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  • SAMPLES
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    MOST-LOVED ESSENTIALS
    Leave-In Conditioner Leave-In Conditioner

    Leave-In Conditioner

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  • SAMPLES
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PATTERN BEAUTY REWARDS

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MOST-LOVED ESSENTIALS
Palo Santo Leave-In Conditioner

Palo Santo Leave-In Conditioner

Hydration Shampoo

Hydration Shampoo

Moisture Milk

Moisture Milk

Intensive Conditioner

Intensive Conditioner

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Bestsellers Styling Creams & Gels Shampoo & Prepoo Conditioners Body Masks, Oils & Serums Heat Styling Men's Haircare
choose size

OUR COMMUNITY'S COCKTAILS

Scroll to see how our community cocktails their PATTERN stylers and shop the recipe
that’s right for you!

 

SHOP THIS COCKTAIL

@VictoriaTamiaJames

PRE-GAME

PRE-GAME

(WASH & TREAT)

She uses Hydration Shampoo to wash & applies Heavy Conditioner afterward to maintain moisture on her color-treated hair.

  • PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML) PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML) HYDRATION SHAMPOO
When Your Hair Needs A Nourishing Cleanse
PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML)
MOISTURE-RICH
Contains Aloe Vera Leaf Juice,
Coconut Oil & Honey for healthy &
hydrated hair
GENTLE FORMULA
Cleanses your hair & scalp to
remove build-up & dirt without
stripping away moisture
SAFE & CURL-FRIENDLY
INGREDIENTS
Cruelty-Free • Color-Safe •
Free of Parabens, SLS/SLES,
Phthalates & Formaldehyde Hydration Shampoo PATTERN
hydration
shampoo
gently cleanse & hydrate
3 FL OZ (88.7 ML) Hydration Shampoo PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML) PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML) PATTERN
hydration
shampoo
gently cleanse & hydrate
25 FL OZ (740.0 ML) Hydration Shampoo PATTERN
hydration
shampoo
gently cleanse & hydrate
25 FL OZ (740.0 ML)

    Hydration Shampoo

    Hydration Shampoo

    gentle moisture-rich cleanser

    choose size
  • PATTERN
heavy
conditioner
for coilies
amplified hydration & nourishment
13 FL OZ (384.5 ML) Heavy Conditioner INTENSIVE
CONDITIONER
The richest of PATTERN's
ultra-hydrating conditioner formulas,
ideal for tighter textures
(Can also be used as a Deep Conditioner)
HEAVY
CONDITIONER
Hydrating formula provides
with heavy conditioning
ingredients like Shea Butter
& Avocado Oil to clump curls
MEDIUM
CONDITIONER
Blend of provides low - normal
porosity hair with hydration
without weighing down curls
LIGHTWEIGHT
CONDITIONER
Serves as a great co-wash or
daily conditioner that won't
weigh down curls PATTERN
heavy conditiol
après-shampooing riche
staliser et nourrit en profondes
384.5 mL e 15 FL OZ MOISTURE
IDEAL FOR
KEY
INGREDIENTS
USE FREQUENCY
INTENSIVE
CONDITIONER
TIGHT
TEXTURE
AVOCADO OIL
SAFFLOWER SEED OIL
JOJOBA SEED OIL
1X WEEK
CONDITIONER
TIGHT TEXTURE
SAFFLOWER SEED OIL
JOJOBA SEED OIL
EVERY WASH DAY
BIOTIN
MEDIUM
CONDITIONER
CURLY
COILY
ALOE
JOJOBA SEED OIL
EVERY WASH DAY
LIGHTWEIGHT
CONDITIONER
CURLY
BIOTIN
ALOE
EVERY WASH DAY
ROSEMARY LEAF
EXTRACT
OR DAILY COWASH TERN.
heavy
conditioner
for coilies
amplified hydration & nourishaes
3 FL OZ (88.7 ML) HEAVY CONDITIONER
When Your Hair Needs To Absorb All The Moisture
PATTERN
conditioner
for coilies
implifed hydration & nourishment
13 FL OZ (384.5 ML)
EXTRA RICH & NOURISHING
Boosted with ingredients like
Avocado Oil, Shea Butter &
Safflower Oil
GREAT FOR CURL CLUMPING
Hydrating formula provides
serious conditioning & defined
curls
SAFE & CURL-FRIENDLY
INGREDIENTS
Cruelty-Free • Color-Safe •
Free of Parabens, SLS/SLES,
Phthalates & Formaldehyde PATTERN
conditioner
for coilies
amplified hydration & nourishment
13 FL OZ (384.5 ML) 2.2X
MORE THAN
FULL SIZE
PATTERN
conditioner
for coilies
amplified hydration & nourishment
29 FL OZ (857.6 ML) PATTERN.
conditioner
for coilies
amplified hydration & nourishment
29 FL OZ (857.6 ML) PATTERN
heavy
conditioner
for coilies
amplified hydration & nourishment
29 FL OZ (857.6 ML)
Heavy Conditioner

