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  • SAMPLES
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    MOST-LOVED ESSENTIALS
    Leave-In Conditioner Leave-In Conditioner

    Leave-In Conditioner

    Hydration Shampoo Hydration Shampoo

    Hydration Shampoo

    Moisture Milk Moisture Milk

    Moisture Milk

    Intensive Conditioner Intensive Conditioner

    Intensive Conditioner

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MOST-LOVED ESSENTIALS
Palo Santo Leave-In Conditioner

Palo Santo Leave-In Conditioner

Hydration Shampoo

Hydration Shampoo

Moisture Milk

Moisture Milk

Intensive Conditioner

Intensive Conditioner

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Bestsellers Styling Creams & Gels Shampoo & Prepoo Conditioners Body Masks, Oils & Serums Heat Styling Men's Haircare
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CURL TYPE
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  • PATTERN
cleansing
shampoo
shampooing
nettoyant
nette yer les boucles en profonder
230.7 mL e 7.8 FL OZ Cleansing Shampoo - Woman with wet, curly hair applying foamy PATTERN Beauty cleansing shampoo on scalp and strands. CLEANSING SHAMPOO
When You Need a Fresh Start
PATTERN
clarifying
shampoo
reset & refresh
7.8 FL OZ (230.7 ML)
PROMOTES STRONG HAIR
Features antioxidant-rich Matcha
Green Tea, Aloe Vera & Panthenol to
provide strengthening qualities
REMOVES BUILD-UP
Revives the scalp & gives hair a
fresh start without stripping
away healthy oils
PREPARES HAIR FOR HYDRATION
Can be helpful for low porosity hair
types wanting to keep their cuticle
open to receiving moisture PATTERN
cleansing
shampoo
shampooing
nettoyant
Ceep cleag
Cyer les boucles en profon
230.7 mL e 7.8 FL OZ Cleansing Shampoo - Person rinsing medium-length blonde hair under a dark showerhead with shampoo foam visible against a warm orange wall. PATTERN
cleansing
shampoo
shampooing
nettoyant
nette ver les boucles en profondes
230.7 mL e 7.8 FL OZ

    Cleansing Shampoo

    Cleansing Shampoo

    remove build up & deep clean

  • PATTERN
lightweight
conditioner
daily detangle & moisturize
13 FL OZ (384.5 ML) PATTERN
lightweight
conditioner
daily detangle & moisturize
13 FL OZ (384.5 ML) LIGHTWEIGHT CONDITIONER
When Your Hair Needs Hydration
PATTERN
lightweight
conditioner
daily detangle & moisturice
13 FL OZ (384.5 ML)
SOFTEN & STRENGTHEN
Infused with Coconut Oil, Irish
Moss & Biotin to fortify while
providing slippage
SAFE & CURL-FRIENDLY
INGREDIENTS
Cruelty-Free • Color-Safe •
Free of Parabens, SLS/SLES,
Silicones, Phthalates & Formaldehyde Lightweight Conditioner PATTERN
lightweight
conditioner
daily detangle & moisturize
29 FL OZ (857.6 ML)
2.2X
MORE THAN
FULL SIZE PATTERN
lightweight
conditioner
daily detangle & moisturize
29 FL OZ (857.6 ML) PATTERN
lightweig
conditioner
daily detangle & meistulte
3 FL OZ (88.7 MD) PATTERN
lightweight
conditioner
daily detangle & moisturize
29 FL OZ (857.6 ML) PATTERN
lightweight
conditioner
daily detangle & moisturize
3 FL OZ (88.7 ML)

