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PROMO DETAILS

Buy 2 qualifying products & get 1 free of equal or lesser value (exclusions apply).
Must add a total of 3 items to cart to receive 1 item for free.

*Exclusions: Bundles, Subscriptions & Gift cards.

Limited to 1 per order: The Hair Steamer, The Pattern Blow Dryer & The Interchangeable Curling Iron.

Click below for full details.

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    Mix & match to create the perfect routine.

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    HYDRATION SHAMPOO

    the #1 most repurchased product

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    Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo

    Hydration Shampoo

    Hydration Shampoo

    gentle moisture-rich cleanser
    Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner

    Palo Santo Leave-In Conditioner

    Palo Santo Leave-In Conditioner

    moisture-rich & soft curl definition

    Cleansing Shampoo Cleansing Shampoo - Woman with wet, curly hair applying foamy PATTERN Beauty cleansing shampoo on scalp and strands. Cleansing Shampoo - White and yellow cylindrical bottle with bold black wave design labeled "Pattern" Cleansing Shampoo by PATTERN Beauty by. Cleansing Shampoo - White bottle with black abstract patterns and an orange cap, frothy shampoo overflowing from the top. Cleansing Shampoo - Person rinsing medium-length blonde hair under a dark showerhead with shampoo foam visible against a warm orange wall. Cleansing Shampoo - White cylindrical bottle with black abstract face design and orange cap labeled PATTERN Beauty Cleansing Shampoo.

    Cleansing Shampoo

    Cleansing Shampoo

    remove build up & deep clean

    Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner

    Palo Santo Medium Conditioner

    Palo Santo Medium Conditioner

    rich hydration with curl definition

    Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo

    Hydration Shampoo

    Hydration Shampoo

    gentle moisture-rich cleanser
    Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner

    Palo Santo Leave-In Conditioner

    Palo Santo Leave-In Conditioner

    moisture-rich & soft curl definition

    Cleansing Shampoo Cleansing Shampoo - Woman with wet, curly hair applying foamy PATTERN Beauty cleansing shampoo on scalp and strands. Cleansing Shampoo - White and yellow cylindrical bottle with bold black wave design labeled "Pattern" Cleansing Shampoo by PATTERN Beauty by. Cleansing Shampoo - White bottle with black abstract patterns and an orange cap, frothy shampoo overflowing from the top. Cleansing Shampoo - Person rinsing medium-length blonde hair under a dark showerhead with shampoo foam visible against a warm orange wall. Cleansing Shampoo - White cylindrical bottle with black abstract face design and orange cap labeled PATTERN Beauty Cleansing Shampoo.

    Cleansing Shampoo

    Cleansing Shampoo

    remove build up & deep clean

    Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner

    Palo Santo Medium Conditioner

    Palo Santo Medium Conditioner

    rich hydration with curl definition

    MORE OF WHAT YOU LOVE

    our jumbo sizes keep you stocked longer-buy two of your go-tos & pick a third free

    • Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner

      Leave-In Conditioner

      Leave-In Conditioner

      7X the moisture, 2X the definition
    • Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner

      Medium Conditioner

      Medium Conditioner

      moisture-rich hydration with extra slip
    • Curl Gel - Yellow plastic bottle of Pattern Beauty Curl Gel with black pump and abstract black face design on label. Curl Gel - Hand holding white curl gel with text highlighting free of parabens, phthalates, silicone, protein, and color-safe on. Curl Gel - Yellow tube of PATTERN Beauty Curl Gel with black abstract swirl design on the cap and front, placed next to a white. Curl Gel - Yellow and black tube of PATTERN Beauty Curl Gel held by woman with curly hair against yellow background. Curl Gel - Yellow and black pump bottle of PATTERN Beauty Curl Gel featuring a stylized face illustration. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black wavy lines and white text on beige background. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract face design, dispensing clear gel into hand. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract wave design, gel dispensing from nozzle onto open hand. Curl Gel - Yellow plastic bottle of Pattern Beauty Curl Gel with black pump and abstract black face design on label. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract face design on front against yellow background.

      Curl Gel

      Curl Gel

      4X the curl definition, 6X the shine
    • Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk

      Moisture Milk

      Moisture Milk

      refreshes & smooths unwanted frizz

    THE BLOW DRYER

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    THE HAIR STEAMER

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    Shop by texture

    Find the formulas that honor your texture.

    tight texture

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    Coily

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    Curly

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    Protective Styles

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    featured in

    CELEBRATING OUR CURL WINS

    Award-winning favorites made to nourish, define, & celebrate every curl

    • Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk

      Moisture Milk

      Moisture Milk

      refreshes & smooths unwanted frizz
    • Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream

      Palo Santo Styling Cream

      Palo Santo Styling Cream

      hydrated hold & definition

    • Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar

      Detangling Nectar

      Detangling Nectar

      detangles with extra slip
    • Treatment Mask Treatment Mask Treatment Mask Treatment Mask Treatment Mask

      Treatment Mask

      Treatment Mask

      strengthen, soften & curl elongation

    EXPLORE OUR COLLECTIONS

    HOLD & DEFINE
    FOR EVERY TEXTURE & STYLE
    STYLING

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    AWARD-WINNING TOOLS
    TEXTURE-FIRST DESIGN
    STEAM & HEAT

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    MOISTURIZING & HYDRATION FORMULAS
    body

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    HEALTHY & HYDRATING INGREDIENTS
    CLINICALLY PROVEN RESULTS
    SHAMPOO & CONDITIONER

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    OUR MISSION

    We are here to fulfill the beauty needs of our community. We are dedicated to juicy & joyful hydration.

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