• Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner

    Leave-In Conditioner

    Leave-In Conditioner

    7X the moisture, 2X the definition
  • Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo

    Hydration Shampoo

    Hydration Shampoo

    gentle moisture-rich cleanser
  • Curl Gel - Yellow plastic bottle of Pattern Beauty Curl Gel with black pump and abstract black face design on label. Curl Gel - Brown glass jar of PATTERN Beauty Curl Gel with black lid and yellow label, curl styling for coily hair. Curl Gel - Hand holding white curl gel with text highlighting free of parabens, phthalates, silicone, protein, and color-safe on. Curl Gel - Yellow tube of PATTERN Beauty Curl Gel with black abstract swirl design on the cap and front, placed next to a white. Curl Gel - Yellow and black tube of PATTERN Beauty Curl Gel held by woman with curly hair against yellow background. Curl Gel - Yellow and black pump bottle of PATTERN Beauty Curl Gel featuring a stylized face illustration. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black wavy lines and white text on beige background. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract face design, dispensing clear gel into hand. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract wave design, gel dispensing from nozzle onto open hand. Curl Gel - Yellow plastic bottle of Pattern Beauty Curl Gel with black pump and abstract black face design on label. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract face design on front against yellow background.

    Curl Gel

    Curl Gel

    4X the curl definition, 6X the shine
  • Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner

    Intensive Conditioner

    Intensive Conditioner

    ultra-hydrating & restorative

  • Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream

    Styling Cream

    Styling Cream

    hydrated hold & definition
  • Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist

    Hydrating Mist

    Hydrating Mist

    refreshes & reactivates
  • Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar

    Detangling Nectar

    Detangling Nectar

    detangles with extra slip
  • Curl Mousse - Tall yellow cylindrical bottle with black zebra stripes and a black cap labeled Pattern Beauty Curl Mousse by Tracee Ellis. Curl Mousse - Hand holding wet, foamy black curly hair with white curl mousse against bright yellow background with product text. Curl Mousse - Tall cylindrical black bottle with yellow and black wavy pattern and pump dispenser, white mousse overflowing on a yellow. Curl Mousse - White foamy curl mousse with soft bubbles on a mustard-colored surface. Curl Mousse - Yellow bottle of PATTERN Beauty Curl Mousse with black tiger stripes and foam on transparent applicator wand against mustard Curl Mousse - Two yellow bottles of PATTERN Beauty Curl Mousse by Tracee Ellis Ross with black pump tops and bold black wavy stripes, foam Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands. Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.

    Curl Mousse

    Curl Mousse

    weightless volume & touchable hold
  • Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner

    Palo Santo Leave-In Conditioner

    Palo Santo Leave-In Conditioner

    moisture-rich & soft curl definition

  • Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner

    Heavy Conditioner

    Heavy Conditioner

    oil-rich hydration & curl definition
  • Treatment Mask Treatment Mask Treatment Mask Treatment Mask Treatment Mask Treatment Mask

    Treatment Mask

    Treatment Mask

    strengthen, soften & curl elongation

  • Jojoba Oil Jojoba Oil Jojoba Oil Jojoba Oil Jojoba Oil Jojoba Oil

    Jojoba Oil Blend

    Jojoba Oil Blend

    lightweight moisture & reduces breakage

  • Cleansing Shampoo Cleansing Shampoo - Woman with wet, curly hair applying foamy PATTERN Beauty cleansing shampoo on scalp and strands. Cleansing Shampoo - White and yellow cylindrical bottle with bold black wave design labeled "Pattern" Cleansing Shampoo by PATTERN Beauty by. Cleansing Shampoo - White bottle with black abstract patterns and an orange cap, frothy shampoo overflowing from the top. Cleansing Shampoo - Person rinsing medium-length blonde hair under a dark showerhead with shampoo foam visible against a warm orange wall. Cleansing Shampoo - White cylindrical bottle with black abstract face design and orange cap labeled PATTERN Beauty Cleansing Shampoo.

    Cleansing Shampoo

    Cleansing Shampoo

    remove build up & deep clean

  • Strong Hold Gel Strong Hold Gel Strong Hold Gel Strong Hold Gel Strong Hold Gel

    Strong Hold Gel

    Strong Hold Gel

    long-lasting hold with extra slip
  • Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk

    Moisture Milk

    Moisture Milk

    refreshes & smooths unwanted frizz
  • Scalp Serum Scalp Serum Scalp Serum Scalp Serum

    Scalp Serum

    Scalp Serum

    calm, moisturize & soothe your scalp

  • Shower Brush Shower Brush Shower Brush Shower Brush Shower Brush

    Shower Brush

    Shower Brush

    effortlessly sculpt your curls

  • Argan Oil Blend - Amber glass spray bottle with black pump, yellow label featuring stylized black hair waves, PATTERN Beauty by Tracee Ellis. Argan Oil Blend - Amber glass bottle with black pump labeled PATTERN Beauty Argan Oil Hair Serum, next to clear gel applicator spoon on white. Argan Oil Blend - Clear golden argan oil droplets on a soft beige background, highlighting smooth texture and fluidity. Argan Oil Blend - Amber glass bottle with black pump dispenser labeled PATTERN Beauty Argan Oil Blend held over a pair of open hands against a

    Argan Oil Blend

    Argan Oil Blend

    promotes curl health & strength

  • Spray Bottle Spray Bottle Spray Bottle Spray Bottle

    Juicy & Joyful Mist Spray Bottle

    Juicy & Joyful Mist Spray Bottle

    for curlies, coilies & tight textures
  • Edge Control Edge Control Edge Control Edge Control Edge Control Edge Control Edge Control

    Edge Control

    Edge Control

    long-lasting hold with extra shine

  • Breakage Barrier Hair Mask - Brown and yellow jar of PATTERN Beauty Breakage Barrier Hair Mask with bold white text on front. Breakage Barrier Hair Mask - Yellow and black jar of PATTERN Beauty Breakage Barrier Hair Mask with bold text on orange background. Breakage Barrier Hair Mask - Amber jar with black lid labeled Breakage Barrier Hair Mask by PATTERN Beauty, light golden hair mask pouring out. Breakage Barrier Hair Mask - PATTERN Beauty by Tracee Ellis Ross Breakage Barrier Hair Mask in amber jar with yellow lid and bold white text. Breakage Barrier Hair Mask - Four strands of shiny, black, tightly coiled hair held between fingers against a neutral background.

    Breakage Barrier Hair Mask

    Breakage Barrier Hair Mask

    clinically proven to reduce breakage by 2x*

  • Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner

    Medium Conditioner

    Medium Conditioner

    moisture-rich hydration with extra slip
  • Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard

    Styling Custard

    Styling Custard

    lightweight hold, hydrating & ultra slippy

  • The PATTERN Blow Dryer - Matte tan PATTERN Beauty by Tracee Ellis Ross blow dryer with four detachable styling nozzles on brown background. The PATTERN Blow Dryer - Matte peach-colored PATTERN Beauty blow dryers with ergonomic handles around woman with voluminous curly hair on yellow. The PATTERN Blow Dryer - Matte peach-colored PATTERN Beauty blow dryer with rounded edges held near curly hair against a mustard backdrop. The PATTERN Blow Dryer - Beige PATTERN Beauty by Tracee Ellis Ross blow dryer with wide-tooth comb attachment and black wide-tooth comb on tan. The PATTERN Blow Dryer - Beige PATTERN Beauty Blow Dryer by Tracee Ellis Ross with matching hair diffuser and black detangling brush on tan background. The PATTERN Blow Dryer - Copper-colored hair dryer diffuser attachment with wide, evenly spaced prongs and smooth matte finish. The PATTERN Blow Dryer - Brown plastic hair diffuser attachment with multiple prongs and ventilated holes for airflow. The PATTERN Blow Dryer - Matte terracotta wide-tooth comb attachment for PATTERN Beauty blow dryer with four broad, evenly spaced prongs. The PATTERN Blow Dryer - Matte bronze compact nozzle attachment for PATTERN Beauty blow dryer with smooth rounded edges.

    The PATTERN Blow Dryer

    The PATTERN Blow Dryer

    shape, stretch & define