Shampoo & Prepoo

  • A single can of Pattern Detox Shampoo stands upright on a warm beige surface against a dark brown studio background. The bottle is off-white with a black cap and black graphic line art, with the brand name 'PATTERN' printed in gold/yellow across the front. Detox Shampoo Detox Shampoo Detox Shampoo A woman with a short brown bob hairstyle holds a bottle of hair product while posing on a brown leather couch against a warm brown background. A glossy brown translucent cosmetic smear on a brown gradient background with white text reading 'PINK CLAY' and 'APPLE EXTRACT' plus descriptive claims about scalp and hair buildup. A close-up portrait of a woman with long dark hair wearing a black beaded spaghetti-strap top against a warm brown textured background. A promotional graphic for Pattern brand hair care products on a warm brown background. It shows a tan Pattern hair straightener in the foreground, with two Pattern bottles behind it labeled Prep and Wash, plus large text explaining the use of detox shampoo in blowouts and silk presses. A woman with styled curly hair holds a bottle of Pattern Curly Curling Shampoo against a peach background, with a testimonial quote at the top. Pattern brand Detox Shampoo bottle on a dark background with text listing free ingredients and stating the formula is color-safe. Three Pattern brand shampoo bottles and tubes on a beige background under the heading 'WHAT'S THE DIFFERENCE?'. The products include Detox Shampoo with a black cap and white/yellow label, Cleansing Shampoo with a yellow cap and white/yellow label, and Hydration Shampoo in a white tube with black abstract face graphics and yellow text.
    NEW

    Detox Shampoo

    Detox Shampoo

    detox & cleanse

  • DETOX SHAMPOO

    • lifts hard water, minerals & chlorine

    • deeply cleanses & removes buildup
  • PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML) PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) HYDRATION SHAMPOO When Your Hair Needs A Nourishing Cleanse PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) MOISTURE-RICH Contains Aloe Vera Leaf Juice, Coconut Oil & Honey for healthy & hydrated hair GENTLE FORMULA Cleanses your hair & scalp to remove build-up & dirt without stripping away moisture SAFE & CURL-FRIENDLY INGREDIENTS Cruelty-Free • Color-Safe • Free of Parabens, SLS/SLES, Phthalates & Formaldehyde Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 3 FL OZ (88.7 ML) Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML) Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML)
    Hydrating

    Hydration Shampoo

    Hydration Shampoo

    gentle moisture-rich cleanser
  • PATTERN cleansing shampoo shampooing nettoyant nette yer les boucles en profonder 230.7 mL e 7.8 FL OZ Cleansing Shampoo - Woman with wet, curly hair applying foamy PATTERN Beauty cleansing shampoo on scalp and strands. CLEANSING SHAMPOO When You Need a Fresh Start PATTERN clarifying shampoo reset & refresh 7.8 FL OZ (230.7 ML) PROMOTES STRONG HAIR Features antioxidant-rich Matcha Green Tea, Aloe Vera & Panthenol to provide strengthening qualities REMOVES BUILD-UP Revives the scalp & gives hair a fresh start without stripping away healthy oils PREPARES HAIR FOR HYDRATION Can be helpful for low porosity hair types wanting to keep their cuticle open to receiving moisture PATTERN cleansing shampoo shampooing nettoyant Ceep cleag Cyer les boucles en profon 230.7 mL e 7.8 FL OZ Cleansing Shampoo - Person rinsing medium-length blonde hair under a dark showerhead with shampoo foam visible against a warm orange wall. PATTERN cleansing shampoo shampooing nettoyant nette ver les boucles en profondes 230.7 mL e 7.8 FL OZ
    Clarifying

    Cleansing Shampoo

    Cleansing Shampoo

    remove build up & deep clean

  • BEAUTY & WELLNESS GLAMOUR AWARD • 2023 PATTERN detangling nectar separate & soften 354.9 mL e 12 FL. OZ PATTERN DETANGLING NECTAR separate & soften 354.9 mL e 12 FL OZ Detangling Nectar DETANGLING NECTAR When your strands want ease & definition PATTERN detangling nectar separate & soften 354.9 ml e 12 FL OZ INTENSE SLIP Works well as a pre-poo to detangle stubborn knots HYDRATION Contains Sea Moss, Aloe Vera & Grapeseed Oil to hydrate & leave hair shiny SAVES TIME Helps reduce styling time for both adults & children DETANGLING NECTAR GREAT SLIP 4x LESS BREAKAGE PATTERN DETANGLING NECTAR great on wet or dry hair SEA MOSS ALOE VERA & GRAPESEED OIL adds shine & hydration PATTERN DETANGLING NECTAR NECTAR DÉMÊLANT 88.7 mL E 3 FL. OZ. (US)
    Extra Slip

