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Curl Gel

$28.00
$28.00
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$28.00
$28.00
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Tried, True & Loved

Community favorites for beautiful curls.

  • hydration shampoo

    Hydration Shampoo

    Hydration Shampoo

    gentle moisture-rich cleanser

    $21.00
    $21.00
    Size
  • intensive conditioner

    Intensive Conditioner

    Intensive Conditioner

    ultra-hydrating & restorative

    $28.00
    $28.00
    Size
  • Palo Santo Leave-In Conditioner
    Bestseller
    Trending

    Palo Santo Leave-In Conditioner

    Palo Santo Leave-In Conditioner

    moisture-rich & soft curl definition

    $49.00
    $49.00
    Size
  • curl gel
    Bestseller

    Curl Gel

    Curl Gel

    4X the curl definition, 6X the shine

    $28.00
    $28.00
    Size

Curl Mousse

$23.00
$23.00
Sale Sold out
$23.00
$23.00
Size

Your Hair’s Obsessions

Your curls keep coming back to these bestselling go-tos.

  • Breakage Barrier Hair Mask

    Breakage Barrier Hair Mask

    Breakage Barrier Hair Mask

    formerly known as transition mask

    $25.00
    $25.00
    Add to cart
  • Detangling Nectar

    Detangling Nectar

    Detangling Nectar

    detangles with extra slip

    $28.00
    $28.00
    Add to cart
  • curl cleansing shampoo

    Cleansing Shampoo

    Cleansing Shampoo

    remove build up & deep clean

    $21.00
    $21.00
    Size
  • styling cream
    4C Fav
    Bestseller

    Styling Cream

    Styling Cream

    hydrated hold & definition

    $28.00
    $28.00
    Size

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OUR MISSION

We are here to fulfill the beauty needs of our community.
We are centered around the celebration of Black Beauty.
We are dedicated to juicy & joyful hydration.
We invite you to embrace & love your whole self. Welcome home.

Visit our curl guide See our story
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5.0 star rating

Palo Santo Hydration Shampoo

P
patternbeauty
03/16/25
This is your sign: it’s time for wash day. Double cleanse & deep condition for your healthiest hair: 💫 Cleansing Shampoo 💫 Palo Santo Hydration Shampoo 💫 Intensive Conditioner Pro Tip: Use the Hair Steamer with the Conditioner for 3x smoother curls & 3x more moisture Shop now at PATTERNBEAUTY.com
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4.6 star rating

Palo Santo Curl Mousse

P
patternbeauty
02/27/25
Bold, beautiful & thriving. Just like your braids when they get nourished from wash to style by the PATTERN Palo Santo Ensemble ✨ Shop now at PATTERNBEAUTY.com #patternbeauty #braidcare #greyhair #palosanto #hydration
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5.0 star rating

Palo Santo Hydration Shampoo

P
patternbeauty
03/17/25
Boosted with 10 nourishing oils, our creamy, gentle Palo Santo Hydration Shampoo cleanses curls and scalp & removes buildup & dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera & Coconut Oil. Now available at PatternBeauty.com & Sephora.com
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4.8 star rating

Palo Santo Leave-In Conditioner

P
patternbeauty
03/03/25
The ensemble that just keeps going & going. What’s your favorite product in the Palo Santo Ensemble? Let us know in the comments!
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4.7 star rating

The PATTERN Blow Dryer

P
patternbeauty
11/19/24
All we’re saying is...if the PATTERN Blow Dryer is on your wishlist, you’re gonna love Black Friday this year👀 Head to PATTERNBEAUTY.COM & sign up for our Loyalty Rewards Program where members get exclusive access to our best deals✨
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