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THE PATTERN VISION

Our vision is for all to know the inherent worthiness of Blackness.

THE PATTERN PROMISE

We promise to exceed the needs of the curly, coily & tight-textured masses & to offer access to our best hair in our own bathroom (or someone else’s).
We promise to embrace, love & celebrate our community & the gorgeous hair we have.
We promise to empower curl patterns & meet them where they are.
We offer superior hydration.
We promise to use safe ingredients & deliver high-performing products.

READ OUR CURL GUIDE

WHO WE ARE

We believe hair doesn’t have a gender or race.
Our content, our product development & our messaging are centered around the celebration of Black beauty & Black joy.
We are Black-owned
& Black founded.

SEE OUR GLOSSARY

OUR DECLARATION

May we support the curliest, coiliest & tightest of hair textures.
May we embrace, love & celebrate our community & the gorgeous hair we have.
May we know our hair is strong.
May we know our strands are flexible.
May we know our texture is resilient.
May we know our patterns are magic.
May our hair live its best life.

OUR MISSION

We exceed the beauty needs of our community.
We are centered around the celebration of Black beauty.
We are dedicated to juicy & joyful hydration.
We invite you to embrace & love your whole self.
Welcome home.

PATTERN NEAR YOU

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OUR CAUSE

PATTERN supports democracy, freedom & human rights through organizations that empower women & people of color. We are committed to exploring new ways to support initiatives that are leading in this transformative work. Learn more here


The Pattern Beauty Community's Impact

1% of every Pattern Beauty purchase is donated to a nonprofit of your choice.
Check out the impact the Pattern Beauty community is making below.