    Detangling Nectar

    Detangling Nectar

    detangles with extra slip
  • PATTERN PALO SANTO HYDRATION SHAMPOO SHAMPOOING HYDRATANT PALO SANTO 200 mL e 6.76 FL. OZ. (US) ALOE & HONEY natural humectant that attracts hydration COCONUT OIL- seals in hydration PALO SANTO HYDRATION SHAMPOO same formula, new scent LOVE HOW HYDRATING THIS SHAMPOO IS — MAKES THE HAIR FEEL SOFT. IT HAS GREAT SLIP, TOO. I BOUGHT THIS FOR MY GRANDDAUGHTERS' HAIR; THEY ALL HAVE DIFFERENT TEXTURES &IT'S THE ONLY SHAMPOO THAT HYDRATES EACH ONE. -MEKA G. HYDRATION SHAMPOO When Your Hair Needs A Nourishing Cleanse PATTERN PALO SANTO HYDRATION SHAMPOO SHAMPOOING HYDRATANT PALO SANTO 200 mL e 6.76 FL. OZ. (US) MOISTURE-RICH Contains Aloe Vera Leaf Juice, Coconut Oil & Honey for healthy & hydrated hair GENTLE FORMULA Cleanses your hair & scalp to remove build-up & dirt without stripping away moisture SAFE & CURL-FRIENDLY INGREDIENTS Cruelty-Free • Color-Safe • Free of Parabens, SLS/SLES, Phthalates & Formaldehyde GLUTEN-FREE FREE OF SLS/SLES PARABEN-FREE - PHTHALATE-FREE COLOR-SAFE Palo Santo Hydration Shampoo LOCKS IN 30% MORE HYDRATION PATTERN PALO SANTO HYDRATION SHAMPOO SHAMPOOING HYDRATANT PALO SANTO 200 mL e 6.76 FL. OZ. (US)
    Hydrating

    Palo Santo Hydration Shampoo

    Palo Santo Hydration Shampoo

    gentle moisture-rich cleanser

  • PATTERNI DEEP SCALP DETOX SOIN PURIFIANT DU CUIR CHEVELU 118.3 mL e 4 FL OZ Deep Scalp Detox DEEP SCALP DETOX When your scalp needs a powerful reset PATTERN DEEP SCALP DETOX SOIN PURIFIANT DU CUIR CHEVELU 118.3 mL e 4 FL OZ BREAKS UP BUILDUP Formulated with Lemon Peel Oil to naturally purge dirt, dead skin & lingering product for the ultimate cleanse. A 2-IN-1 SOLUTION Delivers a reset between wash days & can be used as a detoxifying pre-shampoo. DETOX & REPLENISH Pulls impurities from the follicles & unclog pores without stripping your hair's natural oils. Deep Scalp Detox PATTERN DEEP SCALP DETOX SOIN PURIFIANT DU CUIR CHEVELU 118.3 mL e 4 FLOZ Deep Scalp Detox PATTERN scalp serum invigorate & cool 4.0 FL OZ (118.3 ML) PATTERN DEEP SCALP DETOX SOIN PURIFIANT DU CUIR CHEVELU 118.3 mL E 4 FL OZ SCALP SERUM Formulat SOOTHE & MOISTURIZE ROOTS esult Formulated with Peppermint, Rosemary & Lavender oils to stimulate your senses while calming irritated & dry scalps. VS. DEEP SCALP DETOX REMOVE BUILD-UP, CLARIFY ROOTS & REFRESH FLAKY SCALPS Australian Tea Tree Oil, balancing Pink Clay, & Lemon Peel Oil naturally purge dirt & lingering product for the ultimate cleanse. PATTERN DEEP SCALP DETOX SOIN PURIFIANT DU CUIR CHEVELU 118.3 mL E 4 FLOZ PATTERN DEEP SCALP DETOX V PURIFIANT VR CHEVELU 118.3ml e 4 FL OZ PATTERN DEEP SCALP DETOX SOIN PURIFIANT DU CUIR CHEVELU 118.3 mL E 4 FL OZ PATTERN DEEP SCALP DETOX SOIN PURIFIANT DU CUIR CHEVELU 51.75 mL E 1.75 FL. OZ (US)
    Buildup-Removing