    Heavy Conditioner

    Heavy Conditioner

    oil-rich hydration & curl definition

    choose size
1 / of
 

SHOP THIS COCKTAIL

@natoynatalee

PRE-GAME

PRE-GAME

(WASH & TREAT)

She begins with Revitalizing Scalp Scrub & follows up with Palo Santo Hydration Shampoo to wash her locs.

  • PATTERN
PALO SANTO
HYDRATION
SHAMPOO
SHAMPOOING
HYDRATANT
PALO SANTO
200 mL e 6.76 FL. OZ. (US) ALOE & HONEY
natural humectant that
attracts hydration
COCONUT OIL-
seals in hydration
PALO SANTO
HYDRATION SHAMPOO
same formula, new scent LOVE HOW HYDRATING THIS SHAMPOO IS —
MAKES THE HAIR FEEL SOFT. IT HAS
GREAT SLIP, TOO. I BOUGHT THIS FOR MY
GRANDDAUGHTERS' HAIR; THEY ALL HAVE
DIFFERENT TEXTURES &IT'S THE ONLY
SHAMPOO THAT HYDRATES EACH ONE.
-MEKA G. HYDRATION SHAMPOO
When Your Hair Needs A Nourishing Cleanse
PATTERN
PALO SANTO
HYDRATION
SHAMPOO
SHAMPOOING
HYDRATANT
PALO SANTO
200 mL e 6.76 FL. OZ. (US)
MOISTURE-RICH
Contains Aloe Vera Leaf Juice,
Coconut Oil & Honey for healthy &
hydrated hair
GENTLE FORMULA
Cleanses your hair & scalp to
remove build-up & dirt without
stripping away moisture
SAFE & CURL-FRIENDLY
INGREDIENTS
Cruelty-Free • Color-Safe •
Free of Parabens, SLS/SLES,
Phthalates & Formaldehyde GLUTEN-FREE
FREE OF SLS/SLES
PARABEN-FREE -
PHTHALATE-FREE
COLOR-SAFE Palo Santo Hydration Shampoo LOCKS IN 30% MORE HYDRATION PATTERN
PALO SANTO
HYDRATION
SHAMPOO
SHAMPOOING
HYDRATANT
PALO SANTO
200 mL e 6.76 FL. OZ. (US)

