palo Santo Curl Mousse

Detangling Nectar

Detangling Nectar

Log in
Account
Rewards
About Us
  • Facebook
  • Pinterest
  • Instagram
  • TikTok
  • YouTube
GIFT GUIDE Bestsellers Body Styling Creams & Gels Conditioners Shampoo & Prepoo Masks, Oils & Serums Heat Styling Tools & Brushes Accessories
choose size
Curl Type
Product Type
Product Preference
51 items
FILTERS
Curl Type
+
(43)
(40)
(5)
(29)
(20)
(29)
(5)
(38)
Product Type
+
(5)
(1)
(5)
(7)
(1)
(4)
(1)
(2)
(2)
(1)
(2)
(2)
(2)
(4)
(2)
(5)
(3)
(1)
(2)
Product Preference
+
(26)
(6)
(23)
(19)
Clear All
51 items

Sort by

  • Treatment Mask Treatment Mask Treatment Mask Treatment Mask Treatment Mask Treatment Mask

    Treatment Mask

    Treatment Mask

    strengthen, soften & curl elongation

  • Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner

    Leave-In Conditioner

    Leave-In Conditioner

    7X the moisture, 2X the definition

  • Breakage Barrier Hair Mask - Brown and yellow jar of PATTERN Beauty Breakage Barrier Hair Mask with bold white text on front. Breakage Barrier Hair Mask - Yellow and black jar of PATTERN Beauty Breakage Barrier Hair Mask with bold text on orange background. Breakage Barrier Hair Mask - Amber jar with black lid labeled Breakage Barrier Hair Mask by PATTERN Beauty, light golden hair mask pouring out. Breakage Barrier Hair Mask - PATTERN Beauty by Tracee Ellis Ross Breakage Barrier Hair Mask in amber jar with yellow lid and bold white text. Breakage Barrier Hair Mask - Four strands of shiny, black, tightly coiled hair held between fingers against a neutral background.

    Breakage Barrier Hair Mask

    Breakage Barrier Hair Mask

    formerly known as transition mask

  • Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo

    Hydration Shampoo

    Hydration Shampoo

    gentle moisture-rich cleanser

  • Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner

    Intensive Conditioner

    Intensive Conditioner

    ultra-hydrating & restorative

  • Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard

    Styling Custard

    Styling Custard

    lightweight hold, hydrating & ultra slippy

  • Curl Gel - Yellow tube of PATTERN Beauty Curl Gel with black abstract face design on front against yellow background. Curl Gel - Brown glass jar of PATTERN Beauty Curl Gel with black lid and yellow label, curl styling for coily hair. Curl Gel - Hand holding white curl gel with text highlighting free of parabens, phthalates, silicone, protein, and color-safe on. Curl Gel - Yellow tube of PATTERN Beauty Curl Gel with black abstract swirl design on the cap and front, placed next to a white. Curl Gel - Yellow and black tube of PATTERN Beauty Curl Gel held by woman with curly hair against yellow background. Curl Gel - Yellow and black pump bottle of PATTERN Beauty Curl Gel featuring a stylized face illustration. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black wavy lines and white text on beige background. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract face design, dispensing clear gel into hand. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract wave design, gel dispensing from nozzle onto open hand. Curl Gel - Yellow plastic bottle of Pattern Beauty Curl Gel with black pump and abstract black face design on label. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract face design on front against yellow background.

    Curl Gel

    Curl Gel

    4X the curl definition, 6X the shine

  • Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream

    Styling Cream

    Styling Cream

    hydrated hold & definition

  • Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner

    Heavy Conditioner

    Heavy Conditioner

    oil-rich hydration & curl definition

  • Jojoba Oil Jojoba Oil Jojoba Oil Jojoba Oil Jojoba Oil Jojoba Oil

    Jojoba Oil Blend

    Jojoba Oil Blend

    lightweight moisture & reduces breakage

  • Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist

    Hydrating Mist

    Hydrating Mist

    refreshes & reactivates

  • Strong Hold Gel Strong Hold Gel Strong Hold Gel Strong Hold Gel Strong Hold Gel

