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  • SAMPLES
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    MOST-LOVED ESSENTIALS
    Leave-In Conditioner Leave-In Conditioner

    Leave-In Conditioner

    Hydration Shampoo Hydration Shampoo

    Hydration Shampoo

    Moisture Milk Moisture Milk

    Moisture Milk

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    Intensive Conditioner

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  • SAMPLES
  • BESTSELLERS
  • HAIR
    • Category
    • Styling Creams & Gels
    • Conditioners
    • Shampoos & Pre-Poo
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PATTERN BEAUTY REWARDS

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MOST-LOVED ESSENTIALS
Palo Santo Leave-In Conditioner

Palo Santo Leave-In Conditioner

Hydration Shampoo

Hydration Shampoo

Moisture Milk

Moisture Milk

Intensive Conditioner

Intensive Conditioner

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Bestsellers Styling Creams & Gels Shampoo & Prepoo Conditioners Body Masks, Oils & Serums Heat Styling Men's Haircare
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CURL TYPE
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INGREDIENTS
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Sort by

  • PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML) PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML) HYDRATION SHAMPOO
When Your Hair Needs A Nourishing Cleanse
PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML)
MOISTURE-RICH
Contains Aloe Vera Leaf Juice,
Coconut Oil & Honey for healthy &
hydrated hair
GENTLE FORMULA
Cleanses your hair & scalp to
remove build-up & dirt without
stripping away moisture
SAFE & CURL-FRIENDLY
INGREDIENTS
Cruelty-Free • Color-Safe •
Free of Parabens, SLS/SLES,
Phthalates & Formaldehyde Hydration Shampoo PATTERN
hydration
shampoo
gently cleanse & hydrate
3 FL OZ (88.7 ML) Hydration Shampoo PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML) PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML) PATTERN
hydration
shampoo
gently cleanse & hydrate
25 FL OZ (740.0 ML) Hydration Shampoo PATTERN
hydration
shampoo
gently cleanse & hydrate
25 FL OZ (740.0 ML)

    Hydration Shampoo

    Hydration Shampoo

    gentle moisture-rich cleanser

  • PATTERN
curl
gel
shine, define & hold
25 FL OZ (740.0 ML) CURL GEL
WASH & GOS, TWIST OUTS
& UPDOS FREE OF PARABENS
PROTEIN-FREE
FREE OF PHTHALATES
COLOR-SAFE
SILICONE-FREE CURL GEL
When Your Hair Wants Hold
PATTERN
curl
gel
shine, define & hold
9.8 FL OZ (289.8 ML.)
NOURISHING INGREDIENTS
Contains Aloe Vera, Coconut Oil &
Cacay Oil
CREAMY & SMOOTH FORMULA
Provides effortless glide & slip
to give coils life
TOUCHABLE HOLD & DEFINITION
Great for bouncy wash-&-gos,
flexible braids & juicy twist-outs "My hair has movement, is
soft & easy to maintain."
- Tanica C.
CURL GEL
4X MORE
CURL DEFINITION
6X THE SHINE
TOUCHABLE,
CRUNCH-FREE HOLD 2.5X
MORE THAN
FULL SIZE
PATTERN
curl
gel
shine, define & hold
25 FL OZ (740.0 ML) CURL GEL
a 4X MORE CURL DEFINITION
6X THE SHINE
TOUCHABLE,
CRUNCH-FREE HOLD
PATTERN.
curl
gel
shine, define & hold
9.8 FL OZ (289.8 ML) CURL GEL
4,700+
FIVE-STAR REVIEWS
PATTERN
CURL
9 el
shine, define & hold
9.8 FL OZ (289.8 ML) PATTERN
curl
gel
shine, define & hold
9.8 FL OZ (289.8 ML)
LOVED THIS CURL GEL.
MY CURLS WERE DEFINED,
PLUMP & LIGHT
-CANDICE B. PATTERN
curl
gel
shine, define & hold
25 FL OZ (740.0 ML) PATTERN
curl
gel
shine, define & hold
3 FL OZ (88.7 ML)

