20% off sitewide + a gift on us!

PROMO DETAILS

  • 20% OFF Sitewide* + A Free Mini Palo Santo Curl Gel Gift on orders $65+. Price as marked. No code needed.
  • Free Gift auto-adds to cart once subtotal reaches $65 +.
  • *Exclusions apply.

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    RESTOCK YOUR ROUTINE

    top-rated favorites created to nourish, define, & celebrate every curl

    • Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo

      Hydration Shampoo

      Hydration Shampoo

      gentle moisture-rich cleanser
    • Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner

      Palo Santo Leave-In Conditioner

      Palo Santo Leave-In Conditioner

      moisture-rich & soft curl definition

    • Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner

      Intensive Conditioner

      Intensive Conditioner

      ultra-hydrating & restorative

    • Curl Gel - Yellow plastic bottle of Pattern Beauty Curl Gel with black pump and abstract black face design on label. Curl Gel - Hand holding white curl gel with text highlighting free of parabens, phthalates, silicone, protein, and color-safe on. Curl Gel - Yellow tube of PATTERN Beauty Curl Gel with black abstract swirl design on the cap and front, placed next to a white. Curl Gel - Yellow and black tube of PATTERN Beauty Curl Gel held by woman with curly hair against yellow background. Curl Gel - Yellow and black pump bottle of PATTERN Beauty Curl Gel featuring a stylized face illustration. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black wavy lines and white text on beige background. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract face design, dispensing clear gel into hand. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract wave design, gel dispensing from nozzle onto open hand. Curl Gel - Yellow plastic bottle of Pattern Beauty Curl Gel with black pump and abstract black face design on label. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract face design on front against yellow background.

      Curl Gel

      Curl Gel

      4X the curl definition, 6X the shine

    wash & go cocktail faves

    TWIST OUT & BRAID OUT ESSENTIALS

    • Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard

      Styling Custard

      Styling Custard

      lightweight hold, hydrating & ultra slippy

    • Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream

      Palo Santo Styling Cream

      Palo Santo Styling Cream

      hydrated hold & definition

    • Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner

      Leave-In Conditioner

      Leave-In Conditioner

      7X the moisture, 2X the definition
    • Jojoba Oil Jojoba Oil Jojoba Oil Jojoba Oil Jojoba Oil

      Jojoba Oil Blend

      Jojoba Oil Blend

      lightweight moisture & reduces breakage

    winning favorites

    top-tier essentials loved for visible results

    • Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk

      Moisture Milk

      Moisture Milk

      refreshes & smooths unwanted frizz
    • Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream

      Palo Santo Styling Cream

      Palo Santo Styling Cream

      hydrated hold & definition

    • Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar

      Detangling Nectar

      Detangling Nectar

      detangles with extra slip
    • Treatment Mask Treatment Mask Treatment Mask Treatment Mask Treatment Mask

      Treatment Mask

      Treatment Mask

      strengthen, soften & curl elongation

    GLOW-GETTING Must haves

    radiance-boosting care made to hydrate, smooth, & illuminate skin

    • BODY-TEST GWP variant test - Orange pump bottle of PATTERN Beauty by Tracee Ellis Ross hair care on matching orange background. Nourishing Body Oil - Shiny moisturized skin on model's back and legs against orange background featuring PATTERN Beauty by Tracee Ellis Ross. Nourishing Body Oil - PATTERN Beauty by Tracee Ellis Ross Nourishing Body Oil with jojoba, avocado, coconut, lavender, shea butter, and sunflower. Body Full Collection Bundle - Smiling woman with glowing skin applying PATTERN Beauty by Tracee Ellis Ross body product radiant under warm light. Nourishing Body Oil - Midnite Amber scent notes graphic for PATTERN Beauty by Tracee Ellis Ross showing top, middle, and bottom fragrance notes on . Nourishing Body Oil - Orange pump bottle of PATTERN Beauty by Tracee Ellis Ross Nourishing Body Oil with matching orange box and glowing skin. Nourishing Body Oil - PATTERN Beauty by Tracee Ellis Ross Nourishing Body Oil on bright orange background with cream and oil textures and free of. Nourishing Body Oil - PATTERN Beauty by Tracee Ellis Ross nourishing body oil bottle with orange and red gradient label on vibrant orange.

