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The trio behind defined & bouncy curls!

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The Best of the Best

Our top-rated, most-repurchased products. 

  • Leave-In Conditioner 25 FL OZ (740.0 ML)- Jumbo Yellow PATTERN Beauty by Tracee Ellis Ross leave-in conditioner bottle with a black pump and bold black label. Leave-In Conditioner 9.8 FL OZ (289.8 ML)- Hand holding a bright yellow PATTERN Beauty by Tracee Ellis Ross leave-in conditioner tube over an open palm. Leave-In Conditioner - 7x the juicy, double the definition, keep your inches with 2x less breakage. Leave-In Conditioner - A hand holds a small amount of white PATTERN Beauty leave-in conditioner against a neutral background. Leave-In Conditioner 9.8 FL OZ (289.8 ML)- when you hair needs lasting hydration & defintion. Moidture infusion contains a blend of heavenly oils & honey, perfect for sealing in moisture. Soft curl definition formulated to provide additional light hold. Luxurious ingredients contains biotin, coconut oil, tea tree oil, sweet almond oil, aloe extract & avocado oil. Leave-In Conditioner 25 FL OZ (740.0 ML)- Jumbo 2..5x more than full size. refill the mini up to 8x. Leave-In Conditioner 25 FL OZ (740.0 ML)- Jumbo Yellow PATTERN Beauty by Tracee Ellis Ross leave-in conditioner bottle with a black pump and bold black label. Leave-In Conditioner 3 FL OZ (88.7 ML)- Yellow PATTERN Beauty leave-in conditioner tube with bold black wavy stripes and a flip-top cap.
    #1 Bestseller

    Leave-In Conditioner

    Leave-In Conditioner

    7X the moisture, 2X the definition
  • PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML) HYDRATION SHAMPOO When Your Hair Needs A Nourishing Cleanse PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) MOISTURE-RICH Contains Aloe Vera Leaf Juice, Coconut Oil & Honey for healthy & hydrated hair GENTLE FORMULA Cleanses your hair & scalp to remove build-up & dirt without stripping away moisture SAFE & CURL-FRIENDLY INGREDIENTS Cruelty-Free • Color-Safe • Free of Parabens, SLS/SLES, Phthalates & Formaldehyde Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 3 FL OZ (88.7 ML) Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML) Hydration Shampoo PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML)
    Hydrating

    Hydration Shampoo

    Hydration Shampoo

    gentle moisture-rich cleanser
  • PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) FREE OF PARABENS PROTEIN-FREE FREE OF PHTHALATES COLOR-SAFE SILICONE-FREE CURL GEL When Your Hair Wants Hold PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML.) NOURISHING INGREDIENTS Contains Aloe Vera, Coconut Oil & Cacay Oil CREAMY & SMOOTH FORMULA Provides effortless glide & slip to give coils life TOUCHABLE HOLD & DEFINITION Great for bouncy wash-&-gos, flexible braids & juicy twist-outs "My hair has movement, is soft & easy to maintain." - Tanica C. CURL GEL 4X MORE CURL DEFINITION 6X THE SHINE TOUCHABLE, CRUNCH-FREE HOLD 2.5X MORE THAN FULL SIZE PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) CURL GEL a 4X MORE CURL DEFINITION 6X THE SHINE TOUCHABLE, CRUNCH-FREE HOLD PATTERN. curl gel shine, define & hold 9.8 FL OZ (289.8 ML) CURL GEL 4,700+ FIVE-STAR REVIEWS PATTERN CURL 9 el shine, define & hold 9.8 FL OZ (289.8 ML) PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML) LOVED THIS CURL GEL. MY CURLS WERE DEFINED, PLUMP & LIGHT -CANDICE B. PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) PATTERN curl gel shine, define & hold 3 FL OZ (88.7 ML)
    Bestseller

