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  • 20% OFF Sitewide* + 3 Free Indigo Rain Packettes on orders $65+. Price as marked. No code needed.
  • Free Gift auto-adds to cart once subtotal reaches $65 +.
  • *Exclusions: Hydration Shampoo Jumbo, Palo Santo Hydration Shampoo, Giftcards & Subscriptions

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    bestselling essentials for hydrated, defined & juicy curls

    • PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML) LEAVE-IN CONDITIONER When Your Hair Needs Lasting Hydration & Definition PATTERN Leave-in conditioner define & moisturize 9.8 FL OZ (289.8 ML) MOISTURE INFUSION Contains a blend of heavenly oils & honey, perfect for sealing in moisture SOFT CURL DEFINITION Formulated to provide additional light hold LUXURIOUS INGREDIENTS Contains Biotin, Coconut Oil, Tea Tree Oil, Sweet Almond Oil, Aloe Extract & Avocado Oil Leave-In Conditioner LEAVE-IN CONDITIONER 7x THE JUICY DOUBLE THE DEFINITION PATTERN leave-in conditioner define & mairterize 9.8 FL OZ (289.8 ML LEAVE-IN CONDITIONER 7X THE JUICY DOUBLE THE DEFINITION KEEP YOUR INCHES WITH 2X LESS BREAKAGE PATTERN leave-in conditioner defne & mainterize 9.8 FL OZ (289.8 ML PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML) 2.5X MORE THAN FULL SIZE PATTERN leave-in conditioner define & moisturize 3 FL OZ (88.7 ML) PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML) PATTERN leave-in conditioner define & moisturize 3 FL OZ (88.7 ML)

      Leave-In Conditioner

      Leave-In Conditioner

      7X the moisture, 2X the definition
    • PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) HYDRATION SHAMPOO When Your Hair Needs A Nourishing Cleanse PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) MOISTURE-RICH Contains Aloe Vera Leaf Juice, Coconut Oil & Honey for healthy & hydrated hair GENTLE FORMULA Cleanses your hair & scalp to remove build-up & dirt without stripping away moisture SAFE & CURL-FRIENDLY INGREDIENTS Cruelty-Free • Color-Safe • Free of Parabens, SLS/SLES, Phthalates & Formaldehyde Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 3 FL OZ (88.7 ML) Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML) Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML)

      Hydration Shampoo

      Hydration Shampoo

      gentle moisture-rich cleanser
    • PATTERN conditioner for curlies Hydrate & meria 29 FL OZ (857.6 ML) ATTER medium conditioner for curlies hydrate & nourish 3 FL OZ (88.7 MU) MEDIUM CONDITIONER When Your Hair Needs A Hit of Hydration PATTERN medium conditioner for curlies hydrate & nourish 13 FL OZ (384.5 ML) NOURISHING & DEFINING Blend of Jojoba Oil & Olive Oil provides low - normal porosity hair with hydration without weighing down curls AWARD-WINNING 2020 Woman's Health, Healthy Hair Award Winner SAFE & CURL-FRIENDLY INGREDIENTS Cruelty-Free • Color-Safe • Free of Parabens, SLS/SLES, Phthalates & Formaldehyde Medium Conditioner 2.2X MORE THAN FULL SIZE PATTERN medium conditioner for curlies hydrate & nourish 29 FL OZ (857.6 ML) PATTERN conditioner for curlies Hydrate & meria 29 FL OZ (857.6 ML) PATTERN medium conditioner for curlies hydrate & nourish 3 FL OZ (88,7 ML)