    Palo Santo Hydration Shampoo

    Palo Santo Hydration Shampoo

    gentle moisture-rich cleanser

    choose size
  • PATTERN
REVITALIZING SCALP SCRUB
GOMMAGE REVITALISANT
POUR LE CUIR CHEVELU
210 g E 7.4 OZ (US) free of phthalates
gluten-free
free of parabens
protein-free
silicone-free
PATTERN
REVITALIZING SCALP SCRUB
GOMMAGE REVITALISANT
POUR LE CUIR CHEVELU
210 g e 7.4 OZ (US) Revitalizing Scalp Scrub "The Revitalizing Scalp Scrub truly
delivers on its promise. My scalp
felt cleaner & more balanced."
PATTERN
REVITALIZING SCALP SCRUB
COMMAGE REVITALISANT
POUR LE CUIR CHEVELU
200 g e 7A OZ (US) 96% agreed their scalp felt
clean & non-irritated after
1-day of use.*
ATTERN
REVITALIZING SCALP SCRUB
GOMMAGE REVITALISANT
POUR LE CUIR CHEVELU
210g e 7.6 OZ (US)
*according a third-party study REVITALIZING SCALP SCRUB
PINK HIMALAYAN SEA SALT
to lift flakes & buildup
CUCUMBER, FENUGREEK & ALOE
for soothing & softening strands
GINGER ROOT
known to invigorate scalp circulation
PATTERN
REVITALIZING SCALP SCRUB
GOMMAGE REVITALISANT
POUR LE CUIR CHEVELU
210 g e 7.4 OZ (US) REVITALIZING SCALP SCRUB
when you need to buff away
buildup & bring on the moisture
PATTERN
REVITALIZING SCALP SCRUB
GOMMAGE REVITALISANT
POUR LE CUIR CHEVELU
210g 7.4 OZ (US)
NOURISHING INGREDIENTS
contains Pink Himalayan Sea Salt &
a blend of Cucumber, Fenugreek,
Aloe & Ginger Root extracts
GENTLE FORMULA
provides non-irritating & itch-free
results, leaving the scalp hydrated
EASY TO RINSE
fine texture to cleanly wash away,
leaving behind nothing but
freshness Revitalizing Scalp Scrub

    Revitalizing Scalp Scrub

    Revitalizing Scalp Scrub

    scrub. rinse. rejoice.

    choose size
  • PATTERN
REPAIR360®
LEAVE-IN FOAM
MOUSSE SANS RINÇAGE
REPAIR360KC
165 mL e 5.5 FL. OZ. (US) CLINICALLY
PROVEN TO
REDUCE
VISIBLE
SIGNS OF
DAMAGE
AFTER THE
FIRST USE* with
REPAIR360®
LEAVE-IN FOAM
SED
STD
7.0 kV
1808
WD 11.0 mm
June 06 2025
Std.-PC 30.0
HighVac. 600
Textile Research Institute
20 um
without
REPAIR360®
LEAVE-IN FOAM
SED
STD
7.0 kV
1799
WD 11.1 mm
June 06 2025
Std.-PC 30.0
HighVac.
600
Textile Research Institute
20 pm CLINICALLY PROVEN
TO PROVIDE THERMAL
PROTECTION FROM HEAT
TOOLS UP TO 450°F* Repair360®  Leave-in Foam - White whipped foam texture swatch labeled vegan protein and amino acids by PATTERN Beauty.VEGAN PROTEIN
& AMINO ACIDS
RESTORE ELASTICITY
& PROTECT AGAINST DAMAGE REBUILD & PROTECT
AGAINST
BREAKAGE
CHEMICAL DAMAGE
HEAT DAMAGE
LIMP CURLS The Benefits
ee FORMULATED FOR TEXTURED HAIR, WOR
REBUILDS & PROTECTS CURLS
REDUCES VISIBLE SIGNS OF DAMAGE
PROVIDES THERMAL PROTECTION
STRENGTHENS HAIR
PATTERN
REPAIR360"
LEAVE-IN FOAM
MOUSSE SANS RINÇAGE
REPAIR36O*
15 mL e 5.5 FL. OZ. (US)
PATTERN
REPAIR360*
LEAVE-IN FOAM
MOUSSE SANS RINÇAR
REPAIR360*
75 mL e 25 FL. OZ. (US)
REPAIR360®
PATTERN
MOLECULAR RESTORATIC
• BEYOND BREAKAGE: A HEALING JOURNEY "FOR HEALTHIER-LOOKING,
MORE RESILIENT HAIR." PATTERN
REPAIR360®
LEAVE-IN FOAM
MOUSSE SANS RINÇAGE
REPAIR360MC
165 mL e 5.5 FL. OZ. (US)
LAYERS SEAMLESSLY
with stylers
PROTECTS GROWING STRANDS
against daily stressors
PROVIDES THERMAL PROTECTION
up to 450°F to help shield
strands from flat irons
& blow dryers STRENGTHEN YOUR REGIMEN
how to infuse Repair360° Leave-In Foam into your wash day
1. CLEANSE
2. CONDITION
3. REBUILD
4. SEAL
5. DEFINE
PATTERN
HYDRATION
SHAMPOO
SHAMPOOING
HYDRATANT
289.8mL e 9.8 FL 0Z. (US)
PATTERN
MEDIUM
CONDITIONER
APRES-SHAMPOOING
MOYEN
384.5mL e 13FL OZ.(US) PATTERN
REPAIR3600
LEAVE-IN FOAM
MOUSSE SANS RINÇAGE
REPAIR360KC
75 mL e 2.5 FL. OZ. (US)
PATTERN
REPAIR3600
LEAVE-IN FOAM
MOUSSE SANS RINÇAGE
REPAIR360 M
165 mL e 5.5 FL. OZ. (US)
Full Size 5.5 FL OZ
Trial Size 2.5 FL OZ PATTERN
REPAIR360®
LEAVE-IN FOAM
MOUSSE SANS RINÇAGE
REPAIR360MC
75 mL e 2.5 FL. OZ. (US) Repair360®  Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam in white bottle with orange cap, 5.5 fl oz size.