      Nourishing Body Oil

      Nourishing Body Oil

      nourishing oil for lasting radiance

    • Red jar of Pattern Body product on a red background Moisture Rich Body Cream - Woman with curly hair wearing orange swimsuit applying PATTERN Beauty by Tracee Ellis Ross Moisture Rich Body Cream on arm. Moisture Rich Body Cream - Swatch of white Moisture Rich Body Cream highlighting hyaluronic acid, shea butter, baobab oil, and sunflower seed oil by. Radiant Skin Trio - PATTERN Beauty by Tracee Ellis Ross Radiant Skin Trio with orange jar and cream on hip against vibrant pink background. Radiant Skin Trio - PATTERN Beauty by Tracee Ellis Ross Midnite Amber scent notes with top, middle, and bottom ingredients icons on red. Radiant Skin Trio - Open orange jar of PATTERN Beauty by Tracee Ellis Ross moisture-rich body cream with whipped texture against orange. Moisture Rich Body Cream - PATTERN Beauty by Tracee Ellis Ross Moisture Rich Body Cream swatches and water droplets on orange background with product. Moisture Rich Body Cream - PATTERN Beauty by Tracee Ellis Ross Moisture Rich Body Cream jar with orange and red packaging on orange surface alongside.

      Moisture Rich Body Cream

      Moisture Rich Body Cream

      restores & plumps for supple skin

    • Moisturizing Body Wash - Red pump bottle of PATTERN Beauty by Tracee Ellis Ross moisturizing body wash with yellow design detail. Moisturizing Body Wash - Orange bottle of PATTERN Beauty by Tracee Ellis Ross moisturizing body wash held by wet hands with water droplets. Moisturizing Body Wash - Red moisturizing body wash with aloe vera and olive oil bubbles from PATTERN Beauty by Tracee Ellis Ross. Daily Hydration Body Bundle - Moisturized dark skin with glossy hydrated shine and orange nail polish, PATTERN Beauty by Tracee Ellis Ross. Moisturizing Body Wash - Midnite Amber scent description with top, middle, and bottom notes for PATTERN Beauty by Tracee Ellis Ross body wash. Moisturizing Body Wash - PATTERN Beauty by Tracee Ellis Ross Moisturizing Body Wash texture with creamy and foamy swipes on orange background. Daily Hydration Body Bundle - Orange PATTERN Beauty by Tracee Ellis Ross moisturizing body wash bottle with clear cap and bold yellow design. Moisturizing Body Wash - PATTERN Beauty by Tracee Ellis Ross Moisturizing Body Wash bottle in vibrant orange with brown cap on orange background. Moisturizing Body Wash

      Moisturizing Body Wash

      Moisturizing Body Wash

      oil-rich gentle cleanser
    • BODY-TEST GWP variant test - Orange pump bottle of PATTERN Beauty by Tracee Ellis Ross body lotion against matching orange background. BODY-TEST GWP variant test - Orange pump bottle of PATTERN Beauty by Tracee Ellis Ross body lotion held with white cream on hand against red background. BODY-TEST GWP variant test - Hydrating body lotion swatches on orange background with PATTERN Beauty by Tracee Ellis Ross branding and key natural. BODY-TEST GWP variant test - Midnite Amber scent notes card with red background showcasing PATTERN Beauty by Tracee Ellis Ross fragrance details. Daily Hydration Body Bundle - PATTERN Beauty by Tracee Ellis Ross Daily Hydration Body Bundle on dark skin with cream applied and orange background text. Daily Hydration Body Bundle - Orange PATTERN Beauty by Tracee Ellis Ross hydrating body lotion bottle with white cream swirl on label against matching. BODY-TEST GWP variant test - PATTERN Beauty by Tracee Ellis Ross creamy white hair product swatches and clear droplets on orange background with free of. BODY-TEST GWP variant test - PATTERN Beauty by Tracee Ellis Ross body care products in orange packaging displayed with model on vibrant orange background. Hydrating Body Lotion

