"The shampoo was watery and I am disappointed. My wash experience was mediocre because of this! I was definitely caught by surprise (& not a good one)"
Palo Santo Hydration Shampoo
Palo Santo Hydration Shampoo
gentle moisture-rich cleanser
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A gentle Hydration Shampoo with Shea Butter, Aloe, Honey & Coconut Oil that cleanses without stripping—leaving curls soft & hydrated.
Cleanses Without Stripping
Biotin-Infused
Blend of 10 Oils
For all Hair Types
REVIEWS
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Description
Description
Add this hydrating shampoo for curly hair to your natural hair care routine. Creamy, luxurious & boosted with a blend of glorious oils, our Hydration Shampoo helps curls & coils dance in a wash of liquid sunshine. This gentle, moisturizing formula can softly lather to cleanse your hair & scalp removing build-up & dirt without stripping away moisture. With our hydrating shampoo we skipped harsh surfactants such as SLS or SLES & bathe your hair in a moisture-rich formula with key ingredients like Aloe Vera Leaf Juice, Coconut Oil & Honey. Thick hair, fine hair, curly hair & damaged hair is left healthy & hydrated & ready to be pampered by your favorite PATTERN hydrating conditioner products such as our leave-in conditioner.,
Fragrance: Tracee picked this to be clean & not over-powering. Notes are an exotic floral scent mélange of Jasmine, Bergamot & Sweet Sandalwood.
2022 InStyle Best Beauty Buy Winner
2020 Glamour Beauty Award Winner for Best Pro Shampoo for Curls
2020 NewBeauty Award Winner for Best Shampoo for Curls
2020 Woman's Health, Healthy Hair Award Winner
2019 Very Good Light, Lightening Award Winner
2019 Gloss Angeles’ Best Hair Launches
Ingredients
Ingredients

Aloe Vera
delivers lightweight hydration while helping lock in moisture, helping strands feel smoother & hydrated

Coconut Oil
moisturize & soften
Usage
Usage
- step 1
Massage vigorously into scalp & wet hair. Add more water as needed to work product through the hair.
- step 2
Rinse thoroughly. Wash a second time as desired.
- step 3
Pro tip: Follow with your preferred PATTERN conditioner.
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step 1APPLICATION: HYDRATION SHAMPOO
Massage vigorously into scalp & wet hair for essential hydration. Add more water as needed to work the moisturizing shampoo for natural hair through any hair type. Rinse thoroughly. Wash a second time as desired. Follow with your preferred PATTERN matching conditioner & styling hair products. Avoid contact with eyes. If contact occurs, rinse well with water.
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Hydration Shampoo$22.00 -
Palo Santo Hydration Shampoo$20.00
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THE SHAMPOOS
Palo Santo Hydration Shampoo
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Moisture Level
-
Ideal For
removing build-up without stripping moisture
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Use Frequency
every wash day or to tame fly aways
Cleansing Shampoo
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Moisture Level
-
Ideal For
removing build-up & reviving the scalp
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Use Frequency
every wash day
Bounce Back Pre-Poo
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Moisture Level
-
Ideal For
reverting curls after heat styling
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Use Frequency
after heat styling
Detangling Nectar
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Moisture Level
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Ideal For
loosening stubborn knots & tangles
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Use Frequency
every detangling session
Overall rating: 4.8 / 5 from 110 reviews.
AI Generated Review Summary
This hydration shampoo with shea butter, aloe, honey, and coconut oil is highly praised for making curly hair look and feel beautiful, soft, and shiny. Customers love its wonderful smell and its ability to cleanse without stripping moisture, leaving hair clean and moisturized.
Summary topics
- Curly Hair Appearance: 16%
- Hair Feel: 14%
- Scent: 42%
- Brand Loyalty: 17%
- Curl Softness: 19%
Review topics: ["pattern","difference","size","feels","results","line","shampoo","smells","hair","curls","palo santo","conditioner","formula","cleans","works","moisture","lather","suds"].
Review highlights
- "I love the pleasant and light smell of the Palo Santo over the original, but both lines work very well." — Jetrice G.
- "My hair instantly feels so soft snd moisturized the minute I apply it!" — Felicia R.
- "Love the smell, love the hold, love the curls!" — Janell M.
Reviews
A Little Goes a Long Way!
"The lather is insane! Please don't use more than 3 pea sizes at once or you've wasted some really good stuff!"
— Jacqueline J. (4/5)
Locs and loving it!
"It’s an amazing shampoo that suds just enough and the lather is on point. I’m going to need a bigger size of this amazing shampoo 🎊🎉🌷🌷🌷🌷🌷🥰 Best shampoo which is now one of the Holy Grail products"
— Paulette R. (5/5)
Palo Santo Shampoo
"This shampoo is my absolute favorite Pattern product; it leaves my TWA so soft… I am hoping for a jumbo size one day soon!"
— Stacey F. (5/5)
Love this - please offer more sizes!
"Love this and all the Palo Santo products! Please make mini and jumbo sizes"
— Taylor P. (4/5)
Big suds
"I’m loving the scent of Palo Santo and the suds this great shampoo creates. to hydrate my low porosity hair."
— Lurene S. (5/5)
Excellent and I only had
"Excellent and I only had to wash once. I don’t use shampoo all of the time. It seems to dry my hair out. But I love this. Today my hair feels very soft"
— Sherri J. (5/5)
It makes my hair feel
"It makes my hair feel very soft very hydrated and very healthy. I get a lot of compliments of my curl I will recommend this product to all my friends I like this product because it’s very light and it doesn’t feel heavy at all on your hair i’ve been using this products for over a year now highly recommended"
— Maria F. (5/5)
Refreshing for my curls!
"It’s great! Smells nice and feels amazing on my scalp!"
— Alexis H. (5/5)
Hydration Shampoo
"I absolutely love Pattern Hydration Shampoo—it’s a full 5-star product for me. From the very first use, I was blown away by how different it feels compared to typical shampoos. Instead of that stripping, squeaky-clean sensation, this shampoo feels incredibly rich and nourishing—almost like you’re applying a high-quality conditioner. It delivers amazing moisture, which is a game-changer for curly hair. My curls felt instantly softer, and I could easily run my fingers through my hair while washing—something that almost never happens with traditional shampoos. It gently cleanses without drying, leaving my hair feeling hydrated, smooth, and manageable. What really stands out is how it transforms the wash experience into something more like a conditioning treatment. If you struggle with dryness or tangles, this shampoo makes a noticeable difference right away. My hair feels healthier, more defined, and so much softer after every use. Highly recommend for anyone with curly hair looking for a moisturizing, gentle, and luxurious shampoo that actually supports your hair instead of working against it."
— Janice V. (5/5)

