Back to School, Classroom Chic: The Ultimate Haircare Kit!

Gear up for the new school year with PATTERN’s all-star lineup designed to keep your curls, coils & tight textures healthy, nourished & flourishing. The entire family will be picture-day ready every day!

Tame those morning tangles with our Detangling Nectar, a magical mix of Sea Moss, Aloe Vera, & Grapeseed Oil that makes combing through knots as easy as a pop quiz. For styling that turns heads, our Styling Cream, packed with Shea Butter, Cacay Oil & Sweet Almond Oil, delivers moisture & hold so you can rock twist outs, braid outs & wash-&-go’s with confidence, & slip into any effortless style with our Styling Custard—hydration & hold with a touch of magic for every twist & turn! Finish off with our Edge Control & Edge Tool for that perfect shape & extra shine—because even your edges deserve a little spotlight! Plus, our Double-Sided Bristle Brush polishes & refines, ensuring every strand is sleek and smooth.

With PATTERN, you’re not just ready for school—you & your family have all the tools you need to take on each & every moment.

Talking Points:

• Highlight the ease of getting the family ready in the morning
• Highlight being prepared for the requested style of day from the kiddos
• Emphasize the ease of use with each product
• Highlight that these products work on all hair types
• Highlight that these products work on all hair types
• How our products effectively work on your hair & the ones you love (aka, the littles)

PROTECTIVE STYLE SET: For a complete scalp care routine, start with our Deep Scalp Detox. Shake before use, part hair into sections, & apply directly to the scalp. Massage well in circular motions using your fingertips or a scalp massager. Rinse thoroughly, or leave in as desired for a refreshing cleanse. Use weekly for best results. Next, apply our Scalp Serum to sectioned wet or dry hair, focusing on the scalp. Massage in for added relief & hydration. Finally, perfect your style with our Edge Control Duo. After styling hair, dab along edges or apply to a slicked-back style for a polished finish.

HYDRATION SHAMPOO: Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired.

CURL COCKTAIL KIT: o For versatile hair care, start with our Leave-In Conditioner. Apply evenly to soaking wet, conditioned hair to nourish all strands. It also tames flyaways & provides a light hold when applied to dry hair. Next, use our Styling Cream on wet or dry hair for styling or braiding. For protective styles, seal in moisture before styling, & for locs, apply during retwisting for shine, definition, and hold. Finish with our Curl Gel. Apply on wet hair for wash-and-gos, braids, and twist-outs, or on damp or dry hair for sleek looks..

DEEP SCALP DETOX: - Ingredients: Aqua (Water/Eau), Glycerin, Mandelic Acid, Lactic Acid, Polyquaternium-37, Polyquaternium-11, Ocimum Basilicum (Basil) Extract, Citrus Limon (Lemon) Peel Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Maris Aqua (Sea Water/ Eau de mer), Chlorella Vulgaris Extract, Kaolin, Lavandula Stoechas Flower/Stem Extract, Laminaria Digitata Extract, Caprylyl Glycol, Caprylyl/Capryl Glucoside, Dicaprylyl Carbonate, Triethyl Citrate, Acrylates/Stearyl Methacrylate Copolymer, Diisopropyl Adipate, Sorbitan Oleate, Saccharide Isomerate, Illite, Sodium Benzoate, Lauryl Glucoside, Citric Acid, Phenoxyethanol, Sodium Hydroxide, Ethylhexylglycerin, Limonene

SCALP SERUM: - Ingredients: Water/Aqua/Eau, Glycerin, Polysorbate 20, Propanediol, Aloe Barbadensis Leaf Juice, Mentha Piperita (Peppermint) Oil, Citric Acid, Ricinus Communis (Castor) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Lavandula Hybrida Oil, Mentha Arvensis Leaf Oil, Serenoa Serrulata Fruit Extract, Taraxacum Officinale (Dandelion) Extract, Panthenol, Sodium Citrate, Triethyl Citrate, Carrageenan, Niacinamide, Xanthan Gum, Benzoic Acid, Chlorphenesin, Sorbic Acid, Ethylhexylglycerin, Phenoxyethanol, Linalool, Limonene

