Scalps and strands rejoice. Today, PATTERN has unveiled its third collection, Curly Hair Treatments, with two signature formulas designed to treat both the hair & scalp with nourishing ingredients.
We modernized historic home remedies to honor the sacred exchange between family and hair. Think: days spent sitting between the legs of your mother, grandmother or aunt, getting your scalp massaged with familial concoctions.
The Treatment Collection features:
1. Scalp Serum ($25)
Formulated with Peppermint, Rosemary & Lavender oils to soothe your roots, our scalp serum will invigorate protective styles, locs & full out curls.
2. Treatment Mask ($25)
Formulated with strengthening ingredients such as Rice Water Ferment, this curly hair mask delivers slip, curl elongation & definition to coils.
“The way we care for our hair is self-care," says PATTERN founder & CEO Tracee Ellis Ross. "When we honor our pattern, we honor ourselves, we get to know ourselves, we connect to our strength, our own fortitude. We honor the ritual, and name our legacy as beautify, as important and as something to be tethered to; not something to be disconnected from.”
Growing up, this legacy included Tracee & her cousins getting mayonnaise deep conditioning treatments.
"I remember lining up outside of my grandmother's fancy bathroom downstairs that was off to the side of the living room, all in white with the plastic, that as we lined up all the cousins and she filled our hair with mayonnaise after washing our hair in the sink," says Ross. "I am a part of the lines of cousins and siblings and children that had all reaped the benefits of those home remedies and the ritual of loving ourselves and putting love into our hair.”
With these two new products, curlies, coilies & tight textures can set aside the homemade hacks, to grab moisture-rich formulas to Honor Your Pattern.
This wash day, grab the Scalp Serum & Treatment Mask for some self-care. Section hair & apply to the serum scalp. Massage in for added relief. Then, grab the mask and apply on wet, detangled hair before or after cleansing depending on preference. Let sit on hair for 5-10 minutes. After rinsing out, deep condition with PATTERN Heavy or Intensive Conditioners to replenish even more moisture back into hair & to fully enliven your curls.
Watch as Tracee introduces the collection & shares some of her favorite ways to give your hair the spa day it deserves:
Shop the Treatment Collection Today!
33 comments
My granddaughter is 5y.o and I have struggled to find a product to help with moisture. After 1 wash I could tell the difference. Her hair retained the moisture. Usually after I take out her braids my hands are oily from the products 1 week after using your product (the Hydration shampoo & Intensive conditioner)i took her hair down and it was so soft and fluffy.. my hands weren’t oily at all… I was very surprised and impressed. Thank you for this product. I wish I could write more… I’ve been so excited and telling everyone!!
My hair like yours and I want to try it
Trace, I like thousands of others been through hundreds or thousands of hair products trying to find that right product to meet my hair needs! Well girl you did it! I asked my children to purchase me the top bundle package and they blessed me with it 😲 I can’t stop tell people about the products, the quality, and how well it works! I love the design, the quality hair combs, towel, the richness of the shampoo conditioners! Yes I am raving because I can finally stop buying hit or miss products and know that my hair needs are meet when using Patterns! I will be ordering the new treatment collection. Thank you!
OMG!!!! Tracee you have brought back a few memories for me! I remember my mother conditioning my hair with mayonnaise and the sitting between her legs as she put my hair into what they call bantu knots today! I can’t wait to try this new treatment collection! Thank you for the memories! This has touched my heart!❤
Does these new products work on all types of hair?