Buy 2 Get 1 Free Promo details
Offer excludes Bundles & Kits. Must add 3 eligible items to cart to receive 1 item free. Free item will be the lowest priced product in the cart. Click below for full details.
buy 2 get 1 free heros
the curl essentials you should stock up on during our sale
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Moisture Milk
refreshes & smooths frizz
Moisture milk
Regular price $28.00Regular price $28.00 Sale price $28.00Unit price perRegular price $28.00Regular price $28.00 Sale price $28.00Unit price per -
Hydration Shampoo
gentle moisture-rich cleanser
Hydration shampoo 9.8 fl oz
Regular price $21.00Regular price $21.00 Sale price $21.00Unit price perRegular price $21.00Regular price $21.00 Sale price $21.00Unit price per -
Detangling Nectar
detangles with extra slip
Detangling nectar
Regular price $28.00Regular price $28.00 Sale price $28.00Unit price perRegular price $28.00Regular price $28.00 Sale price $28.00Unit price per -
Curl Gel
medium hold & flake-free
Curl gel 25 fl oz
Regular price $49.00Regular price $49.00 Sale price $49.00Unit price perRegular price $49.00Regular price $49.00 Sale price $49.00Unit price per
![](http://patternbeauty.com/cdn/shop/files/homepage-LIC-oprah_fc42269f-f8a6-40ac-8493-d674449fda09.jpg?v=1680013546&width=1000)
Leave-In Conditioner
7X The Juicy & Double The Definition
Leave-in conditioner
9.8 fl oz
Regular price
$28.00
Regular price
$28.00
Sale price
$28.00
Unit price
per
![leave-in conditioner](http://patternbeauty.com/cdn/shop/files/RT_LeaveInConditioner9.8oz_Cement_Yellow.jpg?v=1702879795&width=1445)
![leave-in conditioner](http://patternbeauty.com/cdn/shop/products/PTT_PALO_1860-FINAL_1x1_5cf53283-451f-4eaa-a971-b88bde7043c2.jpg?v=1702879795&width=1445)
![leave-in conditioner for curly hair](http://patternbeauty.com/cdn/shop/products/1_0048_RT_LeaveInConditioner9.8oz_Squeeze.jpg?v=1704409378&width=1445)
![leave-in conditioner cream](http://patternbeauty.com/cdn/shop/products/palo_santo_swatch_1.jpg?v=1704409378&width=1445)
![sulfate free leave in conditioner](http://patternbeauty.com/cdn/shop/products/Leave_in_Pattern_product_graphics_5_24_final-05_4965acd6-995b-4c7c-a3b4-d1b1c5b35b08.jpg?v=1704409385&width=1445)
![moisturizing leave-in conditioner](http://patternbeauty.com/cdn/shop/products/RT_LeaveInConditioner3oz_Cement_Yellow.jpg?v=1704409385&width=1445)
![leave-in conditioner](http://patternbeauty.com/cdn/shop/products/1_0049_RT_LeaveInConditioner9.8oz_InHand.jpg?v=1702879795&width=1445)
![Leave-In Conditioner](http://patternbeauty.com/cdn/shop/files/RT_LeaveInConditioner_UsageAmount_16655ae8-8a1b-4f85-a38e-e2cae44aa410.jpg?v=1702879795&width=1445)
![leave-in conditioner for curls](http://patternbeauty.com/cdn/shop/products/1_0051_RT_LeaveInConditioner3oz_InHand.jpg?v=1702879795&width=1445)
![sulfate free leave in conditioner](http://patternbeauty.com/cdn/shop/products/1_0047_RT_LeaveInConditioners_Swatch.jpg?v=1702879795&width=1445)
![leave-in conditioner cream](http://patternbeauty.com/cdn/shop/products/PATTERN_Leave-In-Conditioner_25-fl-oz_yellow_8157b3da-4b6d-4f2e-a40b-d13237ea8bc5.jpg?v=1702879795&width=1445)
![nav](http://patternbeauty.com/cdn/shop/files/leavein_9.8_menu_a3a6dc37-afe4-4650-8ea8-f052c4b19f24.jpg?v=1714677949&width=1445)
summer must haves
stock up on these hits for fresh braids, twists & wash & gos
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Palo Santo Leave-In Conditioner
moisture-rich & soft curl definition
Palo santo leave-in conditioner
Regular price $28.00Regular price $28.00 Sale price $28.00Unit price perRegular price $28.00Regular price $28.00 Sale price $28.00Unit price per -
Deep Scalp Detox
purify, purge & balance
Deep scalp detox
Regular price $29.00Regular price $29.00 Sale price $29.00Unit price perRegular price $29.00Regular price $29.00 Sale price $29.00Unit price per -
Palo Santo Medium Conditioner
rich hydration with curl definition
Palo santo medium conditioner
Regular price $26.00Regular price $26.00 Sale price $26.00Unit price perRegular price $26.00Regular price $26.00 Sale price $26.00Unit price per -
Curl Mousse
weightless volume & touchable hold
Curl mousse 8 fl oz
Regular price $23.00Regular price $23.00 Sale price $23.00Unit price perRegular price $23.00Regular price $23.00 Sale price $23.00Unit price per
![](http://patternbeauty.com/cdn/shop/files/dryerHP_badge.jpg?v=1708565643&width=1000)
The PATTERN Blow Dryer
Experience the freedom & versatility of styling with 4 unique attachments.
