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NEW! PALO SANTO HAIR MIST

our bestselling scent now in a juicy & joyful mist!

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FREE GIFT ON ORDERS $65+

+ save 20% on your favorites for a limited time!

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NEW! PALO SANTO HAIR MIST

our most coveted fragrance, now captured in a lush, radiant mist. an instant refresh for effortlessly elevated hair between wash days.

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The Best of the Best, 20% Off

Our top-rated, most-repurchased products — 20% off, while it lasts.

  • PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML) LEAVE-IN CONDITIONER When Your Hair Needs Lasting Hydration & Definition PATTERN Leave-in conditioner define & moisturize 9.8 FL OZ (289.8 ML) MOISTURE INFUSION Contains a blend of heavenly oils & honey, perfect for sealing in moisture SOFT CURL DEFINITION Formulated to provide additional light hold LUXURIOUS INGREDIENTS Contains Biotin, Coconut Oil, Tea Tree Oil, Sweet Almond Oil, Aloe Extract & Avocado Oil Leave-In Conditioner LEAVE-IN CONDITIONER 7x THE JUICY DOUBLE THE DEFINITION PATTERN leave-in conditioner define & mairterize 9.8 FL OZ (289.8 ML LEAVE-IN CONDITIONER 7X THE JUICY DOUBLE THE DEFINITION KEEP YOUR INCHES WITH 2X LESS BREAKAGE PATTERN leave-in conditioner defne & mainterize 9.8 FL OZ (289.8 ML PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML) 2.5X MORE THAN FULL SIZE PATTERN leave-in conditioner define & moisturize 3 FL OZ (88.7 ML) PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML) PATTERN leave-in conditioner define & moisturize 3 FL OZ (88.7 ML)
    #1 Bestseller

    Leave-In Conditioner

    Leave-In Conditioner

    7X the moisture, 2X the definition
  • PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML) HYDRATION SHAMPOO When Your Hair Needs A Nourishing Cleanse PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) MOISTURE-RICH Contains Aloe Vera Leaf Juice, Coconut Oil & Honey for healthy & hydrated hair GENTLE FORMULA Cleanses your hair & scalp to remove build-up & dirt without stripping away moisture SAFE & CURL-FRIENDLY INGREDIENTS Cruelty-Free • Color-Safe • Free of Parabens, SLS/SLES, Phthalates & Formaldehyde Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 3 FL OZ (88.7 ML) Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML) Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML)
    Hydrating

    Hydration Shampoo

    Hydration Shampoo

    gentle moisture-rich cleanser
  • PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) FREE OF PARABENS PROTEIN-FREE FREE OF PHTHALATES COLOR-SAFE SILICONE-FREE CURL GEL When Your Hair Wants Hold PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML.) NOURISHING INGREDIENTS Contains Aloe Vera, Coconut Oil & Cacay Oil CREAMY & SMOOTH FORMULA Provides effortless glide & slip to give coils life TOUCHABLE HOLD & DEFINITION Great for bouncy wash-&-gos, flexible braids & juicy twist-outs "My hair has movement, is soft & easy to maintain." - Tanica C. CURL GEL 4X MORE CURL DEFINITION 6X THE SHINE TOUCHABLE, CRUNCH-FREE HOLD 2.5X MORE THAN FULL SIZE PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) CURL GEL a 4X MORE CURL DEFINITION 6X THE SHINE TOUCHABLE, CRUNCH-FREE HOLD PATTERN. curl gel shine, define & hold 9.8 FL OZ (289.8 ML) CURL GEL 4,700+ FIVE-STAR REVIEWS PATTERN CURL 9 el shine, define & hold 9.8 FL OZ (289.8 ML) PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML) LOVED THIS CURL GEL. MY CURLS WERE DEFINED, PLUMP & LIGHT -CANDICE B. PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) PATTERN curl gel shine, define & hold 3 FL OZ (88.7 ML)
    Bestseller

    Curl Gel

    Curl Gel

    4X the curl definition, 6X the shine
  • PATTERN MOISTURE MILK LAIT HYDRATANT 88.7 mL C 3 FL. OZ. (US) Moisture Milk Moisture Milk Moisture Milk MOISTURE MILK When Your Curls Need Long-lasting Moisture PATTERN MOISTURE MILK LAIT HYDRATANT 354.9 mL e 12 FL OZ MOISTURE FOR DAYS Made to provide long-lasting, daily moisture & refresh twist outs & wash-&-gos. LENGTH RETENTION Rich Amla Oil, Irish Moss & Agave Nectar soften curls to reduce breakage. SILKY DEFINITION Finesses unwanted frizz & smooths flyaways. Moisture Milk Moisture Milk Moisture Milk PATTERN MOISTURE MILK LAIT HYDRATANT 88.7 mL C 3 FL. OZ. (US)
    Smoothing

    Moisture Milk

    Moisture Milk

    72 hours of moisture & softness*

for juicy & joyful curls

texture loving favorites to hydrate, define & moisturize your pattern

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STYLING

HOT TOOLS

CONDITIONER

SHAMPOO & PREPOO

DEFINE, HOLD & SAVE

Your go-to styling products, now part of our sitewide sale.