    Repair360® Leave-in Foam

    Repair360® Leave-in Foam

    rebuild & revive

    choose size
1 / of
 

SHOP THIS COCKTAIL

@_ohniki

PRE-GAME

PRE-GAME

(WASH & TREAT)

She washes with Hydration Shampoo twice.

COCKTAIL

COCKTAIL

(STYLERS)

Then, she goes in with Leave-In Condtioner to prep for styling.

  • PATTERN
leave-in
conditioner
define & moisturize
9.8 FL OZ (289.8 ML) "PATTERN
leave-in
conditioner
define & moisturize
9.8 FL OZ (289.8 ML)" LEAVE-IN CONDITIONER
When Your Hair Needs Lasting
Hydration & Definition
PATTERN
Leave-in
conditioner
define & moisturize
9.8 FL OZ (289.8 ML)
MOISTURE INFUSION
Contains a blend of heavenly oils &
honey, perfect for sealing
in moisture
SOFT CURL DEFINITION
Formulated to provide additional
light hold
LUXURIOUS INGREDIENTS
Contains Biotin, Coconut Oil, Tea
Tree Oil, Sweet Almond Oil, Aloe
Extract & Avocado Oil Leave-In Conditioner LEAVE-IN
CONDITIONER
7x
THE JUICY
DOUBLE
THE DEFINITION PATTERN
leave-in
conditioner
define & mairterize
9.8 FL OZ (289.8 ML LEAVE-IN
CONDITIONER
7X THE JUICY
DOUBLE THE
DEFINITION
KEEP YOUR
INCHES WITH
2X LESS
BREAKAGE PATTERN
leave-in
conditioner
defne & mainterize
9.8 FL OZ (289.8 ML PATTERN
leave-in
conditioner
define & moisturize
25 FL OZ (740.0 ML)
2.5X
MORE THAN
FULL SIZE PATTERN
leave-in
conditioner
define & moisturize
3 FL OZ (88.7 ML) PATTERN
leave-in
conditioner
define & moisturize
25 FL OZ (740.0 ML) PATTERN
leave-in
conditioner
define & moisturize
3 FL OZ (88.7 ML)

    Leave-In Conditioner

    Leave-In Conditioner

    7X the moisture, 2X the definition

    choose size
  • PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML) PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML) HYDRATION SHAMPOO
When Your Hair Needs A Nourishing Cleanse
PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML)
MOISTURE-RICH
Contains Aloe Vera Leaf Juice,
Coconut Oil & Honey for healthy &
hydrated hair
GENTLE FORMULA
Cleanses your hair & scalp to
remove build-up & dirt without
stripping away moisture
SAFE & CURL-FRIENDLY
INGREDIENTS
Cruelty-Free • Color-Safe •
Free of Parabens, SLS/SLES,
Phthalates & Formaldehyde Hydration Shampoo PATTERN
hydration
shampoo
gently cleanse & hydrate
3 FL OZ (88.7 ML) Hydration Shampoo PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML) PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML) PATTERN
hydration
shampoo
gently cleanse & hydrate
25 FL OZ (740.0 ML) Hydration Shampoo PATTERN
hydration
shampoo
gently cleanse & hydrate
25 FL OZ (740.0 ML)