    Curl Gel

    Curl Gel

    4X the curl definition, 6X the shine
  • Moisture Milk - PATTERN Beauty Moisture Milk in a tall yellow pump bottle with bold black wavy patterns and a black dispenser. Moisture Milk - PATTERN Beauty by Tracee Ellis Ross Moisture Milk, with white text listing its frizz-control and hydration benefits. Moisture Milk - White, creamy Moisture Milk swatch labeled with rich amla oil, Irish moss, and agave nectar. Moisture Milk - PATTERN Beauty by Tracee Ellis Ross text over a model refreshing coily hair with a curl product and comb. MOISTURE MILK When Your Curls Need Long-lasting Moisture PATTERN MOISTURE MILK LAIT HYDRATANT 354.9 mL e 12 FL OZ MOISTURE FOR DAYS Made to provide long-lasting, daily moisture & refresh twist outs & wash-&-gos. LENGTH RETENTION Rich Amla Oil, Irish Moss & Agave Nectar soften curls to reduce breakage. SILKY DEFINITION Finesses unwanted frizz & smooths flyaways. Moisture Milk - PATTERN Beauty by Tracee Ellis Ross Moisture Milk in a yellow pump bottle with bold black wavy stripes. Moisture Milk - PATTERN Beauty Moisture Milk bottle with a yellow label, beside a cream review card on yellow packaging. Moisture Milk - PATTERN Beauty Moisture Milk in a yellow pump bottle beside a matching leave-in conditioner tube. PATTERN MOISTURE MILK LAIT HYDRATANT 88.7 mL C 3 FL. OZ. (US)
    Smoothing

    Moisture Milk

    Moisture Milk

    72 hours of moisture & softness*

BUILT FOR STRONGER CURLS

Repair stands & restore length 

  • PATTERN REPAIR360® LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360KC 165 mL e 5.5 FL. OZ. (US) with REPAIR360® LEAVE-IN FOAM SED STD 7.0 kV 1808 WD 11.0 mm June 06 2025 Std.-PC 30.0 HighVac. 600 Textile Research Institute 20 um without REPAIR360® LEAVE-IN FOAM SED STD 7.0 kV 1799 WD 11.1 mm June 06 2025 Std.-PC 30.0 HighVac. 600 Textile Research Institute 20 pm CLINICALLY PROVEN TO PROVIDE THERMAL PROTECTION FROM HEAT TOOLS UP TO 450°F* Repair360® Leave-in Foam - White whipped foam texture swatch labeled vegan protein and amino acids by PATTERN Beauty.VEGAN PROTEIN & AMINO ACIDS RESTORE ELASTICITY & PROTECT AGAINST DAMAGE REBUILD & PROTECT AGAINST BREAKAGE CHEMICAL DAMAGE HEAT DAMAGE LIMP CURLS The Benefits ee FORMULATED FOR TEXTURED HAIR, WOR REBUILDS & PROTECTS CURLS REDUCES VISIBLE SIGNS OF DAMAGE PROVIDES THERMAL PROTECTION STRENGTHENS HAIR PATTERN REPAIR360" LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR36O* 15 mL e 5.5 FL. OZ. (US) PATTERN REPAIR360* LEAVE-IN FOAM MOUSSE SANS RINÇAR REPAIR360* 75 mL e 25 FL. OZ. (US) REPAIR360® PATTERN MOLECULAR RESTORATIC • BEYOND BREAKAGE: A HEALING JOURNEY "FOR HEALTHIER-LOOKING, MORE RESILIENT HAIR." PATTERN REPAIR360® LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360MC 165 mL e 5.5 FL. OZ. (US) LAYERS SEAMLESSLY with stylers PROTECTS GROWING STRANDS against daily stressors PROVIDES THERMAL PROTECTION up to 450°F to help shield strands from flat irons & blow dryers STRENGTHEN YOUR REGIMEN how to infuse Repair360° Leave-In Foam into your wash day 1. CLEANSE 2. CONDITION 3. REBUILD 4. SEAL 5. DEFINE PATTERN HYDRATION SHAMPOO SHAMPOOING HYDRATANT 289.8mL e 9.8 FL 0Z. (US) PATTERN MEDIUM CONDITIONER APRES-SHAMPOOING MOYEN 384.5mL e 13FL OZ.(US) PATTERN REPAIR3600 LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360KC 75 mL e 2.5 FL. OZ. (US) PATTERN REPAIR3600 LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360 M 165 mL e 5.5 FL. OZ. (US) Full Size 5.5 FL OZ Trial Size 2.5 FL OZ PATTERN REPAIR360® LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360MC 75 mL e 2.5 FL. OZ. (US) Repair360® Leave-in Foam - PATTERN Beauty Repair360® Leave-in Foam in white bottle with orange cap, 5.5 fl oz size.
    rebuilds damage

