Blow Dryer

Interchangeable Curling Iron

Hair Steamer

Please discontinue use and consult your physician or medical care provider immediately. From there please let us know what product you used and the reaction you had. Contact us at: hello@patternbeauty.com. We always recommend performing a spot test prior to
use if you feel you may have a heightened level of sensitivity.

Although our products are not sulfate-free, they are free of SLS & SLES. Our products do not contain any harsh, hair-stripping solvents, and our Hydration Shampoo provides the gentle suds needed to get in there while scrubbing the hair and scalp to give you a good wash day! Our products hydrate, condition, nourish and moisturize the hair even while cleaning.

Yes

While not all of our items are gluten-free, we do have a selection of products that are. Please use our filters on the PATTERN website to find gluten-free products for your curls & coils.

While our formulas do not contain peanuts, which is the biggest allergen in the nut family, many of our formulas do contain Sweet Almond Oil, which has been used for centuries in curly hair for moisture retention. Please consult your physician prior to use if you are known to have nut allergies.

Yes! No animals were harmed in the making of these products. We test all of our products on a panel of people with curly, coily and tightly textured hair perfecting on us humans and never on animals. Our brand is PETA-certified.

Some of our items contain Honey which is known for its moisturizing properties, so no--not a fully-vegan line.

Yes, we always try to keep sustainability in mind when bringing new products into the world. Our tubes & caps are both fully-recyclable polypropylene (PP), and you don’t even have to separate the cap from the tube when recycling. Bottles are HDPE or glass (fully recyclable), and we use paper components where possible (paper is fully recyclable). 

PATTERN products are free of cyclic silicones (D4 & D5) complying with EU standards (these 2 types of silicones are believed by certain EU regulators to potentially be bad for the environment). We formulated our products being very conscious of the particular silicones we were choosing and at which levels in order to provide the best curly hair care experience without weighing down the hair. Our Product Development team continues to work with chemists to stay on top of new raw materials and technologies as we move towards silicone-free formulas in the future that don’t compromise on performance.

We used Amodimethicone in our Hydration Shampoo, Medium Conditioner & Leave-in Conditioner for conditioning performance. Commonly used in conditioners, Amodimethicone is a non-cyclic silicone that is super lightweight and offers great conditioning benefits to the hair. Our team is currently working & committed to testing
high-performance alternatives for the future.  

Hair is evolving always and you could potentially have different curl patterns in different areas around your head or experience a shift in your hair as time, products and methods change.
You may find our Curl Guide to be helpful as you find the right products for your unique, beautiful curls.

Though PATTERN uses plant-based surfactants that are free of harsh surfactants and sodium chloride,
we did not formulate these products specifically for children and didn’t test
them to be tear free. However, that is always a possibility for the future!

Our formulas were not designed for children, and we recommend products be used only by children 6 and up.

When developing the line, the PATTERN team, led by our boss lady leader Tracee Ellis Ross, was very specific with every detail. Our packaging was developed to provide maximum product usage and to add value to your hair experience. Our conditioners are larger in size because we know how curly, coily and tight textures condition more than shampoo. Each of our products encompasses the “PATTERN slip” which allows all of our conditioners to slide and glide while penetrating the hair strand and promoting great “clumping” and curl definition. 

No one knows your hair better than you, so inevitably the choice is yours. All PATTERN products have been formulated with hydration and conditioning as the key benefits of every product as we know curly heads of hair can experience the most trouble retaining moisture. Our Mini Conditioner Trial Bundle is great for
experimenting with our 3 conditioners to learn which is yummiest for your hair,
and our Jojoba Oil Hair Serum is especially beloved by dry, itchy scalps. 

Check out our product videos to hear from Tracee herself on why she created each item and how she loves to use them.

PATTERN Body products are formulated for the body. While some may be safe to use on the face, they are generally richer & contain fragrance levels designed for body skin. Use caution, especially if you have sensitive or facial skin concerns.

No, this formula uses salt, a natural mineral, for exfoliation.

The fragrance is a blend of natural and synthetic ingredients, but not fully natural.

These products are suitable for all skin types. They’re formulated to replenish moisture, soothe rough patches, & leave skin feeling smooth, soft, & nourished.

Our products are dermatologist-tested & undergo thorough, independent lab testing to guarantee their quality, effectiveness, & tolerance, even for sensitive skin. If you have questions about a specific product or what's best for your skin type, please don't hesitate to reach out to our customer service team. We'd love to help you build a routine that truly works for you.

You can use each product individually or together as part of a full routine. For best results, use the Dry Exfoliating Scrub before showering, follow with Moisturizing Body Wash, apply Nourishing Body Oil on damp skin, & finish with either Hydrating Body Lotion or Moisture Rich Body Cream.

If you’re using active treatments or undergoing chemical skincare procedures, we recommend consulting your dermatologist for guidance & performing a patch test before use.

Yes. However, we recommend consulting your dermatologist for personalized guidance & performing a patch test before use.

Store in a cool, dry place & ensure lids are sealed tightly after each use.

PATTERN Body is dermatologist-tested & formulated for all skin types, including sensitive skin & delicate areas, making them safe for external use. However, because every skin is unique, we recommend reviewing the ingredient list on our product pages, performing a patch test, & consulting your dermatologist if needed.