      Medium Conditioner

      Medium Conditioner

      moisture-rich hydration with extra slip
    • PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) FREE OF PARABENS PROTEIN-FREE FREE OF PHTHALATES COLOR-SAFE SILICONE-FREE CURL GEL When Your Hair Wants Hold PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML.) NOURISHING INGREDIENTS Contains Aloe Vera, Coconut Oil & Cacay Oil CREAMY & SMOOTH FORMULA Provides effortless glide & slip to give coils life TOUCHABLE HOLD & DEFINITION Great for bouncy wash-&-gos, flexible braids & juicy twist-outs "My hair has movement, is soft & easy to maintain." - Tanica C. CURL GEL 4X MORE CURL DEFINITION 6X THE SHINE TOUCHABLE, CRUNCH-FREE HOLD 2.5X MORE THAN FULL SIZE PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) CURL GEL a 4X MORE CURL DEFINITION 6X THE SHINE TOUCHABLE, CRUNCH-FREE HOLD PATTERN. curl gel shine, define & hold 9.8 FL OZ (289.8 ML) CURL GEL 4,700+ FIVE-STAR REVIEWS PATTERN CURL 9 el shine, define & hold 9.8 FL OZ (289.8 ML) PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML) LOVED THIS CURL GEL. MY CURLS WERE DEFINED, PLUMP & LIGHT -CANDICE B. PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) PATTERN curl gel shine, define & hold 3 FL OZ (88.7 ML)

      Curl Gel

      Curl Gel

      4X the curl definition, 6X the shine

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    Curl Definition Starts Here

    shop hydrating curl creams, gels & mousses now 20% OFF.

    • PATTERN INDIGO RAIN STYLING CUSTARD POMMADE COIFFANTE INDIGO RAIN 443.6 mL e 15 FL. OZ. (US) STYLING CUSTARD FLAXSEED OIL, AGAVE, IRISH MOSS + CHAMOMILE SLIP. SHINE. DEFINITION. INSPIRED BY RAINFALL TOP NOTES BLUE CHAMOMILE ORANGE SPANISH ROCK ROSE TOP NOTES BLUE CHAMOMILE ORANGE SPANISH ROCK ROSE HEART NOTES YLANG-YLANG GERANIUM FRENCH LAVENDER BASE NOTES AMBER ARMOISE INDONESIAN PATCHOULI NEW SCENT! PATTERN STYLING CUSTARD POMMADE COIFFANTE 443.6 mL e 15 FL OZ. PATTERN INDIGO RAIN STYLING CUSTARD POMMADE COIFFANTE INDIGO RAIN 443.6 mL e 15 FL. OZ. (US) STYLING CUSTARD ALL- DAY DEFINITION CLINICALLY PROVEN TO PROVIDE 11X CURL DEFINITION® LIGHTWEIGHT FORMULA JUICY + HYDRATING DEFINITION EXTRA SLIP TO SUPPORT YOUR FAVORITE STYLES "IT HAS SO MUCH SLIP. MAKES STYLING EASIER. PERFECT BALANCE BETWEEN MOISTURE + HOLD, I'VE USED IT EVERY WASH DAY!" WHICH HOLD IS RIGHT FOR YOUR STYLE? SHAPE VS SET DEFINE + SLIP HEALTHY HOLD STYLING CUSTARD STRONG HOLD GEL PATTERN INDIGO RAIN STYLING CUSTARD POMMADE COIFFANTE INDIGO RAIN 4434-・ INDIGO RAIN STRONG HOLD GEL GEL À TENUE FERME INDIGO RAIN 425 g e NET WT. 15 OZ. (US) RESULTS > 11X THE CURL RETENTION. * RESULTS > LONG-LASTING HOLD WITHOUT DAMAGING OR * DRYING THE HAIR. *BASED ON A THIRD PARTY STUDY HOW TO > ON DAMP HAIR APPLY TO SMALL SECTIONS + SMOOTH FROM ROOT TO TIP STYLING CUSTARD
      NEW

      Indigo Rain Styling Custard

      Indigo Rain Styling Custard

      lightweight hold, hydrating & ultra slippy

    • PATTERN curl mousse volume & healthy hold 236.6 mL e 8 FL OZ CURL MOUSSE When your hair wants weightless hold & definition PATTERN curl mousse volume & healthy hold 236.6 mL e 8 FL OZ MAINTAINS VOLUME & DEFINITION Lightweight hold delivers body, minimizes frizz caused by humidity & holds styles in place. GREAT FOR VERSATILE STYLES Use to create a variety of styles from wash & gos, finger waves, roller sets, flat twists, braids & more... MOISTURIZING FORMULA No drying alcohols & contains Marshmallow Root & Castor Oil to maintain softness. CURL MOUSSE • crunch-free • no drying alcohols • flake-free • never heavy • never sticky MARSHMALLOW ROOT & CASTOR OIL maintains softness & smoothness. PATTERN curl mousse volume & healthy hoid 118.3 mL E 4 FL OZ PATTERN curl mousse volume & healthy held 236.6 mL e 8 FL OZ PATTERN curl mousse volume & healthy hold 118.3 mL E 4FL OZ Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands. Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.

