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PROMO DETAILS

Gift with Purchase Details: Receive free Sectioning Clips at $65+ & a free PATTERN Robe at $149+ (both gifts apply at $149). Free Robe must be added to the cart to redeem.

Gift with purchase is while supplies last. Your gift may be subject to change based on availability. ​

20% Off Sitewide* Details: Offer cannot be combined with any other offer. Offer is not valid on previous purchases or gift cards. Price as marked.

Exclusions: Bundles, Kits, Subscriptions & Giftcards

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    20% OFF texture-loving bestsellers

    Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner
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    Palo Santo Leave-In Conditioner

    Palo Santo Leave-In Conditioner

    moisture-rich & soft curl definition

    Curl Gel - Yellow tube of PATTERN Beauty Curl Gel with black abstract face design on front against yellow background. Curl Gel - Brown glass jar of PATTERN Beauty Curl Gel with black lid and yellow label, curl styling for coily hair. Curl Gel - Hand holding white curl gel with text highlighting free of parabens, phthalates, silicone, protein, and color-safe on. Curl Gel - Yellow tube of PATTERN Beauty Curl Gel with black abstract swirl design on the cap and front, placed next to a white. Curl Gel - Yellow and black tube of PATTERN Beauty Curl Gel held by woman with curly hair against yellow background. Curl Gel - Yellow and black pump bottle of PATTERN Beauty Curl Gel featuring a stylized face illustration. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black wavy lines and white text on beige background. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract face design, dispensing clear gel into hand. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract wave design, gel dispensing from nozzle onto open hand. Curl Gel - Yellow plastic bottle of Pattern Beauty Curl Gel with black pump and abstract black face design on label. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract face design on front against yellow background.
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    Curl Gel

    Curl Gel

    4X the curl definition, 6X the shine
    Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk
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    Moisture Milk

    Moisture Milk

    refreshes & smooths unwanted frizz
    Curl Mousse - Tall yellow cylindrical bottle with black zebra stripes and a black cap labeled Pattern Beauty Curl Mousse by Tracee Ellis. Curl Mousse - Hand holding wet, foamy black curly hair with white curl mousse against bright yellow background with product text. Curl Mousse - Tall cylindrical black bottle with yellow and black wavy pattern and pump dispenser, white mousse overflowing on a yellow. Curl Mousse - White foamy curl mousse with soft bubbles on a mustard-colored surface. Curl Mousse - Yellow bottle of PATTERN Beauty Curl Mousse with black tiger stripes and foam on transparent applicator wand against mustard Curl Mousse - Two yellow bottles of PATTERN Beauty Curl Mousse by Tracee Ellis Ross with black pump tops and bold black wavy stripes, foam Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands. Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.
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    Curl Mousse

    Curl Mousse

    weightless volume & touchable hold
    Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner Palo Santo Leave-In Conditioner
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    Palo Santo Leave-In Conditioner

    Palo Santo Leave-In Conditioner

    moisture-rich & soft curl definition

    Curl Gel - Yellow tube of PATTERN Beauty Curl Gel with black abstract face design on front against yellow background. Curl Gel - Brown glass jar of PATTERN Beauty Curl Gel with black lid and yellow label, curl styling for coily hair. Curl Gel - Hand holding white curl gel with text highlighting free of parabens, phthalates, silicone, protein, and color-safe on. Curl Gel - Yellow tube of PATTERN Beauty Curl Gel with black abstract swirl design on the cap and front, placed next to a white. Curl Gel - Yellow and black tube of PATTERN Beauty Curl Gel held by woman with curly hair against yellow background. Curl Gel - Yellow and black pump bottle of PATTERN Beauty Curl Gel featuring a stylized face illustration. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black wavy lines and white text on beige background. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract face design, dispensing clear gel into hand. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract wave design, gel dispensing from nozzle onto open hand. Curl Gel - Yellow plastic bottle of Pattern Beauty Curl Gel with black pump and abstract black face design on label. Curl Gel - Yellow squeeze tube of PATTERN Beauty Curl Gel with black abstract face design on front against yellow background.
    20% OFF

    Curl Gel

    Curl Gel

    4X the curl definition, 6X the shine
    Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk Moisture Milk
    20% OFF

    Moisture Milk

    Moisture Milk

    refreshes & smooths unwanted frizz
    Curl Mousse - Tall yellow cylindrical bottle with black zebra stripes and a black cap labeled Pattern Beauty Curl Mousse by Tracee Ellis. Curl Mousse - Hand holding wet, foamy black curly hair with white curl mousse against bright yellow background with product text. Curl Mousse - Tall cylindrical black bottle with yellow and black wavy pattern and pump dispenser, white mousse overflowing on a yellow. Curl Mousse - White foamy curl mousse with soft bubbles on a mustard-colored surface. Curl Mousse - Yellow bottle of PATTERN Beauty Curl Mousse with black tiger stripes and foam on transparent applicator wand against mustard Curl Mousse - Two yellow bottles of PATTERN Beauty Curl Mousse by Tracee Ellis Ross with black pump tops and bold black wavy stripes, foam Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands. Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.
    20% OFF

    Curl Mousse

    Curl Mousse

    weightless volume & touchable hold

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    The Hair Steamer

    Our bestseller just got the ultimate stamp of approval — it’s an Allure Best of Beauty winner!

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    HOLD & DEFINE
    FOR EVERY TEXTURE & STYLE
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    OUR MISSION

    We are here to fulfill the beauty needs of our community. We are dedicated to juicy & joyful hydration.

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    GENTLY CLEANSES WHILE NOURISHING SKIN
    SILKY OIL-TO-FOAM LATHER
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    STRENGTHENS THE SKIN BARRIER
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    KEEPS SKIN CALM, SOFT, & RADIANT
    SEALS IN MOISTURE

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    Featured collection

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      Hydration Shampoo

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      gentle moisture-rich cleanser
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      hydrated hold & definition