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  • Leave-In Conditioner

    7X the moisture, 2X the definition

    Regular price $49.00
    Regular price Sale price $49.00
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  • Strong Hold Gel

    long-lasting hold with extra slip

    Regular price $28.00
    Regular price Sale price $28.00
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  • Styling Custard

    lightweight hold, hydrating & ultra slippy

    Regular price $28.00
    Regular price Sale price $28.00
    Add to cart
  • Hydrating Mist

    refreshes & reactivates

    Regular price $19.00
    Regular price Sale price $19.00
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  • Juicy & Joyful Mist Spray Bottle

    for curlies, coilies & tight textures

    Regular price $15.00
    Regular price Sale price $15.00
    Size
  • Paddle Brush

    multi-purpose ally

    Regular price $20.00
    Regular price Sale price $20.00
    Add to cart
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patternbeauty
03/16/25
This is your sign: it’s time for wash day. Double cleanse & deep condition for your healthiest hair: 💫 Cleansing Shampoo 💫 Palo Santo Hydration Shampoo 💫 Intensive Conditioner Pro Tip: Use the Hair Steamer with the Conditioner for 3x smoother curls & 3x more moisture Shop now at PATTERNBEAUTY.com
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patternbeauty
02/27/25
Bold, beautiful & thriving. Just like your braids when they get nourished from wash to style by the PATTERN Palo Santo Ensemble ✨ Shop now at PATTERNBEAUTY.com #patternbeauty #braidcare #greyhair #palosanto #hydration
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patternbeauty
03/17/25
Boosted with 10 nourishing oils, our creamy, gentle Palo Santo Hydration Shampoo cleanses curls and scalp & removes buildup & dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera & Coconut Oil. Now available at PatternBeauty.com & Sephora.com
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patternbeauty
03/03/25
The ensemble that just keeps going & going. What’s your favorite product in the Palo Santo Ensemble? Let us know in the comments!
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patternbeauty
11/19/24
All we’re saying is...if the PATTERN Blow Dryer is on your wishlist, you’re gonna love Black Friday this year👀 Head to PATTERNBEAUTY.COM & sign up for our Loyalty Rewards Program where members get exclusive access to our best deals✨
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Slick & Chic: Wet Look Curly Hair Products

Achieve the effortlessly sleek style of the wet look with PATTERN’s curly hair products, designed to bring moisture, softness, & definition to every strand. Whether you’re styling tighter curls, wavy hair, or textured hair, this collection has the perfect products to help you create a lasting wet hair look while celebrating your natural curl pattern.

Start your wet look hairstyle with a hydrating shampoo that prepares your hair strands for styling by adding moisture & softness. Follow up with a curl cream, like our Styling Cream, that helps enhance natural curl texture while defining your curls, whether you have long hair, short hair or thick hair. For added hold, a lightweight hair gel, like the PATTERN Curl Gel, from the collection can help lock in your style without weighing down your hair or compromising your texture.

These styling products are ideal for all hair types, from wavy to tighter curls & are crafted to complement your curly hair routine. Featuring natural oils & nourishing ingredients, the products in this collection help enhance hair texture & provide a wet effect that lasts throughout the day. From natural curl patterns to the most defined wet look, PATTERN’s wet look curly hair products offer versatility for every style.