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Celebrate Your Roots Community Contest

Celebrate Your Roots Community Contest

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At the top of 2021, we kicked off the “Celebrate Your Roots” campaign here at PATTERN.

Naturals from all over the globe showed us in1-minute videos and photos how families styled their beautiful natural hair. They showed us grandma braiding their hair, a dad combing his daughter’s hair, mom twisting her son’s hair, and how auntie styles her niece's coils.

Watch the community video created from these touching moments: 

This was our first time soliciting our PATTERN community for brand campaign content. This has been an exciting opportunity for PATTERN followers and the natural hair community to share their heritage and the beauty of the haircare process.



As Black History Month and the year goes on, we're going to continue highlighting our community. So keep the images and photos coming. Post on social media and tag us @patternbeauty with #CelebrateYourRoots & #HonorYourPattern
  • Shoot a one-minute long video (maximum) of a family member doing your hair or you styling a family member’s hair
  • Shoot video Landscape, wide shots.
  • Shoot in color, no filters
  • Or submit 3-6 photographs (landscape or portrait) of a family member doing your hair or you styling a family member’s hair
  • PATTERN Beauty reserves the right to edit, crop, resize all submitted content
  • Include your full name, age, mailing address, email address and Instagram handle (optional)
  • NOTE: We will accept links to file share sites like WeTransfer, Dropbox & Google Drive

Can’t wait to see what you capture! 


Photo Credit: Jeremy Rodney-Hall

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Reviewed by Ashley Ludgood

With over 12 years of experience in the beauty and fashion industry, Ashley Ludgood brings a wealth of expertise to her current role at PATTERN. Her insights have been featured in reputable publications like American Salon Magazine, American Spa Magazine, and Skin, Inc. Ashley has also shared her knowledge at conferences, including Face & Body, demonstrating her ongoing commitment to contributing to the industry. Having been an integral part of the team at PATTERN for nearly 4 years, Ashley continues to make significant contributions. Holding a degree in Journalism from Northwestern University, she remains passionate about her field. Among her favorite products, Ashley turns to the PATTERN Styling Cream, Moisture Milk, and the Cleansing Shampoo as her go-to essentials.


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Do you have to use pattern products on the video or show in the pictures? Or do you just style the hair ?


So Ive been a member of Pattern for a few months now and Im absolutely in love with the products. So since Ive been so happy with this I decided to try other items from Pattern. I tried the Mist Sprayer to refresh my curls through out the day. Unfortunately I have been dissappointed. Not with the product actually but with the actual spray bottle. I have returned it twice in hopes it was a fluke but it hasn’t. Im still on the same first bottle that I can’t use because the sprayer is defective somehow. I have returned it and tried it at the store before leaving, It will work for like 2 pumps and then stop, This I dont notice until I get home because I test it at the store, I have swapped the sprayer with other products I have here at home and it works but then Im out the other product because it now has no sprayer, As simple as this sounds its quite annoying that I can’t use this Mist Spray because of the nozzle, For now it just sits on the counter until I can find time to make another trip to ULTA. Wont be for a while, Is there anything you can do to resolve this issue? Has any reported the same problem. I thought it was important to let you because I truly love my Pattern Products but this one I can’t seem to use because all I can get out of it is a pump or two, Perhaps you can help, Thanks in advance.

Monica Zavala

Dear Ms. Ellis Ross, I just lost my best friend, Richard, to Covid 19 on Dec. 22, 2020. I am telling you this because I am still dealing with the shock and grief…..but just read about the Celebrate Our Roots campaign. Part of my healing will definitely include submitting a photo of him trimming my hair before our gospel concert many years ago in Zurich, Switzerland. Thank you for continuing to inspire, educate, nourish, uplift, and unite…Blessings! Anna Dell’Era, (Pattern Client)

Anna DellEra

Your product has brought back the curls, silliness and b of nice my granddaughters were born with. They tried several products that dried their hair but are amazed at how this brought it back to its original state. We love your product. Love Nani – their grandmother


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