the PATTERN blow dryer

Let it blow! This award-winner is the season’s (ahem) hottest gift.

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tracee's favorite things

Her wishlist for curlies, coilies & tight textures you'll love.



Save big on pattern natural hair care this holiday season with our Black Friday and Cyber Monday deals! Shop all your favorite PATTERN curly hair care products like our best-selling leave-in conditioner, our award-winning hair pick, our fan favorite hydration shampoo & our CEO Tracee Ellis Ross' favorite product, the strong hold gel. Don’t forget to check out our bundles which contain all the products you need to complete any natural hair style such as wash-&-gos, twists outs, slicked back styles & more. Daily Door Busters? Yes, please! Stay tuned this November for black friday hair care special offers you won't want to miss. Surprise live deals will rollout throughout our Cyber Week sale. Sitewide deals start Thanksgiving evening and last through Cyber Monday. Don't miss out on the best Black Friday deals on curly and natural hair products & shop PATTERN.