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Spotlight on Intersxtn Surf

Spotlight on Intersxtn Surf

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Waves & Curls Your Way

We met up with Jessa Williams the founder of Intersxtn Surf. Intrsxtn_Surf is a surf collective based in Los Angeles, that exists to increase visibility & inclusion of women of color in surf. They create a safe space for women who want to learn to surf and surf together. We spoke about defining curls, catching waves, community & saying goodbye to summer.

 

What pattern products do you love for curls when you care for hair after surfing / working out? 

After a "surf sesh," the very first thing I do is tend to my hair. The saltwater tends to dry my hair out. To replenish the moisture my curls are craving, I’ll work some PATTERN Leave-In Conditioner through my hair.

At home in the shower, I love the PATTERN Medium Conditioner because it moisturizes without weighing down my curls & I am team BIG hair! We surf year round & it’s just as important to maintain moisture for my curls as the seasons change!

 

What does community mean to you? 

Community is so important to me & is the foundation of the Intrsxtn Surf brand. Community is more than just a group of people who have something in common. A true community is the source of support for its people & is what gives people a sense of belonging. 

This is so important for Black Women in particular, because we can be marginalized based on both our race & gender. Intrsxtn Surf & PATTERN both have created such strong communities because of our commitment to centering & celebrating Black Women in all that we do!

 

What will you miss about summer & what are you looking forward to this fall? 

I’ll miss the slower, more easy-going pace we all tend to take on during the summer… This fall, I’m looking forward to attempting to keep that pace, even as the as the season changes & the energy around us turns into the hustle & bustle of the holidays, I’m trying to hang on to these summer vibes as long as I can!”

 

 Why do you love surfing? 

I love surfing because it challenges me, every single time. I love the lessons I learn from it.  It teaches me to trust myself & to let go. The ocean is so powerful & shows you that you can’t control everything. The ocean humbles me. 

Surfing is my favorite form of self care. It forces me to be present. We are all so “connected” & “busy” that we can forget how necessary it is to be truly present, to connect with & check in with ourselvesSurfing provides all of this for me!

 

 

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Reviewed by Ashley Ludgood

With over 12 years of experience in the beauty and fashion industry, Ashley Ludgood brings a wealth of expertise to her current role at PATTERN. Her insights have been featured in reputable publications like American Salon Magazine, American Spa Magazine, and Skin, Inc. Ashley has also shared her knowledge at conferences, including Face & Body, demonstrating her ongoing commitment to contributing to the industry. Having been an integral part of the team at PATTERN for nearly 4 years, Ashley continues to make significant contributions. Holding a degree in Journalism from Northwestern University, she remains passionate about her field. Among her favorite products, Ashley turns to the PATTERN Styling Cream, Moisture Milk, and the Cleansing Shampoo as her go-to essentials.

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