    Hydration Shampoo

    Hydration Shampoo

    gentle moisture-rich cleanser

    choose size
1 / of
 

SHOP THIS COCKTAIL

@sky_kam11

PRE-GAME

PRE-GAME

(WASH & TREAT)

She uses the Breakage Barrier Hair Mask to prevent damage & maintain moisture.

COCKTAIL

COCKTAIL

(STYLERS)

She uses the Curl Mousse for her twist out.

  • PATTERN
curl
mousse
volume & healthy hold
236.6 mL e 8 FL OZ 3x
THE MOISTURE
3x
THE SMOOTH CURL MOUSSE
When your hair wants weightless
hold & definition
PATTERN
curl
mousse
volume & healthy hold
236.6 mL e 8 FL OZ
MAINTAINS
VOLUME & DEFINITION
Lightweight hold delivers body,
minimizes frizz caused by humidity &
holds styles in place.
GREAT FOR
VERSATILE STYLES
Use to create a variety of styles
from wash & gos, finger waves,
roller sets, flat twists, braids
& more...
MOISTURIZING
FORMULA
No drying alcohols & contains
Marshmallow Root & Castor Oil to
maintain softness. CURL MOUSSE
• crunch-free
• no drying alcohols
• flake-free
• never heavy
• never sticky
MARSHMALLOW ROOT
& CASTOR OIL
maintains softness &
smoothness. PATTERN
curl
mousse
volume & healthy hoid
118.3 mL E 4 FL OZ PATTERN
curl
mousse
volume & healthy held
236.6 mL e 8 FL OZ
PATTERN
curl
mousse
volume & healthy hold
118.3 mL E 4FL OZ Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands. Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.

    Curl Mousse

    Curl Mousse

    weightless volume & touchable hold

    choose size
  • PATTERN
BREAKAGE BARRIER HAIR MASK
MASQUE BARRIÈRE
ANTI-CASSURES
325 mL e 11 FL OZ BREAKAGE BARRIER MASK
2 X LESS BREAKAGE
PATTERN
BREAKAGE BARRIER HAIR MASK
MASQUE BARRIÈRE
ANTI-CASSURES
325 mL e 11 FL. OZ. (US) BREAKAGE BARRIER
HAIR MASK
When your strands crave support
NUTRIENT-DENSE
Infused with White Tea to help
reduce shedding & Manuka Honey to
help prevent breakage.
MAINTAINS
MOISTURE BALANCE
Helps protect curls returning from
relaxer or heat straigtened styles.
NOURISHES STRANDS
Perfect for transitioning out of
protective styles. GO DEEP
WHICH MASK IS RIGHT FOR YOUR HAIR?
NEW
PATTERN
treatment
mask
definition & curl elongation
15 FL OZ (443.6 ML)
PATTERN
BREAKAGE BARRIER HAIR MASK
MASQUE BARRIÈRE
ANTI-CASSURES
325 mL e 11 FL. OZ. (US)
SOFTEN & SHINE
TREATMENT MASK
Use when hair feels limp,
mushy & undefined.
The results? 61% more curl
formation for defined looking locks*
REDUCE BREAKAGE
BREAKAGE BARRIER HAIR MASK
Use when hair feels crunchy
or brittle.
The results? Soft & flexible tresses
plus 2x less breakage Breakage Barrier Hair Mask - Four strands of shiny, black, tightly coiled hair held between fingers against a neutral background.

    Breakage Barrier Hair Mask

    Breakage Barrier Hair Mask

    clinically proven to reduce breakage by 2x*

    choose size
1 / of

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