      Hydrating Body Lotion

      Hydrating Body Lotion

      daily nutrient-rich deep hydration

    NEXT-LEVEL TOOLS

    thoughtfully engineered tools made with your texture in mind

    1 3

    RESULTS YOU'LL LOVE, VALUE YOU'LL LOVE MORE

    choose the treatments you love & try something new for free

    • Repair360® Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam in sleek black and yellow bottle on orange background. Repair360® Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam microscopic before-and-after hair strand comparison showing smoother cuticle layer. Repair360® Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam bottle with yellow cap beside curly woman with voluminous hair. Repair360® Leave-in Foam - White whipped foam texture swatch labeled vegan protein and amino acids by PATTERN Beauty. Repair360® Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam bottle with text highlighting protection against breakage, chemical damage, heat. Repair360® Leave-in Foam - PATTERN Beauty Repair360 Leave-in Foam bottles with styling benefits text and yellow sponge on stacked haircare books. Repair360® Leave-in Foam - Smiling woman with voluminous natural hair wearing a white Repair360® PATTERN Beauty t-shirt. Repair360® Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam bottle with yellow pump and foam on dark brown packaging. Repair360® Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam with matching shampoo, conditioner, scalp treatment, and hair butter in black,. Repair360® Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam bottles in 5.5 fl oz and 2.5 fl oz sizes with yellow caps on spiral notebook. Repair360® Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam bottle with yellow cap on reflective surface against yellow background. Repair360® Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam in white bottle with orange cap, 5.5 fl oz size.

      Repair360® Leave-in Foam

      Repair360® Leave-in Foam

      rebuild & revive
    • Revitalizing Scalp Scrub Revitalizing Scalp Scrub Revitalizing Scalp Scrub Revitalizing Scalp Scrub Revitalizing Scalp Scrub Revitalizing Scalp Scrub Revitalizing Scalp Scrub

      Revitalizing Scalp Scrub

      Revitalizing Scalp Scrub

      scrub. rinse. rejoice.

    • Breakage Barrier Hair Mask - Brown and yellow jar of PATTERN Beauty Breakage Barrier Hair Mask with bold white text on front. Breakage Barrier Hair Mask - Amber jar with black lid labeled Breakage Barrier Hair Mask by PATTERN Beauty, light golden hair mask pouring out. Breakage Barrier Hair Mask - PATTERN Beauty by Tracee Ellis Ross Breakage Barrier Hair Mask in amber jar with yellow lid and bold white text. Breakage Barrier Hair Mask - Four strands of shiny, black, tightly coiled hair held between fingers against a neutral background.

      Breakage Barrier Hair Mask

      Breakage Barrier Hair Mask

      clinically proven to reduce breakage by 2x*

    • Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox

      Deep Scalp Detox

      Deep Scalp Detox

      purify, purge & balance

    PROTECTIVE STYLE ESSENTIALS

    • Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox Deep Scalp Detox

      Deep Scalp Detox

      Deep Scalp Detox

      purify, purge & balance

    • Curl Mousse - Tall yellow cylindrical bottle with black zebra stripes and a black cap labeled Pattern Beauty Curl Mousse by Tracee Ellis. Curl Mousse - Tall cylindrical black bottle with yellow and black wavy pattern and pump dispenser, white mousse overflowing on a yellow. Curl Mousse - White foamy curl mousse with soft bubbles on a mustard-colored surface. Curl Mousse - Yellow bottle of PATTERN Beauty Curl Mousse with black tiger stripes and foam on transparent applicator wand against mustard Curl Mousse - Two yellow bottles of PATTERN Beauty Curl Mousse by Tracee Ellis Ross with black pump tops and bold black wavy stripes, foam Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands. Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.

      Curl Mousse

      Curl Mousse

      weightless volume & touchable hold
    • Scalp Serum Scalp Serum Scalp Serum

      Scalp Serum

      Scalp Serum

      calm, moisturize & soothe your scalp

    • Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist

      Hydrating Mist

      Hydrating Mist

      refreshes & reactivates