Cocktailing is the personal touch your routine’s been waiting for. At PATTERN, we define cocktailing as a custom combination of stylers or finishers tailored to your unique beauty goals & your hair health needs.
This isn’t a new idea. Our community has been cocktailing for generations — layering products, testing combos & mixing what’s needed to stretch a style, lock in moisture or slick back edges with precision. Now, we’re giving this time-tested practice the spotlight it deserves with curated cocktails that make it easier than ever to mix things up with intention.
Why Cocktail?
No two textures are the same & your styling routine shouldn’t be either. Cocktailing gives you the freedom to adjust your formulas to meet your moment. Want volume with shine, definition without crunch or hold without flaking? There’s a cocktail for that.
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For Example:
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For a juicy wash & go, layer Leave-In Conditioner under Curl Gel while hair is soaking wet to lock in moisture and definition. Scrunch the ends to enhance clumping.
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For a slicked-back bun, apply Styling Cream at the roots, then smooth with a bristle brush and finish with Strong Hold Gel for a polished, all-day hold.
- For soft volume, use Hydrating Mist or Moisture Milk at the roots, then apply Mousse mid-shaft to ends and diffuse upside down for lift.
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Cocktailing PATTERN formulas enables you to unlock results tailored to your individual beauty preferences & hair health goals.
Whether you’re fighting frizz, boosting hydration, stretching your curls or refreshing your style between wash days, cocktailing helps you:
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Get specific with your results (juicy definition, slicked-back styles etc.)
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Balance your hair health (moisture & strength, clarity & hydration)
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Use less product by blending the right amounts of what you need
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Avoid flaking thanks to our intentionally compatible formulas
You’re in control. No white cast & no buildup. Just results that work.
Pre-game your cocktail when you pair your personalized combination with Wash or Treat formulas that prep strands. Garnish with our powerful & effective tools like our Blow Dryer or Shower Brush to enhance your technique & serve a look that you love.
