SAMPLES

Mix & match to create the perfect routine.

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CURL QUIZ

Find the right products for your unique hair pattern.

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ABOUT US

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MEET INDIGO RAIN

7X MORE MOISTURE*
2X THE DEFINITION*
LEAVE-IN CONDITIONER

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11X CURL RETENTION*
EXTRA SLIP FOR YOUR FAVORITE STYLES
STYLING CUSTARD

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LONG-LASTING HOLD
EASILY DISTRIBUTES FOR SLICK STYLING
STRONG HOLD GEL

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Shop by Category

Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream

Styling Cream

Styling Cream

hydrated hold & definition
Curl Mousse - Tall yellow cylindrical bottle with black zebra stripes and a black cap labeled Pattern Beauty Curl Mousse by Tracee Ellis. Curl Mousse - Hand holding wet, foamy black curly hair with white curl mousse against bright yellow background with product text. Curl Mousse - Tall cylindrical black bottle with yellow and black wavy pattern and pump dispenser, white mousse overflowing on a yellow. Curl Mousse - White foamy curl mousse with soft bubbles on a mustard-colored surface. Curl Mousse - Yellow bottle of PATTERN Beauty Curl Mousse with black tiger stripes and foam on transparent applicator wand against mustard Curl Mousse - Two yellow bottles of PATTERN Beauty Curl Mousse by Tracee Ellis Ross with black pump tops and bold black wavy stripes, foam Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands. Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.

Curl Mousse

Curl Mousse

weightless volume & touchable hold
Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard

Styling Custard

Styling Custard

lightweight hold, hydrating & ultra slippy

Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist

Hydrating Mist

Hydrating Mist

refreshes & reactivates
Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream

Styling Cream

Styling Cream

hydrated hold & definition
Curl Mousse - Tall yellow cylindrical bottle with black zebra stripes and a black cap labeled Pattern Beauty Curl Mousse by Tracee Ellis. Curl Mousse - Hand holding wet, foamy black curly hair with white curl mousse against bright yellow background with product text. Curl Mousse - Tall cylindrical black bottle with yellow and black wavy pattern and pump dispenser, white mousse overflowing on a yellow. Curl Mousse - White foamy curl mousse with soft bubbles on a mustard-colored surface. Curl Mousse - Yellow bottle of PATTERN Beauty Curl Mousse with black tiger stripes and foam on transparent applicator wand against mustard Curl Mousse - Two yellow bottles of PATTERN Beauty Curl Mousse by Tracee Ellis Ross with black pump tops and bold black wavy stripes, foam Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands. Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.

Curl Mousse

Curl Mousse

weightless volume & touchable hold
Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard

Styling Custard

Styling Custard

lightweight hold, hydrating & ultra slippy

Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist

Hydrating Mist

Hydrating Mist

refreshes & reactivates

TRY PATTERN FOR AS LOW AS $12

SHOP SAMPLES

CELEBRATING OUR CURL WINS

Award-winning favorites made to nourish, define, & celebrate every curl

  • Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk

    Moisture Milk

    Moisture Milk

    refreshes & smooths unwanted frizz
  • Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream

    Palo Santo Styling Cream

    Palo Santo Styling Cream

    hydrated hold & definition

  • Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar

    Detangling Nectar

    Detangling Nectar

    detangles with extra slip
  • Treatment Mask Treatment Mask Treatment Mask Treatment Mask Treatment Mask

    Treatment Mask

    Treatment Mask

    strengthen, soften & curl elongation

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Shop by texture

Find the formulas that honor your texture.

tight texture

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Coily

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Curly

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Protective Styles

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Stacked Savings, Elevated Essentials

premium pairings with built-in savings

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THE BLOW DRYER

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THE HAIR STEAMER

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EXPLORE OUR COLLECTIONS

HOLD & DEFINE
FOR EVERY TEXTURE & STYLE
STYLING

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AWARD-WINNING TOOLS
TEXTURE-FIRST DESIGN
STEAM & HEAT

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MOISTURIZING & HYDRATING FORMULAS
Luxurious Scent
body

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HEALTHY & HYDRATING INGREDIENTS
CLINICALLY PROVEN RESULTS
SHAMPOO & CONDITIONER

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OUR MISSION

We are here to fulfill the beauty needs of our community. We are dedicated to juicy & joyful hydration.

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