    Strong Hold Gel

    Strong Hold Gel

    long-lasting hold with extra slip

  • Shower Brush Shower Brush Shower Brush Shower Brush Shower Brush

    Shower Brush

    Shower Brush

    effortlessly sculpt your curls

  • Argan Oil Blend - Amber glass spray bottle with black pump, yellow label featuring stylized black hair waves, PATTERN Beauty by Tracee Ellis. Argan Oil Blend - Amber glass bottle with black pump labeled PATTERN Beauty Argan Oil Hair Serum, next to clear gel applicator spoon on white. Argan Oil Blend - Clear golden argan oil droplets on a soft beige background, highlighting smooth texture and fluidity. Argan Oil Blend - Amber glass bottle with black pump dispenser labeled PATTERN Beauty Argan Oil Blend held over a pair of open hands against a

    Argan Oil Blend

    Argan Oil Blend

    promotes curl health & strength

  • Spray Bottle Spray Bottle Spray Bottle Spray Bottle

    Juicy & Joyful Mist Spray Bottle

    Juicy & Joyful Mist Spray Bottle

    for curlies, coilies & tight textures

  • Edge Control Edge Control Edge Control Edge Control Edge Control Edge Control Edge Control

    Edge Control

    Edge Control

    long-lasting hold with extra shine

  • Edge Tool Edge Tool Edge Tool Edge Tool

    Edge Tool

    Edge Tool

    sculpt & define

  • Scalp Serum Scalp Serum Scalp Serum Scalp Serum

    Scalp Serum

    Scalp Serum

    calm, moisturize & soothe your scalp

  • Cleansing Shampoo - White cylindrical bottle with black abstract face design and orange cap labeled PATTERN Beauty Cleansing Shampoo. Cleansing Shampoo - Woman with wet, curly hair applying foamy PATTERN Beauty cleansing shampoo on scalp and strands. Cleansing Shampoo - White and yellow cylindrical bottle with bold black wave design labeled "Pattern" Cleansing Shampoo by PATTERN Beauty by. Cleansing Shampoo - White bottle with black abstract patterns and an orange cap, frothy shampoo overflowing from the top. Cleansing Shampoo - Person rinsing medium-length blonde hair under a dark showerhead with shampoo foam visible against a warm orange wall.

    Cleansing Shampoo

    Cleansing Shampoo

    remove build up & deep clean

  • Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner

    Lightweight Conditioner

    Lightweight Conditioner

    weightless moisture & reduces breakage

  • Wide Tooth Comb Wide Tooth Comb Wide Tooth Comb Wide Tooth Comb Wide Tooth Comb

    Wide Tooth Comb

    Wide Tooth Comb

    detangle & style with ease

  • Hair Clip Hair Clip Hair Clip

    Hair Clip

    Hair Clip

    for curlies, coilies & tight textures

  • Mini wide tooth comb Mini Wide Tooth Comb - Hand holding black PATTERN Beauty by Tracee Ellis Ross mini wide tooth comb with bold teeth. Mini Wide Tooth Comb - Black mini wide tooth comb with yellow "PATTERN" logo and matching black velvet pouch by PATTERN Beauty by Tracee Ellis Ross .

    Mini Wide Tooth Comb

    Mini Wide Tooth Comb

    for curlies, coilies & tight textures

  • Hair Pins Variety Pack Hair Pins Variety Pack Hair Pins Variety Pack Hair Pins Variety Pack

    Hair Pins Variety Pack

    Hair Pins Variety Pack

    for curlies, coilies & tight textures

  • 1
  • 2
  • 3

SIGN UP FOR EMAIL & GET 10% OFF

  • Facebook
  • Pinterest
  • Instagram
  • TikTok
  • YouTube
ABOUT
  • Our Story
  • FAQ
  • Gift Cards
  • Creator Squad
  • Store Locator
  • SMS Sign Up
CUSTOMER SERVICE
  • My Account
  • Refer a Friend
  • Subscriptions
  • Shipping
  • Returns
  • Contact
OUR COMMITMENTS
PETA Cruelty-free and Vegan PETA Cruelty-free and Vegan 1% To Support Our Community 1% To Support Our Community Recyclable Packaging Recyclable Packaging
  • Privacy Policy
  • Cookie Policy
  • Terms
  • Accessibility
© 2025 Pattern Beauty LLC
  • Choosing a selection results in a full page refresh.
  • Opens in a new window.

choose your free gift