Hydrating

Hydration Shampoo

gentle moisture-rich cleanser

$45.00

One-time purchase $45.00

Size 25 fl oz

9.8 fl oz

3 fl oz

Scent Option

Original

Palo Santo

PAIRS WELL WITH

Leave-In Conditioner

A creamy, moisturizing shampoo with Aloe Vera, Coconut Oil & Honey that gently cleanses without stripping—leaving curls soft, hydrated.

Cleanses Without Stripping
Biotin-Infused
Blend of 10 Oils
For all Hair Types

REVIEWS

Hydration is THE WORD

The moment I put the hydration shampoo on my hair, it immediately softened & my scalp felt so good too. My curls were so defined & shiny from a shampoo!

Description

Add this hydrating shampoo for curly hair to your natural hair care routine. Creamy, luxurious & boosted with a blend of glorious oils, our Hydration Shampoo helps curls & coils dance in a wash of liquid sunshine. This gentle, moisturizing formula can softly lather to cleanse your hair & scalp removing build-up & dirt without stripping away moisture. With our hydrating shampoo we skipped harsh surfactants such as SLS or SLES & bathe your hair in a moisture-rich formula with key ingredients like Aloe Vera Leaf Juice, Coconut Oil & Honey. Thick hair, fine hair, curly hair & damaged hair is left healthy & hydrated & ready to be pampered by your favorite PATTERN hydrating conditioner products such as our leave-in conditioner.,

Fragrance: Tracee picked this to be clean & not over-powering. Notes are an exotic floral scent mélange of Jasmine, Bergamot & Sweet Sandalwood.

2022 InStyle Best Beauty Buy Winner
2020 Glamour Beauty Award Winner for Best Pro Shampoo for Curls
2020 NewBeauty Award Winner for Best Shampoo for Curls
2020 Woman's Health, Healthy Hair Award Winner
2019 Very Good Light, Lightening Award Winner
2019 Gloss Angeles’ Best Hair Launches

Ingredients

Aloe Vera
delivers lightweight hydration while helping lock in moisture, helping strands feel smoother & hydrated
Coconut Oil
moisturize & soften

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Celluose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool

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Usage

step 1
Massage vigorously into scalp & wet hair. Add more water as needed to work product through the hair.
step 2
Rinse thoroughly. Wash a second time as desired.
step 3
Pro tip: Follow with your preferred PATTERN conditioner.

Hydration Shampoo

APPLICATION: HYDRATION SHAMPOO

Massage vigorously into scalp & wet hair for essential hydration. Add more water as needed to work the moisturizing shampoo for natural hair through any hair type. Rinse thoroughly. Wash a second time as desired. Follow with your preferred PATTERN matching conditioner & styling hair products. Avoid contact with eyes. If contact occurs, rinse well with water.
- Hydration Shampoo
  
  $22.00
- Palo Santo Hydration Shampoo
  
  $20.00

SHAMPOOS

- Detox Shampoo
- Moisture Level
- Ideal For
  
  detoxifying & deep cleansing
- Use Frequency
  
  bi-weekly
Learn More
- Hydration Shampoo
- Moisture Level
- Ideal For
  
  removing build-up without stripping moisture
- Use Frequency
  
  every wash day
Learn More
- Cleansing Shampoo
- Moisture Level
- Ideal For
  
  removing build-up & reviving the scalp
- Use Frequency
  
  every wash day
Learn More
- Bounce Back Pre-Poo
- Moisture Level
- Ideal For
  
  reverting curls after heat styling
- Use Frequency
  
  after heat styling
Learn More

Overall rating: 4.6891775 / 5 from 3465 reviews.

AI Generated Review Summary

Hydration Shampoo is praised for its ability to leave hair feeling soft, clean, and hydrated. Customers appreciate its rich, foamy lather and the way it enhances the look and definition of curls. The shampoo is also noted for its great moisture and pleasant smell.

Summary topics

Hair Feel (18%): Many customers expressed satisfaction with how the product made their hair feel soft, clean, and hydrated.
Lather Quality (6%): It was observed by customers that the lather of this product is great, rich, foamy, and luxurious.
Curl Definition (9%): Customers expressed satisfaction with the shampoo, stating that it made their curls look amazing and more defined.
Hair Appearance (3%): Customers expressed appreciation for how this product made their hair look healthy and moisturized, making their curls look amazing.
Hair Hydration (4%): It was reported by customers that this shampoo provides full and complete hydration to each strand of their hair.

Review topics: [pattern, look, size, problem, results, difference, texture, feels, packaging, weight, quality, hair, style, balance, softness, shampoo, customer service, thickness, shape, smells, build, light, curls, conditioner, lather, cleans, hydration, moisture, scalp, works].

Review highlights

"Every time I use it my hair feels so silky smooth, my scalp feels clean and refreshed and my curls look so hydrated." — Tatiana P.
"The lather is awesome, the smell is amazing, and my hair feels so hydrated and manageable ." — Yolanda N.
"Smells great, feels great, cleanses and lathers great!" — Ashley B.