    Repair360® Leave-in Foam

    Repair360® Leave-in Foam

    rebuild & revive
  • PATTERN intensive conditioner for tight textures extreme moisture & restoration 13 FL OZ (384.5 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 13 FL OZ (384.5 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 3 FL OZ (88.7 ML) PATTERN Intensivel conditioner for tight textures extreme moisture & restoration 29 FL OZ (857.6 ML) 2.2X MORE THAN FULL SIZE PATTERN conditioner for tight textures extreme moisture & restoration 29 FL OZ (857.6 ML) PATTERN incensive conditioner for tight textures treme moisture & restoration 3 FL OZ (88.7 ML) PATTERN intensive conditioner for tight textures extreme moisture & restoration 29 FL OZ (857.6 ML)

    Intensive Conditioner

    Intensive Conditioner

    ultra-hydrating & restorative

  • PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 mL e 10 FL. OZ. (US) PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 mL e 10 FL. OZ. (US) PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 mL e 10 FL. OZ. (US) PATTERN. DETANGLING NECTAR separate & soften 354.9 mL e 12 FL OZ BOUNCE BACK PRE-POO BRING BACK THE BOUNCE IN YOUR CURLS Packed with elasticity promoting Oat Extract & frizz-smoothing Hibiscus Flower Extract DETANGLING NECTAR EASE COMBING THROUGH KNOTS & TANGLES Crafted from Sea Moss, Aloe Vera & Grapeseed Oil for slip, shine & hydration BOUNCE BACK PRE-POO When your curls crave a comeback PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 ml e 10 FL. OZ. (US) REVITALIZES CURLS Curls get their bounce back after heat styling, stretching & protective styles. PROMOTES ELASTICITY Packed with Oat Extract & frizz-smoothing Hibiscus Flower Extract to help spring coils back into action. ULTRA-MOISTURIZING Contains luxurious Murmuru Seed Butter to provide moisture. Bounce Back Pre-Poo - Bounce Back Pre-Poo in tall white cylindrical bottle with tan cap, and Transition Mask in a short round amber jar with black Bounce Back Pre-Poo - Small amber plastic bottle with black pump dispenser and white label featuring black and yellow leaf design, PATTERN Beauty. PATTERN BOUNCE BACK PRE-POO PRÉ-SHAMPOOING POUR DES BOUCLES REBONDIES 293 mL E 10 FL. OZ. (US)
    Viral Fav