    Curl Gel

    Curl Gel

    4X the curl definition, 6X the shine

  • BEAUTY & WELLNESS
GLAMOUR
AWARD • 2023
PATTERN
detangling
nectar
separate & soften
354.9 mL e 12 FL. OZ PATTERN
DETANGLING
NECTAR
separate & soften
354.9 mL e 12 FL OZ Detangling Nectar DETANGLING NECTAR
When your strands want ease
& definition
PATTERN
detangling
nectar
separate & soften
354.9 ml e 12 FL OZ
INTENSE SLIP
Works well as a pre-poo to detangle
stubborn knots
HYDRATION
Contains Sea Moss, Aloe Vera &
Grapeseed Oil to hydrate & leave
hair shiny
SAVES TIME
Helps reduce styling time for both
adults & children DETANGLING
NECTAR
GREAT
SLIP
4x
LESS
BREAKAGE PATTERN DETANGLING
NECTAR
great on wet or
dry hair
SEA MOSS
ALOE VERA
& GRAPESEED OIL
adds shine & hydration PATTERN
DETANGLING
NECTAR
NECTAR
DÉMÊLANT
88.7 mL E 3 FL. OZ. (US)

    Detangling Nectar

    Detangling Nectar

    detangles with extra slip

  • PATTERN
treatment
mask
definition & curl elongation
15 FL OZ (443.6 ML) PATTERN
treatment
mask
definition & curl elongation
15 FL OZ (443.6 ML) TREATMENT MASK
When Your Hair Needs a Spa Day
PATTERN
treatment
mask
delinition & curt elongation
15 FL OZ (443.6 ML)
FORMULATED TO
STRENGTHEN & SOFTEN
Contains Rice Water Ferment &
Moringa Seed Extract to replenish &
pamper curls
POWERFUL PERFORMANCE
Luxurious ingredients deliver
slip, curl elongation & definition
to coils
SAFE & CURL-FRIENDLY
INGREDIENTS
Cruelty-Free • Color-Safe •
Free of Parabens, SLS/SLES,
Silicones, Phthalates & Formaldehyde PATTERN
treatment
mask
definition & curl elongation
15 FL OZ (443.6 ML) GO DEEP
WHICH MASK IS RIGHT FOR YOUR HAIR?
PATTERN
treatment
mask
definition & curl elongation
15 FL OZ (443.6 ML)
PATTERN
BREAKAGE BARRIER HAIR MASK
MASQUE BARRIÈRE
ANTI-CASSURES
325 mL e 11 FL. OZ. (US)
SOFTEN & SHINE
TREATMENT MASK
Use when hair feels limp,
mushy & undefined.
The results? 61% more curl
formation for defined looking locks*
REDUCE BREAKAGE
BREAKAGE BARRIER HAIR MASK
Use when hair feels crunchy
or brittle.
The results? Soft & flexible tresses
plus 2x less breakage Treatment Mask

    Treatment Mask

    Treatment Mask

    strengthen, soften & curl elongation

  • PATTERN
argan oil
hair serum
moisture & shine boost
3.9 FL OZ (115.3 ML) ARGAN OIL HAIR SERUM
When Your Hair Needs Extra Moisture
& Protection
PATTERN
argan oil
hair serum
Moleso & chine hoost
3.9 FL OZ (115.3 ML)
LIGHTWEIGHT & POWERFUL FORMULA
Residue-free formula produces
healthy & hydrated results
PROMOTES STRENGTH & ELASTICITY
Features Argan Oil, Sunflower Oil,
Castor Oil, Sweet Almond Oil,
Apricot Oil & Shea Oil to seal in
moisture
SMOOTHING FORMULA
Softens, smooths & protected
against moisture-loss Argan Oil Blend - Clear golden argan oil droplets on a soft beige background, highlighting smooth texture and fluidity. PATTERN
argan oil
hair serum
moisture & shine boost
3.9 FL OZ (115.3 ML)

