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SHOP the BLOW DRYER

20% OFF SITEWIDE* Details

20% Off Sitewide* Details: Offer cannot be combined with any other offer. Offer is not valid on previous purchases or gift cards. Exclusions: Hair Steamer, Steam & Repair Set​

12/17 is the last day to order with ground shipping to be received by 12/25.

Click below for full details.

Promotional Details

    Award-Winners & Happy Wallets

    Celebrate texture-loving excellence with these unbeatable deals.

    • The PATTERN Blow Dryer
      20% OFF

      The PATTERN Blow Dryer

      The PATTERN Blow Dryer

      shape, stretch & define

      20% OFF
      $151.20
      $189.00 $151.20
      Add to cart
    • Detangling Nectar

      Detangling Nectar

      Detangling Nectar

      detangles with extra slip

      20% OFF
      $22.40
      $28.00 $22.40
      Add to cart
    • Treatment Mask

      Treatment Mask

      Treatment Mask

      strengthen, soften & curl elongation

      20% OFF
      $22.40
      $28.00 $22.40
      Add to cart
    • Palo Santo Styling Cream

      Palo Santo Styling Cream

      Palo Santo Styling Cream

      hydrated hold & definition

      20% OFF
      $22.40
      $28.00 $22.40
      Add to cart
    SAVE BIG ON THIS SEASON'S HOTTEST GIFT

    Define, Play. Sleigh... Ahem Slay.

    SHOP NOW

    Grab & Go Gift Sets

    Just wrap, gift & enjoy—the perfect present without the prep work!

    • Palo Santo Mini Stylers Kit
      $38 Value

      Palo Santo Mini Stylers Kit

      Palo Santo Mini Stylers Kit

      bestselling hair essentials

      20% OFF
      $30.40
      $38.00 $30.40
      Add to cart
    • Juicy Curl Kit
      $69 Value

      Juicy Curl Kit

      Juicy Curl Kit

      bestselling hair essentials

      20% OFF
      $55.20
      $69.00 $55.20
      Add to cart
    • Curl Cocktail Kit
      Mini Kit

      Curl Cocktail Kit

      Curl Cocktail Kit

      bestselling hair essentials

      20% OFF
      $35.20
      $44.00 $35.20
      Add to cart
    • mini stylers

      Mini Stylers Kit

      Mini Stylers Kit

      bestselling hair essentials

      20% OFF
      $36.80
      $46.00 $36.80
      Add to cart

    Shop by Texture

    OUR MISSION

    We are here to fulfill the beauty needs of the
    CURLY, COILY & TIGHT TEXTURED
    community.

    We are centered around the celebration of Black Beauty.
    We are an active space for uplifting & loving our authentic beauty.
    We are Black-owned & Black-founded.

    Visit our curl guide See our story
    Shop the collection