GIVE THE GIFT OF PATTERN

Enter a wonderland of delightful gifts for ringlets & rippling textures.

GIFTS UNDER $25
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It’s the little things. Share these cute & cheery minis (while keeping your wallet happy).
limited edition
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These PATTERN exclusives will be gone in a twinkle. Get them now.
GIFT SETS 
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Wrap these combos or put a bow on top for an easy & thoughtful present.
for a friend
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Discover pretty packages for your most fabulous pals & their Patterns.
 
 
 
the PATTERN blow dryer

Let it blow! This award-winner is the season’s (ahem) hottest gift.

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JUICY JOYFUL JOLLY 

The spirit of healthy hair is in the air. Finish shopping early with these merry & bright gift ideas for your friends, your family... or even yourself.

DETANGLING NECTAR 
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Moms love this formula to save time on tiny heads during the busy holidays.
MOISTURE MILK 
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When in doubt, this bestseller is loved by all hair types.
LEAVE-IN CONDITIONER JUMBETTE  
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Stock your guest room with this essential for beautiful family photos this year. 
PALO SANTO LEAVE-IN CONDITIONER 
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Use this calming scent to set your styles & intentions for the new year.
 
 
 
tracee's favorite things

Her wishlist for curlies, coilies & tight textures you'll love.

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REFRESH & RESET THIS HOLIDAY WITH PATTERN

Save big on pattern natural hair care this holiday season with our Black Friday and Cyber Monday deals! Shop all your favorite PATTERN curly hair care products like our best-selling leave-in conditioner, our award-winning hair pick, our fan favorite hydration shampoo & our CEO Tracee Ellis Ross' favorite product, the strong hold gel. Don’t forget to check out our bundles which contain all the products you need to complete any natural hair style such as wash-&-gos, twists outs, slicked back styles & more. Daily Door Busters? Yes, please! Stay tuned this November for black friday hair care special offers you won't want to miss. Surprise live deals will rollout throughout our Cyber Week sale. Sitewide deals start Thanksgiving evening and last through Cyber Monday. Don't miss out on the best Black Friday deals on curly and natural hair products & shop PATTERN.