    Lightweight Conditioner

    Lightweight Conditioner

    weightless moisture & reduces breakage

  • PATTERN
PALO SANTO
CURL MOUSSE
MOUSSE POUR
CHEVEUX BOUCLÉS:
PALO SANTO
236.6 mL e 8 FL. OZ. (US) Palo Santo Curl Mousse - PATTERN Beauty Palo Santo Curl Mousse bottle with brown cap held by a woman with long braided hair against a rust-colored. PATTERN
PALO SANTO
CURL MOUSSE
MOUSSE POUR CHEVEUX
BOUCLÉS: PALO SANTO
236.6 mL e 8 FL. OZ. (US) Marshmallow Root
Castor Oil CURL MOUSSE
When your hair wants weightless
hold & definition
PATTERN
curl
mousse
volume & healthy hold
236.6 mL e 8 FL OZ
MAINTAINS
VOLUME & DEFINITION
Lightweight hold delivers body,
minimizes frizz caused by humidity &
holds styles in place.
GREAT FOR
VERSATILE STYLES
Use to create a variety of styles
from wash & gos, finger waves,
roller sets, flat twists, braids
& more...
MOISTURIZING
FORMULA
No drying alcohols & contains
Marshmallow Root & Castor Oil to
maintain softness. CURL MOUSSE
• crunch-free
• no drying alcohols
• flake-free
• never heavy
• never sticky
MARSHMALLOW ROOT
& CASTOR OIL
maintains softness &
smoothness. PATTERN
PALO SANTO
CURL MOUSSE
MOUSSE POUR
CHEVEUX BOUCLÉS:
PALO SANTO
236.6 mL e 8 FL. OZ. (US) PATTERN
PALO SANTO
CURL MOUSSE
MOUSSE POUR
CHEVEUX BOUCLEs:
PALO SANTO
236.6 mL e 8 FL. OZ. (US) PATTERN
PALO SANTO
CURL MOUSSE
MOUSSE POUR CHEVEUT
SOUCLÉS: PALO SANTO
236.6 mL e 8FL. OZ. (US)
ATTERN
mousse
solute & healthy hold
236.6 mL e 8FL. OZ.(US) PATTERN
PALO SANTO
CURL MOUSSE
MOUSSE POUR
CHEVEUX BOUCLÉS:
PALO SANTO
118.3 mL E 4 FL. OZ. (US)

    Palo Santo Curl Mousse

    Palo Santo Curl Mousse

    weightless volume & touchable hold

  • PATTERN
BOUNCE BACK PRE-POO
PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES
293 mL e 10 FL. OZ. (US) PATTERN
BOUNCE BACK PRE-POO
PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES
293 mL e 10 FL. OZ. (US) PATTERN
BOUNCE BACK PRE-POO
PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES
293 mL e 10 FL. OZ. (US) PATTERN
BOUNCE BACK PRE-POO
PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES
293 mL e 10 FL. OZ. (US)
PATTERN.
DETANGLING
NECTAR
separate & soften
354.9 mL e 12 FL OZ
BOUNCE BACK PRE-POO
BRING BACK THE BOUNCE
IN YOUR CURLS
Packed with elasticity promoting Oat
Extract & frizz-smoothing Hibiscus
Flower Extract
DETANGLING NECTAR
EASE COMBING THROUGH
KNOTS & TANGLES
Crafted from Sea Moss, Aloe Vera &
Grapeseed Oil for slip, shine & hydration BOUNCE BACK PRE-POO
When your curls crave a comeback
PATTERN
BOUNCE BACK PRE-POO
PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES
293 ml e 10 FL. OZ. (US)
REVITALIZES CURLS
Curls get their bounce back after heat
styling, stretching & protective styles.
PROMOTES ELASTICITY
Packed with Oat Extract & frizz-smoothing
Hibiscus Flower Extract to help spring
coils back into action.
ULTRA-MOISTURIZING
Contains luxurious Murmuru
Seed Butter to provide moisture. Bounce Back Pre-Poo - Bounce Back Pre-Poo in tall white cylindrical bottle with tan cap, and Transition Mask in a short round amber jar with black Bounce Back Pre-Poo - Small amber plastic bottle with black pump dispenser and white label featuring black and yellow leaf design, PATTERN Beauty. PATTERN
BOUNCE BACK PRE-POO
PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES
293 mL E 10 FL. OZ. (US)

    Bounce Back Pre-Poo

    Bounce Back Pre-Poo

    revive & nourish

  • PATTERN
treatment
mask
definition & curl elongation
15 FL OZ (443.6 ML) PATTERN
treatment
mask
definition & curl elongation
15 FL OZ (443.6 ML) TREATMENT MASK
When Your Hair Needs a Spa Day
PATTERN
treatment
mask
delinition & curt elongation
15 FL OZ (443.6 ML)
FORMULATED TO
STRENGTHEN & SOFTEN
Contains Rice Water Ferment &
Moringa Seed Extract to replenish &
pamper curls
POWERFUL PERFORMANCE
Luxurious ingredients deliver
slip, curl elongation & definition
to coils
SAFE & CURL-FRIENDLY
INGREDIENTS
Cruelty-Free • Color-Safe •
Free of Parabens, SLS/SLES,
Silicones, Phthalates & Formaldehyde PATTERN
treatment
mask
definition & curl elongation
15 FL OZ (443.6 ML) GO DEEP
WHICH MASK IS RIGHT FOR YOUR HAIR?
PATTERN
treatment
mask
definition & curl elongation
15 FL OZ (443.6 ML)
PATTERN
BREAKAGE BARRIER HAIR MASK
MASQUE BARRIÈRE
ANTI-CASSURES
325 mL e 11 FL. OZ. (US)
SOFTEN & SHINE
TREATMENT MASK
Use when hair feels limp,
mushy & undefined.
The results? 61% more curl
formation for defined looking locks*
REDUCE BREAKAGE
BREAKAGE BARRIER HAIR MASK
Use when hair feels crunchy
or brittle.
The results? Soft & flexible tresses
plus 2x less breakage Treatment Mask

