Manifesta | PATTERN Beauty
A rhythm
A dance
A curve coil zig zag wave
Curls speak for themselves
If our hair could talk
It would tell you of our legacy
Of cornrows, Afros, raised fist
Of press and curl
Door knockers and asymmetrical
Activator and fingerwaves
Twist outs and box braids
Beads, barrettes, and roller sets
Recognize the journey of our curls
Discover us
We the freedom
We the revolution
Be a rebel
Revel in your texture
Celebrate your curl
In the rain
In the pool
At the beach
In the snow
Let your curls loose
Let them shake and shimmy and boogie
And sing and laugh out loud
Let your hair raise its voice and find its stillness
We thick
We juicy
We joyful
We elegant
We liberated
We vulnerable strong flexible
We heal and grow and stretch
Love your hair
It’s yourself
Bring your voice to our table
We hold our own equity
Don’t behave
TAKE UP SPACE
Defy gravity
Access your inner power
Tune in to your own curl frequency
You are electric
Turn the world into our living room
Love the hair you see first thing in the morning in your bathroom
Be free
Embrace your gorgeous
Wear your crown and your glory
Rock your pattern
Reviewed by Ashley Ludgood
With over 12 years of experience in the beauty and fashion industry, Ashley Ludgood brings a wealth of expertise to her current role at PATTERN. Her insights have been featured in reputable publications like American Salon Magazine, American Spa Magazine, and Skin, Inc. Ashley has also shared her knowledge at conferences, including Face & Body, demonstrating her ongoing commitment to contributing to the industry. Having been an integral part of the team at PATTERN for nearly 4 years, Ashley continues to make significant contributions. Holding a degree in Journalism from Northwestern University, she remains passionate about her field. Among her favorite products, Ashley turns to the PATTERN Styling Cream, Moisture Milk, and the Cleansing Shampoo as her go-to essentials.