The pattern blow dryer
Regular price
$189.00
Regular price
$189.00
Sale price
$189.00
Unit price
per
![The PATTERN Blow Dryer](http://patternbeauty.com/cdn/shop/files/ELLE_dryerbadge_brown.jpg?v=1714760341&width=1445)
![The PATTERN Blow Dryer](http://patternbeauty.com/cdn/shop/files/03_Hero_Blow_Dryer_All_Attachments_1x1_4ab72604-faf2-4380-95a7-2401760dbbf3.jpg?v=1714760341&width=1445)
![featured-hover](http://patternbeauty.com/cdn/shop/products/Heat-2-Pattern-0216_1x1_ca45b147-fd43-4a4d-bdbb-402f2fbcb867.jpg?v=1714760341&width=1445)
![diffuser attachment for hair dryer](http://patternbeauty.com/cdn/shop/products/diffuser_attachment.jpg?v=1714760341&width=1445)
![blow dryer attachment](http://patternbeauty.com/cdn/shop/products/brush_attachment.jpg?v=1714760341&width=1445)
![hair dryer with comb attachment](http://patternbeauty.com/cdn/shop/products/wide_tooth_comb_attachment2.jpg?v=1714760341&width=1445)
![concentrator nozzle](http://patternbeauty.com/cdn/shop/products/concentrator_nozzle.jpg?v=1714760341&width=1445)
![curly hair diffuser](http://patternbeauty.com/cdn/shop/products/HEAT_LOOK_4_BRUSH_217_V3_DRYER_1X1_ec94f77a-490f-408a-b154-3f39a4ad3709.jpg?v=1714760341&width=1445)
![hair dryer with diffuser for curly hair](http://patternbeauty.com/cdn/shop/products/16_Blow_Dryer_Details_back_1x1_a8387d54-d298-4b79-a28b-ed0aa7809b4a.jpg?v=1714760341&width=1445)
![curly blow dryer](http://patternbeauty.com/cdn/shop/products/06_Blow_Dryer_Ion_Button_blink_2c75981d-ff26-4eba-8f5b-ef68c5bc984f.gif?v=1714760341&width=1445)
![hair dryer for curly hair](http://patternbeauty.com/cdn/shop/products/settings1_3_11d5372c-b49c-4bfd-b260-473093ee7236.jpg?v=1714760341&width=1445)
![hair dryer for curly hair](http://patternbeauty.com/cdn/shop/products/05_Blow_Dryer_Cold_Shot.jpg?v=1704412760&width=1445)
![hair dryer for curly hair](http://patternbeauty.com/cdn/shop/products/Heat-2-Pattern-0243_1x1_graphic.jpg?v=1704412760&width=1445)
![The PATTERN Blow Dryer](http://patternbeauty.com/cdn/shop/products/Heat-2-Pattern-0224_2000_1x1_graphic.jpg?v=1704412760&width=1445)
![nav](http://patternbeauty.com/cdn/shop/files/AWARDmenuheat_0000_Layer-4_0adc448f-44b2-4359-99d6-b853c1f090d6.jpg?v=1704412760&width=1445)
shop by collection
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heat styling
shop heat -
shampoos & conditioners
Shop wash -
Styling creams & gels
Shop Styling -
masks & oils
Shop Treatment
![](http://patternbeauty.com/cdn/shop/files/curling-iron-hp.jpg?v=1710448968&width=1500)
![](http://patternbeauty.com/cdn/shop/files/curling-iron-hp.jpg?v=1710448968&width=1500)
We are here to fulfill the beauty needs of the
CURLY, COILY & TIGHT TEXTURED
community.
We are centered around the celebration of Black Beauty.
We are an active space for uplifting & loving our authentic beauty.
We are Black-owned & Black-founded.