We’re kicking off the “Celebrate Your Roots” campaign here at PATTERN.
We want you to show us in a 1-minute video or photos how you and your family style your beautiful natural hair. Show us grandma braiding your hair, a dad combing his daughter’s hair, mom twisting her son’s hair, and how your auntie styles your coils.
This is our first time soliciting our PATTERN community for brand campaign content. This is an exciting opportunity for PATTERN followers and the natural hair community to share their heritage and the beauty of the haircare process.
PATTERN Beauty’s creative team will select winners based on design, style, and composition. Those chosen for the PATTERN Brand Campaign will be notified by email on a rolling basis between January 8, 2021 and March 30, 2021. Selected videos and photographs have the chance to be featured in an upcoming 2021 PATTERN Social Campaign.
How to Enter:
- Shoot a one-minute long video (maximum) of a family member doing your hair or you styling a family member’s hair
- Shoot video Landscape, wide shots.
- Shoot in color, no filters
- Or submit 3-6 photographs (landscape or portrait) of a family member doing your hair or you styling a family member’s hair
- PATTERN Beauty reserves the right to edit, crop, resize all submitted content
- Include your full name, age, mailing address, email address and Instagram handle (optional)
- Submit photos and videos to email@example.com (NOTE: We will accept links to file share sites like WeTransfer, Dropbox & Google Drive)
Can’t wait to see what you capture! Don't forget to include your contact information in your submission.
Photo Credit: Jeremy Rodney-Hall