SHOP the sale

BLACK FRIDAY sale Details

30% Off Sitewide* Details: Offer cannot be combined with any other offer. Offer is not valid on previous purchases or gift cards. Exclusions: Hair Steamer, Steam & Repair Set​

Click below for full details.

Promotional Details

    Award-Winners & Happy Wallets

    Celebrate texture-loving excellence with these unbeatable deals.

    • Detangling Nectar

      Detangling Nectar

      Detangling Nectar

      detangles with extra slip

      BLACK FRIDAY 30% OFF
      $19.60
      $28.00 $19.60
      Add to cart
    • Treatment Mask

      Treatment Mask

      Treatment Mask

      strengthen, soften & curl elongation

      BLACK FRIDAY 30% OFF
      $19.60
      $28.00 $19.60
      Add to cart
    • Palo Santo Medium Conditioner

      Palo Santo Medium Conditioner

      Palo Santo Medium Conditioner

      rich hydration with curl definition

      BLACK FRIDAY 30% OFF
      $18.20
      $26.00 $18.20
      Add to cart
    • Palo Santo Styling Cream

      Palo Santo Styling Cream

      Palo Santo Styling Cream

      hydrated hold & definition

      BLACK FRIDAY 30% OFF
      $19.60
      $28.00 $19.60
      Add to cart
    SAVE BIG ON THIS SEASON'S HOTTEST TOOLS

    Stretch. Define, Play. Sleigh... Ahem Slay.

    shop now

    gifts of the season

    Grab & Go Gift Sets

    Just wrap, gift & enjoy—the perfect present without the prep work!

    • Palo Santo Mini Stylers Kit
      $38 Value

      Palo Santo Mini Stylers Kit

      Palo Santo Mini Stylers Kit

      bestselling hair essentials

      BLACK FRIDAY 30% OFF
      $26.60
      $38.00 $26.60
      Add to cart
    • Juicy Curl Kit
      $69 Value

      Juicy Curl Kit

      Juicy Curl Kit

      bestselling hair essentials

      BLACK FRIDAY 30% OFF
      $48.30
      $69.00 $48.30
      Add to cart
    • Curl Cocktail Kit
      Mini Kit

      Curl Cocktail Kit

      Curl Cocktail Kit

      bestselling hair essentials

      BLACK FRIDAY 30% OFF
      $30.80
      $44.00 $30.80
      Add to cart
    • mini stylers

      Mini Stylers Kit

      Mini Stylers Kit

      bestselling hair essentials

      BLACK FRIDAY 30% OFF
      $32.20
      $46.00 $32.20
      Add to cart

    Shop by Texture

    OUR MISSION

    We are here to fulfill the beauty needs of the
    CURLY, COILY & TIGHT TEXTURED
    community.

    We are centered around the celebration of Black Beauty.
    We are an active space for uplifting & loving our authentic beauty.
    We are Black-owned & Black-founded.

    Visit our curl guide See our story
    Shop the collection