    Treatment Mask

    Treatment Mask

    strengthen, soften & curl elongation

  • Hair Clip Hair Clip Hair Clip

    Hair Clip

    Hair Clip

    for curlies, coilies & tight textures

  • PATTERN
curl
mousse
volume & healthy hold
236.6 mL e 8 FL OZ 3x
THE MOISTURE
3x
THE SMOOTH CURL MOUSSE
When your hair wants weightless
hold & definition
PATTERN
curl
mousse
volume & healthy hold
236.6 mL e 8 FL OZ
MAINTAINS
VOLUME & DEFINITION
Lightweight hold delivers body,
minimizes frizz caused by humidity &
holds styles in place.
GREAT FOR
VERSATILE STYLES
Use to create a variety of styles
from wash & gos, finger waves,
roller sets, flat twists, braids
& more...
MOISTURIZING
FORMULA
No drying alcohols & contains
Marshmallow Root & Castor Oil to
maintain softness. CURL MOUSSE
• crunch-free
• no drying alcohols
• flake-free
• never heavy
• never sticky
MARSHMALLOW ROOT
& CASTOR OIL
maintains softness &
smoothness. PATTERN
curl
mousse
volume & healthy hoid
118.3 mL E 4 FL OZ PATTERN
curl
mousse
volume & healthy held
236.6 mL e 8 FL OZ
PATTERN
curl
mousse
volume & healthy hold
118.3 mL E 4FL OZ Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands. Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.

    Curl Mousse

    Curl Mousse

    weightless volume & touchable hold

  • PATTERN PATTERN PATTERN PATTERN PATTERN
PADDLE
BRUSH
BROSSE
CARRÉE

    Paddle Brush

    Paddle Brush

    multi-purpose ally

  • PATTERN
lightweight
conditioner
daily detangle & moisturize
3 FL OZ (88.7 ML) LIGHTWEIGHT CONDITIONER
When Your Curs Need a Kiss of Hydration
PATTERN
lightweight
conditioner
dally detangle & moistune
13 FL OZ (384.5 ML)
LIGHTWEIGHT HYDRATION
Serves as a great co-wash or daily
conditioner that won't weigh
down curls
SOFTEN & STRENGTHEN
Infused with Coconut Oil, Irish
Moss & Biotin to fortify while
providing slippage
SAFE & CURL-FRIENDLY
INGREDIENTS
Cruelty-Free • Color-Safe •
Free of Parabens, SLS/SLES,
Silicones, Phthalates & Formaldehyde Lightweight Conditioner Mini INTENSIVE
CONDITIONER
The richest of PATTERN'S
ultra-hydrating conditioner formulas,
ideal for tighter textures
(Can also be used as a Deep Conditioner)
HEAVY
CONDITIONER
Hydrating formula provides
with heavy conditioning
ingredients like Shea Butter
& Avocado Oil to clump curls
MEDIUM
LIGHTWEIGHT
CONDITIONER
Blend of provides low - normal
porosity hair with hydration
without weighing down curls
CONDITIONER
Serves as a great co-wash or
daily conditioner that won't
weigh down curls MOISTURE
IDEAL FOR
KEY
INGREDIENTS
USE FREQUENCY
INTENSIVE
CONDITIONER
TIGHT
TEXTURE
AVOCADO OIL
SAFFLOWER SEED OIL
JOJOBA SEED OIL
1X WEEK
HEAVY
CONDITIONER
COILY
TIGHT TEXTURE
SHEA BUTTER
SAFFLOWER SEED OIL
JOJOBA SEED OIL
EVERY WASH DAY
MEDIUM
CONDITIONER
CURLY
COILY
BIOTIN
ALOE
JOJOBA SEED OIL
EVERY WASH DAY
LIGHTWEIGHT
CONDITIONER
CURLY
BIOTIN
ALOE
ROSEMARY LEAF
EXTRACT
EVERY WASH DAY
OR DAILY COWASH PATTERN
lightweight
conditioner
daily detangle & moisturize
3 FL OZ (88.7 ML)

    Lightweight Conditioner Mini

    Lightweight Conditioner Mini

    weightless moisture & reduces breakage

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