EDGE CONTROL: - Ingredients: Water/Aqua/Eau, Ceteareth-25, PEG-7 Glyceryl Cocoate, VP/VA Copolymer, Glycerin, Beeswax (Cera Alba), PEG-40 Hydrogenated Castor Oil, Mangifera Indica (Mango) Seed Butter, Caryodendron Orinocense Seed Oil, Cucumis Sativus (Cucumber) Fruit Extract, Aloe Barbadensis Leaf Extract, Camellia Sinensis Leaf Extract, Panthenol, Ethylhexylglycerin, Sodium Bisulfite, Laurtrimonium Chloride, Citric Acid, Glycereth-2 Cocoate, Benzoic Acid, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Sodium Sulfite, Fragrance/ Parfum, Benzyl Benzoate, Hexyl Cinnamal, Amyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Limonene, Coumarin, Geraniol, Red 33 (CI 17200), Yellow 5 (CI 19140)

HYDRATION SHAMPOO: - Ingredients: Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Celluose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool

LEAVE-IN CONDITIONER: - Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimoniuam Methosulfate, Caprylic/Capric Triglyceride, Butylene Glycol, Biotin, Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Ricinus Communis (Castor) Seed Oil, Persea Gratissima (Avocado) Oil, Olea Europaea (Olive) Fruit Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Mel (Honey, Miel), Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Butyrospermum Parkii (Shea) Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Aloe Barbadensis Leaf Extract, Tocopherol, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Trideceth-3, Trideceth-15, Cetrimonium Chloride, Amodimethicone, Parfum (Fragrance), PPG-1 Trideceth-6, Glycerin, Aminomethyl Propanol, Phenoxyethanol, Citric Acid, Alcohol, Acetic Acid, Potassium Sorbate, Disodium EDTA, Linalool, Amyl Cinnamal, Butylphenyl Methylpropional, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Coumarin, Limonene, Hexyl Cinnamal

STYLING CREAM: - Ingredients: Water/Aqua/Eau, Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Glycerin, Ceteareth-20, PEG-40 Hydrogenated Castor Oil, Cocos Nucifera (Coconut) Oil, PEG-120 Methyl Glucose Dioleate, Theobroma Cacao (Cocoa) Seed Butter, Potassium Carbonate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Caryodendron Orinocense Seed Oil, Cocos Nucifera (Coconut) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, PEG-60 Hydrogenated Castor Oil, Aloe Barbadensis Leaf Extract, Hydrolyzed Wheat Protein, Ethylhexylglycerin, Caprylyl Glycol, Polysorbate 60, Citric Acid, Phenoxyethanol, Hydroxyethylcellulose, Disodium EDTA, Disodium Phosphate, Sodium Phosphate, Sodium Benzoate, Benzyl Alcohol, Phenethyl Alcohol, Potassium Sorbate, Sodium Sulfite, Fragrance/Parfum, Benzyl Benzoate, Hexyl Cinnamal, Amyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Limonene, Coumarin

CURL GEL: - Ingredients: Water/Aqua/Eau, Glycerin, Cetearyl Alcohol, Aloe Barbadensis Leaf Extract, Cocos Nucifera (Coconut) Oil, Behentrimonium Methosulfate, Wheat Amino Acids, Benzyl Alcohol, Hydrolyzed Silk, Caryodendron Orinocense Seed Oil, Cocos Nucifera (Coconut) Fruit Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, PEG-40 Hydrogenated Castor Oil, PEG-60 Hydrogenated Castor Oil, Cetrimonium Chloride, Citric Acid, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Disodium EDTA, Potassium Sorbate, Sodium Benzoate, Phenethyl Alcohol, Caprylyl Glycol, Polysorbate 60, Phenoxyethanol, Disodium Phosphate, Sodium Phosphate, Sodium Sulfite, Fragrance/Parfum, Benzyl Benzoate, Hexyl Cinnamal, Amyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Limonene

• Paraben-Free
• Free of SLS/SLES
• Color-Safe
• Free of cyclic silicones
• Phthalate-Free

PATTERN products help support organizations & programs that empower women & people of color.