  • PATTERN +26% savings LIMITED EDITION PALO SANTO MINI STYLERS KIT TROUSSE DE MINIPRODUITS COIFFANTS AU PALO SANTO PATTERN PALO SANTO LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 88.7 mL e 3 FL. OZ. (US) PATTERN PALO SANTO CURL MOUSSE MOUSSE POUR CHEVEUX BOUCLÉS : PALO SANTO 118.3 mL E 4 FL. OZ. (US) PATTERN PALO SANTO STYLING CREAM CRÈME COIFFANTE : PALO SANTO 83.7 mL E 3FL. OZ. (US) PALO SANTO LEAVE-IN CONDITIONER Aloe, Honey & Jojoba Oil Seals in moisture PALO SANTO CURL MOUSSE Shea Butter, Cacay Oil & Almond Oil Promotes hair retention PALO SANTO STYLING CREAM Marshmallow Root & Castor Oil Maintains smoothness PATTERN PALO SANTO LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 88.7 ml e 3 FL. OZ. (US) PATTERN PALO SANTO CURL MOUSSE MOUSSE POUR CHEVEUX BOUCLÉS : PALO SANTO 118.3 mL. e 4 FL. OZ. (US) PATTERN PALO SANTO STYLING CREAM CRÈME COIFFANTE : PALO SANTO 88.7 mL e 3 FL. OZ. (US) LEAVE-IN CONDITIONER - curls - coils - protective styles CURL MOUSSE - wash & gos - finger coils - protective styles STYLING CREAM - twist outs - braid outs - bantu knots
    $38 Value

    Palo Santo Mini Stylers Kit

    Palo Santo Mini Stylers Kit

    pamper your sacred strands

  • PATTERN HEAT PROTECTANT PROTECTEUR THERMIQUE 118 ml. e 4 FL. OZ
    $211 Value

    The Heat Bundle

    The Heat Bundle

    for curlies, coilies & tight textures

  • PATTERN curl mousse volume & healthy hold 236.6 mL e 8 FL OZ CURL MOUSSE When your hair wants weightless hold & definition PATTERN curl mousse volume & healthy hold 236.6 mL e 8 FL OZ MAINTAINS VOLUME & DEFINITION Lightweight hold delivers body, minimizes frizz caused by humidity & holds styles in place. GREAT FOR VERSATILE STYLES Use to create a variety of styles from wash & gos, finger waves, roller sets, flat twists, braids & more... MOISTURIZING FORMULA No drying alcohols & contains Marshmallow Root & Castor Oil to maintain softness. CURL MOUSSE • crunch-free • no drying alcohols • flake-free • never heavy • never sticky MARSHMALLOW ROOT & CASTOR OIL maintains softness & smoothness. PATTERN curl mousse volume & healthy hoid 118.3 mL E 4 FL OZ PATTERN curl mousse volume & healthy held 236.6 mL e 8 FL OZ PATTERN curl mousse volume & healthy hold 118.3 mL E 4FL OZ Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands. Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.
    Bestseller

    Curl Mousse

    Curl Mousse

    weightless volume & touchable hold
  • PATTERN PALO SANTO CURL GEL GEL POUR CHEVEUX BOUCLÉS : PALO SANTO 289.8 mL e 9.8 FL. OZ. (US) CURL GEL When Your Hair Wants Hold PATTERN PALO SANTO CURL GEL GEL POUR CHEVEUX BOUCLÉS PALO SANTO 289.8 mL e 9,8 FL. OZ. (US) NOURISHING INGREDIENTS Contains Aloe Vera, Coconut Oil & Cacay Oil CREAMY & SMOOTH FORMULA Provides effortless glide & slip to give coils life TOUCHABLE HOLD & DEFINITION Great for bouncy wash-&-gos, flexible braids & juicy twist-outs CURL GEL 4X MORE CURL DEFINITION 6X THE SHINE FREE OF PARABENS PROTEIN-FREE FREE OF PHTHALATES SILICONE-FREE COLOR-SAFE Palo Santo Curl Gel PALO SANTO CURL GEL GEL POUR CHEVEUX BOUCLÉS PALO SANTO 289.8 mL e 9.8 FL. OZ. (US) LOVED THIS CURL GEL. MY CURLS WERE DEFINED, PLUMP & LIGHT -CANDICE B. PATTERN PALO SANTO CURL GEL GEL POUR CHEVEUX BOUCLÉS PALO SANTO 289.8 mL e 9,8 FL. 2(0) PATTERN PALO SANTO LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 289.8 mL e 9.8 FL OZ Palo Santo Curl Gel PATTERN PALO SANTO CURL GEL GEL POUR CHEVEUX BOUCLÉS PALO SANTO 88.7 mL e 3 FL. OZ. (US)
    non flaking

    Palo Santo Curl Gel

    Palo Santo Curl Gel

    4X the curl definition, 6X the shine

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YOUR TEXTURE, YOUR ROUTINE

Products & picks made for every texture & every way you wear it.

Curly

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Coily

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tight texture

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Protective Styles

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5 women with natural hair

OUR MISSION

We exceed the beauty needs of our community.​

We are centered around the celebration of Black beauty.

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We are dedicated to juicy & joyful hydration.​​

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We invite you to embrace & love your whole self.​

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Pattern Rewards
pattern rewards

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recycling program

Our packaging is 100% recyclable

our cause

Every order supports women of color