      Curl Mousse

      Curl Mousse

      weightless volume & touchable hold
    • PATTERN MOISTURE MILK LAIT HYDRATANT 354.9 mL e 12 FL OZ MOISTURE MILK When Your Curls Need Long-lasting Moisture PATTERN MOISTURE MILK LAIT HYDRATANT 354.9 mL e 12 FL OZ MOISTURE FOR DAYS Made to provide long-lasting, daily moisture & refresh twist outs & wash-&-gos. LENGTH RETENTION Rich Amla Oil, Irish Moss & Agave Nectar soften curls to reduce breakage. SILKY DEFINITION Finesses unwanted frizz & smooths flyaways. PATTERN MOISTURE MILK LAIT HYDRATANT 354.8mL e 12 FL OZ Moisture Milk Moisture Milk PATTERN MOISTURE MILK LAIT HYDRATANT 354.9 mL e 12 FL OZ "PATTERN MOISTURE MILK LAIT HYDRATANT 354.9 mL e 12 FL OZ" PATTERN MOISTURE MILK LAIT HYDRATANT 88.7 mL C 3 FL. OZ. (US)

      Moisture Milk

      Moisture Milk

      refreshes & smooths unwanted frizz
    • PATTERN styling cream rich moisture & definition 15 FL OZ (443.6 ML) PATTERN styling cream rich moisture & definition 15 FL OZ (443.6 ML) STYLING CREAM When Your Hair Wants a Juicy HoldSUPERIOR MOISTURE PENETRATION Ideal oil-rich, touchable hold when setting twist outs, braid outs, Bantu knots, wash-&-gos & more NOURISHES WHILE IT HOLDS Promotes hair retention & prevents breakage or damage while defining curls ALL THE OILS Thick & juicy ingredients such as Shea Butter, Cacay Oil, Coconut Oil, Sunflower Oil, Cocoa Butter & Sweet Almond Oil PATTERN styling cream rich moisture & definition 15 FL OZ (443.6 ML) PATTERN styling cream rich moisture & definition 25 FL OZ (740.0 ML) PATTERN styling cream rich moisture & definition 3 FL OZ (88.7 ML) PATTERN styling cream rich moisture & definition 25 FL OZ (740.0 ML)

      Styling Cream

      Styling Cream

      hydrated hold & definition

    for juicy & joyful curls

    texture loving favorites to hydrate, define, moisturize your pattern

    HOLD & DEFINE
    FOR EVERY TEXTURE & STYLE
    STYLING

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    AWARD-WINNING TOOLS
    TEXTURE-FIRST DESIGN
    STEAM & HEAT

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    HEALTHY & HYDRATING INGREDIENTS
    CLINICALLY PROVEN RESULTS
    SHAMPOO & CONDITIONER

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    Find the formulas that honor your texture.

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    OUR NEWEST DROP: INDIGO RAIN

    7X MORE MOISTURE*
    2X THE DEFINITION*
    LEAVE-IN CONDITIONER

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    11X CURL RETENTION*
    EXTRA SLIP FOR YOUR FAVORITE STYLES
    STYLING CUSTARD

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    LONG-LASTING HOLD
    EASILY DISTRIBUTES FOR SLICK STYLING
    STRONG HOLD GEL

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    OUR MISSION

    We exceed the beauty needs of our community.​

    We are centered around the celebration of Black beauty.

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    We are dedicated to juicy & joyful hydration.​​

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    We invite you to embrace & love your whole self.​

    GET TO KNOW US
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