By Ebony Bomani
Clarifying shampoos have had the reputation for snatching every ounce of oil from the hair, but not all clarifying shampoos are created equally. Contrary to what’s been said before, curls, coils, and tight textures benefit from clarifying shampoo, too! Allow your curly hair to speak for itself. Recognize the beauty in your natural hair by treating your curls to PATTERN's Clarifying Shampoo, regularly. Here are five (5) reasons why:
1. Rejuvenate the Scalp -The accumulation of the scalp's own natural oils, hair product residue, dead skin cells, and sweat are what we know as buildup. Scalp buildup will show up as itching, inflammation, flaking, and/or film on the scalp.
Incorporating a clarifying shampoo into your hair care regimen, around every three (3) washes, will keep buildup in the rearview and improve the condition of your scalp. Indulge the scalp with PATTERN's Scalp Serum 2-3 times p/week to rejuvenate and promote scalp health. Clarifying shampoo can help eliminate an itchy scalp and promote healthy hair growth for any hair type.
2. Improve Definition - Every now and then, we may experience limp curls, due to the weight from product buildup. Clarifying shampoos wash away residuals from products and other impurities that can weigh down your damaged hair. This gentle clarifying shampoo has natural ingredients like essential oils that help to reset and restore definition! Lock in your texture with PATTERN's Leave-In Conditioner and your favorite PATTERN styler.
3. Revive Dull Hair - When hard water, pollutants, and product builds up on the strands they make the hair look dull. Unlike regular shampoo, clarifying shampoo will remove the residue, exposing the hair's true luster and shine.
5. Optimize Deep Conditioning - Experiencing the maximum benefits of your treatments and hair masks are more likely upon the removal of stubborn mineral buildup with clarifying shampoo. It enables the treatment’s moisturizing ingredients and the natural oil to penetrate more effectively. Now it's time to treat yourself to a paraben-free deep conditioner and revive your natural hair. Hint: All PATTERN products are Paraben Free, SLS/SLES-Free, Free of Cyclic Silicones, Phthalates & Formaldehyde. After clarifying, follow up with a steam treatment, using PATTERN's Heavy or Intensive Conditioner, to optimize deep conditioning.