SHOP NOW
FREE GIFT!

Choose a FREE mini Moisture Milk or mini Detangling Nectar on orders $65+.

SHOP NOW

HAIR SAMPLES

Mix & match to create the perfect hair routine.

BUILD YOUR KIT

CURL QUIZ

Find the right products for your unique hair pattern.

TAKE NOW

the hair steamer

Clinically proven to intensify your results & supercharge your treatments.

SHOP NOW

Shop by Category

Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo

Hydration Shampoo

Hydration Shampoo

gentle moisture-rich cleanser
Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner

Palo Santo Leave-In Conditioner

Palo Santo Leave-In Conditioner

moisture-rich & soft curl definition

Cleansing Shampoo - White cylindrical bottle with black abstract face design and orange cap labeled PATTERN Beauty Cleansing Shampoo. Cleansing Shampoo - Woman with wet, curly hair applying foamy PATTERN Beauty cleansing shampoo on scalp and strands. Cleansing Shampoo - White and yellow cylindrical bottle with bold black wave design labeled "Pattern" Cleansing Shampoo by PATTERN Beauty by. Cleansing Shampoo - White bottle with black abstract patterns and an orange cap, frothy shampoo overflowing from the top. Cleansing Shampoo - Person rinsing medium-length blonde hair under a dark showerhead with shampoo foam visible against a warm orange wall.

Cleansing Shampoo

Cleansing Shampoo

remove build up & deep clean

Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner

Palo Santo Medium Conditioner

Palo Santo Medium Conditioner

rich hydration with curl definition

Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo Hydration Shampoo

Hydration Shampoo

Hydration Shampoo

gentle moisture-rich cleanser
Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner

Palo Santo Leave-In Conditioner

Palo Santo Leave-In Conditioner

moisture-rich & soft curl definition

Cleansing Shampoo - White cylindrical bottle with black abstract face design and orange cap labeled PATTERN Beauty Cleansing Shampoo. Cleansing Shampoo - Woman with wet, curly hair applying foamy PATTERN Beauty cleansing shampoo on scalp and strands. Cleansing Shampoo - White and yellow cylindrical bottle with bold black wave design labeled "Pattern" Cleansing Shampoo by PATTERN Beauty by. Cleansing Shampoo - White bottle with black abstract patterns and an orange cap, frothy shampoo overflowing from the top. Cleansing Shampoo - Person rinsing medium-length blonde hair under a dark showerhead with shampoo foam visible against a warm orange wall.

Cleansing Shampoo

Cleansing Shampoo

remove build up & deep clean

Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner Palo Santo Medium Conditioner

Palo Santo Medium Conditioner

Palo Santo Medium Conditioner

rich hydration with curl definition

Shop by texture

Find the formulas that honor your texture.

tight texture

SHOP NOW

Coily

SHOP NOW

Curly

SHOP NOW

Protective Styles

SHOP NOW

featured in

CELEBRATING OUR CURL WINS

Award-winning favorites made to nourish, define, & celebrate every curl

  • Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk

    Moisture Milk

    Moisture Milk

    refreshes & smooths unwanted frizz
  • Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream Palo Santo Styling Cream

    Palo Santo Styling Cream

    Palo Santo Styling Cream

    hydrated hold & definition

  • Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar Detangling Nectar

    Detangling Nectar

    Detangling Nectar

    detangles with extra slip
  • Treatment Mask Treatment Mask Treatment Mask Treatment Mask Treatment Mask

    Treatment Mask

    Treatment Mask

    strengthen, soften & curl elongation

EXPLORE OUR COLLECTIONS

HOLD & DEFINE
FOR EVERY TEXTURE & STYLE
STYLING

Shop Now

AWARD-WINNING TOOLS
TEXTURE-FIRST DESIGN
STEAM & HEAT

Shop Now

MOISTURIZING & HYDRATION FORMULAS
body

Shop Now

HEALTHY & HYDRATING INGREDIENTS
CLINICALLY PROVEN RESULTS
SHAMPOO & CONDITIONER

Shop Now

YOUR BODY'S NEW BEST FRIENDS

BODY oil

Shop Now

BODY CREAM

Shop Now

OUR MISSION

We are here to fulfill the beauty needs of our community. We are dedicated to juicy & joyful hydration.

GET TO KNOW US