    Argan Oil Blend

    Argan Oil Blend

    promotes curl health & strength

    Sold out
  • PATTERN
lightweight
conditioner
daily detangle & moisturize
13 FL OZ (384.5 ML) PATTERN
lightweight
conditioner
daily detangle & moisturize
13 FL OZ (384.5 ML) LIGHTWEIGHT CONDITIONER
When Your Hair Needs Hydration
PATTERN
lightweight
conditioner
daily detangle & moisturice
13 FL OZ (384.5 ML)
SOFTEN & STRENGTHEN
Infused with Coconut Oil, Irish
Moss & Biotin to fortify while
providing slippage
SAFE & CURL-FRIENDLY
INGREDIENTS
Cruelty-Free • Color-Safe •
Free of Parabens, SLS/SLES,
Silicones, Phthalates & Formaldehyde Lightweight Conditioner PATTERN
lightweight
conditioner
daily detangle & moisturize
29 FL OZ (857.6 ML)
2.2X
MORE THAN
FULL SIZE PATTERN
lightweight
conditioner
daily detangle & moisturize
29 FL OZ (857.6 ML) PATTERN
lightweig
conditioner
daily detangle & meistulte
3 FL OZ (88.7 MD) PATTERN
lightweight
conditioner
daily detangle & moisturize
29 FL OZ (857.6 ML) PATTERN
lightweight
conditioner
daily detangle & moisturize
3 FL OZ (88.7 ML)

    Lightweight Conditioner

    Lightweight Conditioner

    weightless moisture & reduces breakage

  • PATTERN
PALO SANTO
CURL GEL
GEL POUR
CHEVEUX BOUCLÉS :
PALO SANTO
289.8 mL e 9.8 FL. OZ. (US) ALOE
attracts hydration
COCONUT &
CACAY OIL
seals in moisture
& hydration
PALO SANTO
CURL GEL
same formula, new scent CURL GEL
When Your Hair Wants Hold
PATTERN
PALO SANTO
CURL GEL
GEL POUR
CHEVEUX BOUCLÉS
PALO SANTO
289.8 mL e 9,8 FL. OZ. (US)
NOURISHING INGREDIENTS
Contains Aloe Vera, Coconut Oil &
Cacay Oil
CREAMY & SMOOTH FORMULA
Provides effortless glide & slip
to give coils life
TOUCHABLE HOLD & DEFINITION
Great for bouncy wash-&-gos,
flexible braids & juicy twist-outs CURL GEL
4X MORE CURL DEFINITION
6X THE SHINE FREE OF PARABENS
PROTEIN-FREE
FREE OF PHTHALATES
SILICONE-FREE
COLOR-SAFE Palo Santo Curl Gel PALO SANTO
CURL GEL
GEL POUR
CHEVEUX BOUCLÉS
PALO SANTO
289.8 mL e 9.8 FL. OZ. (US)
LOVED THIS CURL GEL.
MY CURLS WERE DEFINED,
PLUMP & LIGHT
-CANDICE B. PATTERN
PALO SANTO
CURL GEL
GEL POUR
CHEVEUX BOUCLÉS
PALO SANTO
289.8 mL e 9,8 FL. 2(0) PATTERN
PALO SANTO
LEAVE-IN
CONDITIONER
APRÈS-SHAMPOOING
SANS RINÇAGE :
PALO SANTO
289.8 mL e 9.8 FL OZ Palo Santo Curl Gel PATTERN
PALO SANTO
CURL GEL
GEL POUR
CHEVEUX BOUCLÉS
PALO SANTO
88.7 mL e 3 FL. OZ. (US)

