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OUR MISSION

We are here to fulfill the beauty needs of our community.
We are centered around the celebration of Black Beauty.
We are dedicated to juicy & joyful hydration.
We invite you to embrace & love your whole self. Welcome home.

Visit our curl guide See our story
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patternbeauty
03/16/25
This is your sign: it’s time for wash day. Double cleanse & deep condition for your healthiest hair: 💫 Cleansing Shampoo 💫 Palo Santo Hydration Shampoo 💫 Intensive Conditioner Pro Tip: Use the Hair Steamer with the Conditioner for 3x smoother curls & 3x more moisture Shop now at PATTERNBEAUTY.com
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patternbeauty
02/27/25
Bold, beautiful & thriving. Just like your braids when they get nourished from wash to style by the PATTERN Palo Santo Ensemble ✨ Shop now at PATTERNBEAUTY.com #patternbeauty #braidcare #greyhair #palosanto #hydration
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patternbeauty
03/17/25
Boosted with 10 nourishing oils, our creamy, gentle Palo Santo Hydration Shampoo cleanses curls and scalp & removes buildup & dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera & Coconut Oil. Now available at PatternBeauty.com & Sephora.com
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patternbeauty
03/03/25
The ensemble that just keeps going & going. What’s your favorite product in the Palo Santo Ensemble? Let us know in the comments!
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patternbeauty
11/19/24
All we’re saying is...if the PATTERN Blow Dryer is on your wishlist, you’re gonna love Black Friday this year👀 Head to PATTERNBEAUTY.COM & sign up for our Loyalty Rewards Program where members get exclusive access to our best deals✨
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