    Deep Scalp Detox

    Deep Scalp Detox

    purify, purge & balance

  • PATTERN REVITALIZING SCALP SCRUB GOMMAGE REVITALISANT POUR LE CUIR CHEVELU 210 g E 7.4 OZ (US) free of phthalates gluten-free free of parabens protein-free silicone-free PATTERN REVITALIZING SCALP SCRUB GOMMAGE REVITALISANT POUR LE CUIR CHEVELU 210 g e 7.4 OZ (US) Revitalizing Scalp Scrub "The Revitalizing Scalp Scrub truly delivers on its promise. My scalp felt cleaner & more balanced." PATTERN REVITALIZING SCALP SCRUB COMMAGE REVITALISANT POUR LE CUIR CHEVELU 200 g e 7A OZ (US) 96% agreed their scalp felt clean & non-irritated after 1-day of use.* ATTERN REVITALIZING SCALP SCRUB GOMMAGE REVITALISANT POUR LE CUIR CHEVELU 210g e 7.6 OZ (US) *according a third-party study REVITALIZING SCALP SCRUB PINK HIMALAYAN SEA SALT to lift flakes & buildup CUCUMBER, FENUGREEK & ALOE for soothing & softening strands GINGER ROOT known to invigorate scalp circulation PATTERN REVITALIZING SCALP SCRUB GOMMAGE REVITALISANT POUR LE CUIR CHEVELU 210 g e 7.4 OZ (US) REVITALIZING SCALP SCRUB when you need to buff away buildup & bring on the moisture PATTERN REVITALIZING SCALP SCRUB GOMMAGE REVITALISANT POUR LE CUIR CHEVELU 210g 7.4 OZ (US) NOURISHING INGREDIENTS contains Pink Himalayan Sea Salt & a blend of Cucumber, Fenugreek, Aloe & Ginger Root extracts GENTLE FORMULA provides non-irritating & itch-free results, leaving the scalp hydrated EASY TO RINSE fine texture to cleanly wash away, leaving behind nothing but freshness Revitalizing Scalp Scrub
    NEW

    Revitalizing Scalp Scrub

    Revitalizing Scalp Scrub

    scrub. rinse. rejoice.

  • PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 mL e 10 FL. OZ. (US) PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 mL e 10 FL. OZ. (US) PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 mL e 10 FL. OZ. (US) PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 mL e 10 FL. OZ. (US) PATTERN. DETANGLING NECTAR separate & soften 354.9 mL e 12 FL OZ BOUNCE BACK PRE-POO BRING BACK THE BOUNCE IN YOUR CURLS Packed with elasticity promoting Oat Extract & frizz-smoothing Hibiscus Flower Extract DETANGLING NECTAR EASE COMBING THROUGH KNOTS & TANGLES Crafted from Sea Moss, Aloe Vera & Grapeseed Oil for slip, shine & hydration BOUNCE BACK PRE-POO When your curls crave a comeback PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 ml e 10 FL. OZ. (US) REVITALIZES CURLS Curls get their bounce back after heat styling, stretching & protective styles. PROMOTES ELASTICITY Packed with Oat Extract & frizz-smoothing Hibiscus Flower Extract to help spring coils back into action. ULTRA-MOISTURIZING Contains luxurious Murmuru Seed Butter to provide moisture. Bounce Back Pre-Poo - Bounce Back Pre-Poo in tall white cylindrical bottle with tan cap, and Transition Mask in a short round amber jar with black Bounce Back Pre-Poo - Small amber plastic bottle with black pump dispenser and white label featuring black and yellow leaf design, PATTERN Beauty. PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 mL E 10 FL. OZ. (US)
    Viral Fav

    Bounce Back Pre-Poo

    Bounce Back Pre-Poo

    revive & nourish

FAQ's

What shampoo is best for 4C natural hair?

PATTERN Beauty's Hydration Shampoo is the top recommendation for 4C hair. It cleanses gently without stripping the scalp's natural oils, is free of harsh sulfates, and preserves coil integrity from root to tip. It is designed to prep tightly coiled strands for deep conditioning on wash day.

Is PATTERN shampoo sulfate-free?

Yes. All PATTERN Beauty shampoos are formulated without sulfates, making them safe for natural, color-treated, chemically processed, or heat-styled curly and coily hair. The gentle cleansing system removes product buildup while maintaining the hair's moisture balance.

What is a pre-poo and do I need one before shampooing?

A pre-poo (pre-shampoo) treatment is applied to dry hair before washing to protect strands from the drying effects of shampoo, especially on fragile 4A–4C textures. It adds a layer of moisture and slip, making detangling easier and reducing breakage during the wash process.

How often should I shampoo 4B or 4C hair?

For 4B and 4C hair types, shampooing once a week or every 1–2 weeks is ideal depending on scalp activity, product buildup, and lifestyle. Over-washing can strip moisture from tight coils, while under-washing can lead to buildup that blocks moisture absorption. PATTERN's sulfate-free Hydration Shampoo is gentle enough for weekly use.

How does PATTERN shampoo compare to SheaMoisture for curly hair?

PATTERN Beauty shampoos are precision-formulated by curl type and porosity level — developed specifically for 3B through 4C textures. SheaMoisture targets a broader natural hair audience with a wide product range. PATTERN's focused approach means each shampoo is designed to work within a complete curl-type routine, not as a standalone product.

Can I use PATTERN shampoo on color-treated curly hair?

Yes. PATTERN Beauty shampoos are free from harsh sulfates and safe for color-treated curly and coily hair. The formula cleanses effectively without fading colour or over-drying chemically treated strands. Pair with the Treatment Mask after shampooing to restore moisture lost during the colouring process.