    Bounce Back Pre-Poo

    Bounce Back Pre-Poo

    revive & nourish

  • PATTERN REPAIR360® STEAM SET Get Stronger Hair LIGHTWEIGHT REPAIR Rebuild damaged strands from the inside out with Repair360® Leave- In Foam. BESTSELLING TOOL Unlock the hydrating power of steam with The Hair Steamer. BETTER TOGETHER Improves strength by up to 3X when used together. PATTERN REPAIR360® LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR360MC 165 mL e 5.5 FL. OZ. (US) LAYERS SEAMLESSLY with stylers PROTECTS GROWING STRANDS against daily stressors PROVIDES THERMAL PROTECTION up to 450°F to help shield strands from flat irons & blow dryers with REPAIR360® LEAVE-IN FOAM SED STD 7.0 kV 1808 WD 11.0 mm June 06 2025 Std.-PC 30.0 HighVac. 600 Textile Research Institute 20 um without REPAIR360® LEAVE-IN FOAM SED STD 7.0 kV 1799 WD 11.1 mm June 06 2025 Std.-PC 30.0 HighVac. 600 Textile Research Institute 20 pm THE HAIR STEAMER MICROFIBER TOWEL FOR CLEANING FLUSH KIT DUAL LOCKING MECHANISM PRONG ATTACHMENT REFILLABLE WATER CHAMRER DIFFUSER ATTACHMENT BUILT-IN STAND 6 FT 90° CORD PATTERN THE HAIR STEAMER Refresh Curls. Hydrate Locs. Deep Condition Coils EFFICIENT STEAM POWER Steam Temp < 284°F Flow Rate 9g/min. CONVENIENT & COMFORTABLE Maximize your time: 16-minute run time, heats up in 60 seconds & auto shuts off after 30 minutes. Refillable water chamber + built-in stand so you can rest. ATTACHMENT FOR EVERY PATTERN 2 additional attachments to help lift, separate & diffuse unleashing your healthiest hair. CLINICALLY PROVEN TO PROVIDE THERMAL PROTECTION FROM HEAT TOOLS UP TO 450°F* The Benefits ee FORMULATED FOR TEXTURED HAIR, WOR REBUILDS & PROTECTS CURLS REDUCES VISIBLE SIGNS OF DAMAGE PROVIDES THERMAL PROTECTION STRENGTHENS HAIR PATTERN REPAIR360" LEAVE-IN FOAM MOUSSE SANS RINÇAGE REPAIR36O* 15 mL e 5.5 FL. OZ. (US) PATTERN REPAIR360* LEAVE-IN FOAM MOUSSE SANS RINÇAR REPAIR360* 75 mL e 25 FL. OZ. (US) REPAIR360® PATTERN MOLECULAR RESTORATIC • BEYOND BREAKAGE: A HEALING JOURNEY CLINICALLY PROVEN TO REDUCE VISIBLE SIGNS OF DAMAGE AFTER THE FIRST USE*
    $214 Value

    Repair360® Steam Set

    Repair360® Steam Set

    steam & revive

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STYLING

HOT TOOLS

CONDITIONER

SHAMPOO & PREPOO

NEW! PALO SANTO HAIR MIST

our most coveted fragrance, now captured in a lush, radiant mist. an instant refresh for effortlessly elevated hair between wash days.

SHOP THE MIST

TRENDING NOW: STYLERS FOR EVERY PATTERN

texture loving favorites to hydrate, define & moisturize

  • Leave-In Conditioner 25 FL OZ (740.0 ML)- Jumbo Yellow PATTERN Beauty by Tracee Ellis Ross leave-in conditioner bottle with a black pump and bold black label. Leave-In Conditioner 9.8 FL OZ (289.8 ML)- Hand holding a bright yellow PATTERN Beauty by Tracee Ellis Ross leave-in conditioner tube over an open palm. Leave-In Conditioner - 7x the juicy, double the definition, keep your inches with 2x less breakage. Leave-In Conditioner - A hand holds a small amount of white PATTERN Beauty leave-in conditioner against a neutral background. Leave-In Conditioner 9.8 FL OZ (289.8 ML)- when you hair needs lasting hydration & defintion. Moidture infusion contains a blend of heavenly oils & honey, perfect for sealing in moisture. Soft curl definition formulated to provide additional light hold. Luxurious ingredients contains biotin, coconut oil, tea tree oil, sweet almond oil, aloe extract & avocado oil. Leave-In Conditioner 25 FL OZ (740.0 ML)- Jumbo 2..5x more than full size. refill the mini up to 8x. Leave-In Conditioner 25 FL OZ (740.0 ML)- Jumbo Yellow PATTERN Beauty by Tracee Ellis Ross leave-in conditioner bottle with a black pump and bold black label. Leave-In Conditioner 3 FL OZ (88.7 ML)- Yellow PATTERN Beauty leave-in conditioner tube with bold black wavy stripes and a flip-top cap.
    #1 Bestseller