    Palo Santo Curl Gel

    Palo Santo Curl Gel

    4X the curl definition, 6X the shine

  • PATTERN
PALO SANTO
HYDRATION
SHAMPOO
SHAMPOOING
HYDRATANT
PALO SANTO
200 mL e 6.76 FL. OZ. (US) ALOE & HONEY
natural humectant that
attracts hydration
COCONUT OIL-
seals in hydration
PALO SANTO
HYDRATION SHAMPOO
same formula, new scent LOVE HOW HYDRATING THIS SHAMPOO IS —
MAKES THE HAIR FEEL SOFT. IT HAS
GREAT SLIP, TOO. I BOUGHT THIS FOR MY
GRANDDAUGHTERS' HAIR; THEY ALL HAVE
DIFFERENT TEXTURES &IT'S THE ONLY
SHAMPOO THAT HYDRATES EACH ONE.
-MEKA G. HYDRATION SHAMPOO
When Your Hair Needs A Nourishing Cleanse
PATTERN
PALO SANTO
HYDRATION
SHAMPOO
SHAMPOOING
HYDRATANT
PALO SANTO
200 mL e 6.76 FL. OZ. (US)
MOISTURE-RICH
Contains Aloe Vera Leaf Juice,
Coconut Oil & Honey for healthy &
hydrated hair
GENTLE FORMULA
Cleanses your hair & scalp to
remove build-up & dirt without
stripping away moisture
SAFE & CURL-FRIENDLY
INGREDIENTS
Cruelty-Free • Color-Safe •
Free of Parabens, SLS/SLES,
Phthalates & Formaldehyde GLUTEN-FREE
FREE OF SLS/SLES
PARABEN-FREE -
PHTHALATE-FREE
COLOR-SAFE Palo Santo Hydration Shampoo LOCKS IN 30% MORE HYDRATION PATTERN
PALO SANTO
HYDRATION
SHAMPOO
SHAMPOOING
HYDRATANT
PALO SANTO
200 mL e 6.76 FL. OZ. (US)

    Palo Santo Hydration Shampoo

    Palo Santo Hydration Shampoo

    gentle moisture-rich cleanser

  • PATTERN
lightweight
conditioner
daily detangle & moisturize
3 FL OZ (88.7 ML) LIGHTWEIGHT CONDITIONER
When Your Curs Need a Kiss of Hydration
PATTERN
lightweight
conditioner
dally detangle & moistune
13 FL OZ (384.5 ML)
LIGHTWEIGHT HYDRATION
Serves as a great co-wash or daily
conditioner that won't weigh
down curls
SOFTEN & STRENGTHEN
Infused with Coconut Oil, Irish
Moss & Biotin to fortify while
providing slippage
SAFE & CURL-FRIENDLY
INGREDIENTS
Cruelty-Free • Color-Safe •
Free of Parabens, SLS/SLES,
Silicones, Phthalates & Formaldehyde Lightweight Conditioner Mini INTENSIVE
CONDITIONER
The richest of PATTERN'S
ultra-hydrating conditioner formulas,
ideal for tighter textures
(Can also be used as a Deep Conditioner)
HEAVY
CONDITIONER
Hydrating formula provides
with heavy conditioning
ingredients like Shea Butter
& Avocado Oil to clump curls
MEDIUM
LIGHTWEIGHT
CONDITIONER
Blend of provides low - normal
porosity hair with hydration
without weighing down curls
CONDITIONER
Serves as a great co-wash or
daily conditioner that won't
weigh down curls MOISTURE
IDEAL FOR
KEY
INGREDIENTS
USE FREQUENCY
INTENSIVE
CONDITIONER
TIGHT
TEXTURE
AVOCADO OIL
SAFFLOWER SEED OIL
JOJOBA SEED OIL
1X WEEK
HEAVY
CONDITIONER
COILY
TIGHT TEXTURE
SHEA BUTTER
SAFFLOWER SEED OIL
JOJOBA SEED OIL
EVERY WASH DAY
MEDIUM
CONDITIONER
CURLY
COILY
BIOTIN
ALOE
JOJOBA SEED OIL
EVERY WASH DAY
LIGHTWEIGHT
CONDITIONER
CURLY
BIOTIN
ALOE
ROSEMARY LEAF
EXTRACT
EVERY WASH DAY
OR DAILY COWASH PATTERN
lightweight
conditioner
daily detangle & moisturize
3 FL OZ (88.7 ML)

    Lightweight Conditioner Mini

    Lightweight Conditioner Mini

    weightless moisture & reduces breakage

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