Reviews

Left my hair feeling silky smooth while still being cleansing

"This shampoo felt amazing on my coils, and I was even able to finger detangle quite easily while using it! This was after deep conditioning with a different brand's conditioner that reacted badly to my hair and made it tangle up. It's like the shampoo melted those knots away like a conditioner would. If the shampoo did that, I can't imagine what the pattern conditioner feels like. I am serious considering just switch to Pattern products all together. I've already tried there styling custard and it's also heavenly lol. HIGHLY recommend. I'm definitely going to continue using this product as well."

— Violet I. (5/5)

Best. Shampoo. Ever.

"I'm so happy I discovered the Pattern brand. Their shampoo/conditioner/curl revitalizer have been the reason that my curls have looked so put together since I found them. I'm a white girl with hair that has always sat on the boarder between too coarse and not coarse enough to get the product that really works. Now, I've finally found it. And shiny!! Dang. Thank you Tracee Ellis Ross for helping to finally get my curls in order!"

— Gwendolyn K. (5/5)

My Curls Love Pattern

"Pattern has been one of the first products with no downside to using any of its products. I also love that everything smells so natural and non-artificial, as that was one of my biggest pet peeves with many other products for curls. I do, however, have to note that twice now the packaging of my products has come either leaking or broken."

— Jennifer B. (4/5)

Awesome Product

"My curls love this product! My hair looks and feels amazing! I tell any that ask me about my hair that I use Pattern!"

— Linda M. (5/5)

Amazing Shampoo and Products

"I have Type 4C coils and the hydration shampoo softens my coils when washing. It cleans my hair well. Just a note - it’s a truly hydrating shampoo so it might not work so well with some styling gels. But, highly recommend for us Type 4C coilies."

— Julie L. (5/5)

Best shampoo I’ve ever used!!!

"Love the hydrating shampoo, not only does it hydrates my curls but enhances them too. It also smells incredible😍"

— Mariama B. (5/5)

Marvelous Moisture

"This shampoo is fantastic. My hair was dry and starting to get a brittle look with the other shampoo I was using. But this shampoo along with the conditioner and leave in did wonders for my hair. There is more moisture, body, and thickness with my hair. It’s wonderful!"

— Elena R. (5/5)

Hydration shampoo

"I love the new shampoo it is very heathy with biotin which helps my hair growth and I love the other ingredients especially when used with the companion conditioner"

— Jan D. (5/5)

Bouncy Curls

"Since using the shampoo, I have noticed a major difference in how bouncy my curls are. My curls form have gotten better as well (I am using the conditioner + leave in as well)."

— Tori W. (5/5)

"This shampoo is lightweight,creamy, lathers very well, and you can even detangle with it. I’ve used many shampoos and even have one or two that I like better than this one, but it’s still a top notch shampoo and because PATTERN remains my primary wash day line, it will always stay in rotation."

— Della (5/5)

Q&A

When will you have hair sprays? Light hold and heavy hold. I am ordering the pudding, then I will have your entire collection.... Just need a hair spray: Hey curlfriend! We are always adding and updating our line to include all of your curl needs! I will provide your feedback to the brand for consideration!
Can straight hair use this shampoo?: Hello curl friend! Absolutly! While our shampoo can be used universally for all hairtypes!
Are your products gluten free for someone who has celiac diseases: Yes, we have many products that are gluten-free! To view which products are gluten-free please see here https://patternbeauty.com/collections/shop-all/gluten-free.
Do you carry a shampoo in your line that will relieve scalp eczema?: Hi K, We do not carry any products that relieve scalp eczema at the moment.

FAQ's

What makes PATTERN's Hydration Shampoo different from a clarifying shampoo?

Hydration Shampoo is a gentle, everyday formula with Aloe Vera Leaf Juice, Coconut Oil, and Honey designed to cleanse without stripping moisture, while Cleansing Shampoo is a periodic clarifying formula meant for removing heavier buildup roughly every third wash.

Is PATTERN's Hydration Shampoo sulfate-free?

Yes, it's formulated without harsh sulfates like SLS or SLES, along with being free of parabens, phthalates, and formaldehyde.

What curl types is Hydration Shampoo formulated for?

PATTERN states Hydration Shampoo works for all hair types, including thick, fine, curly, and damaged hair, thanks to its blend of ten moisturizing oils and Biotin.

Does Hydration Shampoo come in different scents?

Yes, alongside the Original scent — a floral blend of Jasmine, Bergamot, and Sweet Sandalwood — it's also available as Palo Santo Hydration Shampoo.

How do I use Hydration Shampoo correctly?

Massage vigorously into wet scalp and hair, adding water as needed, then rinse thoroughly and wash a second time if desired before following with your preferred PATTERN conditioner.

What sizes does Hydration Shampoo come in?

It's available in 3 fl oz ($12), 9.8 fl oz ($22), and 25 fl oz ($45) sizes.

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