    Leave-In Conditioner

    Leave-In Conditioner

    7X the moisture, 2X the definition
  • PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) FREE OF PARABENS PROTEIN-FREE FREE OF PHTHALATES COLOR-SAFE SILICONE-FREE CURL GEL When Your Hair Wants Hold PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML.) NOURISHING INGREDIENTS Contains Aloe Vera, Coconut Oil & Cacay Oil CREAMY & SMOOTH FORMULA Provides effortless glide & slip to give coils life TOUCHABLE HOLD & DEFINITION Great for bouncy wash-&-gos, flexible braids & juicy twist-outs "My hair has movement, is soft & easy to maintain." - Tanica C. CURL GEL 4X MORE CURL DEFINITION 6X THE SHINE TOUCHABLE, CRUNCH-FREE HOLD 2.5X MORE THAN FULL SIZE PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) CURL GEL a 4X MORE CURL DEFINITION 6X THE SHINE TOUCHABLE, CRUNCH-FREE HOLD PATTERN. curl gel shine, define & hold 9.8 FL OZ (289.8 ML) CURL GEL 4,700+ FIVE-STAR REVIEWS PATTERN CURL 9 el shine, define & hold 9.8 FL OZ (289.8 ML) PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML) LOVED THIS CURL GEL. MY CURLS WERE DEFINED, PLUMP & LIGHT -CANDICE B. PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML) PATTERN curl gel shine, define & hold 3 FL OZ (88.7 ML)
    Bestseller

    Curl Gel

    Curl Gel

    4X the curl definition, 6X the shine
  • PATTERN hydrating mist revive & replenish 12 FL OZ (354.9 ML) PATTERN hydrating mist revive & replenish 12 FL OZ (354.9 ML) Hydrating Mist PATTERN hydrating mist revive & replenish 12 FL OZ (354.9 ML) PATTERN hydrating mist revive & replenish 12 FL OZ (354.9 ML) PATTERN hydrating mist revive & replenish 3 FL OZ (88.7 ML) PATTERN hydrating mist revive & replenish 3 FL OZ (88.7 ML)
    Moisturizing

    Hydrating Mist

    Hydrating Mist

    refreshes & reactivates
  • PATTERN curl mousse volume & healthy hold 236.6 mL e 8 FL OZ CURL MOUSSE When your hair wants weightless hold & definition PATTERN curl mousse volume & healthy hold 236.6 mL e 8 FL OZ MAINTAINS VOLUME & DEFINITION Lightweight hold delivers body, minimizes frizz caused by humidity & holds styles in place. GREAT FOR VERSATILE STYLES Use to create a variety of styles from wash & gos, finger waves, roller sets, flat twists, braids & more... MOISTURIZING FORMULA No drying alcohols & contains Marshmallow Root & Castor Oil to maintain softness. CURL MOUSSE • crunch-free • no drying alcohols • flake-free • never heavy • never sticky MARSHMALLOW ROOT & CASTOR OIL maintains softness & smoothness. PATTERN curl mousse volume & healthy hoid 118.3 mL E 4 FL OZ PATTERN curl mousse volume & healthy held 236.6 mL e 8 FL OZ PATTERN curl mousse volume & healthy hold 118.3 mL E 4FL OZ Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands. Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.
    Bestseller

    Curl Mousse

    Curl Mousse

    weightless volume & touchable hold

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YOUR TEXTURE, YOUR ROUTINE

Products & picks made for every texture & every way you wear it.

Curly

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tight texture

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Protective Styles

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5 women with natural hair

OUR MISSION

We exceed the beauty needs of our community.​

We are centered around the celebration of Black beauty.

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We are dedicated to juicy & joyful hydration.​​

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We invite you to embrace & love your whole self.​

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