• Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo
    Hydrating

    Hydration Shampoo

    Hydration Shampoo

    gentle moisture-rich cleanser
  • Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner Heavy Conditioner

    Heavy Conditioner

    Heavy Conditioner

    oil-rich hydration & curl definition
  • Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner Leave-In Conditioner
    #1 Bestseller

    Leave-In Conditioner

    Leave-In Conditioner

    7X the moisture, 2X the definition
  • Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner Intensive Conditioner

    Intensive Conditioner

    Intensive Conditioner

    ultra-hydrating & restorative

  • Palo Santo Curl Mousse - Matte peach cylindrical bottle with subtle swirl patterns, labeled PATTERN Beauty Palo Santo Curl Mousse. Palo Santo Curl Mousse - PATTERN Beauty Palo Santo Curl Mousse bottle with brown cap held by a woman with long braided hair against a rust-colored. Palo Santo Curl Mousse - Matte peach cylindrical bottle with wavy pattern and foam next to it for PATTERN Beauty Palo Santo Curl Mousse. Palo Santo Curl Mousse - Close-up of creamy white mousse texture with foamy, airy consistency labeled with Marshmallow Root and Castor Oil. Palo Santo Curl Mousse - Tall cylindrical bottle of PATTERN Beauty Palo Santo Curl Mousse with black pump dispenser and yellow and black wavy striped Palo Santo Curl Mousse - White frothy curl mousse foam on orange background with text highlighting marshmallow root and castor oil ingredients. Palo Santo Curl Mousse - Tall cylindrical peach-pink bottle of PATTERN Beauty Palo Santo Curl Mousse with pump dispenser held by hand against beige. Palo Santo Curl Mousse - PATTERN Beauty Palo Santo Curl Mousse with peach-colored bottle held by a smiling woman with natural curly hair wearing a. Palo Santo Curl Mousse - Two cylindrical mousse bottles from PATTERN Beauty by Tracee Ellis Ross, one pink with coral wavy stripes and one yellow. Palo Santo Curl Mousse - Small cylindrical bottle of PATTERN Beauty Palo Santo Curl Mousse in peach with abstract swirl design.
    Crunch-Free

    Palo Santo Curl Mousse

    Palo Santo Curl Mousse

    weightless volume & touchable hold
  • Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner

    Palo Santo Medium Conditioner

    Palo Santo Medium Conditioner

    rich hydration with curl definition

  • Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream
    Defining

    Palo Santo Styling Cream

    Palo Santo Styling Cream

    hydrated hold & definition

  • Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream Styling Cream
    Bestseller

    Styling Cream

    Styling Cream

    hydrated hold & definition
  • Jojoba Oil Jojoba Oil Jojoba Oil Jojoba Oil Jojoba Oil Jojoba Oil

    Jojoba Oil Blend

    Jojoba Oil Blend

    lightweight moisture & reduces breakage

  • Curl Gel - Yellow tube of PATTERN Beauty Curl Gel with black abstract face design on front against yellow background. Curl Gel - Brown glass jar of PATTERN Beauty Curl Gel with black lid and yellow label, curl styling for coily hair. Curl Gel - Hand holding white curl gel with text highlighting free of parabens, phthalates, silicone, protein, and color-safe on. Curl Gel - Yellow tube of PATTERN Beauty Curl Gel with black abstract swirl design on the cap and front, placed next to a white. Curl Gel - Yellow and black tube of PATTERN Beauty Curl Gel held by woman with curly hair against yellow background. Curl Gel - Yellow and black pump bottle of PATTERN Beauty Curl Gel featuring a stylized face illustration. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black wavy lines and white text on beige background. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract face design, dispensing clear gel into hand. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract wave design, gel dispensing from nozzle onto open hand. Curl Gel - Yellow plastic bottle of Pattern Beauty Curl Gel with black pump and abstract black face design on label. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract face design on front against yellow background.
    Bestseller

    Curl Gel

    Curl Gel

    4X the curl definition, 6X the shine
  • Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist Hydrating Mist

    Hydrating Mist

    Hydrating Mist

    refreshes & reactivates
  • Argan Oil Blend - Amber glass spray bottle with black pump, yellow label featuring stylized black hair waves, PATTERN Beauty by Tracee Ellis. Argan Oil Blend - Amber glass bottle with black pump labeled PATTERN Beauty Argan Oil Hair Serum, next to clear gel applicator spoon on white. Argan Oil Blend - Clear golden argan oil droplets on a soft beige background, highlighting smooth texture and fluidity. Argan Oil Blend - Amber glass bottle with black pump dispenser labeled PATTERN Beauty Argan Oil Blend held over a pair of open hands against a

    Argan Oil Blend

    Argan Oil Blend

    promotes curl health & strength

  • Strong Hold Gel Strong Hold Gel Strong Hold Gel Strong Hold Gel Strong Hold Gel

    Strong Hold Gel

    Strong Hold Gel

    long-lasting hold with extra slip
  • Spray Bottle Spray Bottle Spray Bottle Spray Bottle

    Juicy & Joyful Mist Spray Bottle

    Juicy & Joyful Mist Spray Bottle

    for curlies, coilies & tight textures
  • Edge Control Edge Control Edge Control Edge Control Edge Control Edge Control Edge Control

    Edge Control

    Edge Control

    long-lasting hold with extra shine

  • Cleansing Shampoo - White cylindrical bottle with black abstract face design and orange cap labeled PATTERN Beauty Cleansing Shampoo. Cleansing Shampoo - Woman with wet, curly hair applying foamy PATTERN Beauty cleansing shampoo on scalp and strands. Cleansing Shampoo - White and yellow cylindrical bottle with bold black wave design labeled "Pattern" Cleansing Shampoo by PATTERN Beauty by. Cleansing Shampoo - White bottle with black abstract patterns and an orange cap, frothy shampoo overflowing from the top. Cleansing Shampoo - Person rinsing medium-length blonde hair under a dark showerhead with shampoo foam visible against a warm orange wall.

    Cleansing Shampoo

    Cleansing Shampoo

    remove build up & deep clean

  • Scalp Serum Scalp Serum Scalp Serum Scalp Serum
    Great for Braids

    Scalp Serum

    Scalp Serum

    calm, moisturize & soothe your scalp

  • Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner Lightweight Conditioner

    Lightweight Conditioner

    Lightweight Conditioner

    weightless moisture & reduces breakage

  • Treatment Mask Treatment Mask Treatment Mask Treatment Mask Treatment Mask Treatment Mask

    Treatment Mask

    Treatment Mask

    strengthen, soften & curl elongation

  • Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard Styling Custard
    Family Fave

    Styling Custard

    Styling Custard

    lightweight hold, hydrating & ultra slippy

  • Breakage Barrier Hair Mask - Brown and yellow jar of PATTERN Beauty Breakage Barrier Hair Mask with bold white text on front. Breakage Barrier Hair Mask - Yellow and black jar of PATTERN Beauty Breakage Barrier Hair Mask with bold text on orange background. Breakage Barrier Hair Mask - Amber jar with black lid labeled Breakage Barrier Hair Mask by PATTERN Beauty, light golden hair mask pouring out. Breakage Barrier Hair Mask - PATTERN Beauty by Tracee Ellis Ross Breakage Barrier Hair Mask in amber jar with yellow lid and bold white text. Breakage Barrier Hair Mask - Four strands of shiny, black, tightly coiled hair held between fingers against a neutral background.

    Breakage Barrier Hair Mask

    Breakage Barrier Hair Mask

    formerly known as transition mask

  • Curl Mousse - Tall yellow cylindrical bottle with black zebra stripes and a black cap labeled Pattern Beauty Curl Mousse by Tracee Ellis. Curl Mousse - Hand holding wet, foamy black curly hair with white curl mousse against bright yellow background with product text. Curl Mousse - Tall cylindrical black bottle with yellow and black wavy pattern and pump dispenser, white mousse overflowing on a yellow. Curl Mousse - White foamy curl mousse with soft bubbles on a mustard-colored surface. Curl Mousse - Yellow bottle of PATTERN Beauty Curl Mousse with black tiger stripes and foam on transparent applicator wand against mustard Curl Mousse - Two yellow bottles of PATTERN Beauty Curl Mousse by Tracee Ellis Ross with black pump tops and bold black wavy stripes, foam Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands. Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.
    Bestseller

    Curl Mousse

    Curl Mousse

    weightless volume & touchable hold
  • Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar
    Extra Slip

    Detangling Nectar

    Detangling Nectar

    detangles with extra slip
  • Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner Medium Conditioner
    Hydrating

    Medium Conditioner

    Medium Conditioner

